3 minute read

Advertising

Next Article
NEWLITERATURE

NEWLITERATURE

LUMBER BUYER wanted. Contacts and fieight experience necessary. National company with good benefits. Send resume with salary requirements to 2570 Devon Ave., Des Plaines, n.60018.

Professional Traders

with expertise and a good reputation in specialty lumber products are needed at Cascade Empire Corporation. Our growing company, with current annual sales of $145 million, wishes to double its size within the next five years. If you're interested in a future with a forward thinking company, please respond to Ray B. Haroldson, president, (800) 767-8371. AII responses will be held in strictest confidence.

Twenty-five (25) words for $21. Each additional word 700. Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line; $6. Box numbers and special borders: $6 ea. col. inch rate: $45 camera ready, $55 ifwe set the type. Names of advertisers using a box number cannot be released. Address replies to -box number shown in ad in care of Building Products Digest, 4500 Campus Dr., Suite 4g0, Newport Beach, Ca. 92660. Make checks payable to Cutler publishing, Inc. Mail copy to above address or call (714) 852-1990. Deadline for copy is the 20th of the month. PAYMENT MUST AccoMPANY coPY unless vou have esrablished credir with us.

Wanted To Buy

All types of building materials, hardware. closeouts. overruns. irregulars and buy backs.

CALL COLLECT:

Spencer Parker or Bubba Morgan 2nds in Building Materials, Inc. Phone: 615.E9-E203

Fax: 615-t9!l-4429

CLOSE OUT: Astr, Poplar, Maple. 1x2, 1x3, 1x4, 1x6, 1x8, 1x12-3', 4', 5',6',

FOR SALE: Family lumberyard and hardware store. Business has been in this location since 1956. 13,000 square foot sales room plus three warehouses. Covers entire city block in a large Central Florida community of 27,000 population. For more information call Gene Gregory at (407) 322-0500.

For Sale

Hard to find items, long lengths, custom timbers, special patterns. Clear cedar to 4x12, clear & clear hrt. redwood to 4xl2 and 6x8, C & Btr Doug fir to 4x12. Call Product Sales Co. (714) 998-8680. Please see our ad on page 4.

FOR SALE: Independent retail building material and hardware store. Located in western North Carolina. In business for 2l years. 6500' in store, 19,000'in warehouse and lumber storage. Owner wants to retire. Write to Box 85, c/o Building hoducts Digest.

Retail Building Materials Company

Profitablc business with $3.4 million in sales and sfiong sales growth. l,ocated in a bcautiful North Arkansas Ozark retirement community ranlied l5th in the nation for quality of life and affordability.

Contacl Steve Blumreich, I -800-64355 16.

LEGEND has it during Mark Twain's young years as a newspaper editor, he received a letter from a subscriber who had found a spider in his paper. The superstitious reader asked if it was an omen. Twain replied: "Finding a spider in your paper is neither good luck nor bad. The spider was merely looking over our paper to see which merchant was not advertising so that he could go to that store, spin his web across the door and lead a life of undisturbed peace ever afterward."

'fHE HIGH quality and prestige asI sociated with hardwood products make them a natural choice for homeowners ready to do their own home improvements and upgrades. However, until recently, the random width and length recognized as standard size in the hardwood industry and the high cost of the product have limited d-i-y sales.

About l0 years ago, a survey revealed that X)Vo of the home craftsmen would buy hardwood panels for their woodworking projects if they were standard sized. More specifically, they asked for both lumber and edge glued panels, knife planed to 314" and clear from defects on at least one face,

Weyerhaeuser, Canfield Forest Products and Glen Oak Lumber and Milling were among the companies responding to these requests. Merchandising programs including display racks, point of purchase materials and co-op advertising programs were developed for retailers.

The problem of inconvenient sizes had been answered, but consumers were still concemed with the need for special tools to properly mill a high cost raw material. The prospect of a bad cut reducing an expensive board to firewood was not easily accepted. Manufacturers solved these fears by offering products such as turned chair and table legs and precut table tops which require little if any machining.

Adding value to the hardwood offers manufacturers a way to differenti-

This article is from: