With this really take part in May's home improvement push

The industry home improvement time program committee has announced the new 1970 cordbination Sales Portfolio and Advertising Program File. The annual program is sponsored by the National Association of Home Builders, National Home Improvement Council, National Lumber and Building Material Dealers Assn. and National Remodelers Assn.

The new sales portfolis is lQt/4"x143/4t' and made of durable erained brown vinvl. Each Sales Portfolio cintains:

Estimating forms

Job survey forms

A 52 page booklet-"Home fmprovement Selling"

A 48 page booklet-"Guide to Merchandising Remodeling"

A 40 page booklet-"Contractor Guide to i,r, imating"

A pad of 25 sheets of special graph paper to prepare floor plans

A ball point pen

A three ring binder with 13 divider index tabs containing the latest current full color home improvement illustrated idea literature describing: a. appliances b. bathrooms c. ceilings d. garnerooms e. heating-air con'ditioning f. insulation g. kitchens h. paneling i. roofing-rain carrying equipment j. room additions k. siding l. windows

This sales portfolio is available from the home improvement time committee for only

$7.95. The cooperation of the sponsoring manufacturers makes it possible to furnish this sales and promotion tool for contractors and buildine material dealers.

Sfory dI s Glonce

One of the best ways for dealers to prepare for fast-approaching May-National Home lmprovement Month is to investigate this industry sponsored promotion package. The May promotion will be the biggest ever this year.

The industry sponsors include: Abitibi Corp., Alcoa Building Products, Inc., Allied Builders Corp., Aluminum Siding Assn., American Gas Assn., American Iron & Steel Institute, American Plywood Assn., Andersen Corp., Asphalt Roofing Manufacturers Assn., Avco Security Corp. and Affiliates, Bird & Son, Inc.. California Redwood Assn., Philip Carey Corp,, Certain-teed Products Corp., The Celotex Corp., Crown Aluminum Industries Corp., Edison Electric Institute, Electric Heating Assn., Inc., Evans Products Co., The Flintkote Co., Formica Corp., GAF Corp., Georgia-Pacific Corp., Globe Industries, Hastings Aluminum Products, Inc., House Beautiful Magazine, IDS Credit Corp., Johns-Manville, Kaiser Aluminum & Chemical Sales, Masonite Corp., Morgan Adhesives Co., National Gypsum Co., Owens-Corning Fiberglas Corp., Sears, Roebuck & Co., Simpson Timber Co., The Tappan Co., U.S. Gypsum Co., and the Western Wood Products Assn.

For an additional $2.00, the advertising program file is included with the sales portfolio. The file consists of:

(a) Newspaper ad clip sheets and mat service

(b) Radio & TV copy

(c) Publicity clip sheets to build home improvement time special newspaper sections

(d) Display material consisting of colorlul posters, banners, pennants and streamers

(e) Eight community program booklets that explain:

1. How to ,organize home improvement time promotion . , , and what the home improvement time promotion means to you and your community.

2. Speeches for local service clubs and organizations,

3. How to organize a Home Show.

4. How to plan your publicity and promotion.

5. How to plan your demonstration house project.

6. A special home improvement time sec. tion in your local newspaper.

7. Conducting a homeowner clinic.

B. Contests, official hostess program, home improvement library, home beautificaton SUrVey'

The entire program wiil highlight activity with the annual May Home Improvement Month.

Persons interested in securing an illustrated folder describing the Sales Portfolio or other Home ImprovementTime Program materials should write: P.O. Box 102. Carnegie, Pa. 15106.