Setllng tothe wEsr2

Plus Alaska and Hawaii

lf you sell into the West, or any part of it, we can help you get across yourmessage.

The Merchant Magazine covers all 13 Western states. Founded in'1922, it has been the listened to voice of the industry in the West for more than six decades. Our longevity also proves we can get an advertiser's message to the important trade factors better than any other medium. And at the right price.

Our paid circulation is nearly 5,000; a remarkable vote of confidence as these industry influentials also receive at least four or five free magazines monthly. The Merchant's paid circulation tells you clearly which magazine Westemers red.

The Merchant's unique blend of news, merchandising and marketing information, salted with personal newsand notes and seasoned to the Westemers' taste reaches an audience of home centers, home improvement centers and lumber dealers as well as the wholesalers, distributors and jobbers that back them up. The Merchant, incidentally, is the sister publication of Building Products Digest.

You can count on reaching the market in the West through The Merchant Magazine. Call today, you'll be glad you did.

Things You Wish You'd Thought of

Just when you think that everything possible for use in the kitchen or home is already in your housewares section, something new and different comes along. Listed below are some of the 1985 housewares your customers will find fascinatine.

o Freedom line of corclless small appliances, inclucling a hand mixer, a knife and a can opener, with rechargeable batteries that allow 1,5 minutes of continuous operation under heavy loads, and recharge ovcrnight.

r Corclless, hanclhelcl rechargeable portable can opener runs up to seven clays between battery charges.

o Studio Oven for countertop use has a non-stick removable interior shell, and a l-500 watt electric burner on top of the oven, with separate controls that allow the burner to be usecl alone or together with the oven.

o Uncler-the-cabinet kitchen accessorics inclucle a spice rack that holds up to l4 bottles and has n unique, all-rvoocl mechanism that lowers the large shelt'clown erncl out into plain view and easy reach; ancl a breacl box that mounts seven inches r.rncler the cabinet ancl has a slattecl oak cloor that slides up and out of the way, allowing access to the entire bread box which holcls two large loaves.

o Complete line of space-elficient microwave ovcns otfering 1.2 cu. ft. of cooking capacity in only 22 in. ol counter space; they have front air intake ancl exhaust so units can be installed against cabinets ancl walls.

o Pushbutton-operated ice cream maker can rnake ir quart of ice cream in 20 to 30 minutes, arncl hzrs a rcnl()vable stainless steel canister that can go into a f'reezer whilea second canister can begin to make a seconcl batch of ice cream.

o Tasket, a plastic basket for use with launclry, groceries and all kincls of home tasks, folds up to less than three inches high for storage, but flips open to become a sturcly tote container that is nearly I I inches deep.

o Combination pillbox timer/travel alarm f'eatures rwo separate alarm systems, an easy-to-set timer that "beeps"