Dealers find secret to selling more doors & windows

ISPLAYS and service - that's the answer most retailers give when asked, "What sells the most doors and windows?"

Story at a Glane

Ways to increase sales wlth dls' plays and service.. dealers take different approaches to same goal...big ticket sales possible.

Even though consumer magazines are filled with advertisements and articles explaining the benefits of various products, the majority of homeowners want to be educated on the advantages of the many different types of doors and windows available to them, dealers agree. They also are in accord that a good display is necessary since most shoppers can't visualize how the door or window pictured in the catalog will look when it's installed in their home, Even stores with a high number of professional (contractor or designer) customers feel it necessary to maintain more than just adequate showrooms.

John Rourk Jr. at Timber Products Co., a two step distributor in Orlando, Fl., explains how they help their customers. "We've developed a new upscale display area in our sales ofTice. Many of our clients don't have a suitable show area. Our goal is to train them in selling these