
13 minute read
New Products, pronrctions and soles oids Fnodu@t you con use to build sales qnd profits!
Power Fostening Tool
U. S. Expansion Bolt Co. has introduced the UTI tool, a type of low energy powderactuated fastening tool, designed with only non-moving parts.
UTI has no trigger; the fastener itself acts as the firing pin. It's for use in driving pins, threaded studs, and preassembled hangers in both hard and soft surfaces, and requires minimum maintenance.
Fired by two blows ofastandard2lb. hammer, it is loaded from the muzzle, with no breakdown necessary, and uses .22 caliber, rim-fired erimped loads.
The first blow seals the fastener; the second blow fires the load. Action of expanding gases drives the fastener, collapses the cartridge walls and expels the cartridge through the muzzle. An expansion chamber in the lower end of the UTI barrel diverts unnecessary pressure and eliminates recoil.
Basic UTI kit (No. 601) contains the tool in metal case, with dust shield, plaln metal sleeve to adapt tool for hanger wire installation, goggles, two-pound hammer, cleaning brush and oil.
Supplementary items include .22 calibet power loads in yellow, red or purple; drive pins in Y+", tY2", 2" or 2r/2" sizes; 1" shank threaded studs with Yz", %", or 1" threads; ceiling suspension clip and plastic and steel resistance disc.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Docor Merchqndiser
Dacor Manufacturing Co.'s high-density polyester "molded brick," Miracle Brick display is a three-sided wall cabinet. Made up of six differently styled "bricks," it shows the customer how the brick will look on his own walls. Dacor miracle merchandiser, is 36" wide, 22" deep and 56" high. It reaches the dealer completely set up, each brick cemented in place.
A customer can see the brick in "loose" form by sliding the right panel of the display case to the left, which reveals an inner storage space showing the packaged product, plus cans of mastic for putting it on the walls. The bricks are colortas[, nonporous, fire retardant and need wipeclean maintenance. To put up bricks, apply a thin layer of Dacor mastic just like mortar. Styles include: Colonial white; white oak bark; red oak bark; used brick; white Roman and antique klinker.
\ilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
All Weqlher Toble
Plastic Concrete Industries, Inc, designed an unusual all-weather outdoor table called the concrete-go-round-table. It consists of four pieces: the two base-leg sections with interlocking slots; the flat circular top; the ringJike seat. There is both a design and mechanical patent pending on the table' Two men can assemble it in minutes' play fixtures, furniture and doors. Citation walnut is available in textured finish in .035" vertical grade as lvell as 1,/16" general pul'pose grade. Standard sheet sizes are ofrered.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Decorqlor Hordwood Ponels
Anchor Sales Corp. annouRced the marketing of their anchor-ply fancy hardwood panels, with decorator finish. The factory prefinished hardwood plywoods have an amino alkyd finish which gives protection against v€neer splitting.
'ffRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Bomboo Poneling
Anchor Sales Corp. Anchorply@ decorator bamboo panels are comprised of ribbon-like strips, woven by a "one-of-a-kind" process into three pattems.
The panels have a variety of uses as paneling, dividers, accent walls and screens. They can be applied by nailing or mastic and are pre-finished, ready for immediate application. Panel sizes are 4' x 8' x Ve".
WRITE: The Merchaat Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Bold Bolhroom
Suggested retail on a completed table will vary from $65 to $110. The dealer can sell the forms directly to the homeowner . plus the cement, sand and wire (maybe $20 in other materials).
Plastic forms are sold to dealers at $17 apiece prepaid in lots of 20. A trial order of 4 costs $100. They are sold for $37' of which $5 is returned to the customer when he returns the form for disposal. The customer is also sold sand, cement and wire and usually a sealer or paint to finish it off, Perhaps the dealer sells a lawn umbrella, too, because it holds one. A promotion program directed to the general public is timed to break in April and MaY.
WRITE: The Merchant Magazine, 573 So' Lake Ave., Pasadena, Calif. 91101.
Lominoted Woodgroin
Citation walnut is the newest woodgrain pattern being offered in Nevamar decorative plastic laminates by Enjay Fibers and Laminates Co.
The medium-brown toned woodgrain, with hints of red plus a grain design, is good for broad laminate application, cabinets, dis-
This bathroom is completely washable. The walls and ceiling are covered with plastic-finished Marlite, which can be dampwiped clean. It never requires refinishing.
Several different types of this plasticfinished hardboard are utilized in this bath- room. 16" x 8' planks are used on the wall behind the vanity, antique marble panel in 4' x 8' sheets on the divider wall and a "Shoreline" mural above the sunken tub.
Panels can be installed over old walls or any solid backing. A special wallboard adhesive is used to secure a strong bond. Matching moldings are available,
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Texlured
Masonite Corp. introduces a deeply textured siding called barkridge. This hardboard, with a gnarled, barklike surface, is available in both 4x8 and 4x9' panels and L2"xl6'Iap siding.
and double sectional or one-piece residential garage doors quietly and smoothly.
Model GS-460 may be radio controlled and is powered by 11?V household circuits. A concealed lighting aperture provides safety illumination when the garage door is open or in motion.
Co. including a line of solid walnut shelf standards and brackets and a new shelving line in the Mediterranean mood.
The DorfiIe wood line is produced in a lemon oil natural finish from select solid walnut. Shelf standards are provided in lengths of one to four feet while brackets are in 8", 10", and. 12" lengths. Designed to be sold in conjunction with Dorfile's line of walnut shelves, the solid walnut Iine will complement Dorfile's line of anodized aluminum. Consumer literature and a self-selling merchandising assortment, including a free floor display, is available.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
The panels have 12" wide square-cut grooves on 8" centers. Edges are shiplapped for continuous pattern. Panels are available primed for painting or unprimed for finishing with semi-transparent stains and similar finishes.
In the lap style,'the texture runs horizontally. Surface is available with a primecoat for painting or unprimed for staining.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Glue Selector Disploy
lVilhold glue selector floor merchandiser acts as its own salesman, displaying TVilhold's complete product line along with glue and caulk selections and applications. This 2-color merrchandiser measuring 13" x 30" x 5', can be used as an island or end-of-counter display.
It features a product selection chart and displays a balanced assortment of products. A supply of pocket-size glue and caulk selector folders is included, for customer give-away.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Open Sesome
An automatic garage door opener system was announced by The Alliance Manufacturing Co., Inc. The "Genie" model GS-460 features a flat, ceiling-hugging drive mechanism housed in an embossed, antique gold case. The drive system operates both single
Styling plus performance
A built-in time relay keeps the light on for a short period after the door closes. U.L. listed and CSA approved, the system complies with all FCC requirements.
WRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.
Free Reader Service
For further informotion on qll New Products ond New Literoture, write The Merchont Mogazine, 573 So. Loke rAve., Posodeno, Colif. 9l l0l. Pleose mention issue dote ond poge number so we con process your request fosler!
Quick Brick
A kiln fired clay brick that can lower cost of bricks veneer from 20 to 60 percent has been introduced by Monterey Clay Brick Corp.
The brick is one-seventh the weight of traditional brick and 126" th^ick as com-
Updoted Pqint Lobels
Southland Paint Co. announces the introduction of its hi fi and velvet supreme labels to give distinction to the company's two major brands.
Hi fi is a completely redesigned colorcoded label which replaces the various Old
Simple, modern new labels
South-hi fi labels which had been on Southland's products for several years.
Velvet supreme gives a new personality to the paint products previously manufactured under the GoId Bond velvet supreme label. Southland last. year took over consumer paint operations of National Gypsum Co., manufacturer of Gold Bond velvet supre-e.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Self Seqling Action
A soft seating valve stem has been designed by Valve Engineers Div., Autoclave Engineers, Inc., and is now available on its stainless steel valves for pressures from 3,000 to 15,000 psi. The stem combines an encapsulated plastic stem tip with a floating inner stem to provide throttling and bubbletight shutoff against gases under high velocity and high pressure.
Low cost brick pared to the 3)h" thickness of standard brick. It is applied to scratch coat surface with mortar and does not require footings for stability. For inside walls, it can be installed on mastic, with mortared joints. Three types, antique, used and face, are being manufactured in two shapesthe straight and corner brick.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
The lotesl Shelving
A number of shelving products have been introduced by Dorfile Manufacturing
After forming an initial tight mechanical seal as in conventional soft seat valves, the new stem is self-energized by line pressure squeezing the soft member between the floating inner stem and stationary outer stem. This causes the soft seat to act outward against the valve seat, reinforcing the seal.
Stainless steel valves with soft seating stems are available in sizes from yt" through 1" with Universalok, positive bite or slim-line coned-and-threaded tube connections, male and female pipe connections, and combinations.
TilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Epoxy Concrele Surfqcer
A flooring product to penetrate and seal, fill and smooth broken or cracked masonry floors has been introduced by Oncrete Products. Inc.
With epoxy concrete surfacer, anyone can trowel on a new floor. It seals to accommodate normal floor traffic within 12 hours and heavy plant equipment within thir tlufF IEAUY WORKS llt - nrtalwerMt stands extreme temperatures from 40' beIow zero to 180" above.
Epoxy concrete surfacer is available in three pre-mixed colors: terra cotta, jade green and concrete grey.
WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
Pqrticulqr Cutting Surfoce
Remington Arms Co. developed a saber' saw blade that cuts through materials that either dull or are impossible to cut with conventional blades. The cutting surfaces of these blades are composed of sharp tungsten carbide particles. A counter merchandiser package containing an assortment of 20 blades is available.
There are four types of tungsten carbide saber saw blades. Three are standard in shape, each specifically designed for either tile and plastic laminates, paneling and plywood or fiber glass materials. The fourth is designed for flush-cutting operations. All fit regular tln-inch saber saw shanks.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Pop Mini Rocks
Two merchandising racks designed for the "Pop" Rivet line are available to retailers from the consumer products div., USM Corp.
The mini racks of steel construction are counter or peg board display assortments of "Pop', Rivetools and back up plates.
P-404 comes complete with $40.45 in retail merchandise and includes the K-104
Weslern Lumber ond Building Moteliols i,IERCHANT single nose piece rivetool. The P-414 has merchandise with a retail value of $61.00 and includes the dual nose piece K-110 "Pop" Rivetool Kit.
With both racks there is no charge for how-to-booklets, display racks, ad mats and window streamers. Each merchandiser comes in two cases and weighs 12 lbs.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Do-it-yourself Ponels
Cavrok Corp. designed interior panels that look and feel like brick or stone, are easy to handle and easy to install.
They are installed with either hammer and nails or Cavbond adhesive. They are light weight so the average homeowner can
Pets get the swing of it in as little as five minutes. Save their masters a lot of trips to the door. No more barking, mewing and scratching at tbe door. n Swinging parts of the Pet-Dor are flexible rubber for pet safety. Permanent magnets keep them shut when not in use. No drafts or dust. Frame is sturdy, anodized aluminum. A locking panel is provided for security. The Pet-Dor can be installed in door panels or walls. Two sizes accommodate those small cats or even German Shepherds. n For pet owners who want quality, and dealers who ryant profitable sales, thc Johnson Pet-Dor really swings. ! For brochure and price schedule, write to Johnson Pet-Dor Inc., P.0. Box 643, Northridge, California 91324
Cawok designed a display rack that holds boxes of red brick, white brick, and Castlerock, plus installation kits and installation literature.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Urelhone Insulo,lion
The metal building under construction is being insulated with rigid urethane foam board with an Underwriters Laboratories, Inc., flame-spread rating of 25, developed by The Celotex Corp.
Technifoam-25 metal building insulation has an embossed white-coated aluminum foil facer sheet on the inner side and a
The product has been field tested in the past year and the official flame-spread tests were completed in November. Technifoam25 was installed on sides and roof of the 130' wide by 243 long building.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
For Nose Jobs
Mercer Plastics Co. introduced safety-rib carpet stair nosing. The nosing, primarily for use with sponge-back ca4tets, features a series of ribs. The ribs orovide maximum traction,
Safety-rib carpet stair nosing is made of vinyl and can be installed with or without the flange. Butting gaug'es ate Ve" with flange; %" without flange. It is being manufactured in L2' straight sections, packed 120' per carton; and is available in seven decorator colors: black, brown, dark brown, beige, avocado, white, and gold.
WIIITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

Ponel ond Foom Adhesive
Panels are quickly bonded to a variety of structural surfaces with panel & foam adhesive from Wilhold Glues, Inc.
eliminate squeaks, and securing furring strips,
Wilhold's adhesive cartridge fits the standard open-type gun and securely bonds up to 5 large panels per cartridge without supports or shoring. Effectively used in the 60" to 100"F temperature range, it features freezelthaw stability and can be used at freezing temperatures with a slightly longer time period needed for full strength.
Panels may be repositioned up to 20 minutes after application. Wilhold panel & foam adhesive has a l-year storage life.
TffRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Populor Priced Pqnels
A line of popular-priced moisture-resistant panels for hard-use areas such as bathrooms and kitchens has been introduced by Masonite Corp.
plain aluminum foil facer sheet on the other.
The white-coated embossed side nrovides an interior finish for a building. The 9/f6,, urethane foam core is a new formulation developed by Celotex to meet metal building requirements.
This waterproof, synthetic rubber-base adhesive bonds insulation panels, plylvood, drywall, foamed polystyrene, composition panels, hardboard and other panels to wood, concrete, plaster, plaster board, aluminum foil and studs.
Can also be used for repairing or replacing loose roof shingles; sealing floor plates to foundations; securing flooring to
Royaltile panels come in two series, both 4'x8' in size. In the first group are four
A Unihd staff of veteran lumbermen experienced in handling the requirements of the retail dealer
United in their effort to provide prompt, efficient sen ice on tholesahorders from our plain and 4"x4" scored panels: arctic white, wedgewood blue, meadow green and honey gold.
United inventory of prime softwood lumlsr maintained with the retail dealer's needs in mind.
In the second are five patterns: gold dust, gossamer gold, gossamer blue, green and pink.
To be introduced later in the second group are 2"x2" scored. patterns called salt & pepper, emerald blue and autumn avocado.
The base for royaltile panels is 1A" tempered duolux, Surfacers are plastic-finished for durability and easy, damp-wipe maintenance.
WRITE: The lVlerchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
Slote Feo,lured in '7O line
Formica Corp. is introducing 22 new patterns and colors into its 1970 line of decorative laminates. The additions include Fotmica's entry into dimensional laminatessculptured slate, in natural and black.
Designed largely for decorative horizontal surfacing Formica slate has a nondirectional, random pattern. The slate is available in 4'x 10' sheets.
TilRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.

New Pockqging
Color packaging for Panel Magic is announced by Magic American Chemical Corp.
The aerosol features an "in use" action photograph of a housewife spraying Panel
Magic. This illustrates the product's ease of application. Appearance of the package is further enhanced by an exclusive decorated cap.
Panel Magic cleans wood paneling and woodwork. It hides scratches, scuffs and stains. Suggested retail price for the pint aerosol is S1.98.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
More Shower Colors
The Trintessa shower unit, from Formica Corp,, has added two new patterns, blue ondine and spring pastorale,
Trintessa is available in eight colors and patterns. Color-compatible cascade shower floor, made of molded-stone, has a new color, aruba blue, raising to 10 the number of colors for this floor.
Blue ondine complements Camelot blue, a 1970 addition to Formica's line of decorative laminates designed for countertops and cabinets. Spring pastorale is a pattern of pale green and light brown leaves and branches.
The Trintessa shower unit is available in three sizes, all 7617r" }:.ig}l.: 36" x 36", 48" x 34" and 60" x 34". The Trintessa, with glass enclosures, is prefabricated.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Revolulionqry Snow Blower
A snow blower, the Snow Devil, has been introduced by Marv's Manufacturing, The blower has a design the manufacturer claims eliminates plugging of the unit regardless of whether dry snow or wet slushy snow is handled.
A heavy duty rotor is parallel to the path of travel rather than at the normal 90 angle at which auger machines operate.
The rotor is directly connected to a heavy paddle-typel blower which is driven at slow rpm which does not require large horsepower tractors to handle. The snow can be thrown to either right or left side as desired.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, ,Calif. 91101.