NEW PRODUGTS

And Selected Sales Aids

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New Mahogany Entry Doors

Bel-Air Door Co. has now expanded its entry door line with the all new fluted door line.

All doors are available with fluted or ribbed panels on both sides. Doors are of a heavy construction with extra wide framing and oversized tongues on panels and rails. Massive square sticking, no weak mouldings around the panels. Hardwood dowels are used in assembly.

bases. In addition, four crush-proof plastic pads are applied to the bottom raising the base above the cement slab to increase shaft ventilation and pre- vent direct contact with surface moisture.

Columns, plain or fluted, are available in stock sizes from 8 to 20 ft.

New Building Board

New Super 440 structural building board, available in 4' by 8', 9', l0'and I 2', a high-density, nail-base sheathing material for sidewall applications has been introduced by the Homasote Company. It eliminates the need for plywood corner bracing while providing twice the "R" value of wood. The oro- duct. made from l00o/o recyiled material, produced in t/2" and 5/8" thicknesses, resists common structural board problems such as moisture, fungus and termites.

Super 440 is equally appropriate for use as carpet underlayment, porch ceilings, soffits, partitions.

It meets the demand for a "securitv door," becoming a requirement in more and more areas of the country. Doors are made from select meranti (Philippine mahogany) lumber.

Moisture Resistant Column

An improved stock wood column by E.A. Nord Co. has the base end sealed to prevent moisture penetration. The neck of the column shaft is extended to allow trimming from the top to assure that sealer at the base will not be removed.

Nord capitals and bases, made of one round member and one square member, also undergo a special sealing procedure prior to assembly to protect surfaces and end grain against moisture penetration. To allow free air circulation and prevent condensation inside column shaft, vent holes are bored into round portion of both capitals and

Cabinet/Bath OK

The slogan, "Extra Protection for You," now appears alongside the certified-cabinet logo on the National Kitchen Cabinet Assn.'s certification seal.

It was added to gain consumer confidence for certified kitchen cabinets and bath vanities, by backing up the reputations of NKCA dealers and the manufacturers.

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For more information on New Products and New Literalure, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request taster! Many thanks!

Hardwood Merchandiser

The MacBeath Hardwood Company's new Woods of the World Hardwood Squares merchandisers measure 12" square by 22" high, including the attractive header board.

Each brightly colored hardwood square in the merchandiser is prepriced, labelled with its species name and region of origin, and shrink-wrap- ped. The species identification sheet enclosed in each merchandiser will make even the novice counterman into a hardwood squares expert.

Each merchandiser contains up to 20 woods from all over the globe, including koa, cocobolo, lignum vitae, ebony, cherry, vermilion, oak, zebrawood, bubinga, white maple, osage orange, purpleheart, ash, birch, Honduras mahogany, macacauba, walnut, teak and Indian rosewood. Squares to restock the merchandiser are readily available.

Woods of the World Hardwood

Squares are ideal for carving, inlays, collection, turning, jewelry making and thousands ofother crafts that reouire a sample of the world's most beautilul woods.

The Merchandiser's retail cost is $126.80: dealer cost is $76.

Fireplace Furnace

A new invention. called the Wells Fireplace Furnace after its inventor Bill Wells of Tuscon, Az., is said to be able to heat an entire home by burning wood, but using no blowers.

In the demonstrations Wells gives.

temperatures of 73 degrees at the floor level inlet duct and 380 degrees at the ceiling hot air outlet have been recorded, the result, Wells says, of a 60'1, burn efficiency.

The f'ront of the Wells Fireplace [rurnace is sealed with glass doors. Conrbustion air is drawn fronr outside directly to the firebox through a valve to control the rate of burning. Since no dcnrand is nrade of housc air for combustion, only onc volunre ol'home air needs to be lreated.

In another Wells system, house air moves into the unit at floor level and rises cln all surflces surrounding the llrebox. lt then re-enters the room at the ceiling level where 150,000 BTU's ol'constant heat have been measured at this outlet. No blower is needed. Gravity causes heated air to flow into all accessible areas. Public demonstrations have verified Wells' claim that temperatures will level out within a few degrees in a three bedroom home, if it is well insulated.

For existing fireplaces, the Wells Converta Insert. which incorporates many ol the principles of the Wells Fireplace Furnace, will make the all nrasonry fireplace as efficient as a stove. Wells savs.

Color Naturals in Paint

A new premium line of interior latex finishesColor Naturals - created for quality-conscious customers has been introduced by Glidden Coatings & Resins.

Offered with an 8-year limited warranty, the line is available in both a soft luster wall and trim paint. The paint provides one-coat coverage when label directions are followed, resists spattering, and dries to the touch in 30 minutes.

Introduction of the line is being supported by tv commercials and print media advertising. Dealer aid is a point-of-sale package which includes banners, posters, easel-back counter cards and color cards. The color cards include a large paint chip with suggested carpeting, labric, and accent colo rs.

Available in 10 ready-mixed colors, in white and a flat-matte ceiling white, and deep tones tint base, the suggested retail price is $13.99/gal.

Paint A Carpet

"Dye-lt-Right," a revolutionary treatment for changing the color of wall-to-wall carpeting, upholstered sofas. chairs and ottomans, is new from Advance Color Corp.

"Dye-lt-Right" comes in kits of 20 colors in two sizes with color concentrate, stain-aid, a sprayer bottle for applying the color, and a roller for working the color into the nap. The kits which include simple directions retail for $12.95 and $24.95.

Self-Stick Weather Seal

Stanley's premium quality self'-stick door weather seal not only stops dralis and dust from getting through doors, it eliminates the need for nail, tack or screw holes that damage woodwork. Only a pair of scissors is needed lbr installation.

Self-Stick can be installed between door and iamb or between door and door stop. The seal.remains flexible in temperatures ranging from -25'to + 140' F. It's invisible from either the inside or outside when a door is closed.

Packaged in four 42" and one 36" sections, enough to weather seal one average 7' x 3" door, it is available in white or brown. Suggested retail: $5.99.

Packaging leatures in-use photography and illustrated instructions. Dealer displays are available.

New Hot Melt Sealant

New hote melt, moisture-resistant BF Goodrich Plastilock l00l brand sealant, provides a sealing medium in manufacture of residential and industrial air conditioning systems. Containing no solvents, the flameretardant sealant adheres to fiberglass insulation, rigid plastics, metals and polypropylene material. When applied in a molten state and allowed to cook, it forms a rigid, firm bond, is sag-free at up to 180', and melts at 300' F. Plastilock 1001 sealant is available in 5S-gallon drums, 5-gallon containers and 4" x 4" blocks.

A Tub of Redwood

The Red River Lumber Co. manufacturers Hangtown Buckets, a line of planter tubs available in kiln dried redwood and other Western woods. Available in 15 standard sizes. special requirements can also be filled on a custom basis.

The tubs are dipped in acrylic preservative stain that contains a fungicide that prevents rotting, according to the company. The bottoms are given extra treating and the banding is with galvanized and bronzed strapping. The outside has a special resawn finish for a rustic look.

The firm also makes espalier trellises and plant display racks.

Free Reader Service

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request fasterl Many thanks!

Energy Savings System

A three-product energy saving sys- tem, designed to cut consumer costs for water and fuel. has been introduced by Con-Serv Inc.

The Con-Serv llow-controlled shower head. toilet lank water saver. and faucet aeriltor combine to Drovide dollar silvings on fuel. wutcr, ltnd sewcr costs with rapid pay-back.

^ Together, the products combine to lorm a system that can result in a family ol four reducing its l'uel, water and sewer costs by $250 per year, the company claims.

All are designed for easy installation and have commercial/industrial application as well as residential.

$1OO,OOO Guarantee

The strongest guarantee ever to back a smoke and fire detector is now offered by Honeywell's Consumer Products and Residential divisions on all of their smoke detectors installed in homes alter Jan l, the company has announced.

The offer includes: (l) a full warranty providing for a free replacement if the detector fails to operate under normal use and service for as long as it is owned by the original consumerl and (2) a payment of $25,000 to $100,000 per household in the event that latalities occur in a fire in which Honeywell detectors fail to sound an alarm.

"Smoke detectors are important life-saving devices," Edward J. Roach, Honeywell vice president, said. "Each year, 7,500 persons die in fires, 6,600 of them in residential fires. Another 300,000 are in.iured. Using smoke detectors will reduce these deaths and in iu ries. "

Consumers will learn about the guarantee through national advertising, point-of-purchase displays and posters in retail stores, special packaging and warranty cards inserted in each Honeywell Smoke and Fire Detector oox.

Free Reader Service

For more information on New Products and New Literalure. write fha Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request fasterl Many thanks!

New Rack Construction Kit

A new all-purpose steel rack construction kit containing enough slotted tie-angle framing and fasteners to build structures to solve storage and maintenance problems is new from Bernard Franklin Co.

Uses include construction of racks, shelves. benches. work tables. bins. walkways, equipment mounts and sup- ports, machine guards, and safety enclosures.

The kits require no drilling, welding, or special tools. The angle lengths can be cut to any desired size with a hacksaw or a BFC angle cutter. All parts are reusable. Kit parts are all steel.

Accessories include rubber caster sets, reinforcing end cleats, corner gussets, and punched steel strap for hanging structures.

Prices range from $75 - $125. Shipping weight: 79 - 173 lbs.

Baseball Cap Promo

A special dealer pronrotion on power tapes offering a baseball-style cap premium and supported by ma.ior network T\/ commercials, is by Lufkin. The red and white adiustable headband cap is free with the purchase of either a l6' or 25' Mezurlok tape. The merchandising offer consists of compact self-displaying cartons contitining six tape and cap units, window or wall banners, radio script, and a newspaper ad slick with 5001' co-op allowance.

The Lufkin TV spots will be shown in April and May on ABC, CBS and NBC network and syndicated sports programs.

New Lock Merchandlser

A merchandiser that occupies onesquare foot of counter space is available from the Presto Lock Co. to feature their line of personal and travel padlocks including the mini personal padlock. Available in polished chrome or 24-karat electroplated gold, it can be used on luggage, handbags, golf bags and jewelry and cash boxes.

Also displayed are Sportsman padlock No. 2430 PC, designed to meet security requirements on gym lockers, tool boxes, tool sheds, and travelhome-office lock set No. 2428 which will adjust to fit most doors, files, cabinets, windows and drawers. Presto Lock padlocks allow setting and resetting combination without tools by manipulating the shackle.

New Light-Weight Fan

A technologically advanced fan for household use is being introduced to the U.S. market by Mistral Fans, Inc., a subsidiary of Kemtron Ltd., Melbourne. Australia.

Gyro-Aire offers features such as: variable speed control with easy fingertip infinite setting; patented rotating front louvre which circulates air evenly and constantly; very quiet; lightweight and portablet with the lour-blade fan and motor completely enclosed inside the unit for safety.

The Gyro-Aire offers significant benefits in energy savings by providing a low-to-high volume device that can be used in place of or in supplement to air conditioning units.

The fan has a circulating range from 350 to 2.400 clm at 120 watts maximum. It is powered by a specially designed heavy duty motor which draws air through the "finger-proofl' grille. It then straightens the flow of air for noise reduction and directional control and distributes it through the rotating louvre. The air circulates evenly throughout the entire room. The louvre can also be locked into position so that air can be aimed in one direction.

It weighs.iust under l0 pounds, is 17" high, 17" wide, and 9" in depth. For added safety, the special motor is fitted with a thermal overload protection device and can be adapted to different voltages. It has UL approval.

The fans for the U.S. market are being manufactured in Anaheim, Ca., where production in excess of 80,000 units is expected in 1979. Retail is under S50.

New Softer Carpetang

A major new sponge rubber carpet cushion product, called NZX, is being marketed at the top of General Felt Industries rubber cushion line.

A new chemical ingredient, Norsorex (a powdered elastomer by American Cyanamid) helps create durability and resiliency.

NZX features a unique "guaranteed lor the life of your house" warranty, a first in the carpet cushion industry.

GFI has an aggressive distributor and dealer advertising and promotion program available as well as a full-color consumer advertising program.

Make Slow Sales Fast

Responding to retailers' requests for a method to.promote high turns ol hardware, A.iax Hardware has designed a corrugated board merchandiser t<t hold slowest-selling "close-out" items: knobs, pulls, hinges, etc.

The easy-to-assemble Super Bargain Bin is 70" high and requires only 2' of floor space.

It can be divided into either five or ten compartnrents. A sample piece can be placed on the front panel of these sections which hold up to 100 pieces each of poly-bagged hurdware. An eyecatching "BARGAIN BIN" header tops the bin using the Aiax slogan: "Watch our style. lt's contitgious."

G(|AST tU iIBER G(IiIPAIIY

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Hem-Fir Hemlock

Douglas Fir

GREEN or DRY o DIRECT MILL

SHIPMENTS . LCL o CARGO o

RAIL o TRUCK & TRAILER

PRESSURE TREATED LUMBER

0t0lE 8UI 0oodia, a counter display holder from California Redwood Association that has proven it can boost retail sales of Redwood Design-a-Deck Plans Kits and redwood garden grades. Holder for up to 20 kits converts from shipping carton, includes attention-getting counter card which exclaims, " lt's herel Redwood Design-a-Deck, nationally advertised modular deck olans kit" to establish oroduct recognition from CRA advertising and publicity. Convenient, easy to set up in limited space, package of 20 kits with holder and counter card is S40 from the CRA, or check with redwood su opliers.

Free Reader Service

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., $uifs 480, Newport Beach. Ca. 92660. Please mention issue date and page numb€r so we can process your requeSt faster! Many thanks!

Fireplace Discounts

Discounts to dealers, plus savings to consumers worth $100 or $75 on the purchase of a Heatilator fireplace with glass doors, are being offered by Heatilator Fireplace, Div. of Vega Industries, Inc.

Consumers purchasing a Heatilator Model 3138 until April 30, 1979, will be offered $100 off the manufacturer's suggested list price. Those who purchase any other Heatilator Mark 123 zero-clearance fireplace during the same period receive $75 off.

Participating dealers will be supplied !v!!h glossy newspaper ad slicks bearing $100/$75-off coupons, plus poinr-ofpurchase materials for window display and in-store use.

Storm Window Seal

"Our Best" storm window reolacemenl weatherseal by The Stanley Works is designed to replace the origi- nal pile found in 90 to 950ft of all aluminum combination storm windows.

The seal reestablishes a still air space between window and storm window, acting as a thermal barrier. It also allows for easy movement of storm windows and reduces window rattle.

Attractive full-color "Our Best" packaging features in-use photography and easy to follow illustrated instructions. The package is designed so that the consumer not only can see but also feel the product.

"Our Best" Weatherseal (No. V1330) of 1000[ polypropylene yarn comes in 40' lengths, enough for two complete combination storm windows. Suggested retail: $5.99.

Wireless Alarm System

A versatile security system designed for both commerciai ind resideitial application, has been introduced by Tel-Sonics. It installs without any need for wiring. The entire syslem ian be moved from one location to another quickly and easily. All remote accessories, and wireless transmitters operate on batteries.

The control unit features a built-in electronic siren, a U.L. approved low voltage transformer, a power-on light, a "STANDBY-OPERATE" swith and a "DELAYED-INSTANT" switch. An external alarm may be attached to the control unit, as well as a host of other optional accessories, including a telephone dialer which can call up to fi ve pre-programmed emergency telephone numbers.

It does not depend upon external power in order to function. It will operate for short periods on a standby l2volt lantern battery in the event of a central power failure.

l{EW 4' ilERCll[l{0lSER combines two lines. A new home decorative hardware merchandiser combining products from both the Jamestown and Premiere lines is now available. The high-turn merchandiser requires only 4'of lloor space and is capable of displaying over S1,300 in retail dollars of decorative hardware. The unit holds a total of 538 oroducts. includino 10 different pieces of bath haidware and-four individual cabinet hardware ilems from both lines.

A llEW PtAl{TE[ line, styled to resemble hand-thrown ceramics, in colors of lired clay, green or white, is now offered by Rubbermaid. Five planters, in diameters from 4" to 12", are sized for anything lrom a small plant to a tree. All have drainage holes and removable, matching saucers deep enough to permit watering lrom below. Suggested retail prices are lrom 51.69 to 57.95.

"Deals On Wheels"

"Deals on Wheels" is the theme lor Champion Building Products' annual spring promotion of imaginatively packaged products.

"Racquet Club," a handsome butternut print paneling, is touted by John Newcombe, tennis champ. Point-ofsale material and ad kits enlble dealers to tie in locally with the national ad theme.

A consumer premium offer, to support continued sales ol Craftsman ll luxury paneling, gives the consumer either a free Rockwell lig-saw or Rockwell power drill if ten or more Craftsman ll panels are purchased.

"\/ineyard," a pastel-toned print paneling in five popular decorating shades is designed espepially for spring remodeling sales.

A model home program offers builders a l2%r rebate on a specified quantity of selected Weldwood paneling and siding lor his model home. Builders buy materials through their regular building materials suppliers: the rebate is paid to the builder by Champion Building Products.

Dealers who meet minimum participation requiremenls receive a Code-APhone electronic dialer which programs up to l6 telephone numbers lor the busy executive.

Versatile Circle Shower

A circular fiberglass shower kit has been designed by the Swan Corp. to fill the "extra shower" need. It can be installed almost anywhere and withstands the toughest everyday treatment.

Its unique circular shape permits it to be positioned lacing any direction as its opening can be turned to fit its locatron.

The Swan (Model KD-35) shower kit includes a one-lriece seamless wall and shower floor, both nrade of'pressmolded fiberglass. 1rlus, hot and cold valves, showerhead, soapdish. drain and shower curtain.

Packaged in two cartons, everything necessary to install the shower is included. The only tools needed for assembly are a drill and a screw driver.

MARY'S RIVER LUMBER CO.

Specialists in Western RedCedar

Channel sdg. or '1,x12 SLS2E

(Clear Tight Knot {t Standard & Btr.)

Rough and Surfaced Dimension

Fencing and Shakes

Rail or truck shipments

North Hwy 99W 45151 N.E. Elliott, Corvallis, Or. 97330 (s03) 7s2-0218 . (s03) 7s2-0122

FRANK CLEMMONS T BOB

NEW ENERGY TAX CREDIT

(Continued from page 39) credit. This credit is for 300/o of the first $2,000 spent, and 200/o of up to the next $8.000. for a maximum credit of $2,200.

The expenditures which qualify for this credit are those made for products and installation services using solar, geothermal (hot springs) or other renewable energy to heat or cool a home. Windmills also qualify if used for "residential" purposes, such as producing electricity. f Joe "Tbe Eager BeaaeT Place"

Z wHotEsAtE LUMBER, INc.

7/(, (714) 989-1881

All softwood species-covering the Pacific Southwest with our trucks

P. O. Box 326, Rancho Cucamonga, Ca 91739

The solar credit applies to both active solar systems (which use fans or blowers to transfer stored heat) and to passive systems (which merely collect solar energy and transmit it by convection).

Qualified property may be installed in the construction of a new home and need not be actually attached to a home as long as it heats or cools it. IRS Form 5695 is also used to report qualified expenditures and to figure the solar credit.

NWhile both credits are computed separately and apply to different properties, both have to meet certain common requirements: o The expenditures must be on a principal residence. (Improvements on vacation homes don't qualify); o The home must have been built betweer April 20, 1977 and December 30, 1985.

The credit does not apply to expenditures made on rental pro-