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ECONOMIC COUNCIT
Dear Mr. Cutler,
Please let me thank you for calling to my particular attention the February issue of The Merchant, which outlines in such complete detail the meeting of the Economic Council.
I am sure that with such good coveaage of the meeting there will be better understanding within the industry of the objectives of the Council and the recommendations that result from its meeting.
Sincerely,
Charles T. Gray President
American Forest Products Co. 2740 Hyde St. San Francisco, Calif.
APPROVES REPORT
Dear Dave:
It would have been difficult to miss the articles and editorial which you published on the Economic Council's Maui meeting. I was delighted to see what a thorough job you did.
I will very much miss mv guess if this endorsement bv you and other knowledgeable publishers does not prove to be a major force in rallying the lumber industry behind this nlan of action. Like you, I feel that it is absolutely essential that the industry unite behind thls program, and I am sure the members of the Council will be grateful for your suppoft.
Sincerely yours,
Philip T. Farnsworth Executive Vice President Calif. Redwood Association San Francisco,
Calif.
SHAKEY MATH
Merchant Magazine
Dear Sirs,
In your January issue, p. 81, the margin-based selling price is not clear and step number two of the formula does not seem to figure out.
How do you get that figure of $256.621
J. H. Stark Stark Lumber Co. 1st
UNITED T(l SERVE Y()U BEST!
A United staff of veteran lumbermen experienced in handling the requirements of the retail dealer
United in their effort to provide prompt, efficient service on wholesale orders from our
United inventory of prime softwood lumfs1 maintained with the retail dealer's needs in mind.
Ave.
& Santa Fe Denver, Colo.
Oops! We got it oerbatim lrom Merchandising Week uho also, a,pparently, missed the error. It should, be $270.27. And thanks to you, Mr, Snrk, lor keeping us in line.-Editor.