It's never too late in the year

flurPooR rooms can add Y space to your customer's home without involving expensive additions.

A redwood deck can be used as a living room, a breakfast room, an exercise or sunbathing area, a roomy gathering place for guests or a quiet corner for reading or studying. The deck becomes an extra room adaptable to the needs of the family using it.

As a retailer you should be merchandising this concept in your advertising and in-store displays. Don't allow a model deck to be only a deck. Add the redwood amenities that turn it into a living area, a place for pleasure and relaxation.

Autumn is the ideal time in many areas for building a deck. The weather is cooler, the children are back in school and if it is done quickly, there will still be time to use it before winter comes. Don't put off deck merchandising until next spring. Now is the time. In fact, keeping the model deck looking good all winter is not such a bad idea. Bad weather can make the concept even more attractive to a housebound family.

In addition to merchandising the benefits of the deck, you should be emphasizing the value it offers. By selecting the proper grade of redwood your customer can get the most for his dollar. Be sure that you point this out in all your advertising and emphasize that your people use cost as a selling point. Garden grade redwood is low in price, but high in value. You can assure your customer that il will give superior performance.

When you explain the benefits of

Story at a Glance

D,ecks and outdoor lMng rcoms expand livilrg space... autumn can be an ideal time to build... winter promotions intrigue housebound family . . . merchandising aids available frcm association.