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I]USTOilI ORDMN
HQ More Profltable Than Hechlnger
Home Quarters Warebouse, the subsidiary acquired by Hechinger Co. in 1988, is on its way to becoming more profitable than the parent company's flagship division of Hechinger slorts.
The average HQ store generates about $20 million in annual sales, compared to $12 million at a Hechinger's store. The 38 HQ unis with roughly $500 million in sales last year, accounted for almost a tbird of Hechinger Co.'s total revenue. The Hecbinger division of 78 stores had about $1.1 billion in sales.
Hechinger has closed 15 nanesalce stores since 1989 with Norfolk and Virginia Beach, Va., locations due to close by the end of the year. During this time 30 HQ sites opened with 14 more due to open before the end of 1992.
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Hechinger outlets are smaller and more traditional with a wider range of household merchandise at retail prices. Frank Doczi, c€o of HQ wbich is based in Virginia Beach, explirined, "'We'r€ clean, easy to shop and were very functional. We operate witl lower overhead and we drive higher volumes so we can sell for less and buy in larger quantities."
Hecbinger is gradually phasing out its traditional stores. Those not closed are being converted to Home Project Center stores, a warehouse format that focuses on d-i-y home improvement products, grouping merchandise acccding to p,roject.
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Residential Remodeling Spending
Residential remodeling expenditures were mixed in the first quarter of 1992. Toal spending was down with spending for improvement projects such as additions and alterations increasing sharply and those for maintenance, repairs and major replacements including reroofing, residing and heating systems declining.
The U.S. Departnent of Conunerce reported $91 billion spent on upkeep and improvements (seasonally adjusted annual rate), down 7.87o from fourth quarter 1991. The $36.1 billion spent for improvement projects was up 2l.5%o. Maintenance and repair spending dropped l9.5Vo to $4O.9 billion. Major replacement spending declined 23.5Vo to $14 billion.
Fratemity's Gentennial Meeting
More than 500 delegates from arormd the world will attend the International Order of Hoo-Hoo centennial convention, Sept. 9-12, at the Arlington Hotel, Hot Springs, Ar.
Business sessions and seminars are scheduled for the first and second days. Buses will take the group to Intemational Headquarters in Gurdon on the third day to visit the Hoo-Hoo Museum and monument where deceased presidents will be eulogized. Lunch will be served with local residents providing entertainment and arts and crafts booths.
Harry Merlo, president, LouisianaPacific, will speak at lunch on the final day. Installation of officers and the presentation of the 1993 convention committee will follow, concluded by a Gay '90s Gala banquet.
The lumbermen's fraternity was founded in Gurdon 100 years ago.
Builders Square Prototype
The new Builders Square in Sunrise, Fl., is a prototype of future stores planned for the state by parent company Kmart Corp.
Additional units will open in Coral Springs, Lantana, Pembroke Pines, Delray Beach, West Palm Beach and Hollywood in the next two years. Occupying 125,000 sq. ft., the Sunrise store employs 150.
An oval tile walkway leads to the deparfrrents with a home decor center occupying the middle of the oval. This Idea Center showcases kitchen and bathroom designs. "We're still a warehouse store; there's a fine line," said marketing vice president Rick Meiser.
In discussing the increased selections and brighter and roomier surroundings at the grand opening, company chairman Glen Mielke commented, "We must change as the times change or we will fail."
G-P Makes Olympic Donation
Georgia-Pacific Corp. has contributed materials for the renovation and construction of Olympic Training Centers in Colorado Springs, Co., Lake Placid, N.Y., and San Diego, Ca. Lumber, plywood, insulation, doors, tileboard, paneling, joists, sheathing, tilebacker. nails and screws have been donated.
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