Stay liquid

By George A. MacConnell Senior Vice President Georgia-Pacific Corp.

HE KEY word for building

TI products retailers used to be location. In these economic downtimes, it has changed: retailers need to stay liquid.

With economic uncertainty, retailers need to reexamine their cash flow. And since inventory represents 400/o to 700/o of a re[ailer's assets, it makes sense to look at how that inventory is being managed.

Cash can be "found" in inventory. Retailers can begin by examining how existing inventory was acquired and how it's being maintained. Dust offthe dead or dying inventory and hold sales to raise cash. Next, look at delivery and inventory-

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