Tw@mty- [=five Yeems Ago

As reported in the February, 1945 issue of The Merchant, est. 1922

M. L. "Duke" Euphrat, Wendling-Nathan Co,, San Francisco, spent the last two weeks in the Pacific Northwest on business.

W. K. Kendricl sales manager, Valley Lumber Co., Fresno, Calif., retumed from a two week business trip to the Pacific Northwest, John Morley, Homestead Lumber Co., Sacramento, Calif., made a business trip to the Northwest.

M. W. Parelius, Parelius Lumber Co., Portland, Ore., is on a two week trip to California, He visited representatives Paul McCusker, San Francisco, and Pete Toste, Los Angeles.

Wayne Mullin, Mullin Lumber Co., Los.Angeles, is on an Eastern trip.

Joe Hearin, Lumber Wholesalers, Medford, Ore,, was a recent Southern California visitor.

Rudie Henderson, Lone Pine Lumber & SupCo., Lone Pine, spent a few days in Los Angeles around the first.

Albert A. Kelley, wholesale lumber dealer of Alameda, Calif., retwned from a business trip to Portland and other Northwest points.

Tom Dant, Dant & Russell, Inc., Portland, Ore., returned from a visit to San Francisco and Los Angeles.

George and Mrs. Clough are the happy parents of a baby boy. George is general sales manager of San Pedro Lumber Co., Los Angeles.

Harold E. Sawyer and Thomas B. Hansen, owners, H. E. Sawyer Cabinet Works, Los Angeles, are back from an Eastern trip.

A. J. Macmillan, general manager' Consolidated Lumber Co., Wilmington, has returned from a three week trip to the Northwest where he visited Seattle, Vancouver, B.C., and Alberta.

Rudie Hendereon, Lone Pine Lumber & Supply Co., Lone Pine, left for a three week visit to Indiana.

Bert Johnson, Jr., of A. B. Johnson Lumber Co., San Francisco, made a business trip to Eugene, Ore.

Bob Evju, sales manager with James L. Hall & Co., wholesale lumber dealer, San Francisco, returned from a trip around the sawmills in Northern California and Southern Oregon.

Larue Woodson, Wheeler Osgood Co., San Francisco, returned from a business trip to Los Angeles.

Abel II. Jackson, district manager, IJnion Lumber Co., Los Angeles, recently visited the company's San Francisco office and Fort Bragg plant.

Girth G. Beyer, manager, Los Angeles office, Sudden & Christenson, Inc., returned from a trip to San Francisco and the Northwest, Tom Tomlinson, sales manager, Wholesale Lumber Distributors, Oakland, returned to his desk from a week long business trip.

Tom Hogan III, Hogan Lumber Co., Oak- land, is back from a 10 day business trip' 'Warren B. Wood, president, and flarry F. Vincent, vice president, E. K. Wood Lumber Co., San Francisco, recently spent a week at the company's Los Angeles office. rililliam Swindell, Willamette Valley Lumber Co., J)allas, Ote., was in San Francisco on business.

Sterling L. Stofle, Western Hardwood, Lumber Co., Los Angeles, is on a business trip to New York.

Paul and Mrs. Penberthy, Penberthy Lumber Co., Los Angeles, returned from a business trip to the Northwest.

Lewis A. Godard, Hobbs Wall Lumber Co., San Francisco, was in Los Angeles on business.

Fred Lamon, Lamon-Bonnington Co., San Francisco, is in the Northwest calling on the firm's sawmill connections.

John II. Tyson, Wholesale Lumber Distributors, Inc., Oakland, Calif., returned from three weeks visit to the Northwest.

C. H. \Mhite, vice president, White Bros., San Francisco, returned from two rveeks vacation in Los Angeles.

W. C. Jones, Valley Lumber Co., Calexico, Calif.. was a recent business visitor to San Francisco.

President H. Park Arnold and SecretaryMariager Orrie T[. Ilamilton, Southern California Retail Lumber Assn., attended the annual meeting of the National Retail Lumber Dealers Assn., Akron, Ohio.

HARDWARE MANUFACTURER (Continued lrom Page 13)

ies have been made of markets in Africa and South America.

A more recent development was the in' troduction of a new type magaletic doorlock in which all keys used during con. struction are rendered ineffective by a magnetized system, thus providing the home buyer with the only key that will operate the lock.

Another sales feature is their panic. proof construction which no other doorlock in its price class ofiers. This enables a

Brewer New SFI President

Southwest Forest Industries has elected J. B. Edens chairman of the board and chief executive officer. Succeeding Edens to the post of president is Gene C. Brewer, formerly president of U.S. Plywood-Champion Papers, Inc. Brewer also was elected to the Southwest board and its executive committee.

The new president, Gene C. Brewer, is a native of the State of Washington. He was born in Gray's Harbor County, the youngest of six children. A{ter studying business administration at the University of Oregon, he joined U.S. Plywood at Seattle in 1937 on the production line.

Group's C.onsensus Sounds Good

At a recent National-American Wholesale Lumbermens Assn. meeting in Los Angeles, the group consensus was that future activity looked good and construction activity would remain high. One of the fourteen members commented that he looked for current business to remain steady with a dip. in the second quarter and an upturn in the third quarter of this year.

There was concern that Utility grade dimension would remain at poor market levels lor some time to come because of the current local market and increasing dislike of the grade by building inspectors.

Broken Wing Prompts Recoll

If Ford and General Motors can do it, so can Wing! Wing Products Co., Inc., makers of the Quick Set o'C" Clamp, has found that some of the hardened aluminum triggers have been breaking under normal use. Anyone who has ever purchased one of these clamps (regardless of from whom or how long ago) and has had this happen, is urged to retrrn the clamp to the factory where the trigger will be replaced with a new improved one at no cost! Faulty clamps should be sent to Wing Products Co., Ine., 805 Farmer Ave., Tempe, Arizona 85281.

person 'to unlock and open a door with one simple, instinctive turn of the handle, thus making it impossible for persons, children and elderly persons particularly, to get locked inside a room in case of fire or other emergency.

Much of Weslock's past success anil future planning are due to the enthusiastic attitude reflected by Cipriano who travels some 75,000 miles per year throughout the United States with a 'oconsuming belief that your fortune depends on customer satisfaction.t'

Cipriano's enthusiasm has infected most sales representatives and a sizeable percentage of the company's jobbers and dealers.

"W'e have a good company, a good product, something we genuinely believe ofiers the best dollar value in the lock industry today," Cipriano says. "[n this framework, it's natural to have a zeal, a conviction which manifests itself in an enthusiasm that helps our salesmen com' municate our message.

"And if we can 'infecto jobbers and re' tailers with this same enthusiasm-com' bined with reasons why our products are the best value availabletheir job not only is going to be easier, it's going to result in a lot more sales."

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