ANOTHER QUALITY BUILDING

Wood Products, at approximately half the cost of conventional buildings

Yes, San Antonio Construction can build better buildings for less money for you. These attractive buildings will improve yow propeily and are built to last. Using pressure-teated poles which will last 30 years or longer, they are safe against wind, earthquake, and weather hazards because ol their rigid canstruction. Their improved design meets all building cade requirements and there are no long hraces to interfere .with eqaipment.

flexible design . lr0 foundation necessary . no odor

Fas6 efficlent consfrtction clews ercct tiese shong bulldtngs In a short dme. Original constmction methods and machilreq in' cluding our hydnulic scaffold truck, insure you of top qualtty for lowest co$.

. all poles are cemented to a depth of 6' o never needs painting-won't rub off on clothes

' insurance rates considerably less-yet full coverage

. all buildings engineered and designed by licensed civil engineers

Frank Ruggieri, Mgr.

NORTHERN DlVISION

Hvry. 99 W. one mile south of Williams, California

P. Ol Box 837 Area Code 916/4735381

WesternLumber & Building Materials

Publlrhcr A. D. Bell, tr. Edltor Davld Cutler

ContrlbutilnS Edltor Dwlght Curran

Advortlrlng Produotlon i[gr. Marsha Killey

Clrculotlon Ms. Davld Hamll

EDTTOB,IAL OrIICES

WESTERN LUMBER & BUILDING

MATERIALS MERCHANT 18 Dub- Itshed monthly at 6?3 So. Late Ave,, Pasodene, Ca. 01101, Phone (21t) 702-t62S or (213) 701-100E !y Caufornla Lumber Merchant, Inc. Second-class Dostaqe rates Dald at Pasadena. Ca.. ani[ addlttbnal offlces. Adveltlstrig rates upon re- quest.

ADVERTISING O.rI'IGES

NOBTIIEB}T CAIITORNIA & PACIFIC NOBTIIWEST

Jerry Holtr. 58O Market St., #400, San Franclsco 941(X. Phone (415) 392-3it65.

SAN FBANCISCO BII'JNG

OT'FICE

2030 Unlon St., San Franclsco. Ca. 94123. Phone (415) 346-6000.

SOUTIIEBN CAIIFORNIA

Ken Srvccacy, Carl Vlltr, 1385 We!awood Blvd., Los Angelcs, Ca. 9N24. Phone (213) 477-7593.

MOUNTAIN STATES

Frank L BecLstoed Aerocloter, (Denver) 3505 Mlller Court, Wheat Rldge, Colorado 80o3il. Phone (303) 42L-2692. lrEw roBr

Bllllns.loa & Flcko. Inc.. 137 East 36th St,. New York. 'N.Y., 10016. Phone <2U2, A32-L632.

Subscbipiions

Chsngo of Addre[-Send rublcrlD. tlon orderr and address chanqes to C'lrculatlon Dept., Western Lu-mber & Bulldlng Materlals Merchant, 573 So. Lake Ave.. Pasadena. Ca. 91101. Incrude addiegs label ?rom recent lsrue lf porElble, plus new address and zlp code.

Bubscrlptlon Ratee-U.S., Canada, Mexico and Latln Amerlca: Ss-one year; S8-two years; Slo-three years. Overseas: $6-one year; $9- two years. Slngle coDles 60r. Back copieb $1.00 when available.

Thc Morchant serves the members o( & Bullders

Phoenlx; clatlon o ntE Asso,rnla. Lor Altos; Montana Bulldlng Mate- rlal Dealer8 Assoclatlon. Helena: Mountaln Stater Lumber Dealerg Assoclatlon, Salt Lake Clty and Denver; Lumber Assoclatt-on of Southern Callfornla, Lo! Anceles; Western Bulldlna Materlal -As!oclatlon, Olympla, Ilarhhgton.

THE TERCIIAIIT i,s an inilependent magozine, for the lumber onil build,ing moteriale inilustry in the lt Westent stotee, concentroting on tnerchanilbf,n7, ma,nogemant ortil occurate, factua,I newo. lf you didn't take advantage of adding a Western Pine particleboard to your line-here's your chance. lt's an opportunity that means increased sales and profits. You see, there's just a particle of difference in AMPINE. lt's manufactured from refined Western Pine . it's a low density wood that makes a superior board . a precision particleboard. We'll back up your sales with a complete marketing plan, plus full page national magazine advertising. lnterested ?

Then complete the coupon in this ad and mail it today. We'll be happy to send you complete AMPINE specifications and a sample. Or write: Fred Farr or Don Mitchell, American Forest Products Corporation, P.O. Box 8220, Stockton, California 95204 (209) 466-0661.

American Forest Products Gorpolation

Yes, I'm interested in AMPINE! Please send me additional information, specifications and samples of your new precision particleboard.

The Big Fish in the Smqll Pond

rnHE recent purchase by Evans Products of the I Hubbard and Johnson properties in the San Francisco area, both wholesale and retail, re' minds us again that acquisition of smaller, multi' unit operations and even one location companies by maior corporations, is on the increase and may well be one of the major trends of the 1970s in the West.

It is not coming about without more than a little noise. Already, many industry organizations have voiced varying degrees of disapproval, not' ing what they see irs an obvious threat to the small, independent operator.

While the biggies may be a threat, and we're not entirely dure they really are, there is no denying that the chain operated mass merchandiser is the most dynamic, innovative foree around today on the retail scene.

What kind of operations the large corporations acquire is a good clue to what these generally able businessmen see as the most profitable retail areas in the coming years. No way are they buying the tired line operations, with their sagging and shabby individual units. That's just not the future. What they buy are the firms that sell the sparkle, know and use advertising and merchandise as if there were no tomorrow.

It's not just because the stores are shiny and new, or seem new, that the corporations buy. They're in there because all the pencil pushers in accounting confirm what the casual visitor suspects, they are damn profitable. ll)E Campero (l) talking with new WBMA president Chuck Link. 0) Coffee break for The Yardbird, John Kendall. (3) Don Corkum, Matt Mattson. (4) Bert Kinzig, Don Erickson. (5) Stan Be'attie. (0) Bob McHugh, Pete Sylvester. 0) Convention hostess greets Woody Railey. (8) George Borgen. (9) Wallace Bon,esteele.

What has made them so is not magic. It's organizatioq, modern management techniques, and good business sensel nothing that is not available to the independent that he couldn't do, or get a consultant to do for him. A case in point being the excellent new Aaron's Home Center in Bakersfield, Ca., as good a retail lumber and building materials operation as any in the country.

It would be foolish to deny that in some areas an influx of mass merchandisers hasn't caused a disruption in the local market. [n some parts of the West, especially newly-developed areas, the market is so saturated that no one is going to make anv real monev until sometime after the inevitabl! shakeout.

That is all true, no doubt about it. But it does not negate the fact that major corporations are only finding pro,fitable portions of tlle economic map because someone is not serving a market. It is particularly regretable when this is true of the small town indepe'ndent because he is the real expert on the local scene and should have a hammerlock on it if anyone does.

' Before there is too much public handwringing over the "plight" of the independent, we suggest these small entrepreneurs check out their situation with a dispassionate eye. In most caseq we'll wager there is more than enough for all con' cerned to make a profit.

A PREVIEW FOR ,73

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