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Promotion revs

Promotion revs

fessional designer and sophisticated do-it-yourselfer, it has attraction and application for any retail customer.

The second publication, Miracle Worker's Guide to Real Wood Interiors, has easy-to-follow instructions for using solid wood paneling. Illustrations help to clarify the five sections of advice including selection and installation of solid wood paneling, applyrng nine different paneling styles, finishing work and moulding and trim. Lots of professional shortcuts and tips are included.

Both booklets are excellent giveaways for customers since both clearly show what can be done with solid wood paneling and how readily it can be applied. Three plan sheets also are available from WWPA. All three deal with paneling, telling how to select

Story at a Glance

Merchandising kit ties retailer into national promo ol westem woods for interior use . . cus. tomer literature, ads, clip art, radio/tv copy, employee educa. tion tools available. .demand for paneling, wainscoting, mouldings lo escalale.

material and use it. Step-by-step instructions for installing are easy to follow as are descriptions of nine different applications of paneling. The information provides the customer with the information he needs for a project as well as serving as a materials list for purchasing needed supplies.

Other dealer helps offered by WWPA as part of the paneling push include professionally prepared ad "slicks," clip art, radio copy and an example of a news release to be used to publicize the paneling clinics or workshops which you schedule.

Another publication, Standord Patterns, contains line drawings of all standard wood product patterns. Everything from paneling and siding to ceiling and partition to ogee batten is included in the booklet which also has a grade selector chart for all species and a coverage estimator. It is valuable for retailer use both with the customer and in employee education.

Known as the Real Wood Interiors Merchandising Kit, this material can be ordered as one set or in multiples. The first kit is free. WWPA market experts suggest that retailers use these kits as the basis of a wood interior promotion.

Western woods are especially suitable for interior use because of the wide diversity in their appeilrance. Clear finishes, grain patterns, knots and streaks of stain give character to their applications. Tbnal qualities also add interesting variations to their use.

Englemann spruce and Idaho white pine are the lightest colored, ranging from creamy white to cinnamon streaked shades of straw and honey. Hem-fir, Ponderosa, sugar and lodgepole pine are more medium in color and feature a more prominent grain. Western red and incense cedar are from the warmer, red brown color range with the added plus of a spicy, aromatic scent. Western larch and Douglas fir are outstanding for their strength.

By selecting the correct wood, your customer can create the country feeling of Scandinavia, the cool modern look which blends with pastels or the warm, heritage appearance of darker wood. Variations in application, too, can create a special texture and appearance.

Almost all the assistance that you will need in helping your customers to achieve the interior of their dreams is contained in the merchandising kit from Western Wood Products Association. However, other selling helps include the North American Wholesale Lumber Association's Buyers Manual which identifies firms with facilities to ship standard paneling patterns. For profile patterns not readily available, the WWPA's Standard Patterns book is helpful in supplying specified patterns to use in having MS boards of the species, grade and size desired remanufactured.

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Jeannie Haney, co-owner with her husband Glenn HaneY of PhilliPsHaney Lumber Co., died in Coalgate, Ok., on Sept. 3, 1985. She was 40.

In addition to working with the family business which has locations in both Coalgate and Ada, Mrs. HaneY was active in the Oklahoma Lumbermen's Association. She had worked closely with her husband in his many offices including association president in l9&4.

She is survived by her widower, a son and a daughter.

Personals

(Continued from page 35)

B. J. Hoops is now superintendent of the Radford Division and Roanoke Terminal, Norfolk and Western Railway Co., Roanoke, Va., replacingJ. H. KinzelJt: who assumes Hoops' position as superintendent of the Shenandoah Div' according to Richard F. Dunlap' pres.

Richard F. Xing has been appointed group v.p., hardware/industrial divs., at Stanley Works, New Britain, Ct., replacing Edmund M. Butler who died. Robert G. Widham, former v.P' and gen. mgr. of the U.S. hand tools div, succeeds him as group v.p., worldwide hand tools div.

Mary Flizalsth Nix, retired chairman of the board of Contractor's Supply and Lumber Co., Houston, Tx., died Sept. 28. She was 78.

Mrs. Nix was a member of several organizations including the Houston Lumber Woman's Association.

She is survived by two daughters, two sisters and several grandchildren.

Albert Whittield "Wrhit" DaYis, owner of Whit Davis Lumber Co., Jacksonville, Ar., died Sept. 28. He was 78.

A native of Prescott, Ar., he moved to Jacksonville and opened Whit Davis Lumber Co. in 1953.

Mr. Davis is survived by his widow, Miriam, one son, one daughter and six grandchildren.

Steve Schaffer has been named pres. of E.G. Industries, Inc. and v.p. of sales for United Coatings, based in Memphis, Th.

John Bojorques has joined Pharris Lumber Co., Newnan,'Ga., as operations mgr.

Robert Pickens has been transferred from Lowe's in Corbin, Ky., to be mgr. of the new Lowe's in Greenville, Tn. Charlie Bordwine will be assistant store mgr.; Jan l,arnbert, retail sales mgr., assisted by Jan Dyke; Gary Stout, warehouse mgr.

Mel Ahmeen has been transferred to bath and shower remodeling at Mungus-Fungus Forest Products, Climax, Nv., according to Hugh Mungus and Freddy Fungus.

Anti Fungus Campaign

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Editorhl On Target

I thoroughly enjoyed the special issue (Oct. 1985) devoted to the hardwood industry.

The issue contains several good articles that would be of interest to anyone connected with the U.S. hardwood industry. I certainly agree with your editorial message

Steven V. Losser Executive Director National Dimension Manufacturers Association Marietta, Ga.

Freddie & Hugh are a fungus amungus that AIDS noneofus. Before it ruinus, can't you get them into Chapter I I or better still absorbed by sumofus with a new name? The fun is gone.

David Crisp Dallas, Tx.75225

A new name for Mungus-Fungus Forest Products? Rodicol, man.ed.

Fijngus Follower

I have always been amused at comments about Mungus-Fungus Forest Products. Do they happen to have a salesman on staff by name of Board Stiff or Hard Board? By the way, I am retiring from Vis-Rey Inc. on November 15, 1985.

John Baird Vis-Rey Inc. Spanaway, Wa.98387

Six Homecrafters To Close

Homecrafters Warehouse, Inc., Birmingham, Al., has announced Plans for the disposition of six of its ll warehouse stores-four in Denver, Co., and two in Nashville, Tn. These units will either be sold or closed by year-end 1985.

In commenting on the disPosition' Georges A. Hanzi, President and chairman said, "Our loss€s in both the Denver and Nashville markets have put a strain on the comPa.nY's cash position. We could not continue to ab' sorb additional losses."

The companY will continue to op€rate its three warehouse stores in Memphis, Tn., and two warehouse stores in Louisville, KY.

You demand quality. You get it with Osmose" Wood Products from MG Building Materials.

Ask us about the highest quality, most durable, clean and safe wood products on today's market.

From our convenient San Antonio location, we can ship Osmose Wood Products all over Texas. On short notice, we'll select your order from our large inventory and have it rolling to you... quickly and efficiently.

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