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Inflation Cut Urged

"The best hope for prolonging the recovery and lowering the unemployment rate is to reduce the underlying rate of inflation," according to John J. Balles, president of the Federal Reserve Bank of San Francisco, at a recent meeting of the Georgetown University Bankers Forum in Washington, D.C.

He feels "This policy prescription flows from the research finding that the goals of reduced unemPloYment and lower inflation are mutually reinforcing, not conflicting. This finding implies for 1978 that we should pursue a gradual reduction in the growth rates of the monetary aggregates. "

BEG0GNIZING long, successful association of Palmer G. Lewis Co. and its supplier, ZBrick Co., Richard Lundgren PG L v.p., 2nd from right, presents Al Weymiller, ntl. sales mgr. of Z-Brick, far right, with hand' some plaque at recent national sales meeting at PGL headquarters, Auburn, Wa. Conference included Z-Brick reps from con' tinental U.S. and Newfoundland. Back row, l-r: Phil Harris, Bernie McPherson,

PGL; Doug Lockington, John Kenneally, Harold Rathman, Mark Kent, Dennis Donaldson, Karla Stalwick, Steve Strasevicz, Don Higgins, John Williams, Darrell Richardson, Joe Frailey, VMC' Z-Brick's parent company; Gae Norton, Dick Lund' gren, PGL; Front row l-r: Cliff Schattenkerk, PG L; Jerry Dombrovrnki, Oenise Ferdinand, Layla Breaux, Vic Foster, VMC and Jim Bender, PGL.

Balles adds "there is no need for a more expansive policy despite recent signs of sluggishness in the economy. For one reason, monetary policy already has been very expansive this year. Again, excessive ease at this point could prove dangerous, as it would have been in the similar brief pause of late 1976."

Fire Alarm Display Rack

With Kwikset 9l I Fire Alarms now available in visual packaging, especially designed to decrease pilfering, a special display has been designed to stock this product and incorporate it into Kwikset's successful merchandiser program for visually packaged merchandise.

The new merchandiser disolavs 3 alarm units in one 2'facing, and sfores an additional 12 units on springloaded racks. A colorful header card. complete with selling information, completes the merchandiser.

WRITE: The Merchant Magazine. 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.