NEI,YS

By ROSS KINCAID executive vice president

llY THE TIME you've read this, our tt 6qth Annual Western Exposition will have been held in Seattle. Wash. We'll have a full report on this in next month's MERCHANT.

Another important event is the March 6-7 EDP seminar to be held at Portland. The WRLA sponsors this and Robert Seymour of Tec-Search, Inc., and Ray Harrell o{ National Research Council will be on hand to assist dealers in their consideration and transition problems.

Those purchasing the seminar manuals prior to the event itself will be allowed the $50 cost as a credit on their registration fees.

In passing, it's worth mentioning that NLBMDA is again cooperating with the National Home Improvement Council, the National Association of Home Builders and NEITSICA in promoting the month of May as "Home Improvement Month."

A total of 42 dealers and employees from widespread areas in Alaska attended the Dynamics of Selling Conference fl6 in Anchorage in December. Yours truly was there and can honestly say that the class was one of the most responsive and en' thusiastic ever to participate in the program. WRLA members in Alaska are play. ing a terrific part in the development of the 49th state, and our hat's ofi to all of them!

Our'New Members

A hearty welcome goes out to the following new WRLA retail member firms: The Lumber Market, Inc., Renton, Washington; Tri-W Builders Supply Inc., Roseburg, Oregon I Boise Building Supply, Inc., Boise, Idaho; Christensen Lumber Co., Walla Walla, Wash.; Olson Lumber Company, Seattle, Wash.; W'oody's Olympia Lbr. & Millwork Co., Olympia ,Wash.; Thunderbird Lumber, Belfair, Wash.; Spaeth Lumber Co.. Corvallis" Ore.; Northwest Lumber Sales Co., Seattle, Washington and Home Builders Centero Seatde, Wash.

Congratulations to all of those new members and to our newest associate member, United States Plywood Corporation, Portland and Eugene, Oregon.

Phone SUtter l-7520 lO5 Montgomery Streel

SAN FRANCISCO 4

Son Diego Awqrd Progrom

Sarr I )iego Hoo'H,rc, (.lrrb il lrus clt't'tt:d nt'rv oflit t'r's attrl utttttttrttt t't[ art artrrual allalrl I)roglitnr [() I'llll rltuirrg l1)67 to choost' tlrc clrrb ntt'nrb,'r' ulto lrits rniLtlt' tlur orrtstartrling conllibtrtiott to tlrt ltrnrbt'r inrlustlv drrlirrg tlrc r-r'ar'.

Ilar. ltcll. liolr (.ror arrrl llutl llakt'r llr' thr' <'omrnitt('('nr('ll. ']'lr,' ,lt'r'ision r, ill bc made this [all"

New r,lub offit't'rs ar',' Al L. \{r'Alpirrt'.

Srrarkl Cly'rlt' Jt'nrrirrgs" \-icrg,'r'r'nt Snalk and Charles L. Hampshire. scc:r'elalr'. Otlter' officers are \\/illiam T. Olmstead. Ccorge O. Baker. \\-illiam H. Han'e)'. Ronald

J. Angelo. Nlilton 1,. Olserr. Rohert l-. Cnx'. Ravmond S. Bcll.

It'S NOT 0FTEN you can get the whole gang together. so Jarter, Webster & Johnson qurckly clicked this at their recent semi-annual conclave before anyone could get loose. Kneeling: Nifty Gay, Dick Lambert, Harold Ford, Lee Moffett, Bob Wells, Hugh Hurth, Seth Potter, Bill Bright, Bill Pumfrey, Bilt Danner, Lew Baysinger, Bill Walker, George Coe and Elmar Brock. Middle Row: Pete Murphy, Joe DeMaria, Jack Ford,

Howard Blagen,

Bob

Ed Ditani,

Ken

Oops, Sorry About Thot!

Remeasurement has put a new atrd lorcr height on the l)ycrvillc Giant, thc tallest trcc at Ilumboldt Ilcdwoods Statt, Park. says I)r'. Paul Zinke of thc []nivcrsity r.rf (lalilornia School of Forestry.

'l'he tree. mc'asurctl a lcw ntonths ag() at ?>69.2 [<rt. is now reportcd by the samt: slrrveyors to bc (somehow) a litth: short oi 358 {cet. I)r. Zinkc said.

This mcans that the flow.rrd Libber trt'r:. r'urrcntly preserved in the Arco Crovr: of Citrnts on Redwook Creek, still can be considered the tallest livine tree. This tree is 367.8 {eet tall.

Zop Pow! GP Goes Hollywood!

A troupe of top wood and gypsum building material executives has won movie and '"TV" stardom in what one of them de<'ribes as "filling the vacuum left b-v the movie stars gone into politics."

H()tY BATW00D! is it reallv the dvnamic duo? No fans, not really. Actually these twb nuts are Hal Ellicott (left) of G-P and the diminutive (?) Robin is Pete Lustig from their ad agency. The two are part of a sales promotion film G-P made using its own pe0 p re.

It's all ptrlt of a light-hearted feature epit: lrt:ing filrnt:d by Ceorgia-Pacific Corp. trr hclp unvcil a major l9(r7 promotion progranr to colnl)any salcsmt'tt nat.ionrvide at a ,*eries of <'ompany-only rtrgional mcetings.

Palco Redwood Pllnrood

The Pacific Lumber Company has announced its new redwood plywood product line. Palco built a plant especially to produce the line.

In citing some of the reasons for making redwood plywood, Bob Hoovero vice president sales, said, "We think of this new product line as redwood with all its inherent advantageg assembled into the advantageous panel sizes, not merely another species of plywood."

Most of the market is expected in residential and light commercial siding. Remodeling also will be pushed. The demand for textured sur{aces is still accelerating. Available pattern variations and the inherent advantages of redwood make these products suitable for a wide range of residential construction; vacation houses where lack of maintenance needed; houses with exposures hard on other finishes; tract homes for economy and variety of exteriors; to the moet expensive custom built houses.

Clear Heart Saw-Textured, Palco's premium gtade, has face veneers of Clear Ileart redwood, color matched, rough-sawn texture. Patterns: Plain Inverted Batten, and three Texture 1-11's; gtooves 4", 8", ot 4" a,nd, 12" centers. firickness 96" and. Ye", lengths 8', 9' & 10'. Entire panel is water repellent treated.

A-Clear Brush-Texture4 face veneers of

Clear, redwood with limited sapwood. Surface is brush textured. Bnrsh-Texturned is designed principally for use with iace patterns which include Inverted Batten, and the three Texture 1-11 patterns; Thickness %i', lengths 8', 9' & 10'. .l

Select Saw-Textured, combines beauty of redwood with the economy of face veneent which allow filled knots and sapwood. Surface is saw-textured. Thickness tL", %", Iengths 8', 9' & 10'. Patterns: Plain, Inverted Batten and the three Texture 1-11's. Water repellent treated.

NHIC Elects Ellioott

Harold C. Ellicott, assistant to the vice preeident of Georgia-Pacific Corpl, has been elected to the board of the Nationirl [Iome Improvement Council.

The council is supported by manufacturing, financial, service and other groups in home remodeling and modernizing.

Ellicott. who was on the N.H.I.C. advisory committee before becoming a director, is a native of Portland and was public relations and advertising director of the former M and M Woodworking Co.

U.S. Plywood Appointmenf

H. Brown Miller has been appointed head of U. S. Plywood's West Coast manufacturing operations, Kenneth L. Morrow, vice president, manufacturing, has announced.

Miller, formerly general m€ulager of their California division at Redding suc. ceeds E. Roger Montgomery, who has been appointed executive vice president of Weldwood of Canada Ltd. William E. Butler replaces Miller at Redding.