Lowering insurance costs

Searching out areas suitable lor cost savings ought to be high anong any firm's better business resolutions for this new year. And one area where substantial savings can be generated is insurance.

How? Through wise use of the deductible, says the Insurance Information Institute.

Simply stated, the deductible ie an amount to be subtracted from any insured loss--an amount the busi nessman agrees to absorb.

In return for choosing a deductible appropriate to his need, the businessman is granted a rate reduction, which in turn reduces the insurance premium on his property.

The dollars saved can be used to purchase other coverages or in other expense areas.

The Institute points out too that the reduced rate available via the deductible may place other coverages -thought to be too expensive-more within the reach of the businessman's insurance budget.

In addition to direct dollar savings, indirect benefits can be derived from using the deductible ap. proach. Sometimes it permits the insurance compsny to accept what otherwise might be a questionable risk.

Deductible also can serve to encourage the businessman to promote loss prevention and loss reduction ac. tivities which will benefit him as well as his insurer.

Also, when loss problems have been experiencedo the deductible may meke possible the continuation of coverage in acceptable limits.

Deductible plans in the commercial area vary; some are on a flat basis while others may be on a franchise or disappearing basis where the loss must exceed a stipulated amoun! in which case it will be paid in full.

Keep in mind, too, adds the Institute, that the deductible is not an insurance cost-cutting tool only for the large busines. "otnpl"*; it can work with any sized insuranc€ prograrn.

G0UI|IRY and lVestern nite themed Black Bart Ho+Hoo Club's recent Calpella, Ca., hoedown that saw Ed Hamson officially take over as new president from retiring prez. Del Cole. Keene Kirksey was program chairman: nearlv 100 attended. Top'' Sally and Gil Sissons-. Center: Mrs. Dave LeBeik, Buck Yeger and his wife. lower: Mary Laugero and Ed Hamson. Jr.

Ken Sweeney has joined The Merchant Magazize's expanding sales force and is now calling on customers in the southern California area.

A veteran of nearly 20 years in newspaper and magazine advertising sales, Ken has worked for community papers as well as for majors such as the Zos Angeles Times and, the San Francisco Chronicle. He most recently was the sales manager for one of the Iargest magazine representative firms in the West.

A native of Halifax, Nova Scotia, Canada, he giew up there and attended St. Francis Xavier University in Nova Scotia where he was an Enelish major.

Lumbering on the links

Dubs, Ltd., the San Francisco Bay Area golf club made up of duffers affiliated with the lumber industry, is still going strong after 25 years of continuous monthly golf tournaments. 'fhey play at a different club each time.

The traditional turkey shoot meeting in November was held at Round Hills Club in Alamo and drew 44 golfers. 'Ihose staying for dinner all went home with a gift certificate towards a turkey at Safeway.

Charles Larsen distinguished himself by bagging an eagle, as well as a turkey, that day.

More Personats

(Continued, lrom Page 31)

Harry Nilson, mgr, of the G-P warehouse in San Jose, Ca., is recovering from a recent heart attack. Bob Reed, Barrr Lumber Co., Los Alamitos, Ca., is still talking about that mo. he vacationed in Europe in the late Fall.

Frank Scroggins and Earl Potter are both retiring from American Forest Products, Cerritos, Ca. Both have more than 20 years in the industry. Frank is moving to Geyserville, in Sonoma County.

Butch Lake, Garden Grove Lumber, Garden Grove, Ca., flew to St. Louis to watch his team, the L.A. Rams, play the locals. Don't ask him the score.

The Southtand

(Continued lrorn Page 22) viate the serious shortage of raw material, through increased cutting;and reducing or halting export of logs to Japan and Canada;

2. Steps are taken by specifiers and users to increase uses of lesser known but equally acceptable species for certain applications;

3. Stepri ale taken to adopt better utilization of our lumber products in housing; i.e., lower grades for uses where perfectably acceptable, better spacing on studs; such as has been proven feasible in reliably conducted tests, and ideas that will contribute to reducing the amount of lumber used in a living unit; the Construction Industry will be faced with costs higher than were prevalent in the 50s.

Because the price is higher it does not necessarily follow that it is out of line. It is out of line with the irrational thinking of certain individuals, but for the ra,tional ones the price can be explained, and certainly the product still has all the integrity and the ability to do specific jobs better than any other material available to man today.

SEITING ASPHATT SHINGIES (Continued, lrom Page 10)

Since builders are interested in durability as well as beautyo it's a good idea to top off the color aF proach to asphalt roofing with some facts about heavyweights. These shingles are more economical than most roofings, easy to apply, and are designed to last up to 25 years with minimum maintenance.

The new, rugged textured shingles are manufactured with or without cutouts, with random embossing, with staggered buttlines or scalloped edges. Others are double or triple laminated. And there are dual-purpose shingles that offer the versatility of two distinct desigas from one shingle.

Quality asphalt shingles are submitted to Underwriters' Laboratories. Inc., for testing against fire. Those that pass bear the UL label and are classified for fire resistance. To meet the requirements of the UL standard, roofing should not be easily ignited or quickly spread fire over the roof area. and should not add to the fire by emitting burning brands that can create new fires. Many communities consider the UL label so important that they have set a minimum Class C fire standard for roofing.

Underwriters' Laboratories also tests shingles for wind resistance. The most important development in this field is the growing popularity of self-sealing asphalt shingles. These shingles, manufactured with an applied adhesive, which when activated by the sun's heat, seal the shingles down to form a wind resistant roof. Self-sealers today account for at least 70 percent of total asphalt strip shinele sales.

Free Reader Service

For furiher informotion on oll New Products ond New Lilerolure, write lhe Merchont Mogozine, 573 So. Loke Ave., Posodeno, Co. 9l l0l. Pleose mention issue dqie qnd poge number so we con process your request foster! Thonks.