PERS@NAILS

Craig Coleman has signed on at Reliable Lumber, Rosemead, Calif., after completing a stint in the U. S. ArmY.

Lew Godard, retired from Hobbs Wall, Terra Linda, Calif., and his wife, recently spent a week in Palm Springs.

Harold A. Deck is the new pres. of Van Patten Lumber Co., Walla Walla, Wash. Harold Deck, his father, is w.; Robert McPherson is secretary and Michael McDonnell is treas, Elmar Brock and Paul Olsen, American Forest Products, Newark, and their wives, were in Hawaii recently on a sales reward trip.

Jim lVood recenfly joined American Forest Products, hardwood div. sls. fo'rrce, Newark.

Bichard D. Dmory, pres., Pemko Manufacturing Co., Emeryville, Calif., is back frorn a business trip to Oregon and Washington.

Jim Bley, dist. mgr., E. L. Bruce Co., San Flancisco branch, met with the brass from the company's Covington, Ky., home office.

Richard E. Nichols is the new specialty and engineered board sls. mgt. for Georgia-Pacific Corp. Stephen Y. Smith is his asst.

Leon Lamback is now associated with West Range Corp. in Palo Alto' Calif.

Sam Fineman, pres., Bel-Air Door Co' and Carved Doots, fnc', is now on the board of directors of the Alhambra (Calif.) Chamber of Commerce.

Haroild M. Frodsham, South Bay Redwood, Orange, Calif., recently left on another go-around.the-world for 60 days. He'll be back in APril.

Sterling Wolfe, Sr., Marqu'art-Wolfe Lumber Co., Orange, Calif., has taken a northern Calif. mill trip up the Redwood Hwy.

Jerry Huff, Huff Lumber Co,, Santa Fe Springs, Calif., has driven his red, white and blue converfed school bus to Mammoth Mountain for skiing.

Bill Doyle, West Range Corp., Cloverdale. Crrlif. took a recent tumble off a horse. Bill's only injury was a slightly bruised ego.

Gary Stewart won the salesman of the month award for January from AFPC, Newa.rk.

John T. Rickard has joined the plywood sales staff, Willamette Industries, Portland.

Jcel Mueller is assisting Ralph Boshion at Castro Valley Lumber, Castroville. The company's Yern Nielsen recently retired.

Henry Hulett, North Bay Lumber, Corte Madera, Calif., is busy watching his new store being built on the same site as the previous one.

Murray Ghelleri, Four Star Bld'g. Supply, San Lorcnzo, Calif., took his wife on a cruise ship to Mexico last month.

Jim McElroy, McElroy Lumber, Palo Alto, has spent a few days in Arizona.

Keith White is a new counter man at San Joaquin Lumber Co., Stockton, Calif.

Ed Hasenyaeger, Colonial Lumber, San Mateo, recently took two weeks'vacation.

Jack Larkin and Bob Crotti are recent additions to Eckstrom Plywood's L.A. sales force. Jack had been with Modern Materials, Bob with L. H. Eubank & Son.

Hugh W. Harper, partner and mgr., HiWay Lumber Co., Canby, Ore., fractured his right leg in a skiing accident at Mt. Bachelor.

Bruce Purdy has succeeded Jameg Price as pres. of Builders Hardware & Supply Co., Portland, Ore. Jack Cheshire; Sagebrush Sales, Albuquerque, N.M,, his wife, Marie; Jim Jones Foster Lumber, Valle jo, Calif., and his wife, Betty, recently returned from visiting Hoo-Hoo clubs in Australia.

Jim Frodsham, South Bay Redwood, Orange, Calif,, has returned from a business trip to Portland and Eureka.

Max Hill, Max Hill Lumber Co., Pasadena, Calif., is in Vero Beach on business and hopes to catch some Dodger Spring training sessions.

Leo Seidner and his wife lfelen were personal guests of William Tolbert, Jr., at Tolbert's recent inauguration as president of the South African nation of Liberia. Leo is head man at Summit Lumber, Long Beach.

Louie Loosley has been honored by Diamond-National wi;th a big dinner as he retired as Ukiah, Calif., mgr. after 36)b yearc. Vp C. E. Hinghaw of D-N gifted Louie rvith the _traditional gold wateh and defcribed him as one of the "most dedicated and capable" mg:rs. in the firm. Bill Penick is the new mgr.

Abe Willis recently visited his Mission Supply Co. in Arcata. He and his wife, Leona, algo own Charley's Fenee Co., Baldwin Park, Calif.

Waldo Tinsley has been named lumber buyer for Two Guys, a four store operation in Ios Angeles that is owned, along with its sis. t€r company, Builders Emporium, by Vornado. Tinsley had bought for B-E.

Alan and Jack Hern have started a new wholesale firm, Hern Lumber & Sawmills Co., in Spokane.

Robert J. Clark has moved up to gen. sales mgr. for Duraflake Co,, Albany, Ore., a div. of Willamette Industt'ies.

Roger Freeman is new to the sales ope,ration at Portland's Blanchard Lumber, Tlrayne Gardner, exec. vp., Lumber Assn. of So. Calif., recently gave a talk to 30 building trades stu- dents at Los Angeles Ttude Tech College.

Gary lh:mson is back at his Inland Lumber Co. desk in Colton, Calif., after a few days skiing at Aspen, Colo.

Kenneth R. Yfalker, president of Paul Bunyan Lumber Co., Ander-son, Calif., has been elected to the California Chamber of Commerrce board of direcbors.

Dee Essley, is not, repeat not, in his mid-80s as The Merchant incorrectly had it in a story about D. C. Essley and Son's recent move to a big new yard at 7125 Telegraph Rd., L.A. Dee is a lively 78. Our apologies, Dee, that's a horse on us.

Wayne Wilson's wife, Dottie, Dee's daughter (see above) smacked a hole-in-one on the 16th at Hacienda C.C.; 125 yards over a long water hazard. Congrats, Dottie.

Art Vlall, Arcata Redwood's world traveller and bon vivant, vacationed during Febnrary.

Walt Remac, Weyerhaeuser Co., is selling mill production out of the Tacoma headquarters after a long stint in Sunnyvale, Calif.

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Paul Olse and Bon Delisle, are on the AFPC, Newark, bowling team that qualified for the 2nd round of the N.C.B.P.A. touraament.

Donald T. Mitchell is the new asst. sls. mgr. at Duraflake Co.

Mack Giles and Mike Herbert, Rolando Lumber, San Francisco, recently completed a northern Calif. mill trip.

Jack Hawley is mgr. of Sierra Pacific's new million dollar millwork plant in Chico, Calif.

Phil Kelty, Simonsoh Lumber, Smith River, Calif,, reports business is brisk.

Frank Dunn says the grand opening of his Frank Dunn Lumber Co. showroom in Kent, Wash., has been successf,ul.

Ronald R. lViggins has joined WesL mark & Assoc., Newpot't Beach, Calif., as sales rel) for northern Calif.

Fred L. Morgan has been named asst. vp.-sales for Union Pacific Railroad.

Jim Ferri ,Paramino Lumber Co., S.F., recently returned from a Honolulu vacation.

$Conrseniently

Exclusively for Califarnia . .

Big, New Millwork Plqnt

Sierra Pacific Industries has opened its recently completed millwork plant in Chico, Calif. The $1 million facility manu{actures mouldings and millwork for conventional, mobile and modular housing, according to company chairman John B. Crook.

It can produce over $5 million of product annually on a one-shi{t basis, Crook said. Second-shift operations, and some expansion of the plant itself, would be feasible at a later time, he added.

The Reql Inside Word ! !

to more and more California dealers and distributors. For year around supplies of dimension lumber and precision-trimmed studs, depend on D&R.

l{ow, over 5,000,000 leet of dimension lumbel and studs monthly manufactured especially lor Souttern California construction needs.

Art l{eth wolld appreciate an oppoduni$ to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-1280 or 783-05t14.

Oufside ln

Today's trend in building and design is to bring nature indoorscreate a natural interior environ' ment. This trend indicates a reac' tion to the sterile coldness of syn' thetic materials as well as an in' creased appreciation of the beauty of nature. What makes the trend interesting to lumber and building materials dealers is that it promisee to be an enduring one.

Dealers aro in an excellent position to take advantage of this "na. ture boom."

Redwood has moved into everY room of the house. Where it was previously most common in living and dining areas, halls, and dens, it can now be found in bathrooms, bedrooms. and kitchens. Redwood paneling, moldings, and trim are now being used in many new dec' orative and practical applications. And more redwood applications mean more redwood sales.

Clear All Heart redwood. the familiar cinnamon-hued wood, is the traditional paneling material when a formal, luxurious effect is desired. And while it's still the odds-on favorite for dining and living rooms, other grades are gaining converts for interior use.

Clear grade redwood, which con' tains cream-colored streaks of sapwood, is one of these. Clear redwood is often used to effect a casual, inlormal air. The striking contrast between the creamy sapwood and the darker heartwood is ideal for use in family and game rooms.

Redwood dealers can further as' sist their customers (and their sales) by supplying finishes and finishing information.