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Self-Displaying . Self-Selling . Pre-Priced . Real Wood Handsome display rack is free with initial order of 50 ft. of each pattern. Available in 4 ft. and 3 ft. lengths only. Minimum ordereach pattern:50ft.


ffiffif MOTORIST was picked up unconscious after a crash and gAH carried into a nearby filling station. Opening his€y€s he WS began struggling man{ully to get away from his helpers' ITseems it was a Shell Service Station, and the first thing he saw when he became conscious was the big SHELL sign with a man standing in front of the
THIE POWER OF SUGGESTION
An executive who is a great believer in efficiency hung up a sign in his office one day last week. It said, o'Do It Now." Within 24 hours the cashier had bolted with the contents of the safe, the stenographer eloped with his eldest son, the office boy threw the ink bottle into the electric fan, and the whole office force struck forasix-hourday.
Amended The Sign
There was a big sign in {ront of a modern shoe repair shop showing several styles of rubber heels, and a picture of a beau' tiful girl who was saying:
"I'm in love with America's Number One Heel."
Underneath, in a small feminine hand, someone had written:
"Sorry, Sister! I'm already married to him."
BY JACK DIONNE
r882-1966

"Regardless of how you scheme or strive, You'll never get out of this world alive."
FOLKS AND ME
It's a funny thing, but true, Folks you don't like, don't like you. I don't know why this should be so, But just the same I always knowIf I'm sour, friends are few; If I'm friendly, folks are too. Sometimes I p;et up in the morn, Wishing I was never born; Make of cross remarks a few, Then my family wish, too, That I'd gone some other place. Stead of showing them my face, But just let me change mY tune, Sing and smile, then PrettY soon, Folks around me sing and smile, Sure, it's catching, all the while. Yes, it's funny but it's true, Folks you like will sure like You.


Boise-Coscode Buys McCreody Yords
Boise - Cascade Corporation has announced its purchase o{ the W. J. McCready Lumber Company of Forest Grove, Oregon, a company spokesman said.
The company operates 18 retail lumber yards at Forest Grove, Portland, Beaverton, Oregon City, Tillamook, Lincoln Citv. ['lorence, Newberg" Tigard. Waldpoit. Seaside, Eugene, Milwaukie, Salem antl Hillsboro, Oregon.
The only McCready currently active in the firm is David McCready. who is manager of the Hillslrr-rro retail outlet.
The forebearer of the company was formed at Forest Grove l,y W. J. McCreadv in l914 under the name Copeland a,li McCready. In 1926 the firm was orsanized as the V. J. McCready Lrrmher Co.
Kimberly Clork Nomes Bleile
Harry C. Bleile has becorne marketine manager for lumber and wood products ai Kimberly-Clark Corp. in Anderion, Calif., according to assistant general manager W'. R. Williams. He is former general manager of the Gibson and Arrowhead Lumber Companies of San Bernardino.
He assumes the sales and marketing responsibilities of the late W. R. "Dick" Curd.
Bleile was employed as management trainee with Sterling Lumber Company from 1948-1951. and i,vorked in ll of their 17 retail yards. He beean with Gibson and Arrowheud Lumber CJmpanies in 1953 and had major responsibilities for direct sales and yard operations and sales to dealers for the Gibson Arrowhead distribution complex.
Sentence Lumbermen in Conspirocy
Five San Francisco Bay Area lumbermen plead guilty ina Conira Costa County superior eourt recently to a conspiracy involving charging firms for full^ loads of lumber after delivering only partial loads. AII five received heavy fines, while two of the men were given three years probation. The racket involved the use of iruck taes and invoices for larger amounts of lumbir than actually delivered. On December 29 the court imposed fines on W. Glenn Nobmann, president of Channel Lumber Co.. Richmond; \'lassimo De Simoni, the firm's sales manager; Enio De Pianto, Channel,s yard foreman; Al Bonfiglio, San Marin Lumber Company manager, and Oscar Green, manager of Pacific Timber Products Co. of Richmond.
David Hewitt, Pacific Timber truck driver, also was fined. Bonfiglio and Green were given three years probation.
A year-long investigation brought to light descrepancies in deliveries made to a local unified school district and to the U.S. Naval Weapons Station at Concord, the grand jury disclosed.
New IHPA Members
Charlie Schmitt, executive secretary of the Imported Hardr,rood Produ<.ts Association, recently extended a hand of welcome to two more regular mernbers. Joining IHPA were Silmarco International, a division o{ American Forest Products Corporation, San Francisco, and Bibbs Timber, Inc., I{ew York Citr'.

Lumber Export Firm Sl'qrted
"Monty" Montgomery, well known West Coast exporter, has established his own business under the name of Lake Logging & Lumber Co., P. O. Box 4,123. San Rafael-. Calif. He had managed rhe export division of Twin-City Ltrmber Co. since June, 1952.
A native of Vancouver, B. C,, Montgomer)' got his early exper.ience in lumbei exporting with J. J. Moore & Co. in Seattle and later spent several years in lumber exporting with Rounds Trading Co. prior to joining Twin-City. He will continue to specialize in sales to the South Pacific.
Do-il-Yourself Show
I southern California wholesaler offered A dealers a helping hand recently by exhibiting his products to more than 75,000 visitors at Los Angeles' lst Annual Do-ItYourself Show, staged at the city's massive Great Western Exhibition Center.
"We felt that by demonstrating hou' simple most do-it-yourself projects can be. we could pre-sell thousands of potential dealer-customers, explained Paul Sink. president of Mason Supplies, Inc., of Los Anseles.

Muron Supplies salesmen manned the firm's booth for the three'day show, demortstrating many of the'building products distributed by the firm. Included were Gold Bond ceiling tile and suspended ceiling systems, woodgrain ceiling beam systems, Durasan vinyl gypsum wall paneling, K-Lath do-it-yourself stucco kits, Red-ECrete cement, and Z-Brick products.
A duplex house was moved into the showroom for a graphic before-and'after com' parison. One side o{ the duplex was left unfinished, and the other completely re' modeled with do-it-yourself products.
'oWe were quite pleased with the results of the show, and plan to participate again next year," summed up Sink.
