New Fn@duets

Qrnd Ofher Sqles Oids For Befler Msrketing

lominqted Porquet Floor

Hardwood parquet floors, beautifully prefinished and easy to install, suitable for new construction or as a remodelling projecf feature an innovative three-layer laminated construction.

This new idea from Europe comes T & G, 10' long x 514" wide. A surface layer of random length hard: wood is bonded to a core and sub' layer of softwood giving.users a par-. quet floor that has all of the natural beauty of the hardwood enhanced bY its lacquer finish and that will resist wear, warping and cracks.

WRITE: The Merchant Magazine' 573 So. Lake, Pasadena, Ca. 91101.

Fost-Setling Cement

A new t'Super-strength," fast set' ting, all-purpose expansion cementclaimed to be totally immune to water erosion and tested to withstand over 3000 psi after only an hour of set time-is now available from Metalcrete Mfg. Co.

Tradenamed ttfnstarok,tt the new cement is ideally suited for a wide range of indoor and outdoor work requiring anchoring, patching, plugging or repair. It is equally effective in dry, damp or totally submerged environments and can be conveniently poured, or trowelled into place. A slight expansion of about .001 inches per linear foot locks Instarock permanently in place.

According to the manufacturer, independent latioratory tests performed on it in accordance with ASTM standards showed the cement develops its initial set in less than 30 minutes. After an hour it developed an average 3175 psi of compression strength. In 24 hours, 5340 psi. fn one week, 6200 psi. And after 28 days, over 8000 psi!

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

It's A Screom

A new pre-entry lock alarm developed especially for patio and sliding glass doors, has been introduced by 3M Co.

Called the 3M patio door lock alarm, the unit features an electronic solid state sound module and speaker powered to two AA penlight batteries. Any attempt to force the door results in a shrill, pulsating policelike siren.

' Patio doors are secured by a hardened steel cylindrical dead bolt. This bolt rotates when hacksawing is attempted and activates the siren when pressure, from any direction, is applied.

TffRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Collors The Morket

An aluminum roof flashing with a snap-fit collar has been introduced by Genova, Inc., supplementing the company's line of galvanized snap-fit flashings.

The aluminum base is supplied in one standard size that will accommodate three neoprene collar sizes for vent pipes of tY2"-4" diarneter.

Tlre uniquely designed elastic collars easily snap onto a protruding lip in the aluminum base and can be installed in less tha,n five seeonds.

IYRITE: The Merchant Magazine, 6?3 So. Lake, Pasadena, Ca. 91101.

Sticky, Mon, Sticky

An all-pu4lose, high strength eonstruction glue developed by National Adhesives reduces the number of nails needed in factory-built homes, thereby saving labor costs. It also minimizes nail pops, squeaky floors and loose wall areas.

Bondmaster W1352 is claimed to be suitabl,e for both plywood and gypsum board.'Just one adhesive is needed for both floors and walls.

It works on decorative wood paneling, drywall, linoleum, metal, wood, concrete and other materials. It also bonds plywood subfloor to wood joists, sheathing to wood studs, gyp sum board to wood studs or joists and paneling to wood studs.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Slide, Boby, Slide

Ifardware Designers, Inc. announces its Ioc-Ttar. sliding door system that allows free-sliding action. . It is a self-lubricating door track that prevents friction wear, yet holds sliding cabinet doors securely. It is used in conjunction with HDI's f214 and, fi224 nylon Nylslides (illustrated). Loc-Tlac installs easily into a 16" kerf saw cut in door frame. It comes in 100 coils packed in easy-dispensing cartons. By cutting to the exact length desired, there is no waste.

It is available in neutral, brown and white.

\MRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Sofur Plostic Gons

Justrite Mfg. Co. has e new line of non-metallic safety containers made of a high density polyethylene material, the first significant change in such products in perhaps 30 years.

Primary advantages are greater overall strength, corrosion resistance, contamination resistance and puncture resistance. They are lighter than metal containers of comparable size and less expensive than many metal containers, especially stainless steel.

In a recent test, condueted by Factory Mutual, the non-metallic can was filled with gasoline and placed, in its normally closed position,

JANUARY, I973 in a square steel pan containing water. Floating on the water was 1" of heptane, which was ignited. Although the material ultimately melted, the gasoline was contained within the side walls throughout the test and no rupture or spillage from the can occurred to intensify the fire.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Cool lt, Boby

Four new lines of room air conditioners, including one that's designed for "un-standard" sliding and casement windows and camper windows, have been introduced by the York div,, Borg-Warner.

York's new Apollo, Bristol, Conqueror and Slider series window units come in cooling capacities ranging from 6,000 to 25,000 Btu and efficiency ratings as high as 10.4 Btu,/Watt. They all feature fresh air ventilation, two fan speeds and multiposition thermostats and have isolator-mounted fans, motors and compressors to keep vibration and noise at a minimum.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

Shoking lt Up

A recent development in shakes and shingles is the new Shakertown Texture Split Shake Panel;24" shakes that have a split face 10-12" from the butt are sawn the rest of the way to form a uniform extra heavy tip. Then, the shakes are electronically bonded to ply'wood sheathing to form an 8' panel that is quickly applied to the roof rafters, Panels are applied in a spacedsheathing method for either a 7Y2,, exposure or 10" exposure. In the 7V2,, exposure, the panels are self-aligning for faster application and require no building paper. It forms a complete weather protective 8-ply roof. For the 10" exposure, a 30 lb. saturated felt paper is required" The "saw-splitting', results in a more uniform shake thickness at the tips and at the exposure mark.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101,

Three Woy Volves

Western Drinking Fountains has recently introduced a unique, cartridgetype "Tri-Action" valve.

The Model 84 bulkhead, self-closing valve is used on the majority of the drinking fountains in the Western line. The valve is all brass construction and incorporates a stainless steel seat. This spring-loaded, easily operated valve is particularly beneficial for use by children and arthritic patients; furthennore, it can be adapted to most competitor's models.

IIRE0 0F ordinary-looking kitchen walls? Marlite's eye-catching carveai leaf paneling gives an accent wall a customized appearanCe. This prefinish-ed hardboard paneling' which comes in 16"x8' planks, t&g,' is hig-hly.resistant to heat, moisture and stains. Carved leaf planks can be installed over old walls or new frirning.

The "Tri-Action" name is from its flexibility; it may be opened by a quarter turn to the left or right; and by pushing in on the handle assembly.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 91101.

REDW00D PLANTER box ideas are desisned to help the dealer merchandise the shorl lengths of redwood lumber thai are 0art of the random length assortment order. Simpson Timber Co. offers six plans, each with complete instructions for assembly. Promotion of the idea kits for weekend or sales specials will assist in creating a markst for related products such ars stain and tools.

Decoroting Poneling Cenler

Marlite'e new decorating paneling center, which puts the entire line of pre-finished hardboard in appronimately 21k sq. ft. of floor space, effectively combines large product samples and full-color room illustrstions.

It lvas designed to eomplement their new marketing theme"$Is Make Walls for Special Places."

In addition, they are supporting dealers with a total promotional program, including full<olor magazine advertising, product literature, up-todate sampling, local sales aids, attrac-

They attribute the move to constantly increasiag consumer interest in home security.

"With visual packaging, the consumer has the opporfunity to see for himself what a solid piece of hardware a Kwikset cylinder deadlock is," marketing vp. Williarn Tell Thornas said. "At the same time, the consumer also sees that we have produced a high:. security lock that is as decorative as it is protective."

Kwikset cylinder deadlocks will continue to be available in standard packaging as well as the new visual packs.

WRITE: The Merchant Magazine, 573 S. Lake, Pasadena, Ca. 91101.

Pollet Loqd Stroightener

HMC pallet load straightener is used to pull together, straighten up and otherwise make square the packages in a stacked load that have been disarranged by norm,al warehousing or shake up during transport.

The device is a 8-walled booth; a loaded fork truck approaches and enters its palletized load onto the booth. In response to operator controls, the booth walls constrict and reorganize the pallet load, then retract. The fork truck drives away with a fully squared load on the pallet.

A pendant switch mounted on the left side (as seen by the driver) is used to operate the load straightener. A light mounted on the pendant swituh support structure indieates when the power is on.

WRITE: The Mereha.nt Maga:zine, 573 S. Lake, Pasadena, Ca. 91101.

New Weotherslripping

lltlI OECIIRITOR paneling center combines many elements in one unit samples, full-color room settings, installation instructions, estimating charts, literature rack, etc. Unit was designed to answer a6 many consumer queg tions as possible and make it easy for the dealer to point out product dvartages.

tive point-of-sale displays and planned publicity in all media.

TilRITE: The Merchant Magazine, 673 So. Lake, Pasadena, Ca. 91101.

lock Looker

Kwikset's entire line of extra-security cylinder deadlocks is now available in deluxe visual packaging.

Pemko-Flex is a spring type weatherstrip resilient in almost any temperature, unobtrusive, not mounted on the door stop, easily installed without holes to drill and screws .to set, inexpensive yet handsome, not easily damaged by kids, and lasts a long time.

It is a combination of new co,polymers making a flexible high-impact weatherstrip said to outlast conventional metal or vinyl and quickly returns to original shape after pressune or pounding.

Extremely smooth, it is said to ereate 75/o less friction than spring vinyl or metal and does not stick or bind the door. There are no sharp edges or rough comers to cut, snag, or tear. Nor does it "sing" or whistle.

WRITE: The Merchant Magazine, 573 S. Lake, Pasadena, Ca. 91101.

Nqrrcw Aisle Trucks

Allis-Chalmers has a new line of narrow aisle reach trueks.

Included in the new Raclcman line are the SR-20 (2000 lb capacity), the SR-30 (3000 lb) and the SR-40 (4000 lb). AU have tri-function control hanJles, human-engineered operator iompartments and a tandem pump hydraulic system for heightened productivity.

Drive motors have Class H insulation and are designed for 24 or 36 volt operation. SCR, solid state control is standard. A unique hinged overhead guard speeds battery changing.

Allis-Chalmers masts include twostage standard lift, two-'stage high free lift and three-stage high free lift. Wide masts provide greater than usuaI visibility.

TilRITE: The Merchant Magazine, 573 S. Lake, Pasadena, Ca.91101.

Merchondising Souncr

Micro Metals, Inc. is introducing the widest Iine of Toivo sauna heaters and sau.na rooms in their history. To help electrical contractors and wholesalers merchandise and sell the new line of fourteen UL List€d sauna heaters and prefabricated sauna rooms, Toivo has a new sanula. counter display. The display is self-srrpporbing with a wire rack for literature and a simulated walnut plaque featuring Toivo products.

TilRITE: The Merchant Magazine, 5?3 S. Lake, Pasadena, Ca. 91101.

TIPE t0llflTEll mouldings claim to offer significant savings in irctallation costs in mt> bile homes, recreational vehicles, and in home improvements, according to Dorcn Plastics. Available in wood grain finishes, they eliminate stapling and adhesives.

Junior Corpet Comb

Pri-Lab Industries has the A681 junior ca,rpet comb for use on both shag and fur carpet.

Excellent for small areas, tight corners and under furniture, it features a 18" wrbreakable avocado plastic head with a I piece 48'h ardwo od handle and comes completely a Isembled, packed 12 per attractive dispNay shipper.

IYBITE: The Merchant Magazine,673 So. Lake, Pasadena, Ca. 91101.

Gripping New Product

Colbert Industries ha.ve a new PanaVise merchandiser.

Dealers now can display the six beslselling PanaVise units on a colorful, compact display. Tailored in red naugahyde for easy care, the display shows thr,ee popular combinations, yet takes a surprisingly small amount of counter space, 10" x 24.

Two pr.oduct mixes are available; 1O4 for hardware stores, lumber and building m,aterial dealers, mass merchandisers, etc. while 106 was espe- cially designed for electronic stores. lte package includes three each of the PanaVise units specified, one mounted on the display a,nd two for back-up stock Literature is furnished.

WRITE: llre Mercha.nt Magazine, 5?3 So. Lake, Pasadena, Ce. 91101.

Oh, April Showers!

A new space-saving counter or pegboard merrchandtsing display of, the Spealirnan Versatile@ sbower line is anailable from Speakman Co.

The same 20" x 80" displag made of \A," hardboaJ:d, can be set on a counter or hung on pegboard. It comes complete with the products mounted on it. The list price of 990 is for dre merchandise. Ihe display accessories are fitee.

\[B[IE: T]re Merchant Magazine, 573 So. Lake, Pasadena, Ca- 91101.

You'll Get Clipped

Maxi-Klips, a new self-adhering rigid vinyl clip for holding shower curtains, has been introduced by MyRo Produsts, Inc.

l1ris neatly designed clip pnevents ghower curtaina from blowing and allowing water to qrray onto the bathroom floor, which creates bodr cleaning and safety prroblems.

To use, simply peel ofi backing and p,ess finnly into place on the bath enclosure tile wall. firey are durable and have an indefinite life.

Ofrered in an eye.catching blister pack, they are designed for rack sales at 986, four per pack.

WBITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca- 91101.

New Componeni Culters

Idaco announces special, extremely versatile virrsions of their component cutters. These provide a bnoader cornbination of cuts than ar,e available on standard machines. With the additional adjusknent provided, the angles, locations and lengths of cuts can be set for many mone uses. For example: soffit retu.rn cuts. rilBITEl The Merchant Magazine, 573 So. Lake, Pasadena, Ca- 91101.

The new versions of their Componamatic and Webmatic component cutters each feature two electr.omechanical devices for adjusting: the large saws vertically. No other component s&ws on the ma,rket have this feature, claims ldaco. These permit raising of rear saws to relocate the positions where front and rea,r seres intersect. Ttrus centerline cutting of material wider than 2x4 ean easily and quickly be cut.

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