Advertising can help you sell redwood

11 DVERTISING plus special sales Apromotions and events can help you sell more redwood.

Ads for newspapers, radio and tv are easy to create if you follow a few simple rules. In addition, there is a lot of help available to you. Redwood manufacturers and distributors have special promotion kits which contain ideas for ads including repro art, headlines, selling themes, decorative borders and end use illustrations as well as directions for putting it all together. Newspapers maintain people on their staffs capable of helping you to plan and execute an ad.

Art board or slides for tv advertising and sample radio scripts are included in some manufacturers' advertising kits. Radio and tv station advertising departments have help available too.

The most effective ads usually have seven attention grabbing elements.

(l) A headline proclaiming a catchy promotion such as a truckload sale or an 8 hour sale.

(2) A listing of redwood grades and patterns available.

(3) Prices

(4) End use illustrations showing decks, fences, etc.

(5) A coupon offer for redwood literature and building plans or an invitation to a redwood clinic, or both, to build store traffic.

(6) Prominent identification of the dealer and his location.

(7) Tie in promotion of related items such as concrete, stain, outdoor furniture.

Choice of media is important to the success of an advertisement. Local media within the major trading area of the retail outlet should carry heavy advertising for a promotion. An advertising barrage using all available media can capture more customers than a weak half-hearted attempt.

Organization of the special sales events to be advertised is equally important. Weekend, truckload and doit-yourself selling themes are popular for redwood. The more innovative the promotion, the more sales success.

(2) Stock Available

(3) and Prices

(7) Tie-in of Related Items

(4) End Use ldea

(5) Special Offer

Special redwood sales promotion events can be tied into deck contests. deck building clinics, seminars on building outdoor furniture or play equipment for children. Special clinics or literature can emphasize the use of redwood for remodeling or new building as both exterior siding and interior paneling.

Timing is another important factor. Redwood sales promotions should be emphasized during the time of the year when homeowners are thinking about adding amenities to their homes.

Regardless of approach, dealers must promote and advertise to sell.

Market opportunities are there for those who use all available tools to gain their share.

Story at a Glance

Ways to sell more redwood with effective advertising...seven easy steps to crcatlng ads with drawing power...special pro motions, clinlcs and glveaways to bring in buyers.