Hardboard Producer Gearing Up

?HE HARDBOARD Division of I Evans Products Co. in Corvallis, Or., is gearing up to meet new market demands in spite of the present economic uncertainty.

Contrary to the faltering lumber and plywood plants, the Hardboard Division has been operating at full capacity. Bill Hoffman, sales manager, notes that production has only recently caught up to demand. "We've been in an over-sold condition for a number of years," he said. "It meant that we had no op- portunity to build an adequate customer inventory. We expect to take advantage of this temporary slow-down to remedy the situation."

The company has other plans directed to the long range. General manager Carl Henricksen says, "We are looking for ways to expand our business through expansion of product lines and concentrating on demonstrated strengths-our efficient manufacturing and a good field sales force."

Henriksen feels that custom business in the form of printing and lamination is one of the most promising avenues. He explains, "There is an opening in the lowpriced paneling market that we can serve with hardboard prefinished

(Please turn to page 27)

Story at a Glance

Hardboard market forges ahead... efflclent manufactur. ing wlth good fleld sales lorce supports expansion . . d.i.y customers, home lmprove. ment dealers rosponslve to product.