Seven waVS,in fact.

It's.estimated that families are spending an average ot $228 a.year on remodeling. What gei-s them sGited? ldeas! , Ald that's exacily why Western Wood products Association nas oesigned-the Home Remodeling ldea Kits shown here. ro gtve.you the remodeling ideas you'll need to sell a remodelingmalerials package thaf starts trom the ground up. tdea! Sencl.for.any of our seven Home Remodeling ldda Ktts or for all of them, if .you want. They're all free. And they're all money-makers. Because they give you d year long Western Wood Products Association pro'm6tion. tt'J g'ot ideas. nnA ifs designed to give your prospects new wiys to get inehost ror rnetr money when they remodel. And to make you more money in the home remodeling boom.

Two Birds With One Stone

A SPOT OF bad weather for two days dampened fa 6" ladies spirits. but it did nothing to prevent the Economic Council o{ the Forest Products Industry from coming to grips with the big problem it faced. A short news rePort appears on page 46'

To us it was a classic example of "killing two birds with one stone."

The Economic Council is a truly representative but independent group of forest industry individuals' All segments are iepresented. Each individual speaks freely (though publicly they are anonymou-s.) ' True, there is some nit-picking and some self-interest evident, but by and large the group is unselfishly dedicated to exploring ways and means to better industry conditions without becoming, of itself, an action group.

This the council accomplished brilliantly' Witness the recognition o{ the 1966 mecting that a study o{ industry organizations was o{ paramount importance to survival. Witness the appointment of an independent, truly representative group to study the probl"m and ieport back. Witness the adoption' with some modifications. of this group's report' Witne-'s the appointment of a committee, consisting o{ thtr seven- past chairmen of the Economic Council, plus the cuirent chairman, DeVere Dierks, as i's chairman, charged with laying down ground rules by u,hich members of a Forest Products Industry Or' ganizing Committee will soon be chosen. This latter "o-miti"" is charged with finding ways and means to achieve the ultimate long'range objectives set forth in the independent report approved by the council. Rtrpresentation must be truly industry wide'

Thus the Council has maintained its identity as an inclependent, non-action, "think group," (Bird I ), while at the same time serving the industry bv creating an atmosphere of trust in which steps towardi goals approved by the industry can he taken. (Bird 2).

It rvas a tightrope performance worthy of Houdini

(or somebody), but it proved to us once again that the seemingly impossible can be achieved by men of good will, acting in an atmosphere of trust and mutual 1s,spect.

The next step is to explain to the grass roots, to the doubters and the uninformed how their interests will be best served by support of the recommenda' tions of the Forest Products Industry Organization Committee (FPIOC).

You can expect continuing reports from us on their activities, giving details o{ the long'range goals the industry expects it to achieve, and means by which its dedicated volunteers and staff expect to reach the pearly gates.

Coneratulations to the Economic Council for executing a brilliant "double."

An Advertising "First"

In this issue, you'll find an eight page insert that represents the largest single advertisement ever plac' ed in The N{erchant.

It represents more than just several pages of ads' 'fo you. the retail dealer, it introduces a new conc"pi i,r providing product information. Half o{ retail ."I'lir.rg is knorving where and how to buy, and The ]Ierchant will bring vou more and more product data to help you make intelligent brr,ving decisions'

It's loeical that Woodland Product-s Co' should be the first to advertise their entire product line, complete u'ith prices. A small company, compared to thc industry giants, Woodland has built a dynamic firm by getting to the retailer "fustest rvith the mo-*test'" LnJer the energetic leader-.hip of president Frank Ilolrcrtson, rvho got his start selling moldings "door to door" to dealers, the firm has developed an exciting line of specialty products aimed at ('onsumers ---your most lucrati\-e source oI sales'

We hope you'll continue to look to The N'Ierchant as )'our best source of product in{ormation.

I

Cedar:

Pre-primed