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ll{TERtlAIl0llAt president and the local club president, respectively, of the International Order ol Hoo-Hoo, the lumbermen's fraternity, at recent Redding, Ca., annual club initiation. Seen at left, ltop leftl is Gene Zanck, the 1 2th too officer in a row to make the annual event. With him is local pres. John Crane. Iop right: Roy Dunbar, directors Bernie Barber and Dan Brown, and international v.o. Jim Jones. lower lell: Al Kerper, Lloyd Webb. lower rigltt: Six new members surround the berobed Zanck. douglas fir, hem-fir, ponderosa pine sugar pine, western red cedar and incense cedar plus a wide range of industrial items in those species. cedar, hem-fir and douglas fir studs in all grades, 6' to 8'. truck and trailer & carloads

IN THE PACIFIC NORTHWEST, please eall our branch office and talk to Lamar Yeager (206) 636-3010. The mailing address is P.O. Box 310, Lr:pgvqgw,;lVashington 98632. ::t:'::'' '

Redwood Forever

(Continued from page 14) groves and made them available to the state and other public groups. Those areas are now the famous Avenue of theGiants, and Rockefeller Forest, among others.

All told, the beautiful state park system includes a billion and a quarter feet of fine old growth timber which was once on Pacific's books.

We hope that The Merchant's readers will now understand the industry's source of continuous redwood timber. Also, that Pacific is in a position to assure a continuous, perpetual supply of redwood products and that we admit our pride about the great results from scientific forest manasement.

TlfflflfltfGS from this 70 year old redwood stand have produced garden grade redwood products. A new generation is already growing below the 70-year-olds.

Glulam Sales Gain Seen

Standard Structures Inc. has set a 340/o increase in sales of glued laminated timbers as its goal for 1979: the production of 59 million board feet.

They anticipate that most of the increase in sales will be from products that comprise the new SSI flooring system, which incorporates XL continuous length finger jointed lumber and glued laminated Mini Lam beams.

Standard Structures broke ground in October for a 40,000 sq. ft. production facility on 65 acres of land adjacent to its Santa Rosa, Ca., headquarters. The new plant, opening this month, will enable the firm to produce one million board feet a month of XL joists and to substantially increase its production of all glued laminated products.

During 1978 SSI completed a new 20,000 sq. ft. storage warehouse atits headquarters.

Redwood Promotion

(Continued from page 9)

Ut. The seminars consisted of an hour long presentation with a CRA film and talk by a redwood mill representative.

Most wholesalers distribute redwood literature through mailings or handouts to their customers. Slaughter Brothers of Dallas sends regular mailings to 1000 customers with literature from the CRA, mills or some of their own printed material, while Capital Lumber divides their mailings into dealer and architect lists.

For the dealers, Capital's Mike Parli thinks mailers and CRA idea literature add incentive to stock redwood because the dealer knows it is being promoted. For architects, Capital's mailings emphasize redwood design and applications.

In fact, Capital received several major orders as a result of architects getting enthusiastic over particularly good looking designs in Capital's mailers.

Most redwood wholesalers expect this year to finish at least as well as '78, with almost all dealers planning to do more promotion in '79.

Strong Plywood Sales Seen

Strong plywood demand spurred by American Plywood Assn. promotion in all nonhousing markets will cushion the impact of the impending downturn in residential construction expected later this year, according to a new APA economics report: "Plywood End-Use Marketing Profiles I 97 8- I 980. "

The demand forecast calls for total industry production of 19.27 billion sq. ft. in 1979, about a half billion feet less than 1978, but still the third best production year. A resurgence in home building the latter part of 1980 and continued strong demand from most nonhousing markets will push production to a record 21.1 billion sq. ft. next year, according to the report.

WE'RELUMBERONE

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