w.r.@AlhleulHiltrR @ BR@, rrMeo 1889 gets a new look

THE PROFESSIONAL contractor trade had been the main target of W. T. Galliher & Bro. Inc., a 1O2-yearold, independent lumber yard in Springfieltt, Va., for riany years, ulrt tne changing market prompted a decision that the servbes they offered would also be aftractive to the do-it-yourself market, Georgi Garner, purchasing and administrative supervisor, explains. Setting out to entice the d-i-y portion of the market, they embarked on a total remodeling of the facility. Renovations began in February, 1991, on both the offices and showroom with an effort to incorporate as many products sold in the store as possible into the prcject. (1) Areas that were serviceable, but dull with little eye appeal were tom out and replaced (2) with elegant applications showing otf building materials and (3) rooms such as this handsome library which displays the exceptional custom millwork available from the Galliher mill while serving as a lending library of informative materials for customers. (4) The sales counter in the showroom was functional before the renovation, but now (5) it is luxurious, displaying columns and flexible moulding on its curved front. (6) The entrance to the office reception area, which can be viewed from the showroom, displays more building materials. (7) The once very odinary showroom is now full of interest including (8) this intriguing back corner area combining a pressure treated deck with a tool display. (9) An exterior wall shows off a variety of sidings, stone, millwork trims, doors and installed windows. In the short time since completion, the showroom has been well received by both contractor and do-it-yourself customers. The new design concept encourages homeowners to shop at Gallihe/s. Contractor customers appreciate the attractive displays when they visit the contactor office. In addition, they now often send undecided customers to the convenient showroom for helo.

BEFORE the store was renrodeled, customers selected their windows from (10) the standard free standing displays. (1 1)Actual window settings enhanced with innovative moulding applications now allow customers to visualize how the windows will look in their own homes. (12) Even the window treatments are now displays. (13) Unimaginative displays had littte appeal for d-i-yers, but now (14) the inside of the showroom's exterior wall is a redwood house with subtle displays focusing on lumber, ceiling tile, ladders and 6tner OuilOing products. (15) The amount of space devoted to windows and doors has been expanded with the new creative displays. ('16) This was the back corner of the old showroom. The wall and the shipping department located behind it were moved to be replaced with (17) a striking kitchen/bath disptay featuring upgraOes in coun-ter tops, faucets'and other kitchen and bath hardware. ('18) This bath display demonstrates the criteria used throughout lhe remodeling of attractively highlighting as many products as possible in a limited amount of space. Most of the planning, designing and construction for the new look was done bv the Galliher & Bro. employees working at riight

They are proud of the results and take pride in sh0wing customers the building materials applications while explaining their benefits and guiding their selections. Moving the shippping department and yard superintendent's office gave the showroom use of additional footage, but no actual enlarging was done. An increased advertising program is making the Springfield area moie'awlre of Gallihe/J and creating repeat as well as new business. Because the store is located in a remote area, many potential customers were unaware of its existence, Garner said.

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Builderama, Savannah, Cia., filed Chapter | | bankruptcy and closed five of its six storcs (sce story p. 38)...Carrsc*'av l.unrber Co., Fort Lauderdale, Fl., was rated the top colr"lponcnt manufacturer in the state and lOth in the nation by Autontatecl Buildcr tnagaztne...

Construction of a Hontc Dcnot in Euless, Tx., received preliininary city council approval...a Jan. '92 opening is schcdulecl for a Honte Depot in Whitc Rock Marketplace, Dallas, Tx....new stores in Casselberry and Altamontc Springs, Fl., replacc' an Altarrtontc Matl Depot due to close Feb....an Alexandria, Ya., Homc Depot is set to open at the end of l 993.. ..

Lowe's opened a relocated store in Burlington, N.C., with a Thanksgiving opening set for a unit under construction in Rocky Mount, N.C....existing Lov'e's stores in Chester, Va.; Mount Pleasant. S.C.; Tupelo, Ms., and Monroe, N.C., will be replaced with larger facilities; the present Chester location will becorne a contractor yard ...Lowe's, Murfreesboro, N.C., was enlarged by 50Vo; Lov'e 's, LaGrange, Al., remerchandised...

HonteQuarters Warehouse Inc. paid $2.25 rnillion for a site in Hickory Ridge Commons (Memphis), Tn., and held a grand opening for a Fayetteville, N.C., store.. .Builders Square, which expects to open a store alongside its K-Mart sister div, Pace Warehouse in Chantilly, Va., shuttered North Palm Beach, Coconut Creek and Davie, Fl., stores as "part of a relo cation program to close smaller, lower volume units and construct larger ones"...

Buffalo Lumber is the new name for Home Lumber Co., Buffalo, Ok., Doug Compton, mgr....Marlow Lumber Co., Marlow, Ok.. is bcing rcdccoratcd. ..Arhey Lumber, Enid, Ok., is adding a 60x150 ft. addition. .. Kittg Luntber, Keystone Heights, Fl., has cut to Tuesday, Friday and Saturday opcnings...

Cenlron Luinber, Decatur, Al., now owned by Ra,r^sc// Itutds lrtc., Alexandra City, Al., has been renanred Decatur Russell Building Supplt', the company's fifth storc.. .'fhc Source and Craftw'ood Cabinet Co. movcd its retail store, warehouse and office to l.,orton, Va., from nearby Springfield...

Chambers Lumber Co.. Gainesvillc, Fl., closed after 79 years ...Wickes Luntbe r Co. closed its Hardeeville, S.C., location.

Sanco Luntber, Crove, Ok., is open for business and plans to rebuild the main office and store destroyed by fire Aug. 14. ..Central Lunrber Co., Inc., Baton Rouge, l-a., escaped serious datnage in an Aug. 23 fire

The Paty Co., Piney Flats, Tn., introduced a new service guarantee program called "The Proof'... nonprofit Greert Cross Certificatiort Co. and Home Depot joined in a program to identify and evaluate environmental malketing clairns on building material and home improvement product labels and packaging...

Anniversaries'. Hiegel Luntber & Hardware, Conway, Ar., 8lst; Elral' Kocke Service, lrc., Donaldsonville, La., 75th; Beebee Lumber, Amarillo, Tx., 65th; Seale-Amerson Lumber Co., Amarillo, Tx., 42ad...

Zickgraf Enterprises, Inc., including Zickgraf Hardwood Co., Nantahala Lumber Co. and Franklin Machine Co. has been acquired by Bodi Bodenheimer. (see story p. 38).

Building Products Digest

Curtner-Di.ron Lunrbcr Co. is the new namc for fornter CurtnerParke r Luntber Co., Menrphis, Tn.; Gary Dixon is rnanaging partncr...

Harold Grishanr has closed Nonh 'l'ans Lunfuer Co., Richardson, Tx., and joined Phillips Lumber Co., Murphy, Tx....

MacMillan Blocdel has establishcd joint marketing programs with Olvmltic/Pittsburgh Paint & G/ass, Hayes Ccdar Products and Northtvest Cedar Products, targeting the soutlreast for accelerated ccdar and enginccred wood salcs...

Scholl Forest Industries, Houston, Tx., opened an export div. at its Corpus Christi, Tx., office... Trini tt H a rdw'ood Distributors, Dallas. Tx., was narncd as Mit*vax Cct. l)ura Scal Distributor of the Ycar...

Southern Forest Products Association plans a meeting this fall with Southe rn Lumber Manufacturers Association, Southern Pine Inspectiort Bureau and American Wood Preservers Burea,r Inanagement to seek a solution to the deadlock in forrnation of a pressure treating industry consensus overview group....

Hunte r-M e lnor Corp., Metnphis. Tn.. divided its operations into two new corporations: Hunter Fan Co. of Memphis and Melnor Indust ri e s, I ttc., Mooachie, N.J.... USG Corp. expects to complete the sale of its DAP 1nc. subsidiary to Wassall PLC, London, England, for $90 rnillion by the end of the third quarter...

IMPO Glaztile has become a div. of TileCera, 1nc., Clarksville, Tn., and a subsidiary of Siam Centent Co.. Ltd.. Thailand.

Versyss Inc., Norcross, Ga., moved to 600 Morgan Falls Rd., Falls Point, Suite 260, Atlanta, Ga. 303s0...