THtr ARIZONA SGtr,Ntr

SecretaryManager

nNE of the latest innovations to aid \-/ the building material dealer in selling is the National Lumber and Building Material Dealers Association's visual in{ormation program.

'Ihe program is a project of NLBMD's marketing committee and is being implemented and sold through the federated associations. At the NLMDA national meeling in Phoenix in October, the marketing committee selected the MPO video tronic projector. Stewart Advertising, Inc. of Carnegie, Pa., was selected to promote the program.

The visual selling center within the dealer's store will produce like an additional salesman. The customer will be able to view the film on how to do it on the particular material he is buying. The original package will contain five films l Prefinished Panel Sheets

2. Floor Tile

3. Ceiling Tile

4. Roofing and Shingle

5. Exterior Painting

Additional films will be available as manufatturers produce them and will be furnished at no charge to the dealer that buys the complete package. Promotional literature will also be furnished.

Your Arizona association has a demonstration machine to acquaint its dealers with the program. This will be promoted by individual yard calls, area meetings and at the annual convention in Tucson May 7, 8, and 9.

In the next four months your President, Sam Hauert, and yours truly will be making our annual membership visitation. We will be discussing association programs and building up enthusiasm for our coming convention in May.

Convention programs and speakers are all firmed up and a complete story of that event will appear in a later issue of tlle Merchant magazine.

Second Mqsonite Acquisifion

Nailing down its second major move into the lumber industry, Masonite Corp. agreed to purchase Molalla Forest Products, Inc., Cloverdale, Calif., for an undisclosed exchange of stock.

Molalla, with annual sales of about gI0 million, brings its sawmills and a lumber treating 'pant at Cloverdale and Gualala, Calif., into the Masonite fold. Also included are cutting contracts for 200 million feet of timber, 30,000 acres of land I00 miles north of San Francisco, a 40 mile private road and separate purchases of related Molalla partnerships. James Laier, Molalla president will continue active under the Masonite ownership.

Last year Thrasher Lumber Co., Calpella, Calif., was acquired by Masonite for 80.000 Masonite shares with a market value of about $5 million plus up to an additional 60,000 shares depending on Thrasher's earnings over a five year period. Thrasher contributed about $I.l million profit of their approximately $Il million annual sales to Masonite durine fiscal 1969.