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Interfor Upgrades Marketing

Sales and marketing efforts are being integrated by the International Irorest Products Ltd. cedar group, Vancouver, B.C., to improve customer service.

Mark Semeniuk. Silver Tree Division sales manager, explains, "Our new approach to marketing planning and integration is an important step forward since our planning has been minimal and carried out on a totally decentralized sawmill by sawmill basis. The changes we are making will enable us to greatly enhance service to our customers, "

Semeniuk and Russell Taylor, McDonald Cedar sales manager, will divide sales and marketing responsibilities in North American and offshore export markets by geographic region.

Taylor said that his division has invested some $8 million in a new plant and equipment and increased annual production from 50 to 80 million board feet. The Interfor cedar group, which includes both of these divisions, is one of the largest cedar product producers in the world. They have doubled production in the past five years.