Wood doors & windows are more than beautiful

l\ OOR and window customers

V may be shopping only for eye appeal but you can encourage a sale by pointing out that wood windows and doors offer more than good looks.

Base your presentation on the sales points outlined below and you'll educate your customer as well as make a sale. Jack W. Shoemaker, executive vice president of the National Wood Window and Door Association, explains the benefits which make wood windows and doors technologically advanced, energy efficient, beautiful and dependable products.

Wood is a superior insulator:

Because of its honeycomb shaped cell structure, wood is a natural thermal insulator containing a high percentage of insulating rich air within the wood fibers. As a result, the interior surface of a wood door is warm to the touch in winter. By the same token, wood's insulating quality also helps retain cool air in the heat of summer.

Unlike metal, wood does not expand or contract when exposed to temperature changes. As an insulator, wood is 400 times more effective than steel and 1800 times more effective than aluminum. Wood doors are much more efficient at stopping air leakage than steel doors.

Wood is energy efficient:

Wood is nature's own insulator while metal readily conducts heat and cold. Wood doors, combined with quality weatherstripping and insulated or Low-E glass, deliver maximum energy efficiency.

Wood has noise absorbing quality:

Wood windows and doors have excellent resiliency and sound absorbing qualities. By using wood doors for both the exterior and interior, noise transmission in homes can be significantly reduced.

throttgh The Ldoking rGlass

The superior insulating qualities of wood doors and windows can !e reinforced by thq use of r €nexgy eflicient glass. Emerging technological advancenrents in glass and coatings conrbined with the insulating qual. ities of wood (400 tinies itore effective than steel and 1800 tinres ,,,..di!ol9,l eff€ctivg,.,than:., ahlfninum) mn produce windows tha{ nay Slite po$siblyroutperfoim ihe walls and roofs in which they are ,t installPd, ,eliplains J'lnt Benney; technical services nranager at the National Wood Window and Door Association.

Advancenrents include heat reflecting Low-E glass. thernrally deadening argon and krypton gas-

Wood has design variety:

Dramatic results can be achieved with standard and custom wood windows and doors. They are available in a wide variety of sizes, designs and types from quality manufacturers.

Story at a Glance

How to sell the energy efficiency of wood doors and windows benefits of insulation, noise absorption, design variety, easy maintenance.

Wood is easy to maintain:

Contrary to popular belief, wood doors require very little care and maintenance. That's because today's wood windows and doors are manufactured with advanced chemical treatments and easy-to-clean fea-

' ::,1,' l:l '.:- filled triple glazings artd ligh! ab: sorbing,qnd,tlight refledive glass coatings: Most of these are,,avail: able to rgduce heating ahd cobtihg':t costs as: welli as to nrake a horne morecornfortable. , t tt :':'l' tures. Wood doors are treated to withstand the salt air of seaside locations and even the concentration of acid fumes which occur in many industrial areas. Condensation does not occur on wood windows and doors. Wood won't freeze shut or rust.

The ,latesi'glass innrSvation is being manufactured by Libbey; :,', 'Owens-Ford :Co. Devdloped by Ro11,Cggdon,.qf lJpfyprd, U,niVet:,.,,,.:, : sity;:j1 is the first nlalerial to coRlbine'low enrissivity with low Sohr., ,snerti'rt llective.'A,t ating'oflsy- "' ers of nretal oxide a4d fluotide is r tpernraneiitly'bonded,{orthe glass, in the nranufacturing process. lt is thought lhat passive solar architecture will beconre a practical reality w.ith this..glass. lt also has many other applications.

Why wood is being specified more and more for windows and doors:

Wood windows and doors are naturally more beautiful than metals. The quality texture, grain and color of wood add ambience and distinction to both the interior and exterior of a home. Because they can be painted or stained, wood doors allow for decorative flexibility. And wood doors blend beautifully with brick, stone, masonry and all types of siding. But aesthetic quality is only one of the reasons wood doors play an important role in enhancing resale values.