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It's surprising how quickly you can line your pockets when you sell the right line of paneling. Forget the imitation sheet stuff. \ile're talking about a premium oroduct in a class bv itself: solid i r r rirr boards of senuine lVestern Wood.

The sales appealof a softrvood plank isn't so much its finished beauty, although it looks great. lt's the freedom it affords customers ro creare imasinative treatmcnts of their ou'n. rrrr' i ' t With stains,lacquers, enamels, or bleach for a naturalweathered look. Throrv in sealeq sawblades, brushes, furring strips, and you're going to ring up bigticket profits.

Unlike bulky sheets, boards require very little floor space. Piece by piece, they're easier to handle-from loading in the family car, to cutting and assembly at home.

To sellthe project and cash in on consumer interest, allit takes is a little helo.

And here s the help: an idea book, - packed full of profesional decorating tips; plan sheets and a comprehensive how-to handbook to initiate the enthusiastic; professional radio scripts and advertising slicks to move the masses-not to mention your inventory; and posters with handsome paneling ideas to catch the do-it-yourselfer's eye. Howmuch is allthisgoingto set you back? The price of a stamp. Just mailthe coupon, we'lldo the rest. So go ahead, take advantage of a minor merchandising miracle. hrt'wo cents andtwothin f Wf dimes, itllmakeyousome- ( *f ) what fater in the hip pocket. V'V" WESIERNWboD. THr Onrcn{AL il,TnAcu PRoDT.cT