fl Pico PAINT and VARNISH REMOVTR

Non-Corrosive

RINSE.AWAY

Aaerchandiser Interview

.(Continued, lronr Page 11) therefore must have higher quality mcrchandise.

I{ERcHANT TTAGAZINE: What methods have you tried and rejected? Might some be revamped and used again ?

nrnt: We are very flexible in our operation and have no set method. Our merchandising plans are adaptable to the situation and product being sold. We move items from spot to spot in the store as well as from store to store and consistently try to use modern, innovative methods.

][ERCHANT ITAGAZTNE: Would your methods of merchandising and sales work in other yards, in another market area, town and state ?

REEn: Yes they can. The wants and neetls of people are basically the same. Naturally we couldn't display and merchandise snow shovels any more than a garden hose could be sold in January in Bozeman, Montana. You have to go to the people and make it easy for them to select merchandise. nnro: Yes it can. The main things that are needed, and it has been said several times but is worth repeating are the following:

MERcITANT MAGAzTNE: Can a smaller operation use your methods?

(f) The best use of displays for the space available.

(2) In-depth merchandisingputting the hardware and housewares where people can see and select.

(3) Training your help to be attentive and helpful to customers' wants and needs.

(4) A good advertising program with repetitiveness the bywori.

(5) Clean pleasant surroundings. Dress the store and keep it clean.

(6) Have a workable, flexible plan snd stal' with it.

Dixieline Opens New Operolion

Opening the largest type yard of its kind in southern California, Dixieline Lumber Co. of San Diego held a big holiday season opening for its new Escondido yard.

The yard has 60,000 sq. ft. under cover. It follows the merger of Dixieline and Valley Lumber Co. of Escondido. The yard sells both do-it-yourselfers and builders.

Arcotq Chonges Soles Oftice

After 30 years on San Francisco's storied Market St., Arcata Redwood Co. has closed their sales office there.

Customers will have no interruption of service, though, as Art Wall will continue to service his northern California customers from an office in his Burlingame home.

The new address is 617 Burlinqame Ave. Zip code is 94010.