Merchant Magazine - March 1981

the lumber, building materials and home improvement markets in 13 Western States-Since 1922

WetYe got ?BTSS

Frenchie's job is to move cedar, fast and efficiently. He loads western red cedar channel and bevel siding, fencing and decking, for delivery to customers all over the U.S. Frenchie says of his L5 years with D&R, "f'm h"ppy to be a part of this great outfit."

*THAT SPECIAT SOMETHING is conscientious, loyal employees doing a better job for our customers.

DnNr &RussELL, rNc.

7227 S.W. Yamhill St. Portland, Oregon 97zos 800/547 -7943

MANUFACTURERS, WHOLESALERS AND DISTRIBUTORS OF FOREST PRODUCTS

MAJOR

REDWOOD PROMOTIONS S-T.R-E-T.CH DOLLAR

REDWOOD PLYWOOD PANELS SELL THEMSELVES

DOWN HOME SETTING FOR MODERN RETAILER

CONTEST WOOS D.I-Y TRADE, BUILDS SALES

PROFIT ABUNDANT IN REDWOOD WATERSCAPES

DECK, OUTDOOR PLANS GET JUMP ON SPRING

Editor-Publisher David Cutler

Associate Editor

Juanita Lovret

Contributins Editors

Dwight Curran

Gage McKinney

Al Kerper

Art Director Martha Emerv Staff Artist Terrv Wilson

Circulation

Marge Anderson

The Merchant Maeazine (USPS 796-560) is publishEd monrhly at 4500 Canrpus Dr., Suite 480, \ewport Beach. C'a. 92660. phone [714] 549-839.1. br The Meichlnr Magazine, Inc. Second-class postage rates paid at Newport Beach. Ca., and addirional offices. Advertising rates upon request.

ADVERTISING OFFICES

FROM WASHINGTON STATE & IDAHO: contact John V. MacKav. 157 Yesler Way, Suite 317, Seattle,'Wa. 98104. Phohe (206) 621-1031.

FROM NORTHERN CALIFORNIA & OREGON: contact David Cutler, 4500 Campus Dr., Suite 480. Newoort Beach. Ca. 92660. Phone (714) 5498393.

FROM SOUTHERN CALIFORNIA: contact Carl Vann, 205 Oceano Dr., Los Angeles, Ca. 90049. Phone (213) 4723l l3 or (714) 549-8393.

FROM THE MIDWEST; contact Charles L. Lemperlv. 1230 Brassie Ave., Flossmoor. lt. 60422. Phone (312) 799-2166.

SUBSCRIPTIONS

C--hange of Address-Send subscription orders and address changes to Circulation Dept.. The Merchant Magazine, 4500 Campus Dr., Suite 480. Newrrorr Beach. Ca. 92660. Include address label from recent issue if possible. plus new adrtress unrl zip r'oclc. Subscription RatesU.S. and Canada: $6-one year: $9-two years: $12-three years. Foreign: $14-one year; S20-two years.Single copies $1.25. Back copies 52.50 when avirilable.

TH F] MERCHANT MA(;AZINE is utr irrtlepertdurtl.r'-ottrrt,d ptrblicatiort litr thc r<'toil. n'holesalc arrd tlistrihrrtiort lcyals ol tlte lturtbt,r. btriltlirt,g tnateria!s arrd ltornc itttprovuttt'nl httsirress irr tlra l3 Wcstct'n stotes.

Problems?

DAVID CUTLER editor-publisher

Areyouin good company?

CIONAEWHERE along the way during the -lpast few years, a number of America's major retailers lost touch with their customers; they also lost sales and dollars in the millions. Whatever success they once had in communicating with their customers and understanding whatlt took to draw and sell their public faded. The commmunications from the retailer in the form of advertising, the sales prices, the service on the sales floor were out of tune with what the customer wanted to hear.

The results are all too obvious; Sears, Roebuck & Co. and Montgomery Ward have serious money and marketing problems they are scramb[ng 1o correct. Financially troubled FedMart is going private, apparentlythe onlyway tosave the company. J.C. Parney is closing all 34 of its unprofitable Treasury Stores, in its discount store division. The list goes on and on.

Yet many retailers, tough business times notwithstanding, report good business; something we hear from a number of lumber and building supply retailers. The reasons are many, but we

feel that a primary factor in their success is that they listen hard to what the marketplace is telling them. In a fluid world, they appreciate the wisdom of being current daily.

The alert retailer knows that public enthusiasms change more rapidly than ever; some are hardly more than spasms. Those that do not assiduously read, listen, talk and watch -can quickly find themselves with a marketing plan' ah advertising program and an inventory as dead as the hoola hooP.

Each store location, each marketplace, each state has its differences. The trend to disparity between markets gtrows. The areas for application of broad-brush approaches for presenting wares to tempt the finicky public grow ever smaller.

The-retailer's search for information must be marked by an appetite for facts that is insatiable. This quest must be matched by a filtoing, sorting and evaluating process that can refine out the applicable and practical.

If you are too busy to do this, don't worry, you're in good company: Sears, Montgomery Ward, J.C. Penney.

Seving the lumbeL building mateilals and home lmprcvement mailets in 13 Westen Slates-Since 1922

At Georgia-Pacific, we've got the Redwood you need. Ask, and you ve got it.

It's here at Georgia-Pacific's Ft. Bragg mill that we've discovered how toget more usable Redwood out of every log. We did it by upgrading our facility to a point where it's become the most advanced Redwood operation anywhere. r |?.ffT :."..::1"'.,*v-"ri"i'"-i" *J#;fiili;i;;; Iffi\)$.fl without putting additional strain on our timber resource. ! ,rf ,l We have more upper grades,like clear all heart, clear and "8". Plus new rustic sidings and all the garden grades.

So the Redwood you need comes from Ft.Bragg. And with G eorgia-Pacifi c's commitme nt to increas ing pro ductivity, it'll be here for many, many years to come. Because we've got what it takes $ehrcgotuilratittakes.

Redwood romotions: capitalizing on a

pre-sold product

FTEDWOOD sells easilY because flit is a top quality product and has been advertised and Promoted every year for the past 50 Years. Specifiers, builders, dealers and homeowners are aware of its natural performance. YearlY Promotions stress the stability, workability and natural decay and insect resistance of the heartwood. In manY waYs redwood sells itself.

Redwood advertising and Promotions will continue, and to capitalize on them it is important to let your customers know that You have a strong inventory. Everyone is dollar conscious these days, so now more than ever, You need to get the most out of your Promotions.

Advertising, how-to clinics'

homeshow participation and seminars will boost your redwood sales. Here are a few tiPs from

Story at a Glance

Filty years of consistent advertising helps sell red' wood . . . well recognized, toP quality product is easy to move... methods to get most out of promotion dollar.

dealers and wholesalers who have run successful promotions.

o Establish a link between your name and the Product. The mention of one should bring the other to mind.

o Find your customer-then place your advertising where he can't helP but run into it.

o Co-ordinate Your message when You use more than one media.

When advertising You want to tell the customer that You are the Place to buy redwood. Use a carefullY designed camPaign, directing Your message at homeowners in the area. Print and radio ads should be placed and timed with precision. By advertising before weekends, particularly three-day weekends, You will give customers time to Plan do-ityourself projects.

Some dealers make use of coPYlines provided by the California Redwood Association for advertising in local papers. Careful placement can make all the difference. For example, ads placed adjacent to the sports page are very lkely to capture the attention of the d-i-yer.

The recent Proliferation of new (Please turn to Page 1 1 )

H0MESH0W goers welcomed this deck display as a place to relax and learn about deik construction and redwood design-adeck olans kit.

PALOO RUSTIO REDWOOD

Bevel Siding

Handsome Saw Texture/Thick Butt Pattern / Air Seasoned

Here's Pacific Lumber's new exceptionally thick-butted bevel siding with the advantageous combination of redwood's natural rustic beauty and redwood's superior performance characteristics.

Redwood has been a glamorous and superior siding for years. This new product further ac-

cents the glamour with its exceptionally thick butt and the resulting distinctive shadow linesmakes the siding walls look additionally strong with a deeper third dimension.

Product of

SPECIFIC ADVANTAGES OF PALCO RUSTIC REDWOOD BEVEL SIDING

ls air seasoned:

Air seasoning effects are: lumber seasoned in the rough allows seasoning defects to be removed when surfaced; more dimensionally stable than unseasoned; helps sustain the beauty of redwood's natural color; the reduced weight provides easy handling and significantly reduces shipping costs.

Has redwood's inherent characteristics:

1. Unique natural beauty with attractive grain and knots. Sapwood and heartwood together produce a pleasing color contrast.

2. Dimensional stability with minimum warping, cupping, or checking.

3. Superior finish-holding of stains and paints. Also it can be left with no finish.

4. Decay and insect resistance of redwooci heartwood make it very durable.

5. Resistance to damaging weathering effects.

6. Excellent insulator-l" redwood has the same thermal insulation as 5.8" thickness of brick, 9" concrete block, 13.7" concrete, 1.706.0" aluminum.

7. Has a low flame spread rating, meaning more resistance to flame spreading than most any other species.

Has top quality saw-textured surface: Not just roughed up, the surface will hold stains and paints up to twice as long as many smooth surfaces.

Has exceptional thickness: Manufactured with a hefty butt thickness ol 13lsz". Knots remain in place better than in thinner sidings.

APPLICATION INSTRUCTIONS:

For sheathing use fiberboard, plywood, or lumber, etc. Do not use rigid foam plastic sheathing-it can cause misperformance on lumber siding.

Use only corrosion-resistant nails to avoid staining of the wood: top quality hot-dipped or hot-tumbled galvanized, or stainless steel nails. Nails must penetrate 11/2" inlo studs or 1Vz" combination of wood sheathing and studs.

Product name: Palco Rustic Redwood Bevel Siding

Sizes: 131s2" x10" or 12"-6'l2O' random length. Net sizes: s/ro" tip thickness, 13/sz" butt thickness, 97s" width of 10" nominal,llVB' of 12" nominal.

Grade: A combination of Select and Construction Common, air seasoned.

Units: A unit contains 1.750 FBM. Units are pretallied, are available with protective wrapping.

Information This siding is available in straight or mixed for Dis- truck and railcar shipments. Mixed ship- tributors: ments can include items from a wide range of redwood lumber including uppers, Douglas fir uppers and plywood.

PALCO RUSTIC REDWOOD is also available in vertical siding panefing patterns, in 1" x 4u-12" S1S2E, in 2" x 4"-12" S4S, and 4" x 4" S4S. Other patterns available on special order.

FIN ISH ING RECOMMENDATIONS:

Palco's Rustic Redwood can be finished with a variety of appearances.

1. Stains: Oil-base semi-transparent stains, very popular, provide a color but don't hide the grain, knots, or texture. (As shown in above photograph.) Oil-base opaque stains will usually obscure the grain and knots but not the texture.

2. No finish, or Water Repellents: With no finish, the surface will first darken and then in time become driftwood gray. A nonpigmented water-repellent coating will minimize the darkening and make the surface become a buckskin tan. lf reapplied, water repellent can keep the buckskin color; if not, driftwood gray will be reached.

3. Paints: Top coat can be either latex or oil base and must be applied over a compatible prime coat. Primer must be an oil or alkyd-resin base, or a stain-resistant latex base.

4. Do not use shake and shingle paints, low lustre alkyd paints, or varnishes.

Overlap pieces at least 1:'

Nails must just clear underpiece's tip.

REDWOOD PROMOTIONS

(Continued from previous page)

local home improvement and do-ityourself magazines provide an excellent new medium for advertising. Color ads placed in these periodicals will be sure to stimulate ideas for the spring garden grades season.

Radio advertising can also be used effectively. Buy time during the commute hours to reach as many homeowners as possible and choose a station with a format which will be likely to reach homeowners instead of a younger audience. There are two basic types of radio ads and either can be used to your advantage:(l) pre-recorded radio spots offered by suppliers with dealer identification at the end, and (2)informal ad lib commercials done live on the air by local disc jockeys. You can use your radio ads to refer to newspapers "for more details."

HOW-TO CLTN|CS

BUILDING YOUR OWN BUSINESS

o Make your redwood clinics an event-if your sales people are enthusiastic, your customers will be enthusiastic.

o Establish the end use-redwood decks, fences or furniture. Don't be afraid to give your customers ideas.

o Use aids like the Redwood Design-A-Deck Plan Kit as the focus of your clinic.

o Create confidence in the customer's ability to do for themselves and you will have a return customer.

a Educate your audience. Describe redwood's excellence as a building material: beauty, workability, stability and decay resistance.

There is no question about it, clinics draw attention and boost sales. Deck building clinics based on the California Redwood Association's Design-A-Deck Plans Kit have been held throughout the country. In some cases they have doubled redwood sales. Planning and advertising are vital to the success of a clinic.

To prepare, advertise to your consumers well in advance and train sales people to answer questions and recommend the appropriate grades of redwood lumber. Using a local professional deck contractor adds oedibility to the clinic and provides valuable, public contact for the contractor.

HOMESHOWS

o Redwood's natural beauty sells itself-a tasteful display helps.

o Use California Redwood Association's literature as idea starting material.

a Team up with others interested in promoting redwood-then take all t}le outside help you can get.

o Select a homeshow with a good track record.

join forces with a dealer of compatible products. For example, you could build a deck display around someone else's hot tub.

It is important to choose a well established homeshow and stock plenty of literature for handouts. Homeshows are generally annual events and the odds are you will want to return after you have done it once. You'll find it easier the second time around.

SEMINARS- HOLDING CLASS

o Redwood seminars can educate dealers, specifiers, builders or sales people.

o If appropriate, offer special prices and deals during your seminar.

o Your seminar establishes the service side of your company-use the opportunity to know your customers on a personal basis.

O A seminar invites the most select audience of all, because you invite them all yourself.

If you are planning to hold a redwood seminar, you must have something to offer your audience. Presumably, an audience of dealers, specifiers, builders or sales people will already know something about redwood. Determine what they know, then decide what you want them to know.

For a wholesaler, suninars help them establish a reputation for service among their customers. Some distributors rent hotel space, provide dinners and offer special prices during their seminars.

Homeshows attract a select audience, already interested in home improvement or home building. They are ready to be sold on redwood. All you have to do is catch their eye and answer their questions. By working with other redwood dealers in a regional homeshow you will have more ideas, more help and more clout at the show. You can get some outside support materials from your redwood suppliers or from the California Redwood Association. It is also possible to

Retailer seminars will have a different audience, their sales people, or perhaps local contractors. With seminars you can create redwood deck specialists among your sales staff. You can use the time to discuss topics such as the grades and uses of redwood, the properties of redwood compared with treated woods, using literature and other sales aids to help customers, safety in deck construction.

No matter who is in your audience, a seminar is one of the best methods of product education. When people (Please tuln to page 79)

REDW00D deck with cutaway section lets future deck owners examine underslructure and answers many d-i-y questions. This shows construction common decking and joists as well as a construclion heart beam built up from two 2x8's.

Redwood plywood: the easy wood

EASY is a word that applies Eeasily to redwood plywood. Easy to look at, easy to apply, easy to maintain, and easy to sell.

Customers are attracted by the natural charm of redwood which gives warmth to both residential and commercial structures. Redwood is

easily a most beautiful wood in any setting, becoming more mellow with age and weathering.

You'll find it easy to reinforce the attraction with the natural advantages of the product. Redwood plywood has both the ease and economy of modular panel, a plus

in these times when customers are dollar conscious. Natural resistance to insects and decay as well as inherent insulative qualities provided by the unique cellular structure make it easy to maintain. With the variety of texture and patterns available, your customer can select the best redwood plywood for their building.

They will like the availability of redwood trim, fascia, decks and railing. These blend with redwood plywood panels to create architectural harmony.

Story at a Glance

Eye catching beauty, natural practicality sell redwood plywood. .little maintenance. endures well . easy, economical to install.

Another easy to sell feature of redwood is the variety of finishes possible, starting with no finish which will weather to a silver gray color. Clear water-repellent finish can be applied if additional protection is desired. Commercial bleaching oils can give uniform driftwood gray appearance. If semi-transparent or heavy bodied stains are used, oil based primers congenial with the top coat are recommended.

You'll find it easy to sell both the beauty and practicality of redwood plywood.

REDW0OD plywood creates a feeling of warmth and comfort in commercial buildings as well as the most expensive customer homes or rustic vacation cottages.

Today, as 53 years ago, our watchword is "Quality." Since its inception our K brand hasn't changed. It presents a faithful reflection of our founding principles and a constant symbol of our present philosophy.

Operating as an independent has allowed us to hew true to these guiding principles that established early on what we were and what Kinzua is dedicated to today: A dependable supplier of guaranteed kiln-dried

quality lumber, valuable, old fashioned service, conscientious response and follow through.

Call Kent Goodyear, Bob Lankford or Toni Toll, (503) 676-9003, in Heppner, Oregon, for independent K brand quality and service.

Outstanding redwood use by retailer

The resulting building was a barnlike desigr, bathed inside and out with the russet color of redwood. The exterior is a board and batten construction made of clear all heart lxl2 redwood lumber and 1x3 redwood battens, which Sullwold hand-picked from a Simpson Timber Co. mill in Arcata, C-a. Each piece was dipped in Woodlife to preserve the cinnamon color. The wood windows are painted with an orange stain to blend with the redwood and a metal roof has rusted to match.

Story at a Glance

Old fashioned home center in Carpenteria, Ca., uses redwood for warmth and drama two-story building with loft is a showcase of products homelike atmosphere with wood stove.

A fence, fashioned of redwood and pipe, defines the landscaped grounds. Redwood 6x8s are used like railroad ties to make planters for flowers and othelplants. A redwood deck accents the entryway. The deck is made of 2xl2 rough redwood treated with Woodlife.

"The new store has been a drawing card," according to Sullwold, as well as a showcase of the products the firm sells. The store, said Sullwold, has especially atttracted women with its homelike exterior. When he and others bought the firm in 1976, the sales volume was $% million. "Now

it's pushing $2 million," he said. "We've quadrupled sales, and the new store has been an important part of that."

Inside, the two-floor structure is open in the center, loft-style. The second floor is equipped with a dumbwaiter to carry stock to and from the sales and display area below. Redwood plywood panels the walls and lx8 tongue and groove redwood paneling finishes the ceilings. Beams are of Douglas fir to provide a lighter color contrast.

Directly opposite the door and some 40 feet away stands a wood stove which heats the entire building. It is flred by scrap lumber from pieces cut in the yeard. "We have to watch

DISTINCTIVE in architecture, the Carpinteria Valley Lumber building blends into the design of the highly residential community. Fenced-in garden area is an inviting entrance. Custom-made lolding doors slide ooen on one-of-a-kind hardware to reveal the rental equipment repair shop which is connected to the main building.

I ll COULDN'T with a clear conIscience put up a building here in Carpinteria made of anything but wood," said Eric Sullwold, owner and manger of Carpinteria Valley Lumber Co., Carpinteria, Ca. So when it came time for the company to move from its cramped 530 sq. ft. store into something a bit more roomy, Sullwood insisted on a wood structure.

the stove," said Sullwold, "so it doesn't boil us to death!"

Pictures depicting various stages of wood products manufacturing line the walls near the stove so that people who buy there can get an idea of where their building products came from and how they are made.

If it's used in building or maintaining a home, they have it. The firm carries a little bit of everything in the 5,000 sq. ft. building and 31,000 sq. ft. yard. The store has

Douglas fir and redwood lumber, both flush and stile and rail doors, a full builders' hardware selection, power and hand tools, plumbing

(Please turn to page 74)

Contest attracts d{-yerc and boosts rcdwood sales

llllANY LUMBER yards and building supply

IUlcenters have found they can soften the effect of the building slump by expanding their d-i-y trade. The next problem is-how do you expand the d-i-y trade? Advertising? How-to clinics? Promotional events?

Last year, Sierra Redwood Sales in Sacramento, Ca., used all of these to boost their redwood sales which had been mainly supported by professional customers.

With a small well stocked yard literally sunounded by competition, they decided to do something to attract a bigger slice of the d-iy market and separate themselves from the crowd. Using advertising on radio and television and in newspapers, they announced their first redwood deck building clinic and details of a build-your-own deck contest-first pt'1ze. a trip to the Bahamas.

Over 300 interested d-i-yers showed up for the clinic which was conducted by a local deck builder. They built a display showing three different types of deck understructures. Literature from the California Redwood Association and their Design-A-Deck Plans Kit were made available. Sales staff, deck contractors and representatives of the association answered qugstions on specific problems after the presentation.

Quite satisfied with the results of the redwood dirck clinic and contest, Mark Hart, hgr., commented "Many of the people at the clinic may not build a deck this year or next year, but when they do, you can be sure they will think of us." And that, of course, is the solution to the problem.

Story at a Glance

D-i-y trade can help sotten the buildlng slump for lumber yards and bulldlng supply centers . . . adyertising, seminars, promo. tions build trade... tips on making the most of your efforts . . . sales aids.

A SH0WCASE of redwood with panel walls and tongue and groove ceiling, the salesroom has a large counter lor the convenience of both customers and salespeople.

Redwood an

EDnsPg a pool, around a spa or tlhot tub, redwood decks provide access, trellises give shade and fences provide the privacy every water setting needs; and in a natural manner.

Just as naturally, dealers and wholesalers can find an abundance of profit opportunities in providing these handsome and functional, natural materials for their customers.

Natural, knot-textured redwood garden grades build waterscapes that add value to any home throughout the changing seasons and lifestyles.

As the handsome color Photo sPread on these pages graphically testifies, redwood is one of nature's most beautiful materials and one that lends itself to ef fe ctive promotion and sales. Customers and buyers just naturally relate to redwood because it is known world-wide as one of the Premium woods available at any Price.

It coordinates especially well around water-oriented home imProvement features such as pools, spas and hot and cold plunge tubs.

Whether left in its natural state to weather to a rich gray color or stained to preserve its distinctive hues, redwood garden grades are a natural to provide that just right look to any waterscape.

Top: Redwood garden grades deck, a natural sunbathing surface, and redwood paneled terrace structure invite outdoor meals and entertaining in this Texas home.

Above: Sunburst pattemed deck of Clear All Heart redwood focuses small yard's outdoor landscaping and living-space. Designer : Robert CIay.

Center left and left: Construction Heart grade redwood balcony with three distinct activity areas affords spectacular soaking on the edge of a California canvon.

te urban waterscape

Designer: fan Engberg.

Arching redwood trellises (above, by Tradewind Spas) and lattice screens (top right, by WiIliam Turnbu1l, fr.) create graceful settings in srdeyards, courtyards, and other small spaces.

Center

Rrght: Sunbleached redwood deck frames a water{all and drrftsrone walls in this richly textured pool setting. Designer: Wiley Evans.

Top left and center: Above-ground pool surrounded by redwood decks, steps, railings and trellising is a complete garden grades retreat in a New York City backyard.

right: Radial sunburst design of redwood benches centers attention on a redwood-enclosed fiberglass spa. Sonoma Hot Tubs & The Bench Collection.

Slackening demand and lower money market costs have been cited by some banks as they lowered their prime lending rate to l8t/zVo the prime (or lowest lending rate) peoked st o record 2l%Vo in Dec. . the nation's largest s&1, Home Savings and Loan, Los Angeles, Cd., dropped its lowest home mortgage rate to l59o from l6s/0. . .

Housing hung tough for yet another time, despite some dire predictions, as the latest figs. came in on January housing starts: up 3.4V0 to a seasonally adjusted annual rate of 1,585,000; it was the 4th consecutive mo. in which the nos. have been between 1.5-1.6 million.

The slight increase was totally due lo a rise in multifamily starts (their 7th consecutive gain); single family units dropped off to their lowest rate since July . the average price of houses sold in the U.S. rose to $80,600 during the last quarter of '80.

Bldg. permits for future construction fell 1.890 in Jan., after declining 8.990 the previous mo., a poor harbinger for future home bldg. activity . . William R. Hazelton, chairman of the National Forest Products Assn. and pres. & c.e.o., St Regis Paper Co., sees a residential housing boom in the next 5 years, with an improvement beginning this year.

Wickes Companies, 1nc. plans to sell its Wickes Forest Industries div. to an undisclosed group of private investors; no price revealed . . Bendix has concluded the sale of its forest products div. to Kohlberg, Kravis, Roberts & Co.; as reported here in Jan. the newly formed partnership has resumed operations as Americon Forest ProductsCo....

Seotrain Line, Inc., which filed Chapter l1 bankruptcy, has received $5 million from Chase Manhattan to continue operations . . Shakertown Corp., Winlock, Wa., has reorganized its structure for "planned diversification and acquisition in the building products industry".

Union Pacific RR's '81 capital spending program ($199 million) places heavy emphasis on roadway improvement Budrow & Co., the Los Angeles hardware wholesaler, recently concluded a successful one day show.

A second US/ Jopon lumber trade promotion meeting is being held this mo. in Palm Springs, Ca., a new survey of building product selectors shows that77 .6Vo of their projects will be for renovstion and retrofit . . the reinforced plastics industry expects an llVo rebound in '81 after an l89o drop last year

Southwest Forest Industries, Phoenix, Az., has bought Knox Lumber Co., St. Paul, Mn., for $9 million in cash and stock Celotex Building Products Div. anticipates shipping about 200 million sq. ft. of Thermax insulation annually from their new manufacturing and warehousing facility in Tracy Ca.

Pacific Lumber Co., San Francisco, Ca., plans to pay $12.5 million cash for Tweco Products lzc., Wichita, Ks., an arc welding tool and cable connector firm Pope & Tslbot Inc., Portland, Or., acquiring the forest products unit of Homestake Mining Co., Spearfish, S.D., has a long term timber-cutting contract involving about 65,000 acres in the area.

Potlstch is closing and dismantling a dimension lumber

mill at Spalding, Id. plywood sales for Bohemia Inc.'s plywood plant, Drain, Or., (formerly Drain Plywood) are being handled through the Eugene, Or., sales office.

Fontana Wood Preserving Fontana, Ca., is shooting for an April opening of their treating plant, reports Lynn Shurtliff . . All-Coast Forest Products, Inc., Chino, C€r., will complete a half million dollar expansion program in early summer, according to Daryl L. Bond, pres., resulting in 20 acres paved and a timber area able to accomodate five million board feet of rough cutting.

Manke Lumber Co., Tacoma, Wa., plans to open a distribution yard at its Sumner, Wa., mill . . . Highline Forest Products, Tigard, Or., has purchased a distribution yard near Sherwood, Or. Dury Cords has acquired the assets of Pork Lumber Co., a wholesaler at Aspen Park, Co. with plans to expand into a brokerage service.

Flintridge Lumber Sales has opened a Newport Beach, Ca., office with Ron Carr in charge Skyline Lumber Co. (Bob Donnelly and Millie Madsen, principals) is a new wholesaler in Eugene, Or. . To serve lhe greater midwest markets DMK-Pacific, Fremont, Ca., has opened a sales office at Prairie Village (Kansas City), Ka., Bill Cressey, ffiBr. .

Sperry Lumber Co., Spring- 'field, Or., is a new wholesale firm opened by Vern Gregg and Denny Sperry.

Van Petten Lumber Co., Walla Walla, Wa., has acquired U. K. Swift Lumber Co. in the same city . The Terry Co. has a new mill opening this month adjacent to its Chatsworth, C&., store and lumber yard Sundance Lumber snd Hardwore, La Verne, Ca., is holding a 2nd year anniversary sale, April 4-5 . .

The wayWillamette dishes up service, John Weston of Far West Fir Sales finds his job a lot easier.

Meet John Weston, president of Far West Fir Sales in Huntington Beach. His company is one of the largest distributors of lumber products in Southern California. Anit his operations are growing rapidly into other parts of the west. Like Northern California. Arizona. And Oregon, from where he supplies sev-eral leading mobile home manufacturers like Golden West Homes.

Needless to say, John has a taste for making his customers happy. That's whdre we come in. Becdris'e Willamette works very hard to keep John happy. So when he orders Willamette lumber for delivery to his mobile home customers and retail yards, John counts on us to serve-

up a top quality product every time, on time. In his words, "They pay as much attention to us, and are as responsive to our needs, as if we were their biggest customer."

Whatever you've got cooking, we've got the dependable source of ingredients to fill the bill. Because our own forestlands provide more than half of the raw material needs for our mills and plants in the West and South.

We're proud of our distributors and their knowledqe of the market. So we're always there at the other end of the line, ready to back them up. lf you have an appetite for great products and efficient service take a tip from John. allWillamette.

Relax. You've got Willa mette. Willamette Industries, Inc.

Lumber and Plywood Sales Division

Western Lumber and Plywood Sales PO. Box 907, Albany, OR 97321

Telephone (503) 926-7 77 1

Southern Lumber and Plywood Sales PO. Box 1100, Ruston, LA71270

Telephone (31 B) 255-6258

Trees Are America's Fenewable Besource

Far West President John Weston (center) and Golden West Homes Director of Purchasing Hatry Holmes share a "working" lunch at a Golden West assembly plant.

Call us for Douglas fir, hem-fir, pine commons & decking, redwood commons, cedar shakes & shingles, plywood sidings, and Masonite brand sidings.

GALENDAR

MARCH

Western Wood Products AssociationMarch 10-13. annual spring meeting, St. Francis Hotel, San Francisc0.

The Mountain Ststes Lumber Dealers Associationldalch lt, 19-20: basic materials estimating school, March 18, AMFAC Hotel at the Airport, Albuquerque, N.M.; March 19-20, Holiday Inn North, Denver, Co.

Orange County Hoo-Hoo ClubMarch lE, business roundtable discussion, Saddleback Inn, Santa Ana, Ca.

Dubs Ltd.March 20, golf tournament No. 379, Claremont Country Club, Oakland, Ca.

National Home Center,/Home Improvement Congrcss & E4oMarch 2L2!i, McCormick Pl., Chicago, Il.

For your conoenience, lDe can sen)e you aia truck and trailer, by rail shipment, or from our distribution center at 7286 North Broadusay in Stockton, Ca,

San Joaquin Valley Hoo-Hoo ClubMarch 27, Casino Night, Edison Social Hall, Fresno, Ca.

Nationd Lumber and Building Msterial lhalers Asrodation - March 29-31, marketing & merchandising committee, The Broadmoor Hotel, Colorado Springs, Co.

APRIL

Intermountain Logging Conference - April 1-4, Spokane, Wa.

National Building Material Distributon Association - April 1-3, cash management workshop, Double Tree Inn, Seattle, Wa., Humboldt Hoo-Hoo Club - April 9, lumberman's night, place to be announced.

North American Wholesale Lumber Association - April 12-15, annual meeting, The Greenbrier Hotel, White Sulphur Springs, W. Va.

Pacific Coast Yard Association - April 12-15, meeting The Lodge, Pebble Beach, Ca.

Joint Hardwood Industry Conventions - April 12-15, Rancho Mirage, Ca.

Dubs Ltd. - April 17, golf tournament No. 380, Contra Costa Country Club, Pleasant Hill, Ca.

Wood Institute of California - April 23-25, 3Uh annual convention, Silverado Country Club, Napa, Ca.

Hardwood Plywood Manufacturen Association - April 29May I, convention, The DeSoto Hilton, Savannah, Ga.

MAY

National Building Material l)'istributors Association - I\day 4-6, 30th annual spring convention, Camelback lnn, Scottsdale, Az.

National Association of Plastic Fabricators - May 5-10, 25th annual convention, The Pointe Resort, Phoenix, Az.

National Building Material Distributon Association - May 6{, cash flow/ return on investment workshop, Granada Royale, Scottsdale, Az.

Arizona Lumber & Builders Supply Association - May 7-9, snnual convention. The Pointe Resort, Phoenix.

Ligna 'El - May 27-June 2, international woodworking and lumber machinery trade fair, Fairgrounds, Hanover, West Germany.

Lumber Merchants Association of Northern California' May 30-June 2,4lst annual convention' Sahara, Las Vegas, Nv.

Jim Dasher o fohn Diederich fudy Murphy Dennis Nelson r George Stanley o Lee Turner

With our brandorr it, @eguara,lrteed theloest.

We're proud of the Higgins name because, in the West, we've branded a solid reputation for qualitS service and reliability.

Since 1883, Higgins Lumber Company has been importing, shipping and re-manufacturing the finest grades of hardwoods, softwoods and plywoods the world has to offer.

We control quality with our own drying and milling facilities and offer on-time delivery

of both large and small orders. With product knowledge and experience that has delivered the goods in the West, so well, for so long, the Higgins name guarantees you the best.

So if you're stocking lumber or making furniture or cabinets, give us a call: San Francisco, CA (415) 824-8744; Union CitS CA (415) 47I-4900; Sacramento, CA (916) 927-2727; Reno, NEV (702) 391-3033

seruing the industry since 1883

T(lP PRI0RITY this spring for many homeowners is the building ol decks or other outdoor prolects using redwood. Free plans from Georgia-Pacilic make it easy for customers to visualize and complete the projects.

Free Deck, Outdoor Plans

A redwood deck will be at the top of the projects-to-build list for many do-it-yourselfers this spring. Help your customers get started by stocking up on suitable garden grades like Georgia-Pacific 'B' grade redwood. The natural chemicals in the heartwood of redwood help protect it from deterioration. An elegant wood with a rich red color that softens to driftwood

gray when left to weather, 'B' is the perfect choice for any deck. The economical cost will be a pleasant surprise for your customers.

Be sure to have on hand a supply of idea booklets and plans, too. A new l0-p. brochure from GeorgiaPacific called Decks and Outdoor Projects offers seven plans for decks, outdoor furniture and equipment, including a play center for kids and storage shed for tools.

Your customers also will be interested in the broad range of lumber species, sizes, grades and dimensions available and outlined in a G-P lumber products catalog for 1981. One of the world's largest lumber distributors, they provide lumber for construction, remodeling, do-it-yourself projects, and industrial applications.

Redwood is available in a range of grades, from clear all-heart for elegant architectural interiors to garden grades for outdoor applications.

Pressure treated lumber for foundations and below-ground applications, as well as decks, porches and other outdoor structures, and other lumber can be cut and delivered to exact order requirements.

HOME GENTER MERGHANT BILL

FISHMAN

Bill Fishman & Affiliates

11650 lberia Place San Diego, Ca.92128

VOU CAN'T sell whar you don'r I have. Obvious, isn't it? To you maybe, but not to those buyers with a compulsion to gamble with time.

I have watched buyers pray that an ad costing tens of thousands of dollars would not pull because the merchandise had not arrived.

The hard-and-fast rule in most multi-market retail chains states: If the merchandise is not on board (in the stores or in the warehouse) or somewhere in sight, that merchandise office is not to gamble that the item will be available at the time the ad breaks in the newspaper.

Almost every advertising department maintains a system to allow a buyer to make last-minute substitution for items

that are rolling but have not reached the store level. And yet, time and time again, merchandisers will release ads for final approval based on a supplier's "definite" commitment that "it will arrive by 4 P.M. today."

It usually doesn't. Then panic sets in. First they choose from this list of excuses:

O "Definitely promised."

O "The truck was spotted at San Jose at 5:30."

O "I just found out that delivery was attempted yesterday but our warehouse refused it because my paperwork hadn't arrived."

O "The truck arrived but it only contained the deluxe model 402, the promotional model M-l won't be shipped until next month."

Excuses are followed by an act entitled, "The Great Substitutions."

O Substitute the inferior brand from a local jobber with the hope that the public doesn't notice that the picture in the paper is different . . or

O Substitute the step-up model and take the markdown . . or

O Take names and addresses and bear the cost of delivering the item to the customer's home.

The next panic scene takes on the atmosphere of the Normandy invasion:

O Drive 138 miles to pickup the airlifted shipment at the metropolitan airport then

O Pile the merchandise into the borrowed station wagon and drop at three stores tonight, two stores in the morning, and the other seven stores by 5 P.M. tomorrow. After all, if timed correctly each store should have inventory just about the time the customer comes in with tabloid in his hand.

I believe in capital punishment when it comes to violating company policies and the stopgap measures that prevent misrepresentation advertising. Too often the buyer places one of the lowest paid employees in the chain, the salesclerk, in the position of attorney for the defense of the company.

When a chain allows this type of seatof-the-pants merchandising to occur, it creates a domino effect at all levels. Warehousing, receiving, and store personnel start referring to those "jerks in the white tower." Salesmen within the department face the abuse from customers now complaining to have traveled 60 miles to pickup that specific advertisied item. The ill will that is created is long lasting.

What truly hurts is the fact that top management is usually the last to furd out how inept these gambling merchandisers are. They are uncovered at store level immediately by the salespeople because they are constantly being jeopardized by his acts. But it's human nature not to "fink." ,And so, the ineffici€ncies go on uncovered for a long time.

Amazingly, once the compulsive time gambler is eliminated, the effect on the bottom line is immediate. You can see it in the register readings, in the productivity within the department, and in the reduction in complaint letters.

IrJr.

Inland f,umber is big on Home Genler producls.

Our people are big on service.

From single Btore, to large chainsour Home Center products division is geared to give you weekly "in-store" sen'iceprompt, reliable delivery - very competitive pricing.

You get qualifi merchandise in both lumber and building materials that sell fast.

Order on Monday, receive delivery on Wednesday, have it ready for sale on Thursday. Turn your inventory over the weekend and do it all over again.

We help make it possible because we package in small quantities, give you in-store merchandising assistance, take inventory, prepare your next order, maintain displays, provide coop advertising assistance, arrange for personnel training clinics and product demonstrations.

Put us to work for you. Our people are truly committed to give you the attention and service you want. FOR

Colton,CA (714) 783-0021

Tustin, CA (Zt+) 832-0600

two years. Accordingly, all bulky time cards or time sheets for periods prior to January l, 1979, can be disposed now. Other payroll records need to be kept only three years for Wage-Hour purposes, but possibly for as long as five years per IRS requirements.

lli

t rVAV,

\\ 1J CHUCK LINK executive director

ONGRESSIONAL Conferees, feeling the pressure from a neardesperate housing industry, added $70 million in yearly contract authority for the Section 235 Homeowners Assistance Program during deliberations on HUD Appropriation legislation. These additional funds should assist up to 20,000 homes.

Unfortunately, the increased spending authority is limited to only the older 235 program. The newer, revised Section 235(q) Stimulus Program, characterized by higher mortgage and income limits and generally a more workable ap-

proach, is not eligible for these funds.

The HUD Appropriations bill cleared Congress December 3 and was signed by the President on December 8.

The FIC has agreed to allow retailers to sell remaining stock of insulation which does not contain the R-Value labels.

However:

a Manufacturers can no longer deliver and you cannot accept new insulation without the R-Value information labels.

o Your advertising of insulation must carry the R-Value information.

O Retail displays or sales counters must provide the fact-sheets where consumers are likely to notice them.

Wage-Hour Regulation Part 516.6 requires that time records which show starting time, quitting time, number of hours worked, etc,, need to be kept only

Lumbermen's of Washington, Inc. has started construction of a new building center in Olympia, Wa., and recently announced the acquisition of Frank Dunn Lumber Co. in Kent, Wa. Promotions include W.R. "Dick" Rust, gen. mgr., Shelton, Kent and Olympia; Reuben "Pete" Peterson, mgr., Shelton; Bill Pettit, mgr., Kent; Richard Parrett, mgr., and Bill Scheffler, asst. mgr., Olympia; Sherry Grapp, Shelton, credit mgr. for all divisions; and Kale Kuivikko, electrical, plumbing and special purchases buyer.

Orepac Building Products, Inc., Lake Oswego, Or., has purchased the DG Shelter Products operation in Sacramento, Ca. Dan Merrill has been named mgr.

will be played on The Pointe courts.

FRANK DAVIS executive vice president

The 6fth annual convention's theme is "Be Ready." Paul Conley of O'Malley's BMC in Phoenix, is the chairman.

Thursday, May 7, is the Annual Lumbermen's Golf and Tennis Tournament. The golfers will be playing the Lynx Course at the Arizona Biltmore Golf and Country Club and the tennis

Friday's opening business session will commence with the Western Savings and Loan Association presenting an excellent film on "Forecast '81" followed by EUiott D. Pollack, vice president, economic planning and development, Valley National Bank, Phoenix.

The Friday afternoon program includes Gordon Murphy, executive v.p., Savings and Loan League of Arizona, on mortgages and innovations that could occur in future months.

Friday's program concludes with a panel moderated by John King, Southwest Forest Industries, on material shortages; discussing lumber, plywood, gypsum, cement and insulation.

Saturday's Breakfast Session begins with a sales oriented talk by Murray McBride, a sales consultant from Portland, Or. The business session ends with Ward Hitchings, director of governmental specifications dept. of the National Forest Products Association in Washington, D. C. His talk will c€nt€r on energy standards in the housing industry.

The Ladies Committee, chaired by Donna York, has plarured a Friday Brunch at 10:30 AM, with gifts and prizes for the ladies and an excellent singing group as the main part of the program.

The l98l affair concludes with the Saturday evening annual banquet and honoring President Larry Hamman, two times president of ALBSA, and Jay O'Malley, a past president of NLBMDA.

We'll see you at our 60th-May 7, 9,9, 1981.

8, 9,

tYuhi^gto; n

LTI\[TRTIDG

HARRY MENDENHALL executive vice president

&VIEWS

E ALL know that we have a new administration, new ideas for resolving the economic, unernployment, and energy crisis. It's a whole new ball game! Setting the government problems aside let's focus on another new ball game.

As a result of the past l8 months of declining building materials market, dealers have realized that the market is becoming competitive to the point that it is dog-eatdog to get business. Competition is keen. Every dealer is concerned that he personally is responsible for his loss of business and feels that responsibility as only his with no one else having a problem. Dealers across the nation are experiencing the same problem.

Owners/managers and corporate officers have scratched their heads to find some means of increasing sales. Out of the dark recesses of corporate offices came the brilliant idea that maybe better trained employees could help improve sales. The shift to employee training suddenly received priority.

The associations, which organize various training seminars, had previously had to hope that they could register sufficient attendance to cover costs. As dealers recognized the ne€d to train their employees, registrations at the training seminars arrived in increasing numbers to the point where additional seminars had to be scheduled and changes to large facilities were required.

The decline in business has started a new ball game that will be the most important move in the industry in many years. There is no doubt in any dealer's mind that employees mean the difference in profit or loss. Employees trained so that they are professionals have the admiration of customers because of their warm, friendly attitude, their ability to answer product questions, their knowledge of the thousands of stocked items and their ability to lead into and close the sale. The employee is the most important asset of the business and the industry is at long last recognizing this fact and taking action to develop employees as fully as possible.

It would be ideal if when a new employee is hired he could be shipped off to a school for a six week training course and returned as a perfect representative of your company. Since this is not practical, the next best solution is the periodic but continuing employee education programs conducted by the associations.

Your employees must be professionals. There is no room in this highly competitive arena for mediocrity. It costs us too much in loss of total sales. The trend toward employee training is gaining momentum as a result of dealers observing others who are taking a great interest in employee training. The trend will continue and it will be necessary for the associations to provide for the needs of the dealers.

The End ls in Sight

Plan a peppy upbeat agenda item for the end of the meeting with the final two minutes used to restate assignments and deadlines, summarize action, and extensions fon next meeting.

OSHA Rules onMedical Records

New regulations on employee medical records are now in effect through OSHA.

Both employees and unions are now entitled to request and rbceive medical records Management also is now required to submit employee medical records to OSHA upon request without prior consent of the employee. Medical records now will follow employees irom .joU to job and must be kept for 30 years after the employee has stopped working.

Management should require written reque_sts for records before releasing them. Management also can insist upon the name and address of a previous employer in ordei to secure the medical records for an employee.

The only medical record entitled to be withheld is one with information on terminal illness and medical problems. These may be presented to a third party chosen by the employee.

OSHASoftens Demands

A new procedure which should reduce litigation and expedite elimination of working hazards is being instituted by OSHA with area directors authorized to deal with disputes.

Employers receiving citations will be advised by letter that they may discuss possible amendments to the citations with the area directors in informal conferences.

After these meetings, an area director may change the citation lowering the level of the charge if the employers provide information which indicates that changes are justified.

REDW00D Design-A-Deck Plan Kits, the California Redwood Association's successful d-i-y deck construction package, are being offered to retailers and consumers for the fourth year. The kits, with complete plans, materials lists, pre-punched deck templates and 20-p. instruction manual, have been used successfully as the focus of d-i-y clinics, in-store displays and point-of-purchase attention grabbers.

Rola@gmberCo., Inc.

Rolffio Lumber Sales, fnc.

Seminars at the Home Show

An expanded program of professional advice and service for retailers, as well as manufacfurers, overseas buyers, importers and exporters will be-feaiureci during the t98t Annual Home Center/Home Improvement Congress & Exposition March 22-25 at Chicago's McCormick Place.

"The seminar panelists represent all segments of the industry-large chains and independents in major cities as well as those in small towns and rural markets," said William Fishman, seminar director. Fishman also writes a monthly column "Home

Center Merchant" for The Merchant Magazine.

Seminar topics stress new ideas in such areas as budgeting and advertising, managing inventory, utilizing space, developlng sales marKets, monev manasement and merchandising. bther t5pics include: "A New Awareness for Internal and External Security," "Manufacfurers, Wholesalers Reps, Ask the Retailer," and "Your Home Improvement Consumer Customer. "

Fishman noted that each session will encourage active participation

Service

IT'S A NATURAL FOR US! REDWOOD

The Merchant Magazine

through question and answer periods and round table discussions following the seminars.

More than 1.200 exhibits featuring tens of thousands of products,' saies/display/merchandising aids, and advertising/promotion ideas geared to help retailers generate more business from the do-it-yourself market reportedly will make this the largest show in its 6 year history.

Exhibit hours are: l0 a.m. to 5 p.m., Sunday, Monday and TuesdaY, March 22, 23, 24, md l0 a'm. to 5 p.m. Wednesday, March 25. Admission for exhibits and seminars is free of charge for those who have pre-registered through the show office prior to Ferbruary 2O; and $5 at the show.

Senator Rudy Boschwitz, (R-Mn.), former president of Plywood Minnesota, will deliver a special address Sunday, March 22 at 4:3O p.m. in the Chicaso Room.

The" openins seneral session will feature iresen-taiions of the 1980 Home Center of the Year Awards, and the keynote address delivered by J. Peter Grace, pres. and c.e.o. of W.R. Grace & Co., New York.

The Fourth Annual International Home Center Marketing Conference on Saturday, March 2l will be sPecificallv aimed at retailers, manufacturers, and wholesalers. It witl feature presentations from representatives and trade experts on do-it-yourself retailing and distribution in England, Japan and Austrial

lndustry Museum Dedication

April l l, will mark the dedication of the Hoo-Hoo International Museum in Gurdon, Ar., according to Jimmy Jones, the grouP chairman, who is spearheading the event. A retailer, his companY is Foster Lumber Yard, Vallejo, Ca.

The Governor of Arkansas has been invited to participate. Trees from each of the states of Australia are being sent to be Planted as Part of the ceremony. Flag Poles have been erected to fly banners from the United

Australia, New Zealand, Singapore and Canada as well as the State of Arkansas flag and the Hoo-Hoo flag. The grouP has chapters in all five countries.

Plans are for the office of HooHoo International to be moved from Boston to Gurdon in the next year. The museum,which is located at the birthplace of the Hoo'Hoo organization, has been widely supportd by members of the fraternal order of lumbermen.

Ad Seminar Helps Retailer

Never underestimate the power of advertisingl In response to a circular announcing a full day of advertising and promotion basics, ideas and samples, capped by a hands-on layout session, 40 students showed up from all points of Washington State.

Held in Seattle, the seminar featured a number of experts gathered by the Palmer G. Lewis Co. AII phases of advertising for building material dealers were covered.

A work shop session included organizing the ad, logos and formats, the ABC of headlines, copy that closes the sale, and layout and copy check list. An exercise in writins headlines and a test in layout of new-spaper display ads challenged the students.

This is the second seminar sponsored by PGL to increase dealer awareness and skills in promoting business for their retail stores.

Also on the agenda were proper use and consideration of co-operative advertising, media selection. budgeting of advlrtising funds, tabloid iromotions and product application demonstration.

Charles D. Lauber, Palmer G. Lewis Co. v.p. of public relations, coordinated the seminar. Richard D. Lundgren, PGL pres., gave an official

'ffi;iffiY'

welcome and introduced the program, followed by Gregory Field, pres. of Field Lumber, Kent, Wash., key note speaker discussing "Are You Missing the Boat?"

Voicing extreme enthusiasm over audience attendance which included dealers from Spokane, Yakima, Leavenworth, Aberdeen, Port Angeles, Tacoma and many locals, Lauber commented, "Seminar I last year was very

WAY T0 G0 to develop extra business is explained by Jim Bentley, PGL creative director and member of oromotion staff.

"iffy," 30 dealers showed up. This year's turnout was over 40. Each year we change to a larger meeting room. We're gratified by the response and pleased that these dealers are putting into practice what they learn here.

The winterfurniture market

lltAIT and see characterized tt the winter furniture markets, diminishing the buying, but making evaluation of market trends all the more important. Sooner or later the pent-up demand will loosen the consumer's purse strings as he yields to the urge to upgrade and embellish his home environment.

This sizeable surge in buying is predicted by some for later in 1981, and certainly by early 1982, depending on the degree of confidence in the new administration's efforts to find a formula for the economy.

Trends getting close scrutiny included: Would oak continue its domination? Would contemporarymodern be 5090 or more of the buying public demands? Would pine, showing signs of dropping, and its parallel trend of massive country or ranch styles, give way to more graceful, lighter scaled traditional

offerings? Would the heavy distressing, which has been an integral part of many furniture styles, be undergoing a change to a clearer, more natural finish system?

The western concept of "let's try it" has introduced many market changes in furniture in past years. The showroom presentation often becomes a sounding board for eastern and nationally produced lines, so that a comprehensive study of occasional tables has assumed increasing importance, according to Dave McCullam of Northwest Hardwoods, Inc., Portland Or. His staffs tabulate and classify showroom offerings in five major furniture buildings in San Francisco, Ca., twice each year.

"We tabulate almost 1,000 different table groups (a style is offered in several different sizes and options) by wood, style category and

finish. While changes may seem small from market to market, any change sustained for several markets will represent a trend in consumer buying preferences," he explains.

"With 15 market studies now compiled, we can almost predict in advance the direction the market is taking. We were able to detect the emergence of life style, ranch, oriental and more recently, country French with its flowing line and medium scaling, " continued McCullam.

In the study, oak continues to lead and contributes to every style category. It may have passed its peak (231 table groups in 1981, and 256 in 1980), but it still occupies 29.24s/o of the showroom spaces. There is also evidence that a more

(Please turn to page 40)

Sales Training Seminar

Salesmen from building materials, flooring, and laminates areas of BMD, Inc., Galt, Cenitos, and Sunnyvale, Ca., participated in sales training seminars at

(Continued on next page)

PonderosaPine Sugar Pine

lncense Cedar Douglas Fir White Fir

CERTIFIGATE ot acc_omplishment for Xerox sales lraining seminar is p.resented to R. B. Dorman (lett), 17 year veteran at BMD, lnc., by Vern Miller, No. Ca. sales mgr., Salesmen attending semiiarS (center photo, front, lto r) "Speed" Wreden, Bruce Norton, Tim Tohlen-,-Joe Elia. (back) Feiix 0rtiz, Drew McAlister, Bill McKenzie, Dave Mjebach. (lower photo, front) Rick Johnke, R. B. Dorman Chuck Holman, Bob White. (back) Ltilyd Edwards, Jim Cunningham, Kevin Jenkins.

Our quality is great, Our service is good, This is the place You should buy Yourwood. .

Lemmie C. Morewood Consulting PhD*

(e16) 824-5427

*Phact Director

SALES TRAINING SEMINAR

(Continued from previous page)

Asilomar State Park Conference Grounds, Monterey, Ca.

Don Koch, v.p. sales, and Vern Miller, sales mgr. for No. Ca., led the seminars which were designed to hone selling skills as well as provide training for the newer salesman.

Certificates of accomplishment were presented to the 15 salesmen participating in the two and a half days of intensive study and presentations.

89thAnnual for NAWLA

North American Wholesale Lumber Association will be host to approximately 750 members and spouses at The Greenbrier, White Sulphur Springs, W.V. April 12 - 15.

Convention coordinator, Wilf Livermore, Nicholson & Cates, Burlington, Ontario, describes the program as "The three general sessions and several seminars designed to fulfill our l98l theme, 'Using Your Resources.' Current levels of housing construction dictate a careful scrutiny by our members of all aspects of their business operations and a search for new and better management tools."

Keynote speaker will be Harry J. Boyle, well-known Canadian columnist, playwright, novelist and television personality. Questions raised by rail deregulation in 1980 will be dealt with by transportation experts and featured speakers, Thomas B. Graves, Jr. and Hon. Neil Goldschmidt.

Graves, Union Pacific Railroad's vice president for finance and administration, is responsible for all planning, accounting, purchasing and real estate operations. Neil Goldschmidt, Secretary of Transportation under the Carter administration, was a two term mayor of Portland, Or.

Dirk W. Van Dongen, executive director, National Association of Wholesalers-Distributors, Washington, DC, will address the question of government-business relationships and what the wholesaler may expect in l98l from the new administration. Seminars scheduled include a presentation on "telemarketing" by Michael Reding, Pacific Northwest Bell, and a discussion workshop on the technicalities of futures trading and hedging by Ronald Frost, Chicago Mercantile Exchange's Marketing Director. Dennis Daley, Network Data Systems, will offer insights to computer use for the smaller firm.

Manufacturer/wholesaler contact sessions have been expanded for l98l to permit the mill man to get together with the wholesaler on a one-to-one basis April 12 and 13. On April 14 a breakfast working session will conclude the contact sessions.

Keep Them on Time

Encourage promptness at meetings by including in the minutes names of those arriving late as well as those present and absent. For effectiveness, read the minutes when the late arrivals are present.

Brqnds you know well ore bronds thot sell!

@g$x'ceilings

BUII.OING PRODUCIS

never let you down

Celofex ceilings sell lhemselves fo your cusfomers becouse they off er f ive vorious methods of instollolion. A big selling point, indeed! A profit moker for you! Mony poflerns fo choose give your cuslomer onolher plus in selecting Celolex ceilings. Shhhh! Your cuslomer likes the noise obsorbing quolities of Celolex ceilings, foo.

@SX'rhermox sheothins

BUII.DING PRODUCIS

never leoves you oul in the cold

Cut energy cosis ! Conserves energy ifself ! When you offer Celotex Thermox sheothing ond if's combined wilh f ibergloss insulofion wilh convenlionol 2 x 4 froming, your cuslomer hos qn energy-eff icient insuloting system f or new buildings ond odditions thol won'l leove him out in ihe cold.

(Continued from page 34) refined grain contrast is being used with less flamboyant markings.

Pine continues to drop from 8.890 a year ago, to 6.8490 lhis January. Pecan is recovering more of its importance with 4.3090 of the spaces, up from 2.50/o a year ago, Part of this is due to conscious effort to upgrade from the old embossed and printed grain reproductions to the genuine wood.

The total open-pore woods were expected to drop, but actually held their high position of 42.2890. This was as high as 47.3v/o in July 1979, so a change may be in the offing to more close grain woods such as maple, cherry, alder, walnut and mahogany.

The intricate character of burls still contributes important dramatic impact in tables, reaching a high 8.1090 of showroom spaces, with walnut at 6.840/0, and mahogany at 6.71s/0. Printed or embossed grains continue to drop as firms up-grade, now comprising 6.43s/o of the presentations with painted or enameled tables gaining slightly over last summer.

Metal-glass-marble continued strong with 120 groups, fabric and leather at 27 grotps, but wicker, bamboo and rattan dropped slightly in showroom spaces to 44 sets. For the first time in the eight year study, modern-contemporary dropped below 5090. It has been as high as 6390, but was tabulated at 49.8890 this January. French styles, paced by the active French country adaptations, were in second place.

Thql's

How lt Goes!

About the price you Jiguredon this 'package deal'---it's not supposed to be a 'gift package'."

s,"g I

.,r,., t,.,:i :.. r. Tom Re€ser, prGident of Horne Lumber Yerd blurbck- " -* :*.,-;- -L ffnds the Inbimatlon generated !ythe Datallne Computer System crltlcal to the operatbl d hls cornparql. I "Ourfl rst computer generated

,i. , "Slnce our Installatbn, w , :*tually pald for fie cost'of "comPutcrlnf InchEsed pn

More Wood Stays Out West

The trend of a greater percentage of Western lumber shipments being shipped to Western destinations expanded once again in 1980, according to the Destination of Shipments report compiled by the Western Wood Products Association.

In 1980, 65.90/o of the truck and rail lumber shipments from the West stayed within the region. During 1979, 63.70/o was shipped to the West, and ten years ago, 38.2s/o stayed West.

Many of the West-to-West shipments are to remanufacturing plants, where other products are manufactured and marketed throughout the United States and in other countries.

The percentage of shipments to the South rose slightly, from 13.2s/o in 1979 to l3.5go in 1980. The Northeast region also took a slightly bigger percentage share, moving from 4.6s/o in 1979 to 4.9V0 in 1980. Duiing 1970, the South accounted for l8.0go and the Northeast 9.890.

While the Northeast, South and more predominately the West, gained, shipments to the North Central region dropped significantly. In 1980 the North Central region was the destination of 15.7s/o of Western lumber shipments. That compares to 1979, when the region accounted for 18.590, and 1970,34s/0.

"Bureau of Census figures released late last year confirmed the influx of people moving to the sunbelt region, and that's where the homebuilding action has been centered," noted WWPA Director of Economics Fred Reseburg. "In turn, it's logical to see why the

Western lumber producer has found his own best customer in his backyard.

"Higher rail rates to other regions, particularly the Northeast, have all but driven Western lumber from those markets," he said. "Couple those high shipping rates with stiff competition from the Southern, Canadian and Northeast regional lumber producers, and the tight market position Western lumber has experienced, becomes even more evident.

CRA data sheets have

valuable finish information

lFnI-ITORNIA Redwood

YAssociation data sheets on redwood finishes can help redwood retailers provide top quality service and technical information this year.

As the variety of redwood products and applications increase, retailers supplying CRA literature can meet a growing demand for design ideas and applications :rmong builders, design professionals, homeowners and all other redwood users.

One-page color sheets, Redwood Interior Finishes and Redwood Deck Finishes, survey a wide variety of coatings, their effects, recommended application methods and maintenance to ensure top quality performance forall redwood lumber grades and uses.

Redwood is particularly versatile in accepting finishes. Its open cellular structure and lack of pitch or resins allow superior penetration and retention of a wide variety of stains, varnishes, sealers, and paint.

Redwood lumber has outstanding dimensional stability and an enduring natural beauty that needs no finishes. Redwood heartwood contains natural extractives that ensure superior resistance to decay and insects. As little as Vr inch of unfinished redwood may erode in 100 years of exposure to weather.

Left unfinished, redwood naturally darkens, even blackens in some cases, then, gladually weathers to bleached driftwood gray.

To minimize weathering, a water repellent preservative with a mildewcide is recommended for application every 12 to l8 months. The water repellent eliminates darkening and stabilizes natural color changes to buckskin tan. Water rePellent also provides a good basecoat for

SPECIALIZING in QUALITY REDWOOD

Pre-cut fencing, benderboard, commons and kiln dried uppers. ALSO Green and kiln dried Douglas fir, cedar and hemlock.

oil-base or latex emulsion stains. brush or roller applications are recommended; if sprayed otr, coatings should be back-brushed immediately.

To create a bleached gray effect more uniform than natural weathering, a bleach containing mildewcide can be applied. Hosing the coated surface speeds the bleaching action.

For heavier finishes or paints, an oil-base primer makes a good basecoat for oil-base acrylic latex topcoats.

In all cases only compatible top quality coatings should be used and manufacturer instructions followed closely. Before painting, particular attention should be paid to the wood surface. A clean, dry surface provides the best chance for paint to form a strong, uniform adhesion to the wood. Proper installation of vapor barriers, and flashing also improve redwood performance and prevent premature aging of finishes.

Not recommended for redwood outdoors are latex primers, shake and shingle type stains and organic oil treatments, including boiled linseed oil. Clear film varnishes and synthetic resins are also not recom-

mended for exterior redwood uses as they tend to crack, peel and yellow in direct exposure to sunlight and moisture.

Story at a Glance

Data sheets provide analysis of coatings for redwood dealers can establish reputa. tion for service and reliability with information on finishes and applications.

bathrooms, four to five coats of clear flat or stain-textured polyurethane or alkyd resin varnish will withstand cleaning and waterspots. Away from direct water or grease drips, alkyd resin sealers can be used.

Most redwood finishes can be washed with water ora mild detergent and water. The natural appearance of redwood can be freshened by scrubbing with a solution of one cup trisodium phosphate per gallon of water, using a stiff bristle brush. Steel bristles or steel wool should not be used as steel particles may become embedded and stain the wood.

Several CRA mills pre-treat various redwood lumber products with water repellent, stains or paint. Lumber coated under carefully controlled factory conditions offers some long-term cost savings and can be installed in bad weather with minimum finish problems later.

For interior use, redwood can be coated with clear sealers, stain waxes, lightly pigmented stains, or no finish at all. In kitchens and

To restore redwood's classic cinnamon tones, the trisodium phosphate treatment should be followed by an application of four ounces of oxalic acid crystals in one gallon of warm water, always in a non-metallic container.

For free samples of brochures on interior, exterior, and deck finishes and a complete price list of all CRA materials, write to the California Redwood Association, Dept. MM-1, One Lombard St., San Francisco, Ca. 941I l.

IIGOWITDWITH REDWOOD?

YOU GOTTABE

IIUISJ'

Afraid you're going to lose the shirt off your back?

Not with L-P's new Redwood II.

It's the unconrmon con-cornmon you can sell for half the price of clear atl heart. That will drive your customers wild.

They'll also be mad about its looks. The knots and lightcolored sapwood give it a striking appearance, with plenty of that redwood drama they're looking for.

But it's more than just another pretty face.

L-P's Redrvood II stands up to weather. Resists shrinking, splitting, cupping and checking. Nails with ease. Holds a stain like few other woods on the market. It's unequaled for dimensional . stability and insulation value. And it's available in all popular sizes for decks, fences, or just about any exterior use.

You can't go wrong with L-P's new Redwood IL For price, looks and performance.

We're also telling builders to go wild about L-P's new Redrvood II saw-textured channel rustic and thick-butt bevel siding. Ready to go wild with redwood?

Your customers are.

For all the details, call the nearest sales office listed below:

Louisiana-Pacific, 1300 S.W Fifth Avenue, Portland, OR 9720L

Becotse you canlt aford to do h,sirwss os utsotnl.

Herb Koller, Oregon Ceder Products, Springfield, Or., recently vacationed in Mazatlan, Mexico, for ten days.

James W. Henderson has been elected v.p., purchasing, for Rolando Lumber Co., Inc., San Leandro, Ca., with responsibility for inventory purchasing and trading at San Leandro as well as coordinating purchasing between that office and the Etiwanda, Ca., office, according to Helen D. Osborne, office mgr.

Gary Hart has joined the Orepac branch in Tacoma, Wa.

Steve Hammans has joined McKenzie Trading Co., Eugene, Or., as a wholesaler and part-owner.

Bob Jerstedt, Jerstedt Lumber Co., Bellingham, Wa., was recently in So. Ca. on business.

Paul Gaboury, Golden Gate Lumber Co., Alamo, Ca. has been on a Mexican vacation cruise.

Russ Jacobsen, is new to sales and Bill Abrrham, a new buyer at Beaver Lumber Co., Santa Clara, Ca., according to Rich Winkler, pres. Both are ex-G-P.

Robert S. Youngberg has retired from Nical, Inc., now known as Leatherback Industries, Hollister, Ca., after 44 years in the building material business.

Joe Pastusak has joined Eel River Lumber Sales, Newport Beach, Ca., according to Jim Newquist, pres.

Robert A. Dunn has joined Shakertown Corp., Winlock, Wa., as director of marketing, according to Frsnk B€rrett, pres. He succeeds Stuart Williamson who is now v.p. corporate development.

Hank Barber, McClellan-Schneider, Wilmington, Ca., is back from an Eastern and Midwest business trip.

Bill Brogan has rejoined the sales force at Trinity Forest Products, Sebastopol, Ca., according to Karl Drexel, pres.

David Brown is the new mgr. at Terry Building Center, Northridge, Ca., Oscar Ladoga has replaced him as mgr. at Glendale, Ca., Tom Mullin is mgr. at Tarzana, Ca,

Ted Schafer, Sr., is mgr. of the new Inland Timber Co. operation that is owned by the Terry Companies, based inTarzana, Ca.

Harold C. Meissner has been elect6d pres. and chief administrative officer of Andersen Corp., Bayport, Mn. W. Arvid Wellman is now chairman of the board and c.e.o. replacing Earl C. Swanson who will serve as chairman emeritus. A.D. "Bill" Hulings remains chairman of the executive committee.

Bob Schledorn is a v.p. and mgr. of the Terry Lumber Co. that recently opened next to the existing Terry Building Center, Chatsworth, Ca. Larty Scott is the yard mgr. of the new facility that sells projects, tracts, etc. Russell Mullin is in charge of construction at a new mill The Terry Companies are building at the Chatsworth operation

Tom "Rabid Dog" Shelton, Dixieline Lumber, Phoenix, Az.; Bob "Teddy Bear" Baxter and Frank "Candy Man" Velez, Jr., from Dixieline's National City, Ca., operation are back from a No. Az. mill trip.

Robert J. Day has been named pres. and c.o.o. for U.S. Gypsum Co., Chicago, Il., succeeding Edward W. Duffy who becomes vice chairman. Robert E. Mclntosh has been elected a v.p. heading A.P. Green Refractories Co., a subsidiary.

Judy Murphy is new to sales at Stockton Wholesale Lumber Co., Stockton, Ca., according to John Diederich, sales mgr.

Darrell Smith has joined Carter Forest Products, Ukiah, Ca., working sales, reports Bill C-arter, pres.

Jim Krauel is a new sales rep based in So. Ca. for Andersonia Forest Products, Arcata, Ca.

Ron Carr is heading up the new sales office in Newport Beach, Ca., established by Flintridge Lumber Sales, Springfield, Or., according to Tom Philips.

Paul Evans, Simpson Timber Co., Arcata, C-a., is the new pres. of the Redwood Region Conservation Council, succ€eding Robert J. Anderson, North Coast Export, Samoa, Ca. Dow Jacobszoon, Georgia-Pacific, Fort Bragg, Ca., v.p.; James Keegan, Santa Rosa, treas.; Bud Good, executive v.p. Directors are William Bowman, Richard Brown. Mriam Oark. Fled Henchell, Davtul W. Galitz, William A. Jamieson, Wayne Miller, J. Dwight O'I)€ll, Ih. Gerald Partain, Allen K. Seefledt, Raymond Spencer, and Steven A. VanderHorst.

Larry L. Funk is now v.p. and gen. mgr.of the commercial div., and James D. Fitzpatrick, v.p., home improvement group, Masonite Corp., Chicago, Il. Both will report to William J. White, new s(ec. v.p. and c.o.o., according to Robeft N. Rasnus, pres. and c.e.o. Dean D. GouH, hard board, and John S. Harper, research, engineering and planning, have been appointed senior v.p.s.

William J. Marshall has been named westem regional mgr. for the Asphalt Roofurg Manufacturers Association, based in Huntington Beach, Ca., according to E. L. Mongold, pres. He succeeds S. M. Lewis who has retired after a half century in the industry to serve as a consultant.

Donald Desimini, new exec. v.p., corporate finance for Evans Products Co., Portland, Or. is continuing as an assistant to the pres.; L.L. rilygal remains chief financial officer.

Tom McKinney is now mgr. of Louisiana-Pacific's Kenai Lumber Co. in Alaska, replacing Larry Potts who has been reassigned.

Don G. Prtterson, v.p., sales; Nicholas Poletika, v.p., special products; John C. Suing, director, procurement raw materials, are new appointments at J.H. Baxter & Co., San Mateo, Ca. Marceil Coor-Pender, Vent Vue Products, Los Angeles, Ca., has been elected to the board of directors of the Building Industry Credit Assn. She is the first woman elected to the board. "Mac" McNdly was recently in Las Vegas on Vent Vue business.

Ross McCarty, Tom Pollard and Ron Taylor have joined Michigan California Forest Products,based in Sacramento, Ca.

Tom Hudson has joined the sales force of Fountain Industrial Lumber Sales, Los Angeles, Ca., under sales mgr, Bill Tracey.

Ted Schafer, Jr. has joined James Lumber Co., Huntington Beach, Ca. Asa X. Jennings has been named director of planning for lumber, building supplies, and home center operations for Wickes Companies, San Diego, Ca., reporting to Lloyd J. Russell, v.p. of corporate development, according to E.L. McNeely, chairman and c.e.o.

Eric Lauritzen is now v.p., marketing, pulp and paper, for MacMillan Bloedel Ltd., Vancouver, British Columbia.

George Rojas has joined OrePac, Lake Oswego, Or., to head their cabinet sales program. Mike Prisk is now sales mgr. of the Sacramento Ca., operation.

Brad Vickery is now representing Ferrari Dstributing Co., San Dimas Ca., in Los Angeles, South Bay, and Long Beach, Ca.

Ron Hunter is now a buyer with the wholesale div. of Snider Building Products, Sacramento, Ca., a div. of Nikkel Corp. Connie Helwig has been added to the sales staff.

Pete Hanley is now with Consolidated Lumber Co., Eugene, Or. as a sales mgr.

Pete Peterson, formerly with Burns Lumber, has joined Belco Can-Am, Seattle, Wa., as sales promotion mgr.

Dick Woods is now mgr. of the Pope & Talbot Inc. forest products complex at Oakridge, Or.

Robert E. Craves is now v.p., general merchandise mgr. and Ronald P. Maccarone, v.p.+ontroller of Builders Emporium, Wickes Companies, [nc., San Dego, Ca., according to W. T. Teachout, gen, mgr.

(Please turn to page 51)

New rustic redwood siding pattern

ECENTLY in markets across the West, redwood lumber sidings including knot containing grades have been introduced. Pacific Lumber Co., for example, has a type of rustic redwood siding in a traditional bevel pattern which has an exceptionally thick butt.

Now the company is also making Palco rustic redwood in a rabbeted bevel pattern with the distinct new advantage of considerably thicker pieces than traditional rabbeted sidings. Traditional rabbeted patterns have been popular in clear grades of redwood for many years. However, rustic redwood provides a thicker exposed butt. Also, the knots are more secure in the thicker siding pieces.

The shape of their rabbeted pattern has a self-aligning advantage in the siding application. Many siding applicators brag that they can apply the rabbeted pattern with only one man.

Another advantage is that nail driving is easy because the back surface of the rabbeted siding is flush against the sheathing or flush against stud surfaces when applied direct to studs.

The air-seasoned advantages, saw-textured characteristic, finishing recommendations, etc. are fully described on Palco literature sheets, available from the company.

Palco rabbeted sizes, currently available, are the nominal lVr x 6, Pattern #472 and lVt x 8, Pattern #473. Additional widths are available on special orders. The long lengths, random 6/20', advantageously fit in many wall areas with very few butt joints.

Pacific exec. v.p. Tom Malarkey, say "Pacific, one of the largest redwood producers, has been making redwood products from its

(Please turn to page 74)

PERSONALS

(Continued from page 49)

Thane P. Rogers, general mgr., Union Pacific Railroad, Northwest Division, Portland, Or., will become assistant v.p.-operations, Omaha, Nb., replacing Jerry R. Davis, who is succeeding the retiring Robert L. Richmond, as v.p. Marvin E. Mer- ritt will become general mgr. at Portland.

John W. Nicol, So. Ca. regional mgr., Los Angeles, Ca., for Kaiser Cement Corp., has been appointed mgr. of field technical services Oakland, Ca., according to John P. Rohrer, v.p., marketing. He succeeds John C. McCoe who has retired.

L. James Law is the new v.o.. industrial marketing, for CertainTeed Corp., insulation group, Valley Forge, Pa.

Ralph C. Riemer is now v.p. of marketing for Tubular Specialities Mfg., Inc., Los Angeles, Ca., according to Cliff Huntley, pres.

Steven Hill v.p. of Hagle Lumber Co., Somis, Ca., and his wife, Shelley, are the parents of Sterling Lloyd Hill, their third child; born on Dec. 31, 1980, weighing in at 7lbs,l5 oz.

Jeff James, Hirt & Wood, Eugene, Or., and Tom Philips, Flintridge Lumber Sales, Springfield, Or., came back from a one day drift trip down the Siuslaw River near Map- leton. Or.. with four l2 lb. steelheads.

Fred Scaife, Randy Vandehey, and Sherm Kirchmeier of LouisianaPacific, Redding, Ca., were recently on a So. Ca. business trip.

A. J. "Jack" Petersen, pres. of Galco, has been named Alaska div. mgr. of the Palmer G. Lewis Co.. Auburn. Wa.

Sandra T. Powell has been elected assistant secretary of Potlatch Corp., San Francisco, Ca., according to Richard B. Madden, chairman and c.e.o.

Eugene Manning is the new western zone mgr. for Charmglow Products, Bristol, Wi., handling Ca., Or., Wa., Id., Nv., Wy., Mt., Ut., Az., Co., and N.M., according to Gene L. McGuire, director of sales.

Arnold B. Brown. Jr. and John F. Burns, both senior v.p.s, Kaiser Cement Corp., Oakland, Ca., have been elected to the board of directors, according to Walter E. Ousterman, Jr., chairman, pres. and c.e.o.

Bill Ralston is now in charge of the wood products div., Telila Ltd., Portland. Or.

(Continued on next poge)

SPECIALIZING IN PINE AND FIR PRODUCTS FOR THE INDUSTRIAL AND RETAIL MARKETS.

MORE PERSONALS

(Continued from previous page)

Bob Sutton has come out of retirement to help Otie Heald in the planning and layout of the new Fallbrook Lumber Co. store in Fallbrook, Ca.

Jim Barbera is now in sales at Great Northern Timber Co., Portland, Or.

Joeann Hixon is now director of corporate planning for Southwest Forest Industries, Phoenix, Az., replacing Robert Alldredge.

Kris Kittelson is now sales mgr. for Vaagen Brothers Lumber, Spokane, Wa., succeeding Lowell Hatch who has retired after 30 years with the company.

William Simmonds is the new national repair and remodeling mnrket mgr. for Weyerhaeuser Co., Tacoma, Wa.

Jim Morris is now a trader at Norell Forest Products, Milwaukie, Or.

Rawlin "Mac" Mclnelly is mgr. of the new Manke Lumber Co. distribution yard at Sumner, Wa.; Ron Brookins is replacing him as sales mgr. at the Tacoma, Wa., office.

Dla V. Bruce is mgr. of International Paper's new cabinet center, Wilsonville, Or.; N.J. "Vandy" Vlnderzanden is sales rep. there. Both report to Curl Copenhagen, marketing services mgr., Longview, Wa. Richard L. Sayles, Northwest hgr., and Michael J. Scully, Southwest mgr., are new to the Long-Bell Cabinet Division reporting to Robert Santella, national sales mgr. at Longview, Wa. Ray Oien is the new western sales mgr, for Create-aCabinet, reporting to Charles Osgood, national sales Dgr., Longview.

Rei Olsen, RW Specialties, Denver, Co., was recently in Minneapolis, Mn., on business.

James Beardall is pres. and c.e.o. of Anderson Lumber Co., Ogden, Ut., replacing E. Leroy Anderson who has retired.

E..L. Kessinger is the new pres. of Highline Forest Products, Tigard, Or.; Ted Nelson is West Coast marketing and sales director; Jim Tipka, Portland, Or., area sales rep.

Duane Crowe, former mgr. of Mt. Baldy Mill, Drain, Or., has joined Chinook Wood Products, Scotts Valley, Ca., as a trader at Chinook's new Drain. Or., office.

Stanley Hulett, executive v.p. of the California Forest Protective Association, has been appointed director of the office of congressional and legislative affairs for the Interior Dept, advising Interior Secretary Wrtt.

Larry Hamman, Larry M. Hamman Lumber Co., Phoenix, Az., was recently in the Pacific Northwest.

Joel Yan Westerhuyzen, Vacaville, Ca., has been promoted to western regional sales mgr. for Preway Inc., according to William Thomas Jr., pres.

Marvin L. Waldrep has joined GeorgiaPacific Corp, Portland, Or., as assistant to the corporate sec,

Pat O'Donnell has been promoted to mgr. of domestic sales for Dant & Russell, Inc., Portland, Or.

Walter G. Hentzschel has joined the National Forest Products Association, Washington, D.C., as senior engineer, according to G.F. Prrnge, v.p., technical services div.

Gerald M. Waters is now senior v.p. of marketing and sales for CertainTeed Corp.'s Insulation Group, according to Rene Goutte, pres.

lVendell Bainter received the Budrow & Co. Salesman of the Year honor with Larry Goldstein, runner up, the PRO Salesman of the Year, according to C.M. Silkey, v.p. sales, Budrow & Co., Santa Fe Springs, Ca. They honored Ray Cunningham, Kwikset Lock Co., Ken Gibson, Cooper Group, and Deryl Sherman, Swan, Faultless and Marshalltown, as outstanding reps, Patrick Damon is the new sales mgr. at the Oregon lumber division of Diamond International.

Bruce Hallvik has been appointed sales mgr. of national specialties at Chandler Corp., Boise, Id.

William J. lVhite's appointment as executive v.p. and c.o.o. of Masonite Corp., Chicago, Il., has been announced by Robert N. Rasmus, pres. and c.e,o.

Ted Hanson has joined the sales staff of Manke Lumber, Tacoma. Steve Kalber is new to the sales staff at Manke's Sumner, Wash., distribution yard.

Walter J. Nared has begun sales training for the Western Wood Products Division of Koppers Co. at the Placentia, Ca., sales office, according to Paul R. Boyle.

Roger Alaux and Ed Parker are new to sales at Hunter Woodworks, Carson, Ca., according to Crrl Boesch, v.p.

Charley Jennings, C. J. Redwood, El Cajon, Ca., and Jacqueline Coeodes Stodart were married on Valentine's Day, Feb. 14, in San Diego, Ca.

Richard W. "Dick" Taylor has joined Del Daley Forest Products, Inc., Portland, Or., handling Eastern market sales.

Larry K. Evans is now operations mgr. of the Champion hardwood plywood plant, Seattle, Wa., succeeding Robert H. Quinn, who was retired after 35 years.

Ron Van Handel is replacing Orvis Ford who is retiring as lumber production mgr. at Roseburg Lumber Co., Roseburg, Or.

John Crowell, former general counsel for the Louisiana-Pacific Co.. has been nominated for assistant sec. of Agriculture for natural resources and environment, in charge of the U.S. Forest Service, Soil Conservation Service and Offlrce of Environmental Quality.

Bill Cox has been added to the sales staff at Ed Holderness Supplies, Phoenix, Az.

Richard O. Duke is now v.p.-sales for the Therma-Tru Division of LST Corp., Toledo, Oh.

Michael Flannery is the new v.p. and gen. mgr., lumber and plywood, St. Regis Paper Co., Tacoma, Wa,

Dave Beber is managing the Santiam Midwest Lumber Co., Salem, Or., distribution center in Tigard, Or.

Chuck Williams. Forest Products Transportation, Ukiah, Ca,, and his wife, Sue, are parents of a son John Thomas, born Feb. 19, 1981, weighing 8 lbs. 2 oz. Brother Jason is four.

Sterling lVolfe, Marquart-Wolfe Lumber Co., Orange, Ca., is back from a trip to Australia and New Z,ealand.

Jim Borland is Salesman of the Year and Brue Gielen the Most Improved Salesman at Virginia Hardwood Co., Monrovia, Ca., according to l)ave Ferari, pres.

Rob Edgen has been promoted to sales rep at Simpson Building Supply Co., Kirkland, Wa., reporting to Don Stewart, specialy sales administrator. Curry Felt and Gerry Rutherfod also moved up to sales rep with Susan Reichman a new salesperson. All report to Bob C-ockburn, sales mgr. in Kirkland.

Seruing the lumber, building materials and home improvement marke$ in 13 Western Sraas - Since 1922

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The Oregon sawmill industry: 1981

By Ralph Lamon

1980 was a wicked year for the Oregon sawmill industry. l98l may be worse.

So far Oregon has had a balmy open winter. There has been more golfing than skiing in the Bend area which is certainly unusual. There are no log shortages. No labor problems exist and none seem possible for 1981.

Since logs represent 6590 of the cost of lumber, one always has to explore log cost comparisons from year to year. Two mill men report lower log costs-one indicating timber bidding has been slightly lower and one evidently can purchase logs 15 to 20s/o cheaper than a year ago. Everyone else I talked to stated flatly log prices have not weakened at all. Overall the Oregon sawmill industry will cut a log which rvill cost perhaps l09o more in l98l than 1980.

Production in Oregon is on a slow bell basis. According to the Western Wood Products Association, pro-

duction in 1980 was 8590 of normal. In my opinion association figures are simply off target. Production was closer to 7090 for the year and is currently in the 65-7090 range.

Cutbacks have been made by eliminating two shifts, by eliminating Saturday production, by reducing days per week, by reducing hours per day, by extending down "repair" periods, by temporary closures and by simply folding up.

More than one "temporary" sawmill closure will become permanent if there isn't a near term and dramatic price improvement. Running a sawmill at less than full production raises the unit cost of lumber appreciably.

cient to bail out those who have paid $450 to $550 for timber in the past few years.

Nor is this the whole story of western American sawmill distress. Canadian mills produce almost as much lumber as we do. Most Canadian production comes from government timber but Canadian sawmills do not compete with each other for logs. The Canadian government fixes stumpage prices periodically (this can be as often as every 30 days) based on lumber and chip market prices. There is a floor below which they do not go-3s/o of the combination value for lumber and chips. The current "consensus" number for Douglas Fir timber in western Canada is about $25.00 per M.

The Canadian sawmill can operate to maximum efficiency in the same market which is clobbering our mills.

If there isa single haPPY American sawmill operator in this winter of l98l I wouldn't know where to find him.

The Lamon Lumber Co., which Ralph Lamon heads, is a Son Francisco, Ca., wholesale firm that was established in 1952. - ed.

Sawmills are bleeding. It will take a $10 to $75 per thousand across the board price increase to bring the industry to a break even point. Even this sort of a raise will not be suffi-

To summarize the supply side: costs are up, prices are too low to permit efficient production; mills are operating at perhaps 7090 of capacity; supply can respond rapidly to strong price/demand factors if necessary.

WESTERN INTERNATIONAL A young aggnessive company with over 20 trading professionals anxious to senve YOU with all sizes, grades and varieties of plywood, lumber, shakes and shingles.

Any significant weakening of current price levels would promptly further reduce lumber production.

l98l lumber demand: Export markets this year are suspect. Due to weakening worldwide economic conditions it is doubtful if l98l will be as good as 1980. Japanese buying has slackened a bit but Japan in 1981 will be buying a substantial amount of wood.

At home our most respected crystal gazers are postulating a 1,500,000 to 1,600,000 housing start year compared to 1,300,0(X) in 1980. Responding to this analysis that great lumber authority (and former wholesaler) Menill Lynch advices in a market letter dated January 13, 1981, to expect a 65s/o profit gain for forest products industries as compared to 1980. Assuming these assumptions have merit, lumber prices have to advance sharply and soon.

Could be.

On the other hand (any selfStory at a Glance

Red ink sawmillyear. plenty ol lumber . . . building a little better (or a little worse) . . strong d-i-y, remodeling demand weak oxport market ...don'tbuyasawmill.

respecting prognosticator has to have more hands than a bridge deck) there are other factors deserving comment. President Reagan (may he rein and rein) is committed to change which will not initially favor our industry. Actually quite the contrary.

In 1980 at this time we had a very real carry over of building programs from a good 1979 year. In 1980 at this time we had substantial long range financial commitments at good interest rate levels. While we did have abrupt and sharp increases immediately ahead, this was offset by several months of acceptable interest costs. Who is to say if l98l will produce a like period?

In 1980 we had banks and savings and loans making long range mortgages. In l98l the savings & loan industry is a shambles and banks collectively are dodging home loans at a furious pace.

The major sources of home financing are out to lunch in February 1981.

No one denies housing demand and housing needs. We haven't used the word demographic yet but it is out there somewhere. Effective demand is in the wings. Will it emerge in l98l? I wonder.

To sum up.

(1)A tough, difficult, essentially red ink sawmill year for 1981.

(2)Plenty of lumber.

(3)A building year a little better or a little worse than 1980.

(4)Continued strong (but difficult to measwe) "do it yourself" and remodeling demand.

(5)A weaker export market due to worldwide recessionary trends but continued strong Japanese demand.

(6)A normal ebb and flow due to seasonal factors. So far we have had much more ebb than flow but lumber demand always improves with the advent of the building season. Prices should show seasonal improvement.

(7)A very limited downside price potential. Mills that are running have thoughts of closing which even small further drops will trigger.

(8)No significanl price increases until we do a lot more building than can currently be expected. If someone tries to sell you a sawmill-don't.

EX0TIC AMENITIES with voluotuous use of space and premium clean redwood plywood are characlerized as prize winning features in this home in Arroyo Grande, Ca., which won the single family residence category in the Simpson redwood plywood contest.

Redwood plywood contest

Imaginative landmarks created with redwood plywood siding are recognized in the Redwood Imagination Awards program sponsored by Simpson Timber Co., Seattle Wa.

Entries are now being accepted for the l98l competition with judging on the basis of outstanding design and construction. An outstanding number of entries were submitted for the fust contest last year with awards made on a national basis.

Grand award, the highest honor,

GRAND AWAR0 in the first annual Redwood Plywood lmagination Awards program sponsored by Simpson Timber Co. went to this home in Woodside, Ca., for amono other things, reinforcing the wooded enviroriment of the site.

went to 2,500 sq. ft. home tucked back among a stand of trees in Woodside, Ca. According to the jury, "the natural materials used for the siding reinforced the wooded environment of this carefully selected site. A varietyof interior spaces was nicely reflected in the exterior elevations."

The winning entry in the single family residence category was the V. Z. Smith residence in Arroyo Grande, Ca. Considered an extensive addition and remodeling project, the 4,500 sq. ft. home cost $400,000. "The voluptuous use of space and premium clear redwood plywood creates a setting for an apparent grandiose lifestyle," according to the jury.

Wholesalers Fight Back

More than 6090 of the wholesale distributor members of the National Building Material Distributors Association suffered sales and gross profit decreases during 1980, Jack Gillespie, NBMDA president, reported this week.

Results of a current NBMDA business conditions survey indicate that despite favorable weather conditions last year, the recession and poor conditions in the construction industry had a serious impact on building material activity, resulting in an average sales decrease of about l5t/0. Gillespie, president of the Hansen Corp., Walled Lake, Mi., further advised that wholesalers in the midwestern states, whose trading areas were affected by the auto and steel slowdown, were more dramatically hurt, while 26s/o of NBMDA firms actually showed sales increases for last year.

Gillespie also said, "Of course, the recession and reduced housing starts were no surprise during 1980. We tried to prepare for reduced business, and as a result inventories and receivables were gradually brought into line. Our owners are good, conservative managers, and it has been very encouraging to see how well everyone seems to be surviving."

In this connection, the survey showed that the l59o of companies with 1980 sales increases expected to

maintain continued sales growth in first quarter, 1981. Of those reporting,20r/o expected sales to be about the same as the first quarter last year, and 6590 were uncertain about the current quarter. One-third of the wholesalers in this latter group anticipated a sales decrease for the first quarter.

Encouraged by the number of distributors reporting new promotion programs to stimulate retail sales, Gillespie observed that "wholesalers and retailers can't sit idly by and be eaten up by inflation, recession, and fixed expenses. We've got to fight back, and that will be the game plan for most wholesalers in 1981."

Headquartered in Chicago, NBMDA is a trade association made upof about 400 wholesale distributors of building materials and an equal number of manufacturers who supply the distributors.

NEW PRODUGTS

and selected sales aids

Building Panel

A new, structural panel of oriented strand board, Oxboard, is from Potlatch Corp.

The product consists of long, narrow flakes or strands of aspen aligned in layers. Alternate layers are perp€ndicular and bonded with resin, creating strength properties and dimensional stability comparable to plywood, the company says.

Oxboard bears the APA-Rated Sheathing trademark of the American Plywood Association, which has been recognized by major building codes. It is said to be suited for most structural applications such as roof decks, sidewalls and single-layer floors. A rigid, dimensionally stable, machinable product, it contains no core voids or knotholes.

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Visual Lock Packaging

A new concept in visual packaging for locksets and security hardware is being introduced by Kwikset Locksets.

In development for more than a year, the packaging is electronically sealed. All-clear lockset packaging can be htted into existing Kwikset merchandising racks, stacked vertically or horizontally, hung on pegboard with standard J-Hooks, or stand by itself.

All screws, keys and other parts are visible from the outside of the package. To eliminate the problem of lost or pilfered parts, each is electronically sealed by radio frequency along the package edge to fuse the plastic particles together and create a lasting bond.

All visual packaging is color-coded to model function: green for entry, blue for privacy, rust for passage, and red for deadlocks. Each features full-color photographs relating to the areas where the locksets should be installed. Descriptive information on the lockset function is also printed on each card.

Cedar Look Alike

A new exterior lap siding with the country-style look of cedar and wearability of hardboard is from the Western Hardboard Dvision, Masonite Corp.

Space Age John

Delta Faucet Co. has introduced a one-piece water closet.

Made through a patented process called Azurelite, the unit is a low profile departure from traditional one-piece vitreous china units in style, construction and cost.

A blend of polyvinyl chloride, polypropylene and urethane foam into a special honeycomb material which offers strength, durability and light weight, the fixture weighs 29 lbs., including the seat. It reportedly is chip, crack and stain resistant and easy to clean.

It features elongated styling; push button flush; and smooth mounting bolt covers. The low silhouette tank is insulated to eliminate sweating and dripping.

Currently available in white, bone and parchment, each unit is supplied with its own seat which is precisely color matched to eliminate consumer complaints about s€ats not matching the bowl.

Dimensions are: 22o high, with seat position at l4%n from the floor; 28' deep; and ?,0Y2'wide.

The retail price is approximately $250 in the standard white; bone and parchment, $310.

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Wood-Look Shingle

The dimensional shake shingle from Celotex Roofing Products Division has extra-thick, curved butt tabs with a wood-look, cut-out appearance.

Suited to mansard roofs, where the visual appearance of the roof is an important design component, it also features a deep shadowline banding that adds to visual thickness.

Installation is expedited by an imprinted grid guide on product packaging. The product carries a 25-year limited warranty and U.L. Class C label.

Characterized by % inch wide v-grooves, the siding comes in 8 " widths, 16' long, and can be applied horizontally, vertically or on a diagonal to complement a variety of housing designs. The textured, rough-hewn siding has a shiplapped edge that when installed results in a l " wide groove on 7 Vz" cnnters.

The Vz " thickness reportedly provides high moisture resistance and withstands buckling and warping and will not split, chip, crack or delaminate. Offered unprimed, it is available only in the Western states.

Self-Serve Flooring

The seven-roll wall rack is part of Mannington's do-it-yourself flooring center offered to home centers and cashand-carry flooring retailers.

The rack, which holds seven 12 ft. rolls, measures 6' 7 t/r" high, 12' 8' wide and 2' I Yz " deep, approximately 26 sq. ft. of floor space. It can be fitted with an optional wide width measurer and the wide width cutting bar.

The measurer, which automatically measures feet and inches as the sheet vinyl is unrolled, clamps onto the side braces of the rack and can be shifted from roll to roll. The cutting bar offers even and quick cuts.

The wall rack is designed for optimum visibility and accessibility while providing the dealer economy of space. A do-it-yourself banner is optional.

Versatile Steel Tubes

Medalist Redi-bolt has introduced a line of round and square Redi-Tubes in three sizes (3/c", 1", and | % ') and two lengths (3 ' and 6').

These zinc-plated, steel tubes have many uses for the do-it-yourselfer, such as structural support for building shelves, tables,

Fast Turn Marketing

The Rust-Oleum Corp. macromerchandising concept allows the retailer to display product assortments for faster turns, maximum profits, and easy inventory control,

It is based on the use of simple, modular merchandising fixtures and product assortments tailored to the retailer's requirements. Designed as topof-the-line units with all steel construction, the fixtures allow the functional display of any product mix.

They are available in Vl" 36" and 48 " widths and can be used as either end cap units or in line with standard store shelving. All units are 58 " high and 22" deep and can be combined as store volume grows. In addition, the 24 " wide unit features multi-position brackets for flat-shelf or self-feed product display.

Steel Handle Hammer

A new line of seven curved claw and rip balance-engineered hammers is from Cooperfeaturing nickel-chrome plated handles of tubular steel.

The Ultra Lite series with Permabond head-to-handle weld includes l3oz., 16oz..20oz. and22oz. models with fully polished or black heads and octagonal or round poles in the assortment. Suggested retail prices range from $16.50 to $21.m.

A special merchandiser holding 2l units is available.

Award Winning Display

frames and carts. They can be used to make closet racks, tent poles and antenna posts. They can also be used to conceal wires and threaded rod.

Two new self-service metal centers to display the tubes are available.

Kohler faucet displays which were named the outstanding point-ofpurchase unit in the Household Goods Industry by the Point-of-Purchase Advertising Institute, Inc. feature three lines of faucets.

The units resemble each other, vary in price. They are distinct enough to be strown separately. Tag stock inserts explain the product advantag€s to the consumer.

Electronic Data

Of interest to the building supply industry is a new computer system, the Series 2000, from Dataline Corp.

In development for the last several years, it incorporates the latest computer technology in both hardware and software in a wood cabinet, about one half the size of previous models. It is said to boost over four times the information storage capacity of earlier models.

The new system incorporates software application programs based on data gathered from nearly 200 users of previous models. The single unit reportedly has the capability to handle a small lumber yard or multilocation home center. Hardware and software are modular, meaning an operation can purchase what it needs now and add to it later.

Available with field-proven software packages, the 2000 covers a wide range of needs in the building supply operation including accounts payable/general ledger, point-of-sale, quote retention/purchase order, inventory control/accounts receivable and order entry.

Fireplace Conversion

Preway Inc., has introduced a heatcirculating conversion unit for existing masonry fireplaces.

Named Insight, it can now turn a masonry fireplace into a secondary heat source. Featuring heavy gauge steel construction, the U.L. listed insert can be installed in existing masonry fireplace openings 28' - 42'in width, A" -29" in height and with a minimum firebox depth of l6tA",

Designed with a built-in, heatcirculation system that warms room air in a sealed chamber, and returns it to the room through a vent at the top of the firebox, the insert comes with a concealed air circulator which may be controlled from a wall switch.

The unit is equipped with tempered glass bi-fold doors featuring guide track design and antique brass finish. It

utilizes existing masonry flue system while including an adjustable flue damper with front control and adjustable combustion air vents.

In black enamel with decorative brass trim, standard equipment includes outer insulation shroud, leg levelers, and 22" cast iron grate.

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For more information on New Products and New Literalure, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many lhanks!

Hang in There

Drive Wallgrips from Star Expansion Industries require no pre-drilling for fastening of mirrors, pictures, cabinets, curtain rods, shelfbrackets or bathroom fixtures, to hollow walls and ceitngs of wallboard or plaster.

The design keeps spalling to a minimum and enables removal and replacement of frxtures without disturbing the fastener. It is available with pan head or hex slotted head in two sizes: l/8 DS for walls l/8" to 5/8' and l/8 DL for walls l/8' to 3/4'.

Epoxy on a Spool

A fast curing new epoxy compound on a pocket size spool similar to adhesive tape spools is from Devcon Corp.

Called Pocket Epoxy, it is S-Minute epoxy in a new form. Resin and hardener are layered together on the spool and need only to be torn off and mixed between fingertips to prepare for use. Cure time is between 5-8 minutes and cured material can be sanded, painted or drilled.

The convenient size permits it to be carried in pocket or tool box, readily available for quick, emergency repairs. It can be used for repairing holes caused by abrasion in fan housings and other equipment and for making durable repairs to small hairline cracks in castings. Other uses include plugging small holes in gasoline or chemical tanks, filling gaps between rough metal edges where a smooth, rigid surface is required and mounting signs or other objects to metal or concrete.

Electric Bill Beater

Lite Saver, said to lengthen the life of light bulbs up to lfi) times with energy savings in excess of 46s10, is available from R.S.W. Enterprises.

A solid state half-wave micro rectifier (chip) converts alternating current in the bulb socket to pulsating direct current which produces a soft type of lieht. It is adaptable to any incandescent light bulb of zl0 to 300 watts in standard bulb sockets.

The device is said to be guaranteed for life in residential application.

It's Real Earthy

A breakthrough in plastics technology has enabled Celotex Building Products Division to introduce earthtone vinyl sidings.

The new, rich, dark colors reportedly have passed a series of tests at Jim Walter Research Center, qualifying them for a 40-year product guarantee. They will be available in all markets east of the Rocky Mountains.

Water Hazard Alarm

A battery operated alarm that detects a leaking or rising water hazard as little as l/16" deep and sounds a loud horn is new from the Water Guard Co., Inc. Set where a potential water hazard exists, such as near hot water tanks, sinks, or in storage rooms, laundry rooms, and boats, it reportedly never needs adjustment, has corrosion-resistant contacts, and automatically resets when removed from water.

RESPONSE TIME. . .

Powered by a 9V transistor battery, the alarm continues to sound even when floating, yet can't be set offaccidentally in high humidity. Sealed in a3" x3" x I l/2' polypropylene case, the 6 oz. unit can be equipped with an optional 25' remote sensor for hard to reach areas. It is priced at $9.95 including battery; remote sensor is $2.95.

LET YOUR LUMBER WHOTESALER HELP KEEP IT SHORT!

Your lumber wholesaler is vital to your profitable operation. Today, a fast response with the right product is expected by your customer. Use your wholesaler to help provide the best possible service.

l||0 ilil|0

ca||s tTiffi n0

Bt0 PR0r[$!

FAMOWOOD

is the PR0FESS|0I|A['S Att PURPOSE PLASTIC

Boat builders, furniture makers, cabinet makers, etc. haie found it the one sure answer'to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass! Mekr

l{eady to use rght out ot tne can, tamowooo ^.! applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, and will not gum up sander. Waterproof at dnd gum and weatherproof when properly applied. -g4

lll,,flli.]r 16 matching wood colors

Ghisel Saw Chain

The Homelite Division of Textron Inc., now has a chisel saw chain designed for professional wood-cutting applications with extra sharp corners that slice through cross grain, eliminating double cutting and drag.

With a thin layer of extra hard industrial chromium to maintain a sharp edge and a high tolerance to sharpening, it is equipped with a specially formed top plate that eliminates breakage, providing added strength, and relieved cutters and tie straps to eliminate burr formation.

Said to be designed for tenance with a round file, with 3/e" pitch in 16" 24" loops and in 25 and lengths.

easy marnit is offered , 20" and 100 ft. reel

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For more information on New Products and New Literature. write fDe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

CALIFORNIA FOREST PRODUCTS

436 14th St., suite 404

OaHand, Ca. 94612 (415) 465-2655

John Wilton

Redwood and Douglas Fir Lumber. Cedar Shakes and Shake Felt

Plywood Siding and related items

"Where Dependabfity is More Than a Phrase"

FUNCTIoNAL as well as attractive the light toned Village Oak cabinets from Haas

Cabinet Co. coordinate in a combination kitchen-eating-family room area.

Drywall Tools

Malco Products has channel shears and punch lok riveters for drYwall installation.

Featuring an all steel and bolt construction, the shear, lightweight and portable, can cut six basic channel 3izes. The blade of high grade molY steel is reportedly engineered to assure perfect cuts, and can be resharpened.

The riveter, in conjunction with the channel shear. can fasten studs to runners by punching holes in the pieces to be joined, and folding a iectansular tab over inside of the channel, fdrming a lock. It fits inside the smallest stud and runner.

Accessories for drywall apPlication include a pouch, T square, a hammer with a mill checkered face that dimples board without breaking paper, and a utility knife.

Energy Management

Martcon Inc. has engineered for home improvement stores an energy management system, microprocessor contolled.

Called a Power Management Master, each system is designed to oroduce energv savings for facilities '*ith po*"t -bitts exceeding $2,500 per month.

- The system offers a broad range of control capability, including demand control, scheduling, dutY cYcling, optimized start, temperature control, and night setuP/setback. According to the comPanY, each sYstem requires 9O-days to install. Pay back on investment is calculated at 18 months. Cost for the stand-alone unit is approximately $26,000 installed.

Look Up

Two new residential ceiling displays have been introduced by Celotex Building Products Division for use in home centers and other retail outlets.

A ceiling grid display, which can be suspended above the ceiling product area, has maximum visual impact. The same graphics have been incorporated into a table-top carousel display which can be used alone or in conjunction with the grid display.

Plastic Corner Guard

Tri-Guards, Inc. is producing a protector for the corners of walls.

Molded from Lexan, the guards are available in colors to blend with any decor.

Kill Those Bugs

A point-of-purchase disPlaY for Charmglow electric insect control devices is available for dealers.

The multi-colored disPlaY highlights the key selling points. Three residential bug killers can be used

as part of a unit to catch the eYe of buvers.

included in the unit are a fourcolor header card, small Post section and support feet. The disPlaY is desisned to be used with dealer stock iiems, three units. two wall hanging brackets and one section of the pole mount kit.

The All-New Stair System You Can Adjust to Any Angle.

Pre-Assembled as a Single Unit for Simple, Fast, Easy Installation.

Ideal for "Dolt-Yourself" or Professional Application. Choose from Rail Lengths 2 ft. to 8 ft., in 29" and 35" heights. Precision-Manufactured from Natural, Enduring Western Hemlock, Sanded Smooth, Ready to Accept your Choice of Finish.

Specialty Shingle

Rustic shake shingles, developed by The Celotex Corporation for a seven-state area west of the Rocky Mountains, have roughcut tabs and earthtone colors.

A U.L. Class A shingle, it is designed as an altemative to wood shakes when hreresistance is required by local ordinance. With a limited 25-year warranty, it is recommended for installation on decks with a minimum 4" slope. Each shingle has a self-sealing thermoplastic strip that softens in the sun for strengthened bonding.

Heat Savings Guarantee

Rusth Industries, manufacturer of Stratotherm and Strato jet heat recovery destratifiers, has developed a computer program which calculates annual heat savings resulting from reduction of stratification (warm ceiling, cold floor).

Program input collects information on building walls, ceilings, window and

door areas, type of construction, amount of insulation, local climate, and other variables influencing heating costs. Data is then processed by a programmable calculator.

Results show a calculated percentage of reduction in heating costs by installation of the heat recovery products. Figures are also provided showing BTUs and dollars saved.

The guarantee of performance based on user compliance with installation and operations procedures assures a full refund on any products purchased if heat savings are less than cost of equipment.

Long Length Nail

Dickson Weatherproof Nail Co. is offering new longer length washered roofing nails for construction thicker insulation in chicken, post barn, and industrial buildings.

The 3-%", 4", and 4-% " nails fasten .cslgsgggllg "

Log Hauler

T:heE-Z Logger, ahand truck desigrred to handle a full day's supply of logs, is being introduced by Woodbine Corp. Easy-roll wide wheels with selflubricating bearings give it mobility to move trash and garbage cans, potted plant, peat bags, cement bags and other loads. Weighing l5 lbs., it can carry a 150 lb. load. It is constructed of rugged 13/16' 14 gauge steel with a suggested retail price of $39.95.

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thicker insulation along with the steel,/aluminum roofing. Nails feature new 16 TPI (threads per inch) lock ring shank with deeper grooves, sharper cutting threads, and wider holding surfaces.

Drawn from 9 gauge steel wire, they are available hot galvanized and painted.

For more inlormation on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Double-Burn StoYe

Four new woodstove models, incorporating cleaner, more efficient means of combustion, are from Solar Key, Inc.

With a diamond-shaped firebox, thermostatically-controlled damper and a "double-burn" combustion chamber lie at the heart of these new stoves, they burn either firewood or coal. Separate versions are available for house or mobile home installation.

The flrebox, narrow at the top and bottom, wide in the middle, reportedly draws preheated secondary air into the rising plume of unburned gas given off

as a usual by-product of wood combustion. With gas compressed in the narrow top of the fuebox, a hot metal baffle ignites this mixture for a second burst of energy which is radiated as bonus heat.

The dual-burn system is said to make more efficient use of fuel, and result in lower fuel costs.

Airtight seals around the loading door, removable ash ptrl, and a tempered glass window are additional features. Incoming air passes through the thermostatically-controlled damper to maintain peak burning efficiency.

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For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 CamPus Dr., Suite 480' Newport Beach, Ca. 92660. Please mention issue date and page number so we can Process your requeSt faster! Many thanks!

Extraordinary Shovel

A stronger, more durable, easier to use shovel proven by forest workers who plant millions of trees a year is from

International Reforestation Suppliers. Reinforced in the blade, fitted with bigger, padded foot surfaces, and with reinforced or metal handles, it is designed for the person not satisfied with ordinary shovels.

Fir - Hem Fir Redwood-Cedar Spruce

lnsulating Plaster

An insulating plaster that reportedly has cut energy costs up to 6O9o is being introduced by Thoro System Products.

New to the United States, it also is said to be water resistant and nonflammable. The product is actually a system, consisting of a base coat, which can be applied to questionable surfaces, a second coat and a mineral-based finish or decorative coat.

Developed 13 years ago by a West German plastics firm, it has been in use throughout Central Europe since then for application to the outside walls of both new homes and buildings and those undergoing renovation.

Application is by spray pump or trowel. Features include lightweight, quick drying, and free-forming capabilities.

Modular Pet Door

Pet-eze has a new energy conserving modular pet door that helps reduce heating and air-conditioning bills and allows custom design.

Available with numerous options, the doors feature self-sealing all weather flap for insect and weather protection, heavy gauge aluminum security cover with spring-loaded lock, heavy duty anodized aluminum frame with silver or dark brown finish, adjustable inner frame with silver or dark brown finish, decorator color flaps, and clean line design.

Shower in the Round

A circular fiberglass shower kit designed for an extra shower in a cabin, basement, mud-room, attic or out-of-

doors is from Swan Corp.

The shape permits positioning the opening to best suit the room in which it's placed.

Packaged in two cartons, it includes a one-piece searnless wall and shower floor, both made of press-molded

fiberglass, plus hot and cold valves, showerhead, soapdish, drain and shower curtain.

Tools needed for assembly are a drill and a screw driver. Available in three colors.

Heatlng Oil Additlve

A new fuel-saving heating oil additive, Red Devil Soot Remover, is from Meeco Manufacturing, Inc.

Designed to remove soot and reduce sludge buildup when added to the fuel of oil burning stoves, heaters and furnaces thus increasing heating system efficiency, it reportedly saves fuel by keeping the tank and lines free of sludge, emulsifying water formed by condensation, and preventing corrosion.

The product is available in brightly colored pint, quart and gallon cans.

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For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Replacement Door

An advanced method for rePlacing old doors with a durable steel door system that installs easily for do-ityourselfers is from the Door Division of the Ceco Corp.

Offering protection for the home, family, and possessions, the system can't be forced, won't swell and stick in summer, and can be closed easily. Without warping, peeling, splitting, twisting or cracking, the fully galvanized, rugged steel construction reportedly prevents rusting and insures lasting beauty and performance.

In addition, the system is warranted for a full two years from date of

JOHNNY INKSLINGER'

Paul's Bookkeeper,

invented the fountain pen. A uadition of resourceful, progressive operation goes with Paul Bunyan's name and reputation. Paul continues to ship his quality products from his plant in Anderson.

manufacture and qualifies for the federal income tax credit outlined in IRS Publication 903.

To fit most residential oPenings, doors are available in widths from2' 6' to 7'. They come with a steel adapter frame that fits into a range of openings from293/c'to 42V2'wide, and from 78 to E4% 'high.

The doors are available in embossed and raised trim styles to complement colonial, provincial, traditional or contemporary decor.

CYPRESS paneling is hightighted in the Champion spring promotion. A new addition to the Concepts line of woodgrain reproductions on lauan plywood, wood with natural grain markings is produced in four colors ranging in tone from brown to off-white. Genuine pine panels, special promotional offers on a wide line ol commodity and specialty products, and programs to aid dealer sales to both builders and consumers, are included in the package.

Residential Ceiling Line

Celotex Building Products Division offers a wide range of mineral and fiberboard ceiling products for residential construction.

The line includes plastigard finishes for easy maintenance, acoustical properties for sound control and reveal edges for the three-dimensional look.

For lay-in application, they are produced in 2' x 2' and 2' x 4' panel sizes. AIso available are fiberboard 12" x 12,, ceiling tiles and 2' x 4' lay in parts in decorative patterns.

lnnovative Door Hardware

A new product from John Sterling Corp.,sliding hinge hardware is for both new installations and conversion of existing by-pass or bi-fold closet doors.

Reportedly easy to install with drill and screw driver, the hardware is said to be smooth-operating and jumpproof. Minors or shoe racks may be mounted on the back side of the door.

Quick Rescue Strike Plate is a second new product from Sterling. ff a child or disabled adult is locked in the bathroom or bedroom, it enables entrance without special keys or tools.

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For more information on New Products and New Literature. write fhe Merchant Magazine, 4500 Campus Dr., $riits 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Air-Driven Humidifier

Autoflo has a new merchandising program for its Model 450, air-driven d-i-y home humidifier.

Merchandising aids include selfsell packaging, counter-top promotional cards, and literature.

The Autoflo Model450 humidifier. with its non-electric drive, ease of installation, and eight gal. per day output, can be used as a replacement for plate-type humidifiers in mid-size homes.

Rigid lnternesting Rack

Patented post and brace construction provides storage for materials exerting side pressures on the Curl Tip rack from Jarke Corp.

Suggested applications include cylindrical forms, textile rolls, bagged granules and bulk soft goods.

All-welded design eliminates dismantling of rack parts for empty storage, yet because of its internesting geometry, a dozen empty racks telescope vertically to the same space occupied by three racks normally stacked.

Mini-Pak Siding Accessories

Celotex Building Products Division has begun packaging siding accessories in "minipaks" which enable dealers to reduce the inventories they carry.

Developed in response to the needs of building products dealers concerned about inventory control, the sealed packs also reduce the risk of damage and theft.

Finishing trim, inside and outside corner posts are available in siding colors.

GAR0EN DISPLAY of equipment and plants is an example of good merchandising to attract customers and create a desire to buy.

"This fs our eighteenth year seruing you . . and we look lorward to many, many more."

Dea lerlmanufactu rer talks

THE recent gathering of the I Manufacturers Council, convened by the National Lumber & Building Material Dealers Association, is a pace-setting example of dealer/ manufacturer cooperation. The two industry factions have been sitting down to talk over common problems in similar sessions together since 1965.

Composed of an approximately equal number of dealers and manufacturers, the group represents a wide segment of the industry. Participants at the meeting, held at the Camelback Inn, Scottsdale, Az., were from virtually every part of the continental United States.

In one of the initial sessions, a round robin discussion produced some of the following exchanges of information: "some tax relief by July l, coupled with lower interest rates, though not below l2o/o;" "with high interest rates I think this talk of a strong second half is crap;" "investigate whether your state has an agency to sell bonds to raise money for housing and, if so, is the money being applied on a fair basis."

Other opinions: "some people seem to think the 30 year fixed mortgage will return;" "skilled workers are leaving construction due to a lack of jobs, which could hurt in an upturn;" "flat disposable income means less savings and therefore, less money for housing, financial changes must precede major changes, our best hope is for slow growth;" "Canadian lumber can fill any shortages that develop in the U.S. lumber pipeline;"

Story at a Glance

Dealers and wholesalers sit down and discuss common problems and opportunities and what can be done about lhem . where the market is what's likely f or the 1990's.

"d-i-y is the ray of hope;" "we should attack the problem of bureaucratic redtape which adds 3090 to the cost of a house;" "government regulations are our biggest burden;" "meeting of the metric goal for '85 is unlikely."

In a following discussion on instore merchandising, members urged the need to convince the d-i-yer that certain tasks were feasible and that visual aids are good, if used, but are not a substitute for live salesman. An additional benefit of a/v devices is that they can help in employee training.

In another session, some of the manufacturers suggested that dealers take greater advantage of available sales aids. Dealers noted that salesmen and other manufacturer personnel were not as knowledgeable as they might be in helping dealers hold seminars.

A subsequent session on current supply factors produced the opinions that raw timber costs would likely produce higher prices in the third quarter. Demand would be met, but at greater cost.

Manufacturers generally felt that

BIRTHDAY greetings (1) in the form of a special "Western 0nion" singing telegram for "Bud" Lowe, an lllinois retailer. (2) Jim Magbee, NL & BMDA chairman of the board,

and Lee Briggs, pres. (3) Lee Baumgarten, Roger Conrad, Sherry Gaylor, Jay 0'Malley. (4) Terry Mullin, Roy Lanham, Dean Drake.

(5) Dick Tuchbreiter, Fred Dill, 0rrin Creeden. (6) Craige Ruffin, Paul Kay, William Morrow. (7) John Martin, Jim Sheddon, Grady Haynes, Jim Goldberg.

l98l demand across the board for building products could be met. Many are making sizeable investments in plant capacity. A greater emphasis on promotion and advertising is also anticipated.

Talk later turned to planning for the decade of the 1990s. No brand new systems or products were seen on the horizon, but present new developments, such as oriented strand board, waferboard, the allweather wood foundation and the MOD 24 system, were expected to come into more widespread use.

Trucking and railroad deregulation were expected to cause major changes in the distribution patterns of lumber and building products and supplies. Anadequate supplyof wood is foreseen, but it is expected that properties, shapes and sizes will be different from today.

Other anticipated future developments included a gradual dealer change to more market orientation; more specialization; recycling; more in-place work done by dealers; and more employee training.

Despite some Arizona winter

Frrom

rain, enthusiasm ran high on the worth of the sessions and the agreement to continue meeting drew quick approval.

Construction Contracts

Construction contracting this year is now expected to total $164.5 billion, some $10 billion less than the level forecast six months ago, but 120io above the actual amount spent in 1980, according to McGraw-Hill Information Systems Co.

EARLY El{Gtl$H transptant, this Tudor building embraces elements of both Gothic and Medieval English architecture; the lmperial Design Center, Sherman 0aks, Ca., took two years to build. Interior ap- pointments reflect the traditional desion with a carved oak spiral staircase, 60 ft. high cathedral ceilings, two working fire-

places, custom styled finials, corbels and kneebraces, as well as beveled and etched glass. The shakes and shinoles. while faithful to the ancient design, aie products of modern technology, pressure treated with fire-retardant chemicals produced by Koppers Co., Inc.

Hawaii to Glifomia . . . to the Rocky Morurtains .

Your best source for redwood from the people who really know redwood. Try ^. us for- clears, commons, industrial items and lath. Also iiaktg in redwood ani ./l Douglas fir, plus Douglas fir C & better finish. - / /

REID and WRIGHT INC. 6

(8OOt 358-eO3O

l7o7l822-1724

P.O. Box 4299

Arcata, California 95521

{8081 395-7e1r

#8 Lumahai St. Honolulu, Hawaii 96825

(3031443-4388

1140 Pearl St. Suite 210

Boulder, Colorado 80302

Gordon Saunders Retires

A surprise Party at San Francisco's venerable Bardelli's restaurant recently brought together family, fishing and hunting partners

and members of the Lamon Lumber to celebrate his retirement.

Saunders completes a 29 Year career in lumber, the last 27 with Lamon Lumber Co., where he had been a partner for ?A Years in the San Francisco wholesale firm.

Gifts included a rare 30" PurPle Clear t ake Coachman fly (thought to be extinct), a "solid" gold alarm clock and many good wishes for his retirement of remodeling their Clear Lake, Ca., retirement home, hunting, fishing and traveling.

Annual Hardware Meeting

The California Retail Hardware Association held its 32nd Annual Western States Hardware Show and SOth annual convention Jan.25'26, and report that both annual events were an enormous success. Exhibitors are reporting "the best show in

five years" with "quality buyers and good sales."

The show and convention moved this year from San Francisco to the MCM Grand Hotel in Reno.

The program included an industry reception, the MGM Grand's extravaganza "Hello, HollYwood, Hello!" and the celebration of the association's 8fth annual convention with breakfast and the election of the l98l-82 officers. Rick Iambert, executive v.p. of the National Retail Hardware Association, was the convention speaker. Outgoing president Richard Morris, Morris Hardware, Weaverville, Ca., delivered the annual address. Over a thousand attended the convention progxams and over two thousand buyers and employees attended the 32nd annual show.

Frank Simms, owner of Simms Hardware, Sacramento, Ca., was elected CRHA President for l98l-82. Simms has been a member for over 55 years and attributes much of his success in the industrY to his association and it's Participating members. Simms Hardware has one of the nation's largest factory warranty gun shoPs and gun part departrnents serving the United States and foreign countries.

Dismal Lumber Year

The Western lumber industry operated at 75.5s/o of its practical operating capacity during 1980, according to the Western Wood Products Association.

In 1979, the industrY operated at 92.40/o of capacity.

"Anyone who was connected with the Western lumber industrY would just as soon forget 1980,"

W0UN0 UP for retirement days, Gordon Saunders displays gifi alarm clock at Lamon Lumber Co. paity honoring his years with the company. His wife, Jean,is at left.

noted WWPA Economics Director Fred Reseburg.

The lowest capacity months for 1980 came in April and May, when the industry operated at 60.7 and 61.24/o of capacity. December's performance was the third lowest, at 6$.3s/0, compared to 79.Ss/o in December, 1979.

(Because it requires time for development, the industry's capacity performance is reported the second month after the period covered.)

"Because of the low-demand situation, many mills closed for a longer time during the holidays," Reseburg said. "Some stopped operating around Thanksgiving and did not open until after the first week in 1981. Others adjusted operations down, but to a lesser degree," he said.

The Western lumber industry's practical operating capacity for any given month is based on the highest actual production reached in that month during the last five calendar years, including the current month. The yearly practical operating capacity is based on the sum of the highest monthly totals reached in the past five calendar years.

The report covers lumber production normally totaling about 18 billion board feet of lumber manufactured annually in the 12 Western states. That is about 6090 of the U.S. softwood lumber output.

Housing Units Oll25o/o

Marking the worst period since 1975, construction of new housing units in 1980 slumped2is/o from the year before, reports the F. W. Dodge Div., McGraw-Hill Information Systems Co.

A total of 1,328,016 new housing units were started, against 1,79,637 in 1979.

"After a precipitous decline in the first half of 1980, a housing recovery began in the third quarter which carried into the fourth quarter, despite rapidly escalating mortgage rates," said George A. Christie, v.p. and chief economist for F. W. Dodge. The number of new housing units rose to 374,913 in the final quarter of 1980, a l0%o gain over the 360,284 units in the yeal-earlier period.

"In an inflation-plagued economy, the Federal Reserve is promising to pursue a much more restrictive monetary policy this year than in past housing recoveries," he observed. "Home buyers will continue having to adjust to high levels of mortgage rates and erratic availability of mortgage credit. These conditions will continue to stifle the housing market through most of 1981, limiting the year's improvement in residential building to less than l09o over 1980's depressed total of housing starts," stated Christie.

Once again Houston led the nation in new housing units, with a total of 36,804 for the year. Among the ten most active standard metropolitan

statistical areas in 1980 were: Los Angeles/Long Beach, 33,792 units; Dallas, 33,538 units; Phoenix, 28,957 units; West Palm Beach/Boca Raton, 25,139 units; Tampa, 24,231 wtits; Atlanta, 22,545 units; Miami, 20,543 units; Riverside/San [ernardino, 17,452 units; and Ft. Lauderdale/Hollywood, 17,31 I units.

MARY's RIVER LUMBER CO.

Specialists in Western Red Cedar

Channel sdg. or 1x12 S1S2E

(Clear Tight Knot I Standard I Btr.)

Rough and Surfaced Dimension

Fencing and Shakes

Rail or truck shipments

North Hwy 99W 45151 N.E. Elliott, Corvallis, Or. 97330 (s031 7s2-02L8 . (503) 7s24722

FRANK CLEMMONS o BOB AVERY

In the final quarter of 1980, these were the top ten housing areas: Houston, 10,841 units; Los Angeles/Long Beach, 10,032 units; Dallas, 9,658 units; Phoenix, 8,432 units; Tampa,7,U3 units; West Palm Beach/Boca Raton, 7,223 units; Atlanta, 6,453 units; Washington, 5,557 units; Miami, 5,075 units; and Seattle/Everett, Wash., 4,963 units. -

REDWOOD HOME CENTER

(Continued from page 15)

supplies and fixtures, cabinets, paint and stain, sand and gravel, cement, brick blocks and a whole range of rental equipment from lawnmowers and rototillers to tractors and bulldozers.

"We like to consider ourselves an

old-fashioned home center," explained Sullwold. The new building has helped with increased space for displays and more efficient organization of lines carried. In addition to aiding customers in finding what they need, the organization, Sullwold maintains, makes both him and his employees more aware of product lines and available stock.

The store, designed by Kruger

Need Clear All Heart Hot Tub Stock?

That's iust one of the items we specialize in . . . from rough K.D. to pattern staves, chime joist, seat and cover material. We maintain an inventory of a million feet or more of redwood kiln dried uppers and kiln dried shop at our distribution yard, located on Humboldt Bay, between Arcata (three miles south) and Eurekl, Ca., on Hwy. lO1.

Rail or T&T shipment.

Call Jerry Guin with your inquiries.

Brzcrrt International

P.O. Drawer 4779 | Arcata, California 95521 PHONE: 707-822-3548

Bensen & Ziemer Architects, Santa Barbara, Ca., and built by Joseph H. McDonald of Carpinteria, cost approximately $300,000. "We literally built a barn, with all the extras," Sullwold said. "Now people in town say it would make a good looking house or a restaurant." Whatever the townspeople say, one thing is certain: the structure makes a beautiful and functional new home, for Carpinteria Valley Lumber Co.

RUSTIC REDWOOD

(Continued from page 50)

old growth stands since 1869 and thus has a principal reputation as a source for upper grade redwood products. And we will continue to have uppers for many years. Also, we now have thousands of acres of young or mature redwood. Manufacturing our Rustic Redwood with the same precision and quality control that has characterized our more-than 100 years reputation, we are now being recognized as a source for top quality young growth products through our Palco Rustic Redwood."

REDW00D RAILING surrounds ooen area in the second fltnr loft store room. Thin. bead-like chains suspend custom-designed lamps from the ceiling to light the first floor sales area.

Better Plywood Markets Seen

An updated market demand projection anticipates that the U.S. economy will recover in 1981, but at a rate slower than expected last year.

Robert G. Anderson, American Plywood Association director of market research and economic services. has predicted that structural panel demand nationwide will be about 18.6 billion square feet this yeiu, up 9Vo from 1980.

"Housing can be expected to limp along at a level of from one million to l.l5 million starts in the first quarter of 1981, picking up to only a 1.3 level in the stcond quarter and then gradually reaching a 1.75 million rate by the end of the year," he said. "We estimate total housing starts in l98l at about 1.4 million units."

Among factors supporting a gradually improving panel product outlook this year are the steady continued progress of the domestrc industrial and home repair and rlmodell{tg markets, .as well as the expected further growth of European markets.

Plywood's additions and alterations market increased 16%o in 1980 from 1979, with room for further srowth this year.

Analyzing the prospects for a housing recovery, Anderson said another upward movement in interest rates is likely to peak in March before dropping to an I I to l2%o prime rate by midyear. He anticipated that a start in reducing government expenditures, "the principal cause of inflation," should be apparent before the end of the first quarter.

Million $ Interest

Paying a sales contest winner one day's interest on a million dollars is an effective promotion. At 187o. the cost is $493.15.

AGWOOD MILL & LUMBER INC.

LeBeck Forest Products is a specialist in redwood.

Our contacts and sources can get you the redwood items and products you need. Our experience in redwood is a plus for you in finding those hard-to-get items.

In addition to redwood, we can supply your needs in Douglas Fir, Particleboard and Plywood.

(7O7) r42-O820 Dave LeBeck

!0I{GEVITY ot a 20 year working relationship between Simpson Building Supply Co., Seattle, Wa., and McNamara and Peepe Lumber Co., Crescent City, Ca. was recognized in the presentation of four full color aerial photographs of the lumber company operations in Crescent City and Arcata, Ca., by Haley Bertain (left to right), manager-western distribution centers for Simpson, to Thomas "Spud" McNamara and Bill Peepe.

PAUI SPAPSO

C0NGREGATIONS ot Hoo-Hoo International, the fraternal order of lumbermen, held in a series ol meetings, up and down the coast of Calilornia brought (1) Jimmy Jones and Dave Davis, seer of the house ol ancients, together for lunch at San Rafael. (2) Bill Scott with his certificate of v.p. at a Humboldt Hoo-Hoo meeting at the Ingomar Club (Carson Mansion) in Eureka. (3) Bernie Barber and Dave LeBeck, LeBeck Forest

Products, Santa Rosa, chairman of the Black Bart Club sports night. (4) Mr. and Mrs. G.T. Frost at the board ol directors meeting held in San Diego (5) Bill Johnson, Hobbs Wall Lumber Co., Kevin Kelly, 2nd v.p. of Hoo Hoo International from Australia, and Bob Van Every, pres. from Detroit, Mi., at a meeting of the oakland Club. (6) Dave Jones and Dwight Curran, DMK-Pacific, Fremont, at oakland meeting.

Divide Jobs/Gut Theft

Accuracy and honestly should be encouraged for employees who handle cash transactions.

A good way to discourage theft of cash is to divide the cash functions between two or more emPloYees. They may cooperate on Pilferage but the risk is less.

Eight places where functions can be split are (l) handling cash and annotating cash ledger; (2) collecting delinquent accounts and crediting the account; (3) authorizing petty cash payment; (4) accePting an order and sending the goods; (5) working the cash register and auditing the tapes; (6) making bank deposits and reviewing the slips; (7) approving payments by check and reviewing the checks; (8) having someone from outside the department or organization take all physical inventories.

Employees should be required to make good any shortages in cash at the end of the day, but it is best to forgive shortages of under $3. Offsetting shortages one daY with overages another day should be avoided as it may lead to cheating the customer to make uP a loss.

SPoRTS TALK dominated recent Los Angeles Hardwood Lumbermen's Club gathering as the group heard Tom Hutton, a utility inf ielder for the Montreal Expos baseball team, give a behind the scenes perspective. Present were: (1) Vic Simmons, Tom Hutton, Craig Kincaid. (2) jim Summerlin, Gage McKinney, Gale Daugherty. (3) Pete and Clint Bower. (4) Larry Knox, Wally Atkinson, Tom Powell. (5) Stan Swafford, Gloria Sarmeinto, Ken Tinckler, Woody Toal, Bob Wall. (6) Dennis Johnston, Jack Buchanan.

NEWS BRIEFS

(Continued from page 18)

Valley West Lumber Sales is a new Arcata, Ca. wholesaler owned by Britt Lumber Co., Arcata, and operated by Mike Roach, whose firm, M. Roach Forest Products, is currently doing in-house custom work for Valley West.

Darrell Nelson, owner of a True-Value Hardware store under construction in Temonton, Ut., has been given a conditional use permit to continpe building after running into prciblems with local zoning laws

Andercon Lumber Co., in the same city, is constructing a new store . . Redwood Lumber Co., is a new lumber/hardware retailer in Chula Vista, Ca. Sunset Industries, Inc., parent company of the Handy Andy stores and Sunset Lumber Distributors, Tucson, Az., has closed those Arizona builders supply and manufacturing operations

Four attractive Australian hardwoods

EOUR hardwoods from the f Queensland area of Australia are known for their attractive appearance. Used mainly as veneer, often in fine furniture, they are considered scarce and costly.

Queensland maple (Flindersia brayleyana), despite its name, is unlike maple in appearance and is not botanically related. Known also as Australian maple and maple silkwood. it comes from both Queensland and New South Wales. Queensland is the Northeastern most Australian state; New South Wales is in the South Central part of the country. The tree grows to medium height, less than 100 ft., with a massive trunk.

In color it ranges from a pale to medium pinkish brown to brown. With a moderately coarse but even texture, it has a grain which is straight, interlocked or wavy, sometimes with a stripe or a mottle figure. The wood has an exceptional luster. The name silkwood is often applied because the combination of mottle figure and luster gives the appearance of watered silk. The weight is comparable to mahogany.

The wood dries well although there is a tendency for distortion if the grain is interlocked or irregular. Strength properties are good, working well by hand or machine although the bending quality is low. It stains readily, polishes exceptionally well, and glues easily. These qualities plus a hard, close grain with small, scarce pores make it one of the finest Australian cabinet woods.

Considered the equal of mahogany and other classical woods, it is used for fine furniture, decorative interiors, boat interiors, planking and rudders, propellers, and rifle stocks. Outside of Australia it is seen mainly as veneer.

Lacewood (Cardwellia sublimis), also known as Australian silky oak, Queensland silky oak, selano, and silky oak, also is found in Queensland. The tree grows very large, often reaching l?fr ft., with a

straight bole about four ft. in diameter.

A very decorative timber, it has a well-marked silver grain on quartered surfaces, not unlike the true oak. The heartwood is pinkish or reddish brown, much like the American oak, and turns browner with age. The grain is usually straight with a coarse, even texture. Narrow lines of gum ducts are often found.

Drying rate is variable with little tendency to check or collapse. Severe cupping may occur in wide, plainsawn boards dried at the top of a kiln charge. It saws and machines satisfactorily, bends well and glues well.

The attractive overall pattern is used most often on the highly figured portions of furniture, patreling, or office fittings.

Black bean (Castanospermum ousffale) grows to a height of about 130 ft. with a bole diameter up to four ft. in Eastern Australia. It is also known as beanwood.

The wood is very attractive with a chocolate-brown background accented by narrow, greyish brown streaks of tissue surrounding rather large pores. It resembles the European walnut or Queensland walnut now known as orientalwood. The grain is straight with some slight interlock.

The texture is rather coarse. It is a relatively hard and strong timber with medium movement. The wood dries slowly with a tendency to collapse, honeycomb and split. Air drying before kiln drying is recommended.

Story at a Glance

Australian hardwoods used mainly as veneer ... Queens. land maple, lacewood, black bean, orientalwood similar in figure, luster resemble classical fine hadwoods.

Although working qualities are satisfactory, they may be affected by alternate hard and soft patches. It stains and polishes well with variable gluing properties and satisfactory nailing. Suitable for joinery, furniture and interior fittings as a decorative wood, it is used both as solid wood and veneer.

Orientalwood, (Endiandra palmerstoni) is also known as Australian laurel, Australian walnut, oriental walnut, and in years past as Queensland walnut. Native to the heavy rainfall area in the coastal tablelands of northern Queensland, it is considered one of the most common trees in that area.

With a resemblance to plain European walnut, the wood shows a variety of coloration. Varying from light or pinkish-brown to dark brown, it often has pinkish, grayishgreen or blackish streaks. The pattern also is like walnut but with dark stripes.

The stripes vary from straight, irregular, mottle with straight, and fiddleback, to finger roll, because of the grain which interlocks in varying degrees and frequently becomes wavy. The texture also is similar to walnut, medium and even, but the wood is more lustrous and slightly heavier than its look alike.

Silica tends to accumulate in the wood rays offering resistance to hand and machine cutting tools. Special saws equipped with tungsten carbide blades are recommended. The silica seems to cause less trouble with veneer knives, making it easier to prepare the wood in that form. Flitches are often sliced on the quarter to take advantage of the stripe and mottle figure.

The wood dries fairly rapidly in the kiln with little tendency to check in the thinner sizes, but with some warping. Thicker materials are likely to split unless quartersawn.

Because it is attractive, turns and polishes well, the orientalwood is most often used in furniture and cabinet making.

REDWOOD PROMOTIONS

(Continued from page 1 1 ) learn more about redwood, they buy more redwood.

Redwood's beauty and proven performance create a natural demand, making it one of the most desirable woods on the market today. Professionals know that redwood will not split, cup or warp as other wood will despite chemical treatment. Redwood has been pre-sold through decades of national advertising.

As a dealer or wholesaler, your

effective use of advertising, how-to clinics, homeshows and serninars will significantly increase your redwood sales. You can also take advantage of sales aids available through your supplier and the California Redwood Association. You will be joining others in the redwood industry enjoyrng the benefits of a steady and strong demand.

For a free sample package including ad art, design ideas, brochures, construction tip sheets, a buyers guide and a Desigrr-A-Deck Plans Kit, write to California

Redwood Association, Dept. MM-2, One Lombard St., San Francisco, Ca.9{lll.

FREE READER SERVICE

For more information on New Products and New Literature, wriie fhe Merchant Magazine, 4500 Campus Dr., $yi1s 480, Newgort Beach, Ca. 92660. Please mention issue date and page number so we can process your request fasterl Many thanks!

Forest Products

Exclusive sales representatives: CALIFORNIA SPLIT RAIL FENCE CALIFORNIA CRAPE STAKE

PLqS

All species of cedar productsTreated and untreated poles for farm €, ranch supply dealers WHOLESALE ONLY

JACKSMTTH (4O8)637-745s

225 6th St., Hollister, Ca. 95023

DON WELD (2O9) 432-O34O

67238 N. Blackstone, Fresno, Ca.93710

Old Gronth Douglas Fir

Green, Rough or Surfaced

Sales

Phone:

gaunlWtahualaLurrrbp,r

HOME INSULATION

The FTC Home Insulation Trade Regulation Rule requires all sellers to honestly represent the R-Values of the home insulation they sell.

It is designed to combat the consumer rip-offs involving home insulation which had been all too prevalent in the marketplace. Products almost as flimsy as foilwrapped cardboard were advertised and sold as the ultimate in home insulation.

Celotex, like other reputable manufacturers, is in compliance with the law. We have developed Fact Sheets which outline the insulating properties of our home insulation products. Our labeling, packaging, imprinting, literature, and advertising materials also have been brought into compliance as required.

We feel it's a good law benefiting the consumer; therefore, we're spending the necessary time to make sure this law is effective. Our sales representatives have been instructed to make certain that their customers understand the law and

are able to discuss it with home buyers.

The possible $10,fi)0 fine for noncompliance is one incentive, but making sure that consumers are getting what they pay for is the ultimate goal.

Frank S. Burgen President Celotex Building Products Division Tampa, Fl.

WEST WELL REPRESENTED

I received your January issue which is as informative and professionally competent as always and on behalf of this association I would like to thank you again for the exposure that you give us from time to time.

You will find enclosed the copy pertaining to NHLA and I would like to call your attention to the last sentence "None are from the West."

It is certainly true that none of the directors or officers that were elected at the last convention were from the West, however, you will notice in the margin of our letterhead that there are directors from Portland,Or., San Francisco and Los Angeles, Ca., and Phoenix, Az., and a past president from Oakland, Ca. In addition, our newly elected president, Paul Webster. has extensive hardwood interests in the State of Washington.

The Nominating Committees always

make an effort to see that every geographical area and special interest group within our membership are represented on our board. In view of the fact that western representation was certainly present in fair proportion, the nominees this year did not include western people. I am certain that the policy of adequate representation will continue in the years to come and that you might expect additional nominees from the West as the individuals serve out their terms.

S. Carrol White Executive manager National

Hardwood Lumber Assn. P.O. Box 34518

Memphis, Tn. 38134

THE SAIL'S BACKWARD

Re sailing 'around the horn' per illustration in the J.E. Higgins Lumber ad page25, The Merchant, Jan. '81: Despite the vessel's chugging engine, it's hard to believe they ever made it with the large square sails being so strongly backwinded. Was the captain drunk?

Steve Frceman

Stephen G. Freeman & Co. P.O. Box 1445

Newport Beach, Ca. 92663

'iliit$Lillit$jlr.:i+,:i!:llillllll:r;liilll:itilt:lll,ilt$!:iilltlil$iitltl:iii:il:$

Spotlight on Cedar

Construction Concepts for use as a mailing piece or customer promotion is free from the Western Red Cedar Lumber Assn., Dept. 663, Yeon Bldg, Portland. Or.97?.04.

Clear as a Crystal

Catalog describing new clear packaging for locksets and security hardware is free from Kwikset Marketing Dept., 516 E. Santa Ana St., Anaheim, Ca. 92803.

Underfoot Fashion

New floor covering patterns with room settings and vignettes are in a catalog available free from Mannington Mills, P.O. Box 30, Salem, N.J. 08079.

Wood Production Figures

U.S. Production ond Trade in Lumber, Flooring, and Siding, U.S. ITC Publication 841, Control No. 2-l-3, is available free by calling ?12-5234125.

Security Check

Copies of the Industry Security Performance Standard No. I are available free from the Fir &HemlockDoorAssn., Yeon Bldg., Portland, Or.97?,44.

Cabinet Seller

A copy of the Certified-Cabinet Merchandiser is free from National Kitchen Cabinet Assn., Box 2978, Dept. CCM, Grand Central Station, New York, N.Y. 10163.

Merchandising Concept

Publication 7718 describing their macro-retailing concept is free from Rust-Oleum Corp., ll Hawthorn Parkway, Vernon Hills, II. 60061.

Solar Heat Cell

How To Reduce Your Heat Atl/s, $9 plus $l postage and handling, or the Texxor Heat Cell demonstration kit with

book, temperature indicator, and instructions, $18 plus $2 postage and handling from Texxor Corp., 9910 N. 48th St., Omaha, Nb. 68152.

What's On Top Counts

Sove on Home Heating and Cooling Costs: Insulate Your Attic Now is Qa with a stamped, self-addressed envelope from MIMA, 382 Springfield Ave., Summit, N.J.07901.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can Process your request faster! Many thanks!

Monolithic Pavement

Color brochure on Grasscrete structural paving system is free from Bomanite Corp., 8l Encina Ave., Palo Alto, Ca. 94301.

Barbecue Lighter

Information on no fluid, no electricity charcoal lighter for barbecues is free from John W. Mullins, Alma Products, 125 Alma St., San Francisco, C-a,, 94117.

Decks, Outdoor Projects

A new l0-p. brochure Decks and Outdoor Projects is free from GeorgiaPacific Corp., 900 S.W. Fifth Ave., Portland, Or.97?.04.

Roofing Relerence

Residentiol Aspholt RooJing Monual is $3, third cliass mail, or $3.50, first class mail, from Asphalt Roofing Mfrs. Assn., 1800 Massachusetts Ave., N.W., Suite 702, Washington D.C. 20036.

Architectural Products

Brochures on wall systems, bath and shower enclosures, sauna entrances, and sliding glass doors are free from Richard Church, Howmet Aluminum, P.O. Box 629, Terrell, Tx. 75160.

Merchandising Displays

For free information on end caP displays and other merchandising assortments write or call the Flecto Co., Inc. P.O. Box 12955, Oakland, Ca.94608.

Energy Saving Shades

Energy guard window shade information is free from Clopay CorP., Household Products Div., CloPaY Square, Cincinnati, Oh. 45214.

Wood Door Data

Fitting, hanging and finishing and wood door system air infiltration tests data sheets are free from the Fir & Hemlock Door Assn., Dept. DS-12, Yeon Bldg., Portland Or.972M.

Computerized Thermostat

Computerized thermostat brochure 14-6018 is free from Nutone Housing Group, Scovill Inc., Madison & Bank Rds., Cincinnati, Oh. 45227.

Upward Mobility

Catalog CL-182 of rolling metal ladders is free from Cotterman Co., 130 Seltzer Rd., Croswell, l.ldi. 4U22.

Energy Cost Cutter

Trimming Your Energt Costs in the Plywood ond Veneer Industry,5Gp., is $5 from the Hardwood Plywood. Mfr. Assn., P.O. Box/789, Reston, Ya.?21D0.

Better Shoveling

Literature on better shovels is free from International Reforestation Suppliers, Box 5547, Eugene, Or.97405.

SALES PERSTON for well established industrial lumber wholesaler serving greater Los Angeles, Ca., area. C.omplete milling facilities and excellent backup for person with following. Good fringe benefits and working conditions. Contact Al Foreman Ql3) 875-2511 or (213) 983-nn.

SALESPERSONS/BUYERS

PACIIIC STATES II\DUSTRIES (PSI) has immediate openings in its wholesale lumber division (No. Ca.) for experienced buyers and salespersons. Distribution yard experience dcired. Rernanufacturing knowledge a plus. Serving Ca. and national markets, PSI offers a base salary plus orcellent commission to the individuals who possess a strong buying and sales background. MedicaVDentaVlife included. Contact Dan Naughton at 40,8--429 MAt for interview, or send resume to Sales Manager, P.O. Box l3@, Morgan Hill, Ca. 95037.

EXPERIENCED pallet salesman. Ask for Carl Boesch, Hunter Woodworks, (2131 775-254.

MANAGER wanted for large retail lumber company in San Francisco, Ca. area. Excellent salary. Send resume to: Box 3&, c/o The Merchant Magazine.

LOCAL SOUTHERN California wholesale/contractor yard with planing and custom milling facility seeking experienced industrial salesman. Must be experienced in hardwood and softwood lumber and possess working knowledge of industrial trade. Please send inquiries to Box 396 c/o The Merchant Magazine.

TFTI.PTJONE SALES, pleasant telephone voice, light typing and basic familiarity with general office functions. Apply in person. Hunter Woodworks, 1235 E. 223 St., Carson, Ca, Ask for Tom.

LUMBER SALES

LONG established financially strong small independent wholesaler seeking lumber salesman to work from our Fort Bragg distribution yard. Contact Steve or Fred Holmes at (707) 96/.6177, Box 800, Ft. Bragg, Ca. 95437. Response will be kept in strict confidence.

WELL ESTABLISHED Portland wholesale lumber firm has opening for experienced trader with a proven track record. Excellent commission and fringes. Reply in confidence to Box 392 c/o The Merchant Magazine.

EXPERIENCED knife grinder. milling. Permanent job. Contact: t2ussl

INDUSTRHL LUMBER salesman needed. Call or see Wm. Hunter, Hunter Woodworks, 1235 E. 223 St., Carson, Ca. 90745 (2tt) 77s-254.

600 a word, min. 25 words (25 words : $15). Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. linel $4. Box numbers and special borders: $4 ea. Col. inch rate: $30. Names ofadvertisers using a box number cannot be released. Address all replies to box number shown in ad in care of rhe Merchrnt Mrgazine, 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of the month. PAYMENT MUST ACCOMPANY COPY.

ACCEPTING applications, resumes for qualified hardwood sales people. Experienced and familiar with Valley or Orange County, Ca., preferred. All company benefits, equal opportunity employen. Box 395 c/o The Merchant Magazine.

GENERAL MANAGER needed for retail lumber and hardware store. Ideal mid peninsula location in northern Ca. Well established business with industrial, commercial and retail trade. Need sharp manager with merchandising ability. Write Box 387 c/o The Merchant Magazine.

LUMBER SALES

WELL-FINANCED Los Angeles, Ca., area wholesaler/manufacturer needs aggressive experienced lumber traders. If you feel frustrated by organizations that do not offer unlimited sales and income opportunityours is the company for you. Salary commensurate with experience. Commissions directly proportionate with your profits. Complete medical & fringe benefits. Call Dave Betz l-800-4264190 for appointment.

6'Woods moulder with heads. Good working condition. $15,0m. Contact Jack O'Bannon Far West Fir Sales (714\ 8/.2{f,81

BARNWOOD

NATURALLY weathered, 60 year and older, quality selection, references available. F.O.B. Santa Cruz, Ca. Pacific Coast Shelter Inc. (,108) 427-2N7.

16,000 lb. Hyster Forklift. Good Condition. $12,995. Watts Lumber Co., North Hollywood, Ca. (213) 877-4129

RETAIL LUMBER Co. Big Bear Lake. Well established lumber business corporation with great potential. $420,000. plus inventory. O.W,C. own/bkr. Box 867 Big Bear Lake, Ca. 92315 (714) 866-3301

ll/hen sending in a change o.f address please include zip cocle on both old and new addrbsses and either the old label or rhe inlbrmation from it. Thanks!

Eoch yeor more fhon 5Q000 newborn donl live lo theh finl birthdcry. Prenqlol core increqs€s lhe chonce for o heolthy survivol ond helps prey€ni birth defecls.

GTASSIFIED ADUERTISEMENTS

lfiiit!it$ltttiitfill:itilt$ill:ifilll:li:liirll+j:ililllil:lli:l:iillil:ll:l:ifitr,t:l:il:il

LOCAL LUMBER hauling Southern California roller bed truck and trailers and bobtails radio dispatched. Rail car unloading at our spur in Long beach. 3C Trucking (213) 422-0426.

ProfeSional COil/B$lY recrutttn0.

Executive-search and placem€nt.

E)(podoncocl sirvicer In the ssarcb and pl:ce. mont of manag€trant p€rsonns[ torthgfof. €st products Industry.

Yo{r ratkfaotion b ourfuturo. All fses em. ployer pald, / P. O. Fox 927 /Eugene, oR 97440 | (5031484- 7055

SAVf, YOURSELF MONEY

HALF PRICf, OFFER for l0 or more subscriptions to The Merchant Magazine, when paid in advance. You and your employees can enjoy and benefit from The Merchant Magazine for one year for only $3 per subscription. That's a 50% saving over our standard $6 per year rate, which is a real bargain in itself.

Use this special bulk rate subscription to make sure that the key people in your organization are assured of keeping up with industry developments as well as gleaning the merchandising and management_information they need to do a better Job.

TWISTED AND WEATHERED

Douglas Fir S4S and rough, 3x4 and wider and 4x4 and wider. Call Wm. Hunter. Hunter Woodworks. (213) 1 1 5 -2s 44', ( 2 I 3 ) 8 3 5 - s 6 7 I

REMINDIIR: Paynrent nrust acconlpany the copy you send in lirr classilled ads. Just use the instructions abovc to ligure the anrount. When you call in ads. wc'll tell 1'ou the anlount that nrust be sent l0r the ad.

ffiLOs

AXGETES AREAffi

$ffi I{ORTHERN & CENTRAL CALIFORNIA$ffiffi

ntvERilxr

ThunderboltWoodTreatino Co.

RocrLtx

Louisiana-Pacilic CorD

sar0A

Louisiana-Pacif ic CorD

SAITA n0sA AnE

J.H. 8l6vinsCo., Inc.......

California Redwood Sales

Knollwood CorD.

LeBeckForestProducls

Louisiana-Pacitic Coro

MartinForestlnduslries........

NovoTimberProducts.lnc.

Stdndard Structures.... (707) 544-2982

WindsorMill. Inc.......

$ESAST0P0t

Trinilv Foresl Products

Prsssur6 Trsatino Co.

Corp. (Sonora div.)

For8sl Producls

Wholesal€

Foresl

FountaihLumbor Co.. Ed.

StoDh€nG......

Forosl Producls

BUVERS' GUIDE

ACIFIC ]IORTHWEST STATESW $ffiROCKY IilOUNTA|NSffi

KTATATH FALLS

Lumber Products

LAXE OSWEOO Kinzua Coro.

Simon,Crablreo.&Bvan

TEDF(lND

Byrn6 Trucking . (800) 547.9655

FounhinLumberCo., Ed.

Lumber Producls Union Pacilic Railroad

GBEATEN MNTLAI{O ANEA

AlDine Inl8rnational Coro.

J.H. Eaxter&C0..........

Bel Air Door/Aloine

veneers, Inc. (800) 547-6755

conhctLumberco......... (503) 228-7361

oanl&Russell, Inc......... {800) 547-1943

FarWest Fir Sales

Friesen LumberCo. (503) 397-1i00

Georgia-Pacific Corp.

HamotonLumbersalesCo.

Knollwmd Corp.

Louisiana-Pacitic Corp.

Louisiana-Pacilic Corp. (Seavenon)

Lumber Products

Mcoormick&BaxterCreosotingCo......

Niedermeyer-MartinCo... ..(800) 547-6952

NEich Hardwoods. Inc.

Norlh Pacific lumber Co. . . (800) 547-8440

NorthweslHardwoods, Inc.

Sunrise Forest Products Co. (800) 547- l 771

Union Pacilic Railroad.

Western International Forest Products... (800) 54i-5744

nt0oLt

C&D Lumber Co.

Herberl Lumber Co.

[0sE8u8G

Keller Lumber Co.

SAIEf,

Lumber Producls

Slayton Wmd Producls

TtGAI0

Fulher Lumb€r Co.

Lewis Co.. Inc., Palmer G.

wElt0Ul{c

Wendling-NalhanCo., Inc..

^LE^]{r oREOOX

SOIEE

Georoh-Pacilic Corp.

LewisCo., Inc., PaherG.

TDAHO

Louishna Pacilic Corp. (Coeurd Alene)

Lumber Producls

Pressure Treated Timber Co.

Un|on Pacitic Railroad

LEWtST0l{

Union Pacilic Rarlroad.

Po0ATEtto

Union Pacrtc Railroad

sAt{0P0DtT

McFarland Cascade

COLORADO

EOULDEN Reid &Wright, Inc........

c0t0n^00 snrilos

Thenna-Tru, Inc.

COTXENCE CIIY

RWSoecialtios. |nc.

OEI{YEi

Denver Res8rvo Supply Co.

&oroia-Pacific Cfip.

Koppersco., Inc.........

McFarland-Cascade......

Wasco (Factory oiroct Salos)

e[AxD JUltcTror

RWSD€chlties, Inc.

8[Lrft6s

roilTlxa

Pol€ & Trealing Plant

ffiSOUTHWESTffi ARIZOt{A

CIts[TUARIES

WILLIAM BONEY

Willian TV. Boney, who has been in the lumber industry on the West Coast since 1966, died in Portland, Or., on Jan. 16, 1981, following bypass surgery. He was 59.

He was most recently affiliated with Sunrise Forest Products Co. in their Portland office.

Mr. Boney is survived by his widow, Jane; two daughters; and one son.

HAROLD A. MILLER

Harold A. Miller, chairman of the board of Stimson Lumber Co., Forest Grove, Or., died Feb. 12 1981 after a lengthy illness, while at his Palm Springs, Ca., winter home. He was 77.

Stimson Lumber Co. is the Parent company of Miller Redwood Co. and Rellim Redwood Co.; both are at Crescent City, Ca.

Born May 12, 1903 in Detroit, Mi., he graduated from Stanford University in 1926 from the School of Economics.

He was the chairman of the board of the Western Forestry Center, Portland, Or., from 1968 until his death. The center's new education building is named for him. He was a past president of both the California Redwood Assn. and the American Hardboard Assn.

A director of the First National Bank of Oregon, he was also on the board of trustees of the Medical Research Foundation of Oregon

Mr. Miller is survived by his widow, Jane, three daughters; 12 grandchildren and one greatgrandchild.

TIM D. BERRY

Tim D. Berry, managing partner of San Dimas Lumber Co., San Dimas, Ca., for more than 20 years, died at Pomona, Ca., on Jan. 14' 1981.

Born in Tacoma, Wa., he came to California in 1922, moving to Pomona in 1952. He would have been 69 in March.

He is survived by his widow, Lora, a son, two daughters, three sisters, two brothers, eight grandchildren, and two great grandsons.

Redrvood beautyno tneafedwood can mafch.

Sinrpsort rctlu ood garden grir,-lcs provide r-ratural hcirutt rvith ar-rother t-iirtural benefir: pcrf, ,rtnance. Allthcpcrl,'nttlrtt.t'lrlttl fll,rrt'.ilrllttt,lhiltan)'tre,ttltl(llt\'lll)lll'lpart.

\\tith Sinrps,lrr.r Construction Hcart, Cardcn Hcart, Construction Conrtr..rt-t and Merchantable gradc re tlu ttrttl, .-()Llr cust()lne r gets natllral re rl$'(x)rl resistiurce to u lrrping, tu'isting an.l checking.

Re.ln txr,,l he urtu,'rxrd rcsists rot, ,-lecav irnd inse cts.

And all the grrrtlcn grades take rrrrtl lrolJ a finish l.ctte r l.'ccause there urc ntr chemicals inl'olvc.l rrr rcact agninst or interfcrt ri ith thc fini.h. TIret t.irdu'ell t..r..r.

Clarden gn.1cs .L.,..rll r1'ris bettcr thrur pre ssure-treate tl u'oo.ls, rvith thc natural beautt' that er-rhlrt'rccs thc valr-re of anv pr,rjcct tirr tcars t() c()n)e

F()r cLlst()nle rs $ ho $ ant perfortnltrice , giVe it til thetlr l.crrLrritirllt rvith Simpsorr re .lu'ood. It's availal.lc right nou at rrnr ,.,t tl-re Jistributi()n ce ntcrs liste.l belori'.

#*fTx$$s$srx

Simpson Building Supply Company

The special product specialists.

ARCATA, Drawer HH, West End Road. Arcata, CA 95521, t7O7) 822'0371

KIRKLAND, 12249 N E. 124th, Kirkland, WA 98033, (206) 622 O32O

LOSANGELES, 14141 Arbor Place, Cerritos, CA90701. (2131926 6619

SANTA CLARA, 500 Mathew Street, Santa Clara CA 95050, (.4O8) 727-3222

SHELTON, PO Box 698. 1206) 426-2671

ELKHART, PO Box 1184

i2191 674-9966

LOUISVfLLE, PO. Box 21253.78A1 Nat onal Turnpike, Louisville, KY 40221. (5021 361-1331

ST. CHARLES, PO Box 190. 3415 East Ohio, St. Charles, lL 60174, (312) 377-2883

WTCHITA, P.O. Box 12110, 1351 S. Reca Cou11, Wichita. KS 67277

i316i 722-7121

wf LKES-BARRE, Hanover Industr al Estates, Wilkes-Barre PA187a2

t717) 429-5731 Mill Street, She ton WA 98584.

Rorte 20W flrhan lN 46514

We'renota "Junof the milY'mill,

That's what makes United stand out from all the rest. Our huge 20,000 square foot facility is one of the largest in the west. And one of the best equipped. That means we've got the capability to produce and deliver custom orders on time. Our machine operators have the experience and know-how to guarantee it.

We're one of the major suppliers of cut parts to the furniture and cabinet making industry. Parts for chairs, tables, wall units, drawers, shelves, moldings, and dowels are produced daily at United.

Other available services include edge gluing, sanding, special patterns, ripping and detailing.

One of the added advantages of dealing with United is our large supply of hardwoods and softwoods. You can't find a better selection to choose from. We stock many varieties from western softwoods to exotic imported hardwoods.

Now that you know about our services, why not take advantage of them? On your next order for millwork, call United. Let us show you why many of our customers call us "the best in the west."