Spring Redwood Promotions Push Garden Grades

EI EDWOOD MERCHAN- fr DISERS have unique opportunities this spring to tie in with California Redwood Association garden grades promotions which will include national advertising, new literature, d-i-y sales aids, nationwide newspaper publicity and feature articles in major consumer and specifier magazines.

Promotions of redwood garden grades will be aimed toward consumers to coincide with spring home improvement planning, stressing redwood decks and, new this year, a garden room for contemporary outdoor living.

Rugged, weatherable redwood garden grades, construction heart, construction common, and merchantable will be recommended for lasting, easy-care amenities that add value to the consumer's house.

For architects, builders and other specifiers, CRA advertising will emphasize the stability, natural quality and endurance of genuine redwood. A new two-page, color ad will draw attention to the complete family of redwood products with a "grade for every use."

Early spring consumer promotions will include CRA's new remodeling design booklet featuring redwood garden grades for decks, shelters and other outdoor living amenities. and redwood architec-

Sfory at a Glance

Abundant tie-in opportunities with CRA's spring promotion abound for all redwood merchandisers... garden grades will be highlight- ed... many markets targeted.

tural grades for paneling-siding applications. Along with the remodeling booklet, the association will offer construction details and tipsheets in a complete remodeling package.

Following two years of success- ful promotion, their Redwood Design-a-Deck Plans Kit again will be offered to retailers and consumeis to encourage do-it-yourself deck projects and boost retail sales of redwood garden grades. More than 60,000 kits have been sold with each kit representing potential add-on sales of redwood lumber for several years.

Consumers buy the kits through magazine and newspaper offers or through retailers, who can order them from CRA member mills or directly from the CRA. The kits have been the focus of successful retail d-i-y clinics, in-store displays and point-of-purchase attention grabbers.

To complement Redwood Design-a-Deck, the group will promote a multi-purpose, energy saving garden room complete with planters, workbench and cabinet, removable screens and an optional second roof that can provide a weather shelter for longer seasons of outdoor enjoyment.

It will also offer a d-i-y garden room booklet that will include construction details, materials lists, complete plans and associated construction tip sheets for redwood planters, benches and cabinets.

Nationwide newspaper features will continue to offer design ideas and applications to keep redwood garden grades well placed in luxury landscaping markets, while redwood advertisements for decks, interior paneling, and exterior siding will appear in major consumer and specifier publications.

GIRllEt R0|lil with removable screens and ootional roof will be featured in a new CRA booklet on remodeling with redwood, available this spring. The garden room, decks, planters and benches are all part ol CRA's big spring promotion of redwood garden grades using nationwide newspaper and magazine publicity. Booklet, plans, and construction tip sheets can also be pointof-sale aids to push redwood garden grades.