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4546 El Gomino Rol, Suilc O to3 Aflor, Cdlit.94022 !0r51 941.1617 fANUARY 16-18 marked the dates rf of our ?th annual Top Management Seminar. I'm happy to report an outstanding turnout of 74 owners and managers. If you were not there, we strongly recommend that you make specific plans to join us next January at Asilomar.

I'm sure all those who attended will agree that participation in this program is certainly time and money well spent. Our speakers are always qualified and knowledgeable people who certainly give us plenty of food for thought about today's changing business conditions.

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Patricia Coleman, executive editor, Buildi,ng Suppl'a Neuts, and, a very well-informed lady, provided a glimpse of the woman consumer in a lumberyard. Mrs. Coleman stated that in many instances salesmen in lumberyards and building supply outlets do not g:ive the lady consumer credit for her ability to tackle home improvement projects. Salesmen may be reluctant to explain a product, its use and application, according to Mrs. Coleman. ***

She commented that women are interested in quality. Salesmen should impress the ladies with the ease of application and maintenance of the product. Our first feminine speaker at a Top Management. Seminar was certainly well received and her talk drew many comments throughout the seminal.

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Robert Buskirk of the Department of Ilousing and Urban Development provided information on the progtams available through HUD, and how building material dealers can take advantage of thdse many programs. It was clear to all members of the audience that the government will become a larger and larger factor in controlling the number of houses started each year.

Monuiqclurers oI Qvolity Foresf Producfs

Bolla Tree Farm.

Douglas Fir, White Fir, Incense Gedar, Sugar Pine, Ponderosa Pine

Interstate 5 Freeway comes practically to our door. FAST shipment is made easy by our location.

Why take a chance on a transit car from Brand X or Brand ?

Next time ask your favorite wholesaler to try Crane Mills first.

Cc,rriers Turn Out

About 47 railroad people, representing 22 separate carrierg attended Humboldt HooHoo Club's sixth annual railroad night, reports Paul 'W'ard, club president.

Program chairman was Bill Wells of Northwestern Pacific Railroad. The first "all girl" railroad account manager, Jacquelyn Bolterman, I. C. Railroad, attended the meeting along with Jack Cheshire, snark of the universe, and Roy Dunbar, supreme nine representative.

The club says up their way is evidenced by the for the event.

the lumber market "red hot" as was 139 people turnout

Ancients

Venerated

The Chinese aren't the only ones who venerate their ancients, as ably demonstrated by Los Angeles HooHoo Club 2 at their recent Old Timers Night.

Honored with inscribed mementos were Ross Blanchard, 9684; Dee Essley, 31675; Leroy Stanton, Sr., 31930 and Ramses 4I; George Clough, 46020; Harl Crockett, 46522; Al Shively, 4683I; Joe Dooley, 47124; John Lipani, 47684; and Jim McFadden, 50731.

Snark Ken Coleman reported the considerable progress the club has made in aiding the construction of a geodesic dome by students at Cal State Fullerton.