Selling decorative paneling advantage

AI{DSOME, ele gant, traditional, modern, warm, @zy, invitingthe interior design effect your customer wants to achieve is available in either solid wood panels or decorative pueling.

Redwood paneling, appropriate for both walls and ceilings, can be applied vertically, horizontally or diagonally for ultimate interest. Color can be controlled by choosing all cinnamon red colored heartwood or a combination of heartwood streaked with sun colored sapwood. Textures are smooth in surfaced lumber or rough in saw textured. Finishes, oils, stains, sealers and even paint can be used to protect or enhance the completed project.

Because a homeowner can apply redwood boards as easily as a professional, paneling wo'rks well for remodeling and renovation. Individual redwood boards come 4, 6 or 8 inches wide. They are light and easy to install witl hand tools. adhesives and nails. Some individuals claim panel projects are as easy to do as wallpapering.

Western red cedar paneling offers a variety of warm, natural colors ranging from rich amber to deep honey brown. Available in a wide choice of pattems, textures and grades, it also has good working properties and is easy to install. Finishing is optional and because of its dimensional stability, cedar is an excellent. recommendation for areas with high humidity levels such as baths and kitchens.

Southern cypress planks have all the advantages of redwood and cedar plus the option of using pecky cypress with its unusual character. Hardwoods also are beautiful wall coverings. Oak is the most popular followed by mahogany, walnut and cherry. Southern pine and western woods such as larch and spruce also can be used effectively as interior paneling. Although less commonly seen, they are easy to handle and attractive.

Decorative paneling has the advan-

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Pancllng suggestlons lor a varlety ol tastes and budgets...advantages of solid wood panels and decorative panellng.

tage of coming in a wide range of price selections as well as patterns. Regardless of your customer's tastes or budget, there is a product to fit his needs. Pattems range from authentic looking wood grains to designer wallpapers and silky textures. Applied witl adhesives or color matched nails, they go on quickly and require no finishing.

All types of paneling are appropriate for both new construction and remodeling. The application of paneling can blend the newness of an addition with the original structure. Paneling also can hide cracked plaster or uneven walls in a renovation. Suggest paneling, whether your customer is redecorating, remodeling or building a mansion or a cotiage. You'll undoubtedly create both a sale and a satisfied customer.