
5 minute read
CRA tip sheets move short lumber
tlNE of the perennial problems
Yfacing most lumber dealers is how to move short, left-over and cut off pieces of lumber.
This dilemma can be solved with redwood because of its suitability for attractive, small do-it-yourself projects. Lumber dealers can turn what is a common problem into an asset with high-profit quality grades of redwood. To help dealers sell more short and carry out lengths of clear redwood lumber, California Redwood Association is promoting a special series of do-it-yourself tipsheets on small redwood space-saver projects.
Nationwide newspaper publicity features redwood bookshelves, 'bathroom vanities and plant furniture designed to use kiln-dried clear and clear all heart grades of redwood lx2s, lx4s, lx6s, and 2x4s in 4 to l0 foot lengths.
One page with illustrations, tipsheets have complete materials lists for each project, specifying exact redwood requirements for easy dealer handling. The plans are printed on a glossy paper stock for simple, inexpensive reproduction or may be ordered in bulk quantities from CRA or member mills.
Redwood Projects for Plants, construction tip sheet has appeared in selected newspapers nationwide, becoming one of the most popular CRA tipsheets. The bookshelf and bathroom vanity tipsheets offer great potential for dealers to gain more redwood lumber sales. They also will get potential d-i-yers off to the right start. Experience has shown that after an initial sucess, d-i-yers tackle larger and more expensive projects.
Tipsheets tell consumers how easy-handling short lengths of clear and clear all heart redwood lumber ensure outstanding dimensional stability, low maintenance endurance, and genuine beauty unmatched by other woods. Lightweight redwood lacks pitch so it's smooth to work and machine. Hotdipped galvanized, stainless steel or
Story at a Glance
lnstructlons for small proiects use leftoverwood.. Initial successes encourage d-i.y . . dealers build tralflc wlth demonstrations.
aluminum nails are recommended, particularly for redwood in contact with moisture.
Redwood lumber dealers stocking tipsheets such as Projects for Plants and Space-Saver Shelves along with short redwood lumber can capitalize on the growing consumer demand for natural, top quality materials for d-i-y furniture that will Personalize and improve every part of their homes.
Projects for Plants includes a rugged redwood stand, 40 inches high for two potted plants, a l4xl6 platform for hanging plants, and a parsons style redwood bench 12 inches high and up to 4Vz feet long. All are right for deck, patio or any room of a house.
Redwood Spoce-Sover Shelves includes modular bookcase units two or four feet long, 27 inches high, with tilt-back shelves for paperbacks, and top bin for tape cassettes. Units can stand alone or link
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For many western firms, satrvivql is the no. I order of the day ashigh interest rates and a lengthening recession continue to depress wood products and the bldg. materials industry . it is widely believed that if present conditions do not improve soon a rash of bankruptcies at all levels will occur . .
President Reagan has est. a cabinet level task force to propose new ideas to help housing, deadline Mar. 3l . ahigh level contingent of forest products leaders is set to meet this mo. with the President to plead the industry'scase...
For the 6th mo. in a row, housing starts were below the I million level . . latest Jan. stats show 894,000 units on a seasonally adjusted annual basis, down 0.690 from the mo. previous . . single family home starts rose 5.20/0, while multis dropped lDVo ... bldg. permits were up 6Vo, the 3rd straight rise in that important fig
In virtually every Western market, home building is at or near an all time low; in Ca., '81 housing starts were the lowest in more than two decades, off 27.5s/o from '80 . MocBeoth Hordwood is rebuilding its Montebello facility, badly damaged in a fire last year .
Victor Posner, Fl. financier, expects to complete acquisition o f Evans Products Co. , Portland, Or., through Sharon Steel Corp. purchases of stock in about two months , Wickes Cos., San Diego, Ca., expects to complete a $580 million revolving credit agreement with lenders to tide them over until summer; sale of the forest industries div. is stillpossible...

Bonanzo Building Centers is opening a fifth store in Santa Clara, Ca., with a sixth in Newark, Ca., due to open later this spring . . Economy Lumber & Hardware, Denver, Co., is building a 60x30 ft. addition . . Homeowners Do-It-Yourself Center, has opened a new store, no. 5, in La Puente, Ca.
Ampac Hardwood Lumber, Inc., Portland, Or., has changed its name to Universal Lumber Co., Inc., all else stays the same . . Ivanovich & Co. is a new office wholesale firm in Newport Beach, Ca., founded by Frank Ivanovich . Andersonia Forest Products, Inc., Arcata, Ca., has moved into So. Ca. with a sales office at Huntington Beach . .
IMest Ridge Plywood Coz, Westfir, Or., has reopened the old Edward Hines plywood plant to produce sheathing panels . . Sun Valley Door & Supply, Inc., Phoenix, Az., has moved to a new location, l0l N. 57th Ave., a 48,000 sq. ft. facility on 4 acres . . Rio Grande Forest Products is a new wholesale co. in Albuquerque, N.,M., Tom Walsh owner
Anderson Lumber has received the go ahead to build in Midvale, Ut. . . . Pay 'n Save has closed the first Ernst storc, a downtown Seattle, Wa., landmark for 75 years; a high-rise is slated for the location . Fife Lumber & Hardware, Fife, Wa., is building a 20,000 sq. ft. expan- sion . . . 84 Lumber's battle against the zoning regs blocking their proposed location in Phoenix, Az.,rcontinues .
Nusbaum-Levy Co., San Francisco, Ca., has moved to San Jose, C8., after having their operating inventory acquired by
Bacar, Inc, a housewares distributor, to become the hardware portion of the firm . . StrevellPaterson, hardware wholesaler. Salt Lake City, Ut., is continuing to operate although it is included in the American-Strevell Corp. filing for reorganization and refinancing under Chapter 11
Jensen-Byrd Co., Spokane, Wa., is buying the inventory and assets of Pacific Marine Schwabacher, Inc., Seattle, Wa. . . All State Forest Products, Pendleton, Or., has become an exclusive sales rep for Yaqk Volley Lumber, Troy, Mt. .
Standord Brands Paint Co., Torrance, Ca., is acquiring 25 stores and a paint manufacturing plant from Kwal Points Inc., Denver, Co. N.M. state legislature is questioning plans by Frontier Fiber and Meadows Resources to build a fiberboard plant and a sawmill near Las Vegas, N.M.; Meadows Resources is a subsidiary of Public Service Co. of N.M, (electric utility co.)
Daniel K. Ludwig, U.S. financer and shipping magnate, has given up his dream of a $l billion, 4 million acre Amazonian wood pulp and agricultural complex along the Jari River in Brazil, turning over the project to an allBrazilian consortium of private businessmen Construction has begun on the world's largest ipoad dome structure, the roof of a $44 million indoor stadium and convention center in Tacoma. Wa....
Proposed changes in the way the Feds sell timber from the National Forests are too complicated and will hurt a depressed industry says Western Timber Association . . . Wood Products Promotion Council, a coalition of the Southern Forest Products Association, Western Wood Products Association, American Wood Council, American Plywood Association and National Forest Products Association, has been formed to stimulate demand for woodproducts...
