Promotion revs

ETAILERS are the key to Setting western wood paneling

products and consumers togaher in what promises to be a long and loving relationship.

Solid wood paneling for walls and ceilings as well as wainscoting and other mouldings is dl part of the return to quality on the part of the interior designer and architect. Naturally, the d-i-yer wants to follow the lead of the professional.

S€nsing the growing demand for more woods to be used for interiors, the Western Wood Products Association has organized its fust solid wood paneling promotion in 25 Years. Termd a classic markaing progftrm, the promotion relvolves around two colorful publications filled with cxciting applications ati well as informative information on the use of wood in interiors.

Reol Wood Interion and Daign

Workbook has 16 pages about the three most basic elements of design, color, texture and pa.ttern, before ge rng into a full discussion of finishes including sealers, primers, paints and glazes. 'Ilansparent frnishes such as lacquer, varnish, wax and oil alrc are discussed. Whinen to appeal to the pro-