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AMPLIFICATION DEPT.

Mr. Dave Cutler

The Merchant Magazine

4500 Campus Drive, Suite 476

Newport Beach, Cal. 92660

Dear Dave:

The way [your January News

Briefs page wasl written, it conveys the impression that Higgins has closed its entire Rocklin operation. This is not true. Only the National Sales Division has been moved to Union City, Ca. Forest Products Manufacturing Co., a wholly-owned J. E. Higgins subsidiary still operates its paint line in Rocklin.

This new, acqueous paint line is the most modern in the industry, and is used to paint fiberboard, particle board, chip board and plywood for other producers.

In fact, a second paint line is being installed in this building. This new $500,000 line will prime, sand and apply a high-quality coating to MDF board for printing by furniture manufacturers. This line is scheduled to be in test production by March l5th.

Whatever you can do to correct the impression that the Higgins' Rocklin Facility is in fact very much alive and prospering will be most appreciated.

Sincerely,

Harry J. Bodenlos

Vice President, Technical Services

Allen & Dorward, Inc.

747 Front St. San Francisco , Ca. 941 1 |

HUGH & FREDDY

Dear Dave.

The first good laugh I had this month came from the Personals section of your December issue on Hugh Mungus and Freddy Fungus of Mungus-Fungus Forest Products, Rotten Bough, Nv. Somebody has a real sense of humor, but you had to read most of the magazine to find it. Suggest you put him on your staff.

Jim

Mundell

American Forest Products

P.O. Box 8550 Stockton, Ca. 95208

A Move For Space

(Continued from page 26 ) expand its milling facilities. The firm recently set a new Rockwell multiplestraight-line rip saw beside its 30" Orton cabinet planer. Future plans call for a new doubleJread planer and even more covered storage. In the office Reel has added a new Monroe ledger card computer to handle payroll, payables and billings.

Most of the employees have personally benefitted from the move. Veteran hardwood salesmen Jack Young and Jim Augustine flnd their office has moved closer to their homes. Sandra Sutton, who handles the sales desk, is saving 90 minutes (!) of commuting time everyday.

Reel Lumber was founded in 1932 by E. G. Reel. He had worked for Bohnoff Lumber of Los Angeles, but began his own business after being laidoff because of the Depression. E. G. Reel ran the business until his death in 1968.

551 a word, min. 25 words (25 words = $13.75). Phone number counts as one word. Ads with border $3.50 extra. Headline or centered type $3.50 extra. Box numbered ads are $3.50 extra. Names of advertisers using a box number cannot be released. Address all