ItrEl

eoa McBRIEN

lluy

ll executive vice

ll eresident of the t o llLumber Merchonts

d VI eWS ll -;ffi;to,no,n,o news an

D)Y THI'. Tl\il'l you rt'ad thi,* t'olumn. a 15ood many of the New -fD 1',-o.'* ll"s,rlutions rvill unlortunately have gon" tlt" way of the old vear. lt doesn't take lone to {all back in thc accustomed rvay of operating . . but doing so is just as much a mistake as we determined when we macle the resolutions in the first place.

One resolution that's certain to be kept for quite a few months early in 1967 is the Lumber Nlerchants Association aim to help each and e\:ery onc of its members train their sales personnel.

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For the past st'veral monlhs, Lf/IA's,e!u; bctive vear. Herein Bob ( atlon commlltee. olncers anfl ()lners tla'e McBrien describes the been devcloping an cducational I)rogram details and benefits. that is unlike any we havc pres.nted beforc. Instead of asking dealcrs and their cmployees to come [o a seminar, we will takc the prest'ntation to them, in their own yard or. a nt,iglrboring vartl. .F ji ri

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TO THE MARKET

Dbuglas Sr, White Fir Incensq'Ce&r, Sugar Pine Ponderbsa Pine

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Regardless of the succc-ss enjoyed l-'y any retail building ma' terial dealer, you can't find one who can honestly claim his per' sonnel won't benefit {rom salcs training. This is an area worthy of constant attention and careful development. Everyone involved should be stimulated to improve himself and his value to the total operation.

Our nen' edu<:ational program has been written, filmed and taped by expert-c in presenting sales training. It's a fast'moving program designed to capture and hold the attention of all who participate. And it promises to help each individual take another look at himself and the job that he does each dav. Improve' mt'nt in both is our goal. * * {.

Beginning late in Januart- and throughout the first scveral months of 1967, I rvill be traveling northern California in a special mobile prcst'ntation r-an which will be set up in dealer yards. warehou-*cs and otht-r areas. Over 30 locatiorrs are on our visitation list and rvc anticipate 100 pcrcent participation of LMA rnembers, * * *

Each prt'sentation will be made {ollowing (or belorc) working hours so as not to disrupt normal business. There will be no cost involved and each person rtill be given an unusual opportunity to both partir:ipate and judge his personal knowledge of Selling in the 60's. * * *

You'll be hearing more about this program through LMA's Monthly Newsletter, special mailings and we hope you will provide 100 percent attendance rvhen we come to your area. Bring all your people. Everyone is involved in sales, just as everyone is involved whether you make a profit or incur a loss, whether you are in business in the*1970's or are a business casualty.

Look for mel I may need a new road map, more gas and an oil change. But the message I have to give you and your people is great . this I promise.

PRTPARTD TO GIVE YOU IMMEDIATE DIRECT.MILL TRUCK AND TRAILER SHIPMETTIT

Lengths up to 18'. Fine $rained old growth tim$er from our Yollapolla Tree Farm. ti.'

:l' il prncr . c0RNtl{G PTANT PASKEI{TA i

Block Bort Club Donce

ll/fORE THA-\ l2.i trrrrrt'tl (,ttt [or'(,rre (,I tvl rVr th(' mo-st su('('essful Christmas Partit's in the historv of Blat'k-Rart Hoo-Hoo l8l last month, at't'ording to Ilill O1x'nshau'. chairman of the Chri-.lmas f)attc c.

Hcld at thc. Redrvood Vallel Grangt' Hall, membt'rs arttl guests dined otr turkt'Y lnd ham dinners. -.erved buflet -stlle. latcr ilanced to a four-piece ort'hestra.

Door prize-a gucst resen'ation at the Fairmont Hotel irr San Francisco was taken by N{r. and NIrs. Horvard f)alis. Mrs. Davis works for F. \1. Crawford Ltrmber Company.

Apologies to Moson Supplies

Tumoc

'fhe Merchant would like to extend sirtcclt' apologit's to Mason Supplics o{ Los Angclcs [or inadvt'r'tcntly omitting tht. narncs of scveral cmployccs from thcir anntral Christmas ad. The cntirc slaff at Mason Supplit's hopt's vour holirla,v lvas lltt lrappit'st 1't't.

Weslern Code Cho'nges

The Phoenix, Arizona building department is considcring adoption o{ the tiriform Building Code on a recommendation {rom a privatc citizens' committee. If adopted, lumber and wood product use-. rvould be improved significantlv.

A National Forest Products Association proposal to includc uses {or fire retardant treated wood in the San Diego, Calit. building code has becn approved by the building departmcnt.

In Los Angeles, thc building and safety board has approvcd thc ust-- of polc-typc builclings and supported NFPA's position on the mcasurement of wood shakes.

Big Shosto Porty Upcoming

,:r Shasta Cascade Hoo-Hoo Club 133 will host a big Hoo.Hoo Celebrity Nite in Redding on Friday evening, January 20, ,at the Riverview Golf & Country Club, I according to Al Kerper, chairman of the big event.

,.:l Although many more past Snarks and , Hoo-Hoo International officials are exottllpected to attend, confirmations have already been received from Snark of the Universe Vaughan Justus, Seer C. D. LeMaster, vice - president Jurisdiction IV ill Jimmy Brunson, vice-president Jurisdiction VI Larry Owen, and Senior Hoo- '. Hoo Jurisdiction III, Bob Johnson.

Al Boyce, current Club 133 prexy, will head the Degree Team and the following past presidents will make up the crack team: Virgil Mastelotto, Roy Dunbar, Erv Bartel, Lee Deering, Joe Derrah, Carl Allison, Carl Thompson, Lps Cody and Fred Haynes.

PERSONAI.S

(Continued lrorn Page 34)

Elmar Brock, former assistant general manager of Tarter, Webster & Johnson's big Newark, Calif. distribution plant, was elevated to general manager January 1. Elmar has been w.ith TW&J rnost of his working career which included three years in the woods at Wilseyville during the late 40's. He was transferred to the Newark pla.nt in 1958.

Ed Eolderness Supplies, fnc, Tucson, Arizona, is the newest associate member of the Arizona Retail Lumber & Builders Supply Association, thanks to sponsors Doug Boyle of Oracle Road Lumber Co. and Gil Roy' mond of Neal B. Waugh Lumber Co.

Jack Sullivan, head of Midway Lumber Co., Tucson, Arizona, has been elected to the national executive committee of NRL BMDA for district 6, which constitutes the Mountain States Lumber Dealers Assn. and the Arizona Retail Lumber & Builders Supply Assn.

Babbitt Brothere Lumber Co., Holbrook, Aizona,, is just finishing construction on some new lumber sheds following: a r€cent fire which destroyed most of the company's outside sheds and rolling stock. Jim Lucas is manager of the yard.