do,"

explains John o'Customers are generally reluctant to make an investment in a power'tool if the person selling it can't speak with first-hand knowledge of how easy it is to operate and describe what it can

"It was most interesting to watch tl-re women and the satisfaction they got out of mrstering a tool despite the fact they had

'oThis has been an excellent program", comments Judge Anderson, American Wholesale Hardware president, "and each dealer has gone home with a new knowledge of power tools that is bound to increase his sales."

Among those participating in the program from Stanley were: Beyers and sales representatives Bill Jordan and Gay Baker; Alex Galbraith, Stanley Tools regional sales manager, and sales representative David Lizotte.

Representing American Wholesale were: Anderson, Fry, prornotion manager Norm Orwig and purchasing agent Kenneth Hennell.

KEY 0FFlClAtS at Stanley Power Tools company get together for dealer clinics designed to show retail lumber and hardware dealers how easy it is to operate company's newest Job-Master line of power tools. (1) Top men at meetings are (l to r) Walter Fry, American Wholesale Hardware's general sales manoggr; Judge Anderson, AWH president; Alex Galbraith, hand tools sales manager and John Beyers, regional sales manager, hand tools. (2) Stanley's William Jordan shows retailer one type of sign that can be made with the Job-Master Rout-About /r h.p. router. (31 David Lizotte, Stanley sales rep, explains features of firm's new Steelmaster hammers. Behind him is compact display of items. (4 A retail dealer (unidentified) tests speed and accuracy of Stanle/s sabre saw. Both inside and outside cuts can be made with novel, practical saw.

AIR-DRIED KIIN-DRIED GREEN

STUD5 _ POSTS _ SPTIT PRODUCTS

DOUGLAS FIR

\MH ITE FIR

PONDEROSA PINE SUGAR PINE

I fnA Rule Hits Flooring Industry

I associations registered a "strong objection" and requested that

I he meet with a delegation of industry representatives.

I Industry groups have pointed out that it is not sound business felt more mortgage money would be a bigger help selling

T\" federal government did not even_bother to hold_hearings

I for those affected by the decision. The FHA action is expected io

I hurt sales of all kinds of floorins materials.

Oregon Center Rebuilding

A new complex of buildings is rising on the site of a $250,000 fire which virtually destroyed the lumber yard and office of Keith Brown Building Material Supermart in Salem, Oregon, early last year,

Six or seven stores are being built, the company said, and will represent a half-million dollar investment. Tenant retail stores will move into the new complex next month, Frank Brown, secretarytreasurer, affirmed.

Brown said the building center will feature paints, floor coverings, plumbing supplies, hardware and other items. The center will cover four acres and will serve the individual buyer as well as the contraetor.

Hqrdboord Associqtion Annuol

"At Holmes, fost shipment is the nqme of the gome . rqil or T&T"

Production & Home Office

Fred HolmesCorl ForceJim Buckner

P.O. Box 665Ft. Brogg, Cdlif. 95437 Phone VOn 96/,4058 TWX: 707-573-8259

Appointment of J. Mason Meyer as executive secretary has been announced by the American Hardboard Association at its recent annual meetins in San Francisco.

Meyer ru""*d. Donald Linville who is retiring after 14 years with the association.

This announcement was made as more than 60 top executives of the American hardboard industry met to approve promotional, technical, and production programs for the coming year. Among reports was one which said that expansion of plant facilities indicates a projected industry capacity of 4.5 billion bf. Currently, the industry is producing more than three billion bf.

Kenneth V. Hafner, Superwood Corp., Duluth, Minn., preident of the association, presided at the business meetings.

Wood Mqrketing's 196l Plqns

Plans for the expansion of Wood Marketing, Inc.'s local level marketing program have been announced by Alfred X. Baxter, President of J. H. Baxter & Co. and newly elected chairman of the board of WIVII.

Local level campaigns in Denver, Colorado, Kansas City, Mo., Columbus, Ohio and Baltimore, Md. during 1966 will be joined by six additional trading areas in 1967.

Baxter replaces Leonard K. Floan, vice president and general manager of Potlatch Forests, Inc. Others elected were: Philip E. Frankfort, executive vice president of Southwest Forest Industries, Inc., vice chairman; M. J. Huetter, vice president of Diamond National Corp., secretary-treasurer; Boyce P. Price, WMI president; and Paul R. Beattig assistant secretary-treasurer, WMI, Inc.