Building Products Digest - June 1990

Weerow wh# we sell.

We've always considered our forests to be a precious natural resource, which we respect and treasure. Few people realize that most of the old redwoods are preserued in our state and national parks, and almost half of these trees have come from the Pacific Lumber forests through the Save The Redwoods League.

When we harvest the trees we grow in our private forests, we always follow the strict rules of the California Forest Practices Act. And we always will, because the rules are there in everyone's best interest. We grow all the trees, that we cut for lumber. in our own forests.

Although the stump of a harvested redwood tree grows back as another tree, we annually plant over 750,000 redwood seedlings to insure a perpetually green and growing forest.

The forest is a natural resource that everyone must use wisely so that it can continue to benefit our country for generations to come. If you would like more information on forest conservation or would like to visit a Pacific Lumber mill, please write the Forest Manager at the address below.

Publlrhor David Cutler

Edltor Juaniia Lovrct

Asloclrlc Edltor David Koeni3

Contrlbutlnt Edllorr Dwight Curran. Gatc McKinncy. Kcn Thim. Wally Lynch

Arl Dlrrctor Martha Emery

Strff Artlrt Ginger Johnson

Clrculrllon Lynnette A. Perkins

Building Products Digcst is published monthly at 4500 Campus Dr., Suitc 480, Ncwport Bcsch, Ca. 92660. phonc (714) 852-1990. by Cutlcr Publishing, lnc.

ADVERTISING OFFICES

Advertising rates upon request.

From all states east of the Rocky Mountains: Contact Jim Hein, national sales manager. From Arizona, Nevada and California: Contact David Cutler. Both may be reached at (?14) 852- 990 or by writing 4500 Campus Dr.. Suite 480, Newport Beach. Ca. 92660.

From washington State. Oregon, ldaho, wyoming. Montana, Utah, Colorado. Northern California and Canada: Contact Carole lJofm at (206) 174-3773 or 21819 77th Place West. Edmonds. Wa. 98020.

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BUILDING PRODUCTS DIGEST is an independentlycnned publication fur the renil, wholemle and distribution leteb of the lurnber and home center ma*cts in 13 Southem swes.

Copyrighto 1990, Cutler Publishing, Inc. Cover and entire contents are fully protected and must not be reproduced in any manner without written permission. All Rights Reserved. Building Products Digest assumes no liability for materials furnished to it.

mrrleb In tS Southrm rtater

Recognlzing the imposslbllity of improvlng on the genius of nature in fashioning a tight knot redwood lor slding uss, we concsntrated 0n improving the humanly controlled steps of selection, seasoning, manufacturing, and protective packaging.lhe triumph: Premium Knotty redwood, .lhe resulting ths elite among tight knot sldings.

>Each piece of Premium Knolty is individually mashine monitored t0 assure a moisture conlent gl 19% or less.

> Careful pre-selection and exacting control of seasoning inhibits lurther shrinkage as well as relleving drylng stresses which can contribule t0 checking and loosening of knots.

>Tighter standards of selection and grading have also eliminated all cut-outs formerly allowed,

A handsomely saw-lextured range of available patterns includes Thick Butt Rabbeted Bovel, V-Joint Tongue and Groove, 1 " Channel Shiplap, V-Shiplap, and trim'. Virlually all patterns have undergone performance enhancements including among others, increasing t0 3/r" the lap of the rabbet on the Thick Butt Bevel siding pattorn. lmproved unit wrapping and a protective end cap assures that all the values added al the mill are delivered to lhe Jobsite. The end cap canies storago, applicalion and finishing instructions to enable those values to be properly utllized,

Even better, Premium Knotty retains all of redwood's legendary naturd properties including outstanding resistance to warping, twisting, and splitting; excellent insulation characteristics, and an exceptional ability to take and hold a finish. $o rldo rlth tb bsst-Premlum Knotty tght knd rodwood $lng. Tln obvhur cholco. l{abrally. For information on availability and the name of your nearest source ol supply call:

Do we need a new name for remodeling?

lKl'- lots of things today, the world of remodeling has gone from bare bones basic to the opposite end ol' the spectrum. ln the process. remodeling has changed from simple kitchen, bath and backyard fix ups to elaborate, expensive, sophisticated projects that give heavy, new meaning to the word excess.

With this change comes the thought that perhaps we need a better term to describe a situation where the home is totally gutted or enlarged by 2001'l,.ln some cases a perlectly good home is simply scraped off the face of the earth and replaced by another more to the homeowner's taste. Or perhaps lack ol' taste. The word remodeling just doesn't seem grand enough to describe some of the latter.

Some remodelings are so extensive they're like the movie where the Hollywood studio takes in the fat, homely girl and transforms her into a svelte glamour girl, impeccably groomed

and dressed. lt's such a total overhaul that you could call it Re-('reation.

What's primarily important lbr our industry is that the growth of remodeling of all types and sizes has dramatically increased opportunities for dealers and wholesalers to sell more products and services. In times of slow building activity, remodeling has often been the only game in town, allowing companies to survive that would otherwise have turned to dust.

As the activity has gone upscale so has the price ofthe products: $1000 gold faucets, acres of paneling and moulding and high tech kitchen equipment that wouldn't be out of place in Mission Control at Houston. Tx.

So whether we call it Re-('reation. remodeling or whatever, it is an area that has a future as big as some of today's top-to-bottom, hang-thecost overhauls.

4HH=RsAr.Es

FAX: 503-684-7906

1 -800-LJB-LM BR (552-5627) In Oregon 503-620-5847

8858 S.W. Center Ct., Tigard, 0R97223

P.0. Box 23955, Tigard, Oregon 97223

Specializing in Western Softwood Boards &

Clears

For all of your finish lumber, from one-half of a truckload to a trainload, just dial...

1-8OO.LJB.LMBR FAX (s03) 684-7e06

markeig In 13 Southem ctater

DAVID CI.JTI,I]R publisher

Broker: Louie Buschbacher, Jacques Voelzke, Jr., Ty Bacon

Office Manager: Carla Renick

ApplledDeclronomlcs.

The Deckspert theory of Applied Deckonomics is simple. Develop a product so good that everybody winsyou and your customers.

And that's MellcoSealrM, the ultimate in long lasting, good looking lrealed Southern Yellow Pine. We have the technology and process control to consistently infuse Mellco lumber with Weather Stabilizers.

MellcoSeal provides the most complete protection possible from damage due to exposure to the elements. The lumber you sell will look better longer. This means happier customers and fewer complaints. MellcoSeal costs the same as the first year's application of a topical water repellenl, so it makes more sense for your customers over the long run.

Weather Stabilized lumber also means higher margins for you. Recent independent research showed over 50 % of consumers surveyed were willing to pay more than twice the additional cost of the new product. And that's not all. With the Decksperts'sales training, DIY and Contractor seminars and comprehensive merchandising program to help spread the word about MellcoSeal, increasing your profits is easier than ever.

Izt MellcoSeal and the Decksperts give you a new appreciation for

deckonomics.

IIORE than a quarter of allhomes lUl in the U.S. have decks. More than 1.5 million decks are built each year. Between l2 and l5 million new decks will be built in the next l0 years. Wood decks are the No. I doit-yourself project.

Despite these encouraging figures a retailer might well wonder just how long the deck boom will continue. According to industry analysts, there is no end in sight. However, it makes good sense for a dealer to be prepared for any eventuality.

Story at a Glance

Ways to use niche marketing to reach professional deck builders . finding customers what they expect from a dealer.

Many dealers concentrate on selling pressure treated, redwood and cedar materials to the d-i-y deck market, courting business with model decks, clinics, complimentary plans and even computer generated custom designs for special needs and sites. Nevertheless, this is only a portion of the available deck materials market.

Contractors, remodelers, builders and deck specialists offer a rewarding sales potential. A dealer looking to expand his deck sales should seriously consider this niche market.

A niche market is defined by Bruce Merrifield as a target market which has needs different from the broader market. A firm using a focused, specialized strategy can achieve a low cost and/or unique capability for serving this market which he describes as smaller in size than the general market, but not necessarily with a size constraint or a geographical limit.

Effective niche marketers think.

Niche marketing can expand deck sales

act and move like entrepreneurs, according to Merrifield. Some of the key activities he outlines for developing niche marketing are:

o Begin by listing every way you differ from your competitors and rate each difference. Figure out how to improve the ones that matter to your target audience.

o Be forward looking and listening. Know and change with customer needs and expectations. Keep up with today's products and services. Be quality and profit growth oriented.

o Look for niches appropriate for you. Brainstorm niches that flow from your strengths and from customer needs not being met.

o Add service value to commodities. Differentiate products and services to meet new needs.

Possible customers for a niche market in deck materials include remodeling contractors who build decks as part ol their home improvement jobs, builders who add decks to showcase model homes and offer buyers the option of adding a deck, companies specializing in deck building and landscape contractors.

Telephone directories, building permits, chamber of commerce membership lists, local builder or remodeler associations and home shows are sources of potential professional customers. Direct mail, special professional nights, telemarketing and outside salesmen are ways to reach these people who need your services, but may never come into your store without a special invitation. Fast, efficient delivery and a special order desk can be incentives for them to buy from you. Smaller contractors might be attracted by

some of your d-i-y services such as deck kits or plans.

Add-on sales of finishes and fasteners should be promoted along with sales of pressure treated, redwood or cedar decking. Related sales such as outdoor millwork, gazebo kits and fencing are highly possible. The deck market is strong, but it can grow even stronger for you ifyou seek a special niche and mine for new customers.

Deck Speclalflsts Buy Retail

Decks Appeal, a custom redwood deck builder in Plano. Tx.. buys all its materials through retailers.

Redwood is the major purchase with some pressure treated lumber for the substructures of the 200 decks they build a year. Redwood is also bought for gazebos, benches, bridges and millwork needed to complete their custom designs. Some cedar, primarily for fences, all fasteners, adhesives, finishes and additional materials needed for eachjob are purchased from retail sources.

Delivery is their primary concern when selecting a retailer, according to David Parish, who owns the business with his son Rick Parish. Price is second.

Archadeck, a deck building firrn in Richmond, Va., with 26 franchise operations in l5 states, is also a retail customer, They advise each of their franchise operations to purchase deck materials from local retailers, according to Monte Campbell at the Richmond oflice.

Exterior railing's growing popularity

By S. Cole Seaborn Mr. Spindlc

llt E HAVE all heard the old saw UU "history repeats itself," and nowhere is it more true than in the current market for exterior railing products.

Story at a Glance

Treated wood, redwood, cedar spindles popular for new building & remodeling gazebos, upscale fencing increase demand. hefty margins and good turns. attractive displays help sales.

Several events are causing this "railing renaissance." For some years the accepted exterior recreation area was best defined as a "slider and a slab," a sliding glass door leading to a concrete patio.

In recent years we have seen the decline of the patio and the increasing popularity of the wood deck. Offering substantially more opportunities [or personalization with multiple levels, patterns and choices ol'wood, the deck appears here to stay.

We also have seen the open porch of Colonial and Victorian style returning to popularity. These two happenings have fostered the rebirth of flancy railings using lathe turned components.

The rising prices of new homes have brought about a substantial strengthening of the remodeling market with the outdoor deck the beneficiary of a large portion of these remodeling dollars. Recently I spoke with a premier deck builder (they do only exterior decks) in a large urban area. The decks they build run as high as $30 per square foot for mate-

rials and labor. Wow! With that kind of money spent on decks, it's no wonder that custom rail components are in demand. Outdoor remodeling also is carrying over to create increased popularity for gazebos and upscale fencing.

The new railing products have a lot of similarities and a few differences. Similarities include the patterns and styles as most of the major competitors have similar patterns. I)ifferences are primarily species and grades of wood.

First to come on the market, CCA treated spindles are still the largest selling. primarily because of price and availability. However, sometimes low quality and environmental questions (legitimate or not) associated with the treated components have led to the increasing popularity of cedar and redwood spindles.

These can have substantial quality advantages over the treated if the producer uses clear, kiln dried cedar or redwood. lf a lower grade or insufficiently dried lumber is used, the result offers little advantage over the treated. Although cedar and redwood historically have been less available than treated, this is changing with several new entries into the spindle market in the past couple of years.

As with any specialty item, marketing and merchandising of spindles is critical to the successofthe product line. There are two lines of thought on placement of the products within the store. Some feel spindles belong with the outdoor decking. Others maintain they should be displayed with stair parts and millwork.

We feel that the preferred location is with the outdoor decking. Spindles should be incorporated into the deck display. Although it is convenient to have the product racked, the consensus is that a rail assembly is a better sales tool.

The brightest star in the whole outdoor deck, exterior deck railing products picture is the attainable profitability of these products. Margins to the retailer typically average 400/0. Most of the lines have a small number of SKUs leading to a flast inventory turn.

ISSEMBtE railing components and display with outdoor deck oroducts. Use in a model deck or landscaoe environment for imoact.

oil*l?'il:-

package and you add on sales.

A deck sale is

iust the beginning

leads to another is sales. Sell a deck open the way for

Outdoor furniture, grills, lighting, flowers, lawn, shrubs, gardening tools and power equipment are common tandem purchases. Although you have everything your customer wants to complete his outdoor living concept, your competitors do too. How do you get the sale?

One way is to establish an image as an outdoor living center with top quality merchandise and specialists who can answer any questions and solve any problems. There are several ways to achieve this.

Story at a Glance

Ways to stretch a deck sale into outdoor furniture, garden and power equipment sales... suggestions for positioning your store as an outdoor living center. . . advertising, promotion, clinic and service checklists.

Shop your competitors and note what they are NOZdoing in the way of displays, customer service and advertising. Make a list of easy and inexpensive changes you can make in your store to position it as offering better service, higher quality and more prestige than your competitors. The following checklist will get you started.

ADVERTISE

a Include furniture, plants, power equipment and other outdoor items in your newspaper and circular ads with illustrations that promote the pleasure of outdoor living.

r HanB a colorful banner in front of the store proclaiming it as an outdoor living center.

o Display plants, power equipment and outdoor furniture in front of the store.

o Have employees wear "Ask me about our garden section" buttons.

o Use flags or other eye catching devices to direct attention to the garden section and seasonal merchandise.

o Set up outdoor living vignettes in several areas including the lumber section and front of the store.

o Place baskets of flowers on the endcaps and put container plants on the checkout counters.

r Group related outdoor merchandise in one huge display in a prominent location.

BUILD A REPUTATION FOR RELIABLE SERVICE

Educate sales staff to point out the benefits of the various types of outdoor furniture, grills, lights, plants, power equipment, etc.

e List benefits of all products in the signage.

o Use charts to compare the benefits of various products. For example: the relative merits of resin, aluminum, enamel coated, PVC and vinyl strapped steel furniture.

r ldentify water, light and care requirements for each plant in signs.

o Maintain good supplies of replacement cushions, grill parts, etc.

CLINICS

o Set up a schedule of clinics on gardening, power equipment maintenance, outdoor cooking.

At{ 0UT000B furniture disolav like this will boost your sales of seasonal jtems. Note the use of accessories and olants as well as the convenient supply of replacement cushions and less exoensive stack chairs.

o Include flyers listing the clinics in each purchase.

o Print the schedule with newspaper advertising.

r Ask the newspaper to do a story about the clinics.

. Post clinic schedules at each checkout, the information booth and front entrance.

SPECIAL SERVICES

o Promote samples and catalogs for special ordering high end wrought iron and outdoor wicker furniture.

o Landscaping plans and help available.

o Installation service or contractor referrals for sprinkler systems, fencing, sod installations, decks, gazebos.

o Delivery for large items.

a Power equipment repair, refinishing for outdoor furniture.

Point of sale promotions go high tech

ll ANY home centers use the prelUl recorded videotape monitor as a point of purchase marketing device, but technology is opening up new opportunities for electronic marketing.

The use of new lc'n-based shelf edge systems is expected to more than double in the next five years. Relatively inexpensive and product specific, they can be placed next to the products they promote. The sales impact is easily determined.

Almost 500/o of the 10,300 home centers surveyed plan to use this type of point of purchase device in the future. It is expected to be second only to the videotape monitor. The manufacturer typically pays for the unit with the retailer providing space.

The primary goal of electronic marketing is to increase sales by converting shoppers to buyers, according to Linda Hyde, author of In Store Promotion Power: Electronic P-O-P Communications. She says this can be achieved in several ways.

One way is providing information to enable the customer to make intelligent purchase decisions. Another is increasing multiple item purchases by cross selling related

merchandise and add-ons. Other ways stimulate impulse purchasing and attract or create interest.

In addition to videotape monitors and lcu-based shelf edge system, in-store customized radio networks have been successful for retailers selling related categories of merchandise where the consumer is likely to shop nearly the entire store on a given shopping trip, Hyde points out. These should work well in large home centers where a customer can be directed to a special promotion.

Interactive kiosks which provide information about products will be widely used in the future. Approximately 500/o of 10,300 home centers surveyed and 250/o of 13,400 lumberyards expect to use them by

Story at a Glance

A review of electronic sales aids... prerecorded videotape monitor is mosteffective in home centers. LcD shelf talkers. in-house radio, kiosk uses to increase.

1995. Transactional units (those where the customer can actually complete a sale) are in the minority. but are expected to increase about 1506.

lnformational kiosks have been widely tested. In many cases the manufacturer sponsors the electronic kiosks as an advertising tool and a customer service function offering product information. The retailer simply provides the space.

Home improvement centers can use interactive kiosks to provide video demonstrations of d-i-y projects and information about products. With store staffing problems becoming more severe, the use of information systems for how-to applications will gain greater acceptance, Hyde said.

"Electronic marketing cannot be used only for the sake of applying a new technology with little thought to how it will afflect the selling process." Hyde said. "Customers are buying merchandise, not new ways of marketing. Unless the merchandise is right for the retailer's target customers, it doesn't matter if it is marketed in traditional or non-traditional ways. Marketers must focus on good fit electronic merchandising strategies that are appropriate to the type of merchandise, to the sales environment and image of the outlet, to the target audience and to the consumer's shopping process and buying habits. "

The economics of electronic marketing must be carefully planned and understood. Intangibles, such as increased customer service, need to be factored into the analysis. Even for systems available at no out-of-pocket cost to the retailer, there is often the cost of space to consider. Regardless of cost issues. however. retailers will likely limit the number of electronic p-o-p systems they will use due to space, in-store clutter, and sensory overload. Consumers should feel assisted, not assaulted, by the volume of messages being sent in-store.

Retailers must distinguish truly helpful electronic marketing devices from fads or'gimmicks. Successful applications focus on convenience, information, advice, entertainment, and other real consumer needs, not .on the potential of the technology.

C0ltlPUIEnlZEll merchandiser f rom Formby's asks customers questions about their proiect

and prints oul suggestions, advice and a shopping list of products.

Use visual merchandising on non'price sensitive items

F ASTENERS are found in virl- ,uu,,y every nome center as part of the hardware department, but few managers pay much attention to them as profit centers.

This is wrong, according to industry consultant Joe Samulin. Fasteners and hardware are usually nonprice sensitive items. "Few people shop these items," he told managers attending his store management workshop. "There's plenty of room for margin increases in this potentially lucrative area."

Story at a Glance

How to increase margins on nonprice sensitive hardware. industry consultant explains visual merchandising technique. suggests ways to get more than average 35.54'/" margin.

longer length? "You bet your screwdriver he would," Samulin says, "and it's 150/o down the drain (unless they're priced higher)."

He also tells of conducting an informal test in which he asked a group of people how much more they would pay for the next larger size of a screw. He found that the price most people named was l2olo higher than that of the smaller screw. Disparate sizes should not be priced the same, Samulin ernphasizes.

Customers expect to pay more when it appears they're getting more. "lf they need it and the price seems reasonable they'll buy," he says. "And two weeks later they won't remember what they paid."

Visual merchandising doesn't depend simply on size relationship. Quality perception comparisons are also valid, according to Samulin. If the item looks better to him, the customer will willingly pay more for it. For example, most customers equate brass as being better than galvanized.

The best way to increase the margins on these items is by applying visual merchandising. Samulin defines this as considering factors other than the normal percentage of cost pricing. Larger size, longer length, more items in a package, better appearance. more expensive looking are the clues to look for when applying visual merchandising. Each can be justification for a higher margin. Think like a consumer, not a retailer, and price the merchandise at what you think he will pay.

A survey conducted by the Mountain States Lumber and Building Material Dealers Association on retail lumber industry operating ratio averages reported 35.540/o as the average mark up. This can be upped substantially using the Samulin method of visual merchandising.

He relates the experience of finding both 1-l/2" and 2-l/2" mollies (molly bolts) selling for 570 for four. Will the customer pay more for the

Pricing merchandise item by item instead of by percentage of cost can also raise the margin, Samulin points out. Instead of applying the standard percentage of cost mark up, he suggests rounding figures up. For example, 87 cents becomes 89 cents, 97 cents, 99 cents.

Samulin lists two absolute musts for applying visual merchandising to non-price sensitive items. (1) All price increases must be taken on the floor. (2) Once a year each buyer working with the merchandise manager must go through the department and re-evaluate each item.

Use the loss leaders to get the customers into the store, he advises, but go your own way on the rest ofyour pricing. Get to those margins and use them to your advantage.

Advertising MUST communicate

/A OOI) Al)Vl:RTISIN(i tells \ll your customer why he should buy what you want to sell and why he should buy it lrom you.

While many home centers provide good service, they lail to communicate what they do well. "Reading the advertising of hundreds of home center companies over the years, I see very little about filling customer needs," says Alfred Eisenpreis, senior vice president of the Newspaper Advertising Bureau. "Your advertising doesn't tell what is today's most important retail storythat of customer service." he emphasizes. "Your advertising is the monotonously single voiced emphasis on price."

"And if you continue down that road, the options shrink and competitiveness grinds you down. Whether 90%r of the store's merchandise is what most others carry or 9506, the key differentiation is always the customer mindedness, the people of the store. This is the one quality you need to keep."

Just as your merchandise should reflect the various customer groups your store serves, your advertising should reflect individuality. The edge of difference between your store and your competitors should be promoted, he adds.

Each commodity group represented in a home center is a marketing niche, according to Eisenpreis. He recommends that retailers focus on specialty customers and target advertising at submarkets.

"One way to do this," he says, "is by using segments of the newspaper for segments of the store, capitaliz-

ing on readership concentrations in such section as sports, fashion and lifestyle, home improvement and even real estate."

l-.isenpreis is also concerned that home centers, like department stores. waste an unconscionable amount of a customer's time. He points out that customers must spend a lot of time finding exactly what they want and getting the answers to questions about the merchandise. "Like what's the difference between this for $300 and this for $400," he says. "The answer, $100, is not totally satisfying."

Story at a Glance

Advertise your ability to fill needs, not price. stress service... develop a market niche and individuality for your store ...don'tbeasheep.

Keep your ads consumer oriented is the message that appears between the lines when he talks. Tell the customer why he should shop at your store. Give him reasons other than price, such as wide selection, excellent service, convenient location and hours.

Advertise your differences. Don't follow the competition. Point out how you are better. Make your store important. "lmportant businesses live," Eisenpreis points out. "Businesses which are happy with spillover and scraps often disappear."

Establish a niche market in your advertising. "Niche marketing is a major dimension of the years ahead for all retailers," he emphasizes.

Make it easy for your reader to spot what he wants in your ads. "A retailer needs to create. nurture and foster a culture in which to satisfy the customer is the only rule in the book" is the way E,isenpreis expresses it.

Advertise your services. Let the customer know that you have more than price to offer him. "Let me make it clear, in the home center industry, many companies have an outstanding record of considering customers, of caring for them, of teaching them, of holding seminars, of rewarding salespeople who are customer oriented... make sure that if you have a high service culture it is not diminished and not lost," he emphasizes.

Localized and individualized advertising are other recommendations from him. With customer surveys, exit polls and the help of electronic sales ftgures analyses, a store can pinpoint the geographics and demographics of his customers and the merchandise they buy. Ads should be tailored to these characteristics and preferences, the advertising executive advises.

"The mission of a retailers any retailer, is to fill customer needs. The process should be efficient and cost effective but the main point is product: why should I buy what you want to sell?" This is the core of Eisenpreis' message. ls your advertising measuring up?

Q EVERAL states including CalitJ fornia. Arizona and Texas are leading an effort to decrease the amount of ozone in the breathable atmosphere by passing laws to restrict the sale of some solvent based paints and architectural coatings that contain ozone producing volatile organic compounds (VOC).

Principal products affected by the new laws include solvent based flat and non-flat paints, wood stains and preservatives, water repellent coatings, lacquers, shellacs and others. The list varies from state to state and district to district.

Story at a Glance

Tough fines for failure to comply with air quality regulations. solvent-based paints and architectural coatings sales affected ... manufacturers try to help dealers through legal maze.

Retailers hit by VOC ozone regulations

sistencies, according to Scott Seman, product manager for DAP Inc. In addition to varying flrom state to state and district to district, some have no grandfather clause to allow any products still on the retailer's shelf at the compliance deadline to be sold without violating the new regulations.

In some regions, only full gallons and up are affected, while in other areas smaller container sizes like quarts have to comply. Products required to comply vary from area to area too. Texas doesn't regulate wood preservatives, but California does.

trol offices are also good sources of information.

Many manufacturers have information and hot lines available to help dealers trying to.keep up with regulations. Dore' Morton at Performance Coatings Inc. in California has an 800 number to answer questions from their retailers. The company's quarterly newsletter also devotes a section to VOC regulation compliance.

With legislation pending in at least halfa dozen other states, industry sources believe that it is inevitable that all states will eventually have regulations on volatile organic compounds. Regulations at present apply to only certain counties or districts in the states with VOC control.

Examples are the Dallas-Fort Worth area in Texas, Phoenix in Arizona and Los Angeles, Riverside and Orange counties and the nondesert part ofSan Bernardino county in Southern California

National regulations are in the beginning stages. Spearheaded by an EPA group, the Federal Control Technique Guideline will provide uniform control for all states. However, these regulations will be written so that more stringent state and local laws may supersede them. Because of the variation in air quality throughout the country, various areas feel a need for more VOC regulation.

Retailers have the problem of keeping up with legislation since stores in the areas affected by the regulations could be held responsible for selling coatings that do not comply. Severe fines are applied in many areas.

The problem for retailers is not the VOC regulations, but the incon-

F-red Zimmerman. counsel for the National Paint and Coating Association. advises that retailers seek specific information regarding VOC limits from the manufacturers and distributors of the products which they sell. The local air pollution con-

Manufacturers are developing VOC compliant products to support the regulations. Labels clearly identify the new products which are said to be equal or superior to non-compliant products.

Retailers must keep up with pending regulations in their areas in order to have time to prepare their inventories. The consequences of not complying are serious.

Texas TouEh On Retailers

of non-comIt is illegal complying with to sell any prod new regulations. Interior and exterior stains and varnishes generally regulations as architectural coati defines architectural coatings as "any tective or decorative coating which is applied to the interior or exterior of a building structure, including interior and exterior alkyd and epoxy paints used on homes and office buildings, exterior and interior stains and alkyd varnishes."

One quart and less containers are exempt, along with aerosol spray products, roadway and pavement paints, and swimming pool and similar surface coatings.

NtrWS R[trFS

The Home Depor paid $3.125 million for l0 acres in the Western Plaza Shopping Center near Royal Palm Beach, Fl., with groundbreaking this month . . BMA, Greenville, S.C., opened a prototype turnkey remodeling showroom in Charlotte, N.C....

Home Quarters expects to open its new Newport Crossing store in Newport News, Va., in August Levy Lumber plans a 100,000 sq. ft. store for Middletown, Ky., in l99l

Phillips Lumber-Plus, Laurel, Ms., opened a new store Webb Building Center, England, Ar.o was acquired by Tommy Warren and Roy Roper. .

A Do-lt Center was opened in Glenpool, Ok., by Greg and Don Pannell ...Jones Lumber, Spiro, Ok., is completing an expansion of their new location

Duper Craig, Craig Lumber Co., Carrollton, Ky., has purchased Wilson Lumber & Hardware, Warsaw, Ky.

Stuart Paint & Supply, Inc., Palm City, Fl., has acquired Dramond Lumber locations in Hobe Sound and Vero Beach. Fl.. for newstores...

Lowe's opened a new store in Newport News, Va., and a new contractor yard in Nashville, Tn., relocated a Winston-Salem, N.C., store and closed a Moultrie, Ga., store. .

Independence Lumber & Supply, Independence, Ky., lost most of its main warehouse in a $500,000 fire Carolyn and Ken Rothschopf have reopened their Guy-

mon, Ok., yard which was damaged by fire several months ago.

Wickes Lumber, Forest Park, Ga., lost some of its roof and had other damage in an April "little tornado" .. Lowe's, Lenoir, N.C., lost over $2000 to a customer who served herself at the cash register.

Anniversaries: Cedar Shake & Shinsle Bureau, 7Sth; Columbus Lumber Co., Brookhaven, Ms., 47th: Canyon Drive Lumber Co., Amarillo, Tx., 25th; American Woodmark, Winchester. Va.. l0th; General Hardware Co., Atlanta, Ga., Greensboro, N.C., Jacksonville and St. Petersburg, 1.1.,5th...

Duke Forest Products, Cordova, Tn., sold its business to Southern States Buildi ng Materials. but will continue to operate under the old name until it is relocated to a new site

Mulberry Lumber Co, Mulberry, Ar., formed a pallet div., H. R. Stribling Jr., president and gen. mgr. Fred Renner opened Renner Lumber in Dallas, Tx., wholesaling to the trade in Tx., Ok. and Ar...

Brothers Steve and Elliott Dean have acquired ownership of Dean Lumber Co^ Gilmer. Tx., from their father, founder John Ed Dean...

Prolbssional Forest Products is new in Statesville, N.C., Joel McDonald, Wayne Elliott and Tom Lakeman, owners Davis & Associates is a new wood products consulting firm in Peachtree City, Ga., formed by Jim Davis. .

Constntctlon &les Co. is new in Magnolia, Ar., Arlis Palmer, owner . .. MacMillan Bloedel Buildlng Materlals distribution yard in Dallas, Tx., acquired the former Georgia-Pacific yard in Carrollton,Tx....

Hood Industriesmoved its sales ofTice to Hattiesburg, Ms., from Beaumont, Ms... . Leader Lumber Co., owned by Stringlbllow Lumber Co., closed its Dallas, Tx., office.

James Enter & Associates is a new Myrtle Beach, S.C., consulting service begun by Jim Enter, formerly with the Pelican Buildins Centers chain based in Conway, s.c. ...

Louisiana-Pacilic's Rounds & Porter Co. div. moved into a new l6 acre DC acquired from Lowe's in Duncanville, Tx., leaving their former North Denton Dr. site in Dallas, Jim Butcher, mgr...

C d S Door Corp., Christianburg, Va., moved into a new 83,000 sq. ft. mfg. and distributor facility ... Parex, Redan, Ga., has acquired Insul/Crete Co. Inc., McFarland, Wi....

Building Supply Marketing has been formed by Barker Campbell & Farley in Virginia Beach, Va., William L. Younger in charge Heil-Quaker Corp., KeepRite, Inc., Thompson Pipe and Unilin International the energy products div. of Inter-City Gas Corp., LaVergne, Tn., has been consolidated into Inter-City Products Corp.

Hubbell fuc., Christiansburg, Va., has acquired Marvin Electrical Manu.lacturing Co. Inc. (MarcoLighting)...

Housing sla,'rs for April (latest figs.) fell 5.80/o to an annual adjusted rate of 1.25 million, a 7 year low . . . single family starts were off 7.50/o; multifamily starts at 31 1,000 units were unchanged from March . . . building permits were down 8.7010.

Here Are The Facts Thot Make Neru Third Generqtion PYRO-GUARD' The Firct Choice For Fire Retordom Treoted Wood.

PYRO-GUARD fire retardant treated vrood is a third-generation AWPAType A interior fire retardant for lumber and plywood developedto meetthe new demands of building codeg architects and builders

PYRO-GUARD is recommended for structural applications such as plpnood roof sheathing, roof trusses, rafterg floor joistg mezzanines, shelving, load-bearing wallg floor sheathing, partition walls and many other interior applications

PYRO-GUARD has been tested after prolonged exposure to elevated temperatures and moisture to verify its strength characteristics when used in roof systems

PYRO-GUARD was the FIRST prod uct in the treating industryto publish plywood roof span ratings and lumber strength adjustments based on high temperature testing.

PYRO-GUARD contains NO mono ammonium phosphate (MAP)and NO diammonium phosphate ( DAP).

PYRO-G UARD fire retardant treated wood is also unique because it is pre duced only in Hoor€r's company-ovrnred

pressure treating plants where we hare complete control over the pressure treating and kiln drying process Other fire retardant formulations are pro duced by chemical companies and sold to independent licensees who use it in their respective treating plantg sometimes with varying results.

:5J,.['#?:9F+$'Ss,:li's?s1e,[1i,9'1"'iiiilr:g ribf span ratings ano lumber strength adjustments L-"-"bion elevaied tem perature testi ng'

codesrequirelilrulor":ilJ,i,H*:XpJ$'i3lfiilXfiq '3:i|:1ff : 3"tlll:ffiffi ii niiln " " a u strv t ii r-st i n a only indepenOenttnrrd party ki|n tt.liltj11o program designed to assure tonftetm structural performance'

s:$fJsls,il:T,vgi,?f #TlTlirJJ"T"o;:y'fa?

Fi-"r'+'X,i'"t?f {lI $E13"ion to share-cALL us

With Confidence.

Sacramento, Ca.

Pondcrora Plne, Sugar Plne, S.P.F, Whlte.Flr, Douglar Flr, Cedar

James A. Haas, gen. mgr.

Richard H. Mills. Melissa Morlnelli

Mouldlngc, Mlllwork, Cut Stoch, Plywood, Lumber, Partlcleboard

Sales Agents for:

Duramold Wood Products. El Paso, Tx. W&W Moulding Co., Loomis, Ca.

P.O. Box 255546. Sacramento. Ca.95865

US Wats (8001624-5319 Ca Wats (800)321-1278 (916)972-7282 FAX 916.972-7290

CALENDAR

JUNE

North Amerlcrn Wholesde Lumber Assoclrtlon - June ll15, annual meeting, Jasper Park Lodge. Jasper, Alberta, Canada.

Lumbermen's Club of Memphls - June 14, luncheon meeting, Racquet Club, Memphis, Tn.

Florldr Lumber & Bulldlng Materhl Derlers AssocletionJune 14-16, summer conference. Boca Raton Resort and Club. Boca Raton, Fl.

Hrrdwere Assoclrtlon of the Carollnas & Vlrglnie - June l7-19, Omni Hotel, Charleston, S.C.

Long-Lewls Hrrdwrre Co. - June 30-July l, Great Southern Hardware Market, Birmingham/Jefferson Civic Center, Birmingham, Al.

JULY

Interforst '90 - July 3-8, lorest technology show, Munich Trade Fair Centre, Munich, West Germany.

House Hasson Hardware - July 13-14, market, Gatlinburg Convention Center, Gatlinburg, Tn.

Netlonrl Retril Hardware Association - July l5-19, annual convention, Marriott Rivercenter, San Antonio, Tx.

San Francisco, Ca.

Mahogany, Merantl, Keruing, Ramln, Nyatoh

Franklin O. Billings

Mouldlngs, Millwork, Plywood, Industrial Hardwood, Truck Decking, lmported Hardwood/Softwood Lumber

EXPORTING: Softwood Cut Stock, Hardwood Lumber & Dlmension, Softwood & Hardwood Specialty ltems

1050 Sansome St., Ste. 300, San Francisco, Ca, 94lll (4r5)39r-6700 FAX 415-981.4130

9.P.F. Dlmentlon, F/L Dlmenrlon, Hem.Flr Dlmcntlon, CCA Treated Lumber, Ccdar Sldlng Productr

9outhern Plywood, Wertern Plywood

Onc Ccntral Parh Plara, Stc,200N, Mall Drop 27, Ornaha, Nc, 68102 (4021978.4525 FAX 402-97E-4126 (800)535.7898

Kentucky Lumber & Butldtng Material Derlers Association - July lt-19, family outing & golf tournament, Marriott Hotel, Lexington, Ky.

Mlsslsslppl Lumber Msnufrcturers Association - July lE22, mid-year meeting, Biloxi, Ms.

General Hardware Co. - July 2l-22, Sentry market, Daytona Beach Convention Center, Daytona Beach, Fl.

Nrtlonel Hrrdwood Lumber Assoclation - July 24, legislative workshop, The Greenbrier, White Sulphur Springs, w.v.

Lumbermen's Club of Memphis - July 26, luncheon meeting, Racquet Club, Memphis, Tn.

Orgill Bros. & Co. - July 27-29, fallmarket, Nashville Convention Center, Nashville, Tn.

Internatlonal Lawn, Garden & Outdoor Power Equipment Expo - July 29-30, Kentucky Fair & Exposition Center, Louisville, Ky.

Brown-Rosers-Drxson :J::T 4-5, market, State Fairgrounds, Columbia, S.C,

Watters & Msrtln - Aug, 7-8, show, Scope Cultural & Convention Center Exhibition Hall, Norfolk, Va,

Natlonel Hrrdware Show/Hardware Industry Week - Aug. 12-15, McCormick Place, Chicago, Il,

Southerstern Lumber Manufacturers Assoclstlon - Aug. 16-18, annual meeting, Asheville, N,C.

Vlrylnlr Bulldlng Materkl Associatlon - Aug. 15-19, summer management conference, Ramada Oceanside Tower, Virginia Beach, Va,

Feltus Hardwrre lnc. - Aug. 18-19, market, Natchez Conference Center, Natchez, Ms.

Wood Mouldlng & Mlllwork Producers Assoclatlon - Aug. 22-26, summer meeting, Inn at Semi-Ah-Moo, Blaine, Wa.

From the harvest of our Southem Pine forests, through the processing and delivery of your prcssure treated products, New South insures that every quality standard is not only met but e><ceeded. And with a wide range of pressure treated products each proudly bearing the New South nalneyour guarantee of dependable qualrty backed by our 40 year limited warranty.

Reshaping and preserving the fruits of our forests for delivery to you will help you preserve the success of your business.

So contact New South todav for information

:f#ft 'fi:HffiT.. r." or

pressure treatedp;;;;*

SOUTHERN ASSOCIATION

Okhhome Lumbermen's Assoclrtlon convention and buying show made record sales of $1,440,000 despite freezing weather and icy roads.

Attendance reached 1.220 with 427 retail personnel and 742 exhibitors included in the total. Bud Blakley. Chandler, won the 1990 Chevy pickup truck grand prize. Jeff Branscum, Ada, won the second grand prize of$1500. Awards for booth designs went to Beauty Craft Vanities, MacMillan Bloedel and Sequoia Supply/Prime Source.

Dates for Spring Mart '91 were announced as March 22-24.

Western Hills Resort near Wagoner has been selected as the site for the annual summer conference, June 29July l. Goll basketball, bingo, bridge, cinema horse races, tennis and dart competitions are on the agenda.

Loulshnr Bulldlng Mrterirl Derlers Assoclrtlon's annual summer conference will be held July 12-15 at the Holiday Inn, Gulf Shores, Al. Business sessions as well as recreation are being planned by the summer conference committee.

Florlda Lumber & Building Materlrl Deelers Associatlon is soliciting recommendations for its Industry Service Awards.

Any member who has demonstrated outstanding service to the building material industry is eligible. Candidates must be nominated in writing by an active member during the calendar year.

Bonnie Lewis was the first to receive this prestigious award in 1989.

Eulldlng Productr Dlgot

The FLBMDA summer conference will bc June 14-15 at the Boca Raton Hotel and Club, Boca Raton. The Main Event. the 70th annual convention and buying show, will be Sept. 20-22.

Southern Forest Products Assoclrtlon has restructured its executive committee. lt is now composed o[ the chairman of the board, the immediate past chairman, the vice-chairman. the treasurer and the president.

Mld-Amerlca Lumbermens Assoclrtlon members in Oklahoma will benefit if Oklahoma house bill 1221. now deadlocked in General Conference Committee, passes.

Introduced by representative Ray Vaughn, Edmond, it attempts to clarify Oklahoma's bogus check laws to include checks issued in payment of credit or charge sales. Key provisions of the bill will allow hot checks issued in payment of credit sales to be prosecuted as any other hot check. The bill will plug an existing loophole and aid retailers in collection.

The association lists this bill as its number one priority piece of legislation.

Good newslbad ne$r$ Texas convcntion

I T was a gpod news, bad news I scenario for members of the Lumbermen's Association of Texas as they held their l04th annual convention in the windy, south coast city of ColPus Chri$ti. ",""

'The good news is the meadily improving (but not totally recovdred) economy of the state. The bad news is the throat to timbr supply posed by radical envirorimentalists and preservationists.

The seriousngss of thp prsblern was outlined by the president of the National Lumber and Building Material Dcelo$ Association at the

$fory,af aCrSn@

Timbq srndy prcOems and the twMqg stab economy dofrninfr...Wdbr Foxrrcrtr effi lrsrv preeidant, Emmstt McCoy named llan of thO ,Year . ; '91' convention'wlll be in San Antonlo.

opening session April 19. William Morton described the opposition's use of the courts to cripple dealer suppliers. He said the ultimate aim of the so-called environmentalise was a complete bn on the harvesting of all trees in America. While crediting their effectivenes in hurting industry, he said industry could win this fight if lurnbermen commit their resour@s and money and get personally involved.

A similar note was voiced by

(Please turn to page 22)

ItEttEiS lll Ray Nunn, Larry Burns. 0l Karyn Winkler, Ken Procter, Kellie Gieser. l3l Jim Perkins, Vince Goodman, Dan Anderson. lfl Paul Hill, Doug Gregory. l5l Kathy & Melvin Allen, John Hicks. l0l Kerlin Drake, Jan He-

bert, Jim Lashbrook, Mike Giles. l7l Roger Teeters, Gladys Colley, Paul Serbanic. lEl Ron Fatzinger, Sig Thoma, Cnig Rohlfing. lgl Mike Graham, Don Whittier, Tom Lynn, Keith Wolfe, Bob Edwards, Oamon Walton. {l0l

Tom Clayton, Brian Makins. ll ll Glenn Lswis, John Pugh, Vemon Massey. ll2l Randy Lyle, Jerry Caruso, Michele Murdock, Don Gentry. {l3l John Bennett, Charles Andrus.

(Continued from page 2 I )

tl ,n 8l:r\ | | xl|}.ll I lr arhrrrt tll t

0UTG0ll{G pres. {ll Don Smith and LAT mgr. Barbara 0ouglas. l2l Charlie Horton, Harris Kimball. l3l Ethel Biddle, Ron Ross. l4l Rick Dominguez, Rod Didier. [5] Grover Stewart, Don Bell, Karl Lovett, Ron Middleton. 16l Roy Warnecke, Jimmy Galbraith lll, Larry Toney. [7] Steve Boone, Mitch Boone, Rich Peshlakai. l8l Carl Thibodaux, Lee Plant. [91 Cynthia & John Cornell. ll0l Julie Davis, Joe

Henley. lllf Mike Smith, Bob Groves, Bill Sharp, Sherry & Bob Hixson. {l2l Bicky Escalante, Vic Riolo, Eruce Cordova. (l3l Al Cron, Vickie Wright, Bud Frey, Ron Schrock. {l 4l Richard Ledermann, Jack Moran, Marvin Fikac. (l5l Larry Bradley, Robbie Lindsey. ll6l Steve Brent, Harold Tate, Kerlin Drake, Harry Newsome, Sam Crowe. llTl Pam Kolb. llSl Jim Beerling.

ru*r.w:r rw

FIRST C0UPtE of National dealers assn. (tl Betty & Bill Morton. [2] Tom & Ethyl Rice, l/ary & Melvin Follis. 13l Dottie Ktotz, Joe Sample, Ron Hilliard. l4l Lee Sanders, Lance Bridwell. [6] Joel Hamel, Ronny Fuchs, Lee Roy Jordan, Jim Tingle, Gil Sissons, Jr. l6f Bobbie Schiel, Frank Davis. (71 Melvyn Travis, Thomas Baker, Finn Hurley. l8l Bert Lindsey, Jim Golding. l9l Tim True, Jim &

Pat Sexton. tl0l Clift Shafer, Bill Patterson. llll Kathy Sandberg, Tom Talbot. ll2l Phil Rogers, Jeff Johnson, Pete Follett, Peter Griffith. Il3l Vernon Potter, Betty Evans, Byron Potter. ll4l Ken Bishop, Rich Breitenfeld, Johnny Coker. llSl Hal HuJf, Bill Buenning, Tim Franckowiak, llEl Ted Boyce, R. Dean Null, llTl Steve Guenther, Richard Youngblood, Ricardo Lima, Jetf Lee, Jan Moran.

Jorge Fu, Doyle Romans, Luis Valle, Ramon Rosa. ll9l Al Meier, Gary Knesek, George Steele, l20l Dave McCulloch, Walter I erry.

/PIease turn to page 24)

ll Sl

DRIGON^

Texas Convention

(( t)tllltlltt'(l /rrtttt 1tq1t1 ) I )

Krrrcn .lost ol thc,,\ntcricrtn l:rlrcst Itcsourcc .\llrlrnce. u rcccntly li)rntctl intlustrl untbrclll grottp thitt ts conrhirtrng cttvironntcntulists in a rrurrrbcr ol rcgionlrl birtllcs irrvolvrng trcc cr.rtting,. Shc sought support to ctluclrtc thc pLrblic. lcgislators lnd thc nrctlirr ubout thc prolttl rcctlrd tlf stcwrrrclship llr thc lirrcst prrtducts r ntl ust r1'.

'l hc rrcxt dal . I ritluy thc 20th, tlcllcrs hcaril l\likc Skinncr ollcr a nurrbcr ol ntcthotls inclcpcndcnts coukl usc to conrl)ctc $ith "thc llig lirvs." I ight stcps suggcstcil: (l) think likc a custontcr, (2 ) anticipate thcir ne crls irnrl rlcsire s. (.1 ) paperwork is n()t ]()ur w<lrk. thc custonter is. (-l) trcrrt lrll sirlcs likc big salcs. (5) il vou hrrr e rr prohlcnt. rrdnrit it. (6) illwlrls lrcct t'oLrr custontcr's expectatrons, (7) ncvcr tlkc itclvitntlge of your custonrcrs antl (ll) stly positive in both vour busincss itncl pcrsonal lilc.

Skinrrcr suicl that indcpcndents cun ol'ler ntorc than ntoneY to cnrpkrl e cs. "( )plx)rtunity t() grow is what y'ou can oll'cr young pcople," hc said.

l'otal attcndancc at the three day convcntion and show was 2.250 with approxinratcly 600 retailers registcred. lrloor tralllc through the exhibits was generally good for the l4(X) exhibitors t)rescnt. About half ol'the L,,\l-'s nrembership was present lor the nteeting which was widcll' praised lbr both its social and business aspects. Sales on the show floor were about $500,000, off from previous years, but quite good considering present business conditions.

Elected new president for the 1990- l99l year was Walter Foxworth, [)allas; lst v.p. Jeff Chapman, Caldwell, 2nd v.p. I)ick Ledermann. Houston, treas. Dan Guerra, Houston; sec. Bertie FIarris, Big Spring; and sgt.-at-arms Melvin Faircloth. Abilene.

Honored as Lumberman of the Year was Emmett McCoy of the McCoy's Building Suppty Centers chain headquartered in San Marcos. The firm has over 90 stores in four states.

The LAT will meet for its 105th annual convention next April l9-21. It is anticipated that the association will hold their annual in San Antonio for the next several years.

o Fira Rctlrdlnl Trcrtad Wood Th. Ona f het Wotkt Wh.r. Humldily's Hlgh

on quick seruice call thc treatlng exqeftsl

PACIFIC WOOD PRESERVING CORP.

PERSONALS

Jack G. Suddreth has been elected pres. of Hardwoods of Morganton Inc., Morganton, N.C.

Sam Porterfield, pres., Martin Lumber Co., Inc., Concord, Ar., has been reelected chairman of the National Wooden Pallet & Container Association's education committee.

Dan Carty is the new mgr. of 84 Lumber, Kingsport, Va. Tim Warmoth is now co-mgr. in Abingdon, Va.

Rupert Clark Hughes, 84 Lumber, Harrisonburg, Va., is engaged to marry Melissa Renea Dull July 7, 1990.

John Ferry, chairman and ceo, Boise Cascade, recently visited the firm's DeRidder, La., mill. In North Carolina, service awards were presented to Hilbert Jones, Graylin Liles, Eugene Locklear, Luther Prevatte, Sara Revels, Stanley Hunt, David R. Locklear, Bill Love, Harry Perkins, John Prevatte, Morris Thompson, Otis Weathersby, Larry Evans, Franklin Locklear and Barbara Stone.

P. Dwight Ford, Lowe's, Doraville, Ga., has been promoted to director of theirLeadership School. JoAnne Kimrey, Elkin, N.C., is now data center operations supervisor, and in North Wilkesboro, N.C., Flynn D. Harrold is director of procurementsupply distribution; Lois Jestes, customer relations specialist; Jeffrey L. Osborne, director, contractor sales promotion, and Steven Wade Roundtree, supervisor of data center support. Allen McNeil, Danville, Va., was named store mgr. of the year for the northeast region.

Rollie Addison Huffstetler IIl, mgr., Lowe's, West Columbia, S.C.. married Elizabeth Lugene Patterson March 31. 1990.

Rick Sinquefield has joined Mason's Plywood, Paneling & Lumber Co., Hattiesburg, Ms.

Chris S. Ferrell, F-errell Lumber, Inc., Huntersville, N.C., has been promoted to 2nd v.p., according to Harry R. Ferrell.

H.F. "Frank" Eisele has been appointed corp. v.p. of Thomas Waterproof Coatings Co., Atlanta, Ga., reports pres. and ceo C.B. Thomas.

John D. Cashmore has left Weyerhaeuser Co. to join Mid-Continent Cabinetry.

Larry Ullery, Briggs Industries, Tampa, Fl., is the new mgr. of procurement. Todd Harleman, Trus Joist Corp., is now Southeast reg. sales mgr.

Hawk Furman has joined Highland American Corp. as v.p. of mktg. & development, according to pres. and ceo John Godfrey.

Max O. Weber, pres. and coo, OwensCorning Fiberglas Corp., will assume the title of ceo following the Sept. retirement of William W. Boeschenstein, who remains a director.

Gary Hazelwood is the new western home territory sales rep at Benchmark Doors, Fredericksburg, Va., reports v.p. of sales Bruce Adkins. Paul Nurko is northern home territory rep.

George K. Eliades has left his position as senior v.p. and sec., American Wood Preservers Institute, to become pres. of the Southeastern Lumber Manufacturers Association, I"orest Park, Ga. He succeeds John Milliner. who has retired alter 28 years.

Roger Hall, Houston, Tx., has been promoted to southern reg. sales mgr. for AEG Power Tool Corp., reports pres. John S. Boyd.

Miles M. Payne has been promoted to o{Tice mgr. of international sales for National Store Fixtures. Inc.. savs v.p. Jerry Persall.

George Hafner and Bill Bell have joined Georgia Timber, College Park, Ga.

Steve Gaeckle has been named national account executive at Georgia-Pacific, Atlanta, Ga. Transferred were Don Johnson, now branch mgr., Orlando, Fl.; Dennis Krueger, branch mgr., Corpus Christi, Tx.; Greg McCorkle, branch mgr., Knoxville, Tn.; Mike Riffe, district mgr., Fl.; Kembrell Sweat, branch mgr. trainee, Nashville, Tn.; Rick Tomlinson, branch mgr., Macon, Ga., and Ric Wise, lumber sales buyer, Hq. lumber dept. Jack Coleman Jr., mgr., Coleman's Lumber Yard, Inc., Burgin, Ky., is running for the Kentucky House of Representatives.

Kerry M. Collum, Lowe's, Rome, Ga., married Candace Renee Addison April 7, 1990.

H.R. Stribling Jr., exec. v.p., Mulberry Lumber Co., Lubbock, Tx., is now pres. and gen. mgr. of the new pallet div., according to chairman of the board George Offutt.

Stephanie D. Freeman, Alcan Building Products, Charlotte, N.C., married Michael Anthony Nichols April 28, r 990.

Tom Armstrong is now mgr. of Blakley Lumber Co., Chandler, Ok.

Sam Martin, who officially retired 25 years ago lrom Mechanics Lumber, North Little Rock, Ar., was feted for his 90th birthday at an employee lunch.

Findas A. Lupole is the new tax consultant for Mungus-lrungus Irorest Products, Climax, Nv., report owners Hugh Mungus and Freddy Fungus.

(Please turn to page 38)

Soft Look Slotwall

Marlite's Displawall slotwall products are now offered with new Diffusion Series finishes from lmfeld Enterprises.

NEW PR DUCTS

and selected soles oids

Flexler Mouldlngs

Superflex flexible moulding featuring greater flexibility, bendability and strength has been developed by Flex Moulding, Inc.

The product can be nailed, drilled, cut, glued, painted, stained or antiqued in the same manner as wood. lt can also be made fire-retardant or fire proofed.

Treated & Sealed

MellcoSeal weather stabilized lumber from Mellco utilizes new technologies to significantly improve the durability and long term appearance of treated wood used in outdoor structures.

As the weather changes, conventional treated wood contracts and expands, which may result in cracking, twisting and warping. But MellcoSeal's paraflin-based stabilizers are infused into each piece of southern yellow pine during the treating process, binding around the wood fibers and equalizing the rate of absorption and evaporation.

Consequently, the product does not require annual applications of surface sealants.

FREE READER SERVICE

For more information on New Products write Building Produc* Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca.92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Cabinet Door Displays

A cut-away cabinet display and a door carousel merchandiser are now available from Kemper.

The first includes a base cabinet and plexiglass top panel. Base cabinet segments are cut away, enabling a view of the all wood drawer and drawer front construction, cabinet corner cut-away from the door, and l/2" plywood end panels.

The carousel utilizes only 30" width and depth offloor space to accommodate twelve 15" x21" sample doors on a rotary base.

Offering a visual texture on a smooth surface, the panels now come in soft printed patterns such as Maple Frost, Berry Frost and Silver Frost. They also offer rugged, functional grooves and a surlace finish that reportedly resists damage and cleans up easily.

The new series finishes are available on Displawall 2000 and 5000 with pvc-reinforced grooves, Displawall 6000 with aluminum reinforced grooves, and Displawall 7000 with steel reinflorcement.

Fog-Free Bath Mirrors

Thermotron Never-Fog bathroom mirrors are new from Hoyne Industries.

Their flat. flexible thermal heating element reportedly requires less energy than a 50 watt lightbulb. Both plug-in and hardwire versions offer easy installation using any 120 volt connection.

More than 25 different shapes and sizes are offered, all using high quality 1/4" float glass with double wide beveled edges.

fq.w

Door, Window Or Wall?

The Opening Glass Wall, an exterior bi-folding door system permitting openings up to 12' for more access, space and light, has been developed by Nana Windows & Doors.

Multifunctional as a single entry door, swinging double French doors

or exterior bifolds, the system features European styling and American construction. Included are brass, anodized bronze or white hardware: multiple-point locking system; insulated glazing; unique sealing system, and rabbetted construction usins select grade Douglas fir.

Versatile Sheathing

Four-Wall structural and nonstructural sheathing designed for use as a structural corner brace, wall sheathing or draft stop on exterior walls of wood frame construction has been introduced by Masonite.

The sheathing can also be used as a non-structural roof deckine and underlayment for use with coicrete and clay roofing tiles and wood shake roofing in conjunction with spaced sheathing.

Hardwood Lawn Set

Ready-to-assemble Garden Club outdoor benches, chairs and tables are now available from Far East American.

Tagalong Tanks

A Bar-B-Que Back-Up kit from Turner allows users to finish cookins after the main propane tank has rui out of fuel.

The kit consists of a one-piece, all brass valve; l6-oz. propane cylinder, and a wire attachment to allow the

They feature solid Asian oak, mortise and tenon construction, reinforced joints, anodized steel hardware, and a hand-rubbed oil finish with a clear lacquer seal.

mandated volatile organic compounds emission regulations, in addition to providing long-lasting beading power to prevent water damage,

Sizes are 48" or 48-3/4" bv 96" or 108". Non-standard sizes come in dimensions utilizing the full48" width to a maximum length of 185".

It comes in three color-coded grades.

cylinder to stand alone or hang from the main 20-lb. tank. Only an adjustable wrench is required for installation.

Safe Stains

Cuprinol Deck Stain and Stain & Wood Preservative Red Can have been developed to meet tough new environmental standards by Darworth Co.

The products comply with state-

oil-base protection, and lightfast pigments to resist fading.

The VOC-compliant line also includes Cuprinol No. 20 Clear Wood Preservative, Clear Wood Seal and Concrete Seal.

Simple Steps

Steptread bolt-on-to-wood precast concrete stair treads are new from Stepstone Inc.

Combining the aesthetics of wood stringers with the durability of precast concrete treads, the stair system uses mounting angles, lags, bolts, washers and a cover to protect them during construction,

A variety of standard colors, finishes and custom colors are offered.

Super Grearer

A cleaner designed to quickly and easily remove grease, oil and grime from driveways, g,arage floors, patios, sidewalks and other outdoor

surfaces is new from National lnterchem Corp.

When applied, the product is chemically absorbed by the surface substrate, causing the grease and oil to float to the surface. where it can be flushed clean by rinsing. The biodegradable product is said not to clog or foam sewers or pipes.

It can also be used to clean barbecue grills, lawnmowers and garbage cans and as a "pre-soak" to remove weather and wear stains from outdoor furniture. labrics and carpeting.

The cleaner comes in a 20-oz. plastic container with a push pull cap.

Gazebo To Go

A western red cedar gazebo kit which includes everything but the nails and the stain is now available from Sitka Forest Products.

Pre-cut kits have color-coded materials to construct a l0-ft. or l2-ft. wide, six-sided gazebo, including all floor framing, floor sheathing, walls, roof framing, roof sheathing, roofing, pre-fabricated ridge cap, and optional cupola.

Gutter lnserts

Vinyl gutter liners from I)r. (iutter can stop leaks and save 751h over replacing old, rusted gutters.

Rolls of the l0 mil pvc white vinyl insert are measured, cut, re-rolled and slid under gutter spikes. until the material reaches a corner. ('ompanion pieces are attached to avoid seams.

Waiting For A Flood

Floodwatch water sensor from Sonin detects the onset of high water conditions as a result of rain. leaks. appliance failure or faulty plumbing.

Operating on one standard 9v battery, the device includes two high impact plastic parts: a main unit housing the detection circuitry, 85 decibel alarm and battery, and a smaller unit providing the water contacts and cable attachment.

Other features include a circuit test bar, low battery indicator, and built-in suction cup to adhere to suitable surfaces.

The device can also be used as a watchman for filling tubs, sinks, spas or pools to sound when the water reaches the desired level.

Decorative Beam Line

Decorative beams covered with a durable hardwood woodgrain laminate for designer treatment of walls, ceilings and windows have been introduced by Outwater Plastic Industries.

Foundation For Brick

Do-it-yourself permanent plastic brick-laying guides from Argee help create patios, walkways and driveways quickly and professionally.

The 16" x l6" Patio Palguides are said to assure alignment of brick rows, block out weed growth,

guarantee spacing and pattern of bricks, and feature holes for complete drainage.

To install, patterns are interlocked on a sand base. Bricks are then placed into the guides, joints are filled and the surface misted. Guides come l0 to a pack.

View With A Point

The precision-cut beams are crafted in a honey pine-grained finish and contain an embossed rough sawn texture. To install, beams are folded around 2x4s and then fastened into place with colormatched nails.

They can be painted, stained or varnished.

An equal sided triangle window that can be custom ordered to fit any rough opening up to 60 sq. ft. has been added to Andersen's PermaShield Flexiframe line.

The Isosceles Triangle window features white or Terratone-colored low maintenance exterior and unfinished white pine interior.

Wood Properties Computer

A new portable E-computer from vides quick, convenient and accurate wood material properties.

Metriguard promeasurement of

WE'RE BUILDING OURTEAM

The testing device works with a personal computer to measure modulus of elasticity, density and vibration damping ratio. The complete system includes software, hardware interface, load cell, tripod supports and hand control.

It accommodates wood specimens ranging in size from small dimension lumber pieces to panels, composite materials, timbers, beams and headers.

More To Store Outdoors

The Big Box, a universal outdoor storage container for decks, patios, yards, garages or docks, is new from Contico Manufacturing.

Archadeck@, the nation's first and largest deck franchise, is now acceptingapplications from qualifi ed individuals. Join'America's newesi gowth industry with our proven business system.

Capital needed $40K: $60K

America's Deck Builder

ca]|$

The container reportedly will not rust, dent, chip or peel; has a rustproof hinge and lid support, and can be padlocked for added security.

Available in beige, the 56" long by 30" wide by 24" high box has a 17 cubic ft. capacity.

Tape & Measure

Three disposable measuring products are now available from Kestrel Development Corp.

Carpenter's Layout Tape, a laminated adhesive tape printed with symbols indicating 4, 8 and 16-in. centers, expedites the layout of floor joists, wall studs and rafters.

For setting trusses, another tape is also imprinted with 24-in. markings, using a shading technique to speed visual recognition of each 2-ft. segment.

An Elevation Tape is printed in inches from 1 to 48 for establishing elevation points and determining grade.

PR0r[$!

is the PR0tESSl0t{A['S AIL PURP0SE PIASTIC Boat builders, furniture makers, cabinet makers, etc. have found it the one sure answer to c0rrecting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass! &tu.

Ready to use right out of the can, Famowood! applies like putty-sticks like glue; dries quickly; won't shrink, and will not gum up sander. Waterproof and weatherproof when properly applied.

Availaole in tO matching wood colors and w[ite.

2. * -'"4

In-Hearth Heater

A vent-free fireplace insert heater is now available from Empire Comfort Systems.

Its vent-free design allows it to be installed in a combustible or masonry fireplace with minimum clearance. with no need for a chimney or other venting. As a result, the unit is said to be 99.901, fuel efllcient. since no heat is lost up a chimney and there are never any ashes to remove.

59" hose. The head can also be quickly and easily exchanged with optional accessories, including a water filter. tough scraper/spray for pots and pans. and delicate brush/ spray for fine crystal and china.

compact, space-saving wire merchandiser.

Available for LP or natural gas operation, the insert has an input of 18,000 BTUs with three heat settings. An optional blower may be fitted in the top of the heater for creased circulation throughout room.

Flexible Kitchen Faucet

A European-styled kitchen faucet with a dual-pattern, pull-out spray head for washing dishes, rinsing vegetables or filling large pots and buckets is new from Grohe America. The Ladylux features a fingertip controlled, dual-pattern head (stream flow or wide spray) and a

The faucet comes in white. black. gray, bone, white/chrome and black/ chrome. Matching escutcheon and soap/lotion dispensers are also available.

FREE READER SERVICE

The display holds 24 kits, has reorder tags and is equipped with both a flexible easel back for freestanding use and special hooks for pegboard mounting, ln-

For more information on New Products write Building Products Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Plans On Display

Stanley Tools' four Project Planner kits are now available with a

m"ffiilho

One of the nofion's lorgesf wholesoles of quolity pine 6 fir mouldings, fromes, jombs ond rrirn-rclid [r finge{oint Domesric €r lmporteilJncluding thirty truckloods of controlled goduction per month-mixed tn"rckloods our speciolty

The Home, Kitchen, Landscape and Deck l)esigner Project Planners feature peel-and-stick symbols that cling firmly to a rigid GridBoard layout surface so homeowners can rearrange them to plan interior or exterior environments

lndestructible Guard

New Lexan plastic corner guards are now available from Tago Co. Corner guards reportedly are crystal clear, non-yellowing and unbreakable, with tape that stays stuck.

FOR INFORMATION CONTACT.

George Kovooros, pres.

Rick Hovooros, v.p.

Lee Rou.rlin. soles

John Douglos, soles

P.O. box 9300

Foir Ooks. Co. 95628

(9r 6) 96s-r r l2

(800) 824-5878 Ioll Free

FRX 916-965-0854

€T PRSO, TX. OFFIC€

r-x (800) 423-0868

(91 5) 886-5741

F6X 9l 5-886-3944

Steve Drongsholt' llrnold Smith

American chestnut attempts

ln NCE ONE of the most plentiful Vand useful woods in U.S. forests. American chestnut (Castanea dentata) has long since fallen on hard times. But a current upswing in interest and research is aimed at returning the beautiful, durable hardwood to its former prominence.

Long ago, about one ofevery four trees in the eastern United States was an American chestnut. But in the early 1900s, a devastating fungal plague hit New York, quickly spreading to destroy virtually every chestnut in its path. Although some American chestnuts can be found today in the West, young trees and sprouts struggling to grow out of dead trees in the East eventually succumb to chestnut blight themselves. Blighted trees are termed "wormy chestnut."

The growing American Chestnut Foundation, Morgantown, W.V., recently established a research farm in Virginia, hoping to turn things around for the hardluck hardwood. And for good reason.

American chestnut's value is obvious. Trees average 80 to 100-ft.

tall and 3 to 4-ft. wide. They attain this height quickly, often adding a half inch or more in diameter annually.

The heartwood is pale brown with wide growth rings. It resembles oak without the broad "silver ray" figure. The wood is straight-grained, lighter in weight than oak and also easier to work. It is remarkably rotresistant, nails and glues well, and stains and polishes to an excellent finish.

Story at a Glance

Previously prolific American chestnut now a rarity due to blight. . . foundation aims to reinstate it. fast growing hardwood boasts beauty and durability.

American chestnut has low bending strength, medium crushing strength, moderate steam bending capabilities, and very low stiffness

and resistance to shock loads.

Its uses include furniture, interior woodwork, office desks and equipment, coffins, tanks, utensils and fence posts. Wormy chestnut may be used for furniture and picture frame mouldings.

Its bark provides tannin, which can prove valuable in tanning leather but also can corrode metal with which it comes into contact under damp conditions. Most noteworthy are the tree's tasty chestnuts, long considered a delicacy.

Related species include the Spanish or European chestnut (Castanea sativa), Chinese chestnut (Castanea milissima), and Japanese chestnut (Castanea crenata), all of which are more resistant to the blight than the American chestnut. The water chestnut, Cape chestnut, Moreton Bay chestnut and horse chestnut (buckeye) are a different genus and species.

The majority of chestnuts used commercially in the U.S. are imported. And stopping the chestnut blight is a prerequisite for the hardwood to regain its homegrown abundance and stature.

Also: Southern Yellow Pine K.D.

NEWLITERATURE

Outdoor Power Products

"llomelite & Jacobsen Ouldoor Power l:quipment Products" is free for a stamped. self-addressed envelope liom Textron. 14401 Carowinds lllvd., Charlotte. N.C. 28217.

Wood Sldlng Workbook

"(iuidelines lor lnstalling & t;inishing Wood Siding over Rigid ["oam Sheathing" is liee for the first l0 copies, 150 ea. thereafter from the Western Wood Products Association, Yeon tildg., 522 SW 5th Ave.. Portland, Or. 97204.

Good For The Pallet

"l:xtend the Life ol'Your Pallets" is free from the National Wooden Pallet & (-ontainer Association. 1625 Massachusetts Ave. NW, Ste. 200, Washington, t).('. 20016.

Lessons In Lattice

"How to Work with Lattice" is 750 liom the Wood Moulding & Millwork Producers Association, Box 25278, Portland, Or. 97225.

Panel Class

"The APA Panel Basics Correspondence Course," a 64-p. booklet, is $10 lrom the American Plywood Association, Box 11700. Tacoma. Wa. 9841l.

Tool Selector

An ll" x 17" Helpful Hints wall poster/folder to help customers select the right tool is available from Stanley Tools, Box 1800, New Britain, Ct. 06050.

SunRoom Service

A 40-p. solarium catalog is free from F'our Seasons, 5005 Veterans Memorial Hwy., Holbrook, N.Y. 11741.

lnsulated Openings

A 32-p. insulated windows and doors catalog is available from Peachtree Doors, 4340 Peachtree Ind. Blvd., Norcross, Ga. 30091.

Outdoor Kltchen Pavlllon

l)o-it-yourself building plans to construct an 8' x I 2' outdoor kitchen pavilion are $4 lrom the American Plywood Association. llox 11700, Tacoma. Wa. 9841 r.

Foil Producer Profile

A profile of international loil manulacturer Letron, lnc., is available from Letron, Rte. 2, Box 53A, Blythewood, s.c.290t6.

Road To Prune

The pocket-sized "llasic Pruning (iuide" is free fronr Ames Lawn & (iarden Tools, Box | 774, Parkersburg. w.v. 26102.

Stair Trek

Basic Stairbuilding is available as a I 28-p. soltcover book for $l 5.95 or a 60min. VHS or Beta videotape lor $29.95 from The Taunton Press. (800) 8888286.

Hoel Hoel Hoel

A 66-p. catalog o[ more than 600 lawn and gardening tools and products is liee liom Ames, llox 1774, Parkersburg, w.v. 2610t.

Clean Up Thelr Act

A "l)rug-l:ree Workplace" manual and videotape, aids to understanding the problcm, l'ederally required education and truck driver drug testinE,, and planning and implementing programs. are available from the Mid-America Lumbermens Association, 800 Westport Rd., Kansas City. Mo. 641 I |

Set Up Shop

The 164-p. Storc Planning & Displayis $-15 for National l)ecorating Products Association members. $52.50 for others from NI)PA, 1050 N. Lindbergh lllvd., St. Louis, Mo. 63 132.

New Redwood Siding

A 4-p. Premium Knotty tight knot redwood siding brochure is free from Simpson Timber Co., Box | 169, Arcata, ('a.95521.

Store & More

A 24-p. catalog of plastic and steel storage products and containers for the d-i-yer is lree from Akro-Mils, Box 739, Berea, Oh.44017.

Building Panels

A 4-p. brochure on a new nonasbestos fiber cement architectural building panel is lree: FibreCem Corp.,7 Woodlawn Green, Ste. 212, Charlotte, N.C. 282 | 7.

Lawn Mesh

FOR PROMPT SERVICE

on all New Literature stories write directly to the name and address shown in each item. Please mention that you saw it in Building Products Digest, Many thanks!

Information on all-purpose garden netting is free lrom Keystone, (800) 322-2632.

Cedar Deck Design

A cedar deck design brochure is 500 lrom the Western Red Cedar Lumber Association, Yeon Bldg., 522 SW 5th Ave.. Portland. Or. 97204.

Twenty-five (25) words for $21. Each additional word 700. Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line; $6. Box numbers and special borders: $6 ea. Col. inch rate: $45 camera ready, $55 ilwe set the type. Names of advertisers using a box number cannot be released. Address replies to box number shown in ad in care of Building Products Digest, 4500 Campus Dr., Suite 4E0, Newport Beach, Ca. 92660. Make checks payable to Cutler Publishing, Inc. Mail copy to above address or call (714) 852-1990. Deadline for copy is the l5th ofthe month. PAYMENT MUST ACCOMPANY COPY unless you have established credit with us.

LUMBER TRADER

We are Hardwood and Softwood loo and lumber wholesalers with otfices in Cbnada and the United States. We are seekino sincere. exoerienced lumber traders wh6 have a view towards the long term.

Work fiom vour oart of the countv, or from our offices-in the Toronto area. '

This is an excellenl opportunity with a well-established company.

We enjoy an outstanding financial and marketing reputation.

For complete details, please phone or write Bob Wilson in slrict confidence.

7-AOO-426-4772

205-987-7582

ITEMS?

For sidings call Doug Willis. For spa and sauna items contact Phil Heim or Doug Willis. Call Product Sales Co. (714) 9988680. Please see our ad on page 4.

Calling All Hoo-Hoo Clubs

Send in your club news and notice of upcoming events for free publicity.

4500 Campus Dr., Ste. 480, Newport Beach, Ca. 92660

Outdoor Star

l\1 ulti-pur.posc \\cstcnr rcrl ccrlut' is lr goorl rctor.lr.ncnrllrtron lirr nttrItilrrrrilr bLrilclirrg proiccts llcvcl sitling. plncling. su\\ tcrtLtrcrl borrrcls irrrrl l'r'lrling nrlrlcrirrls. cspccirrllr Iong lcngth bcru.tts lr.ttl strirrgcrs conrbir-rc t() tLrfrt orrlinlrrt irlluftnrcIrts into horlcs rr hich ntakc original stiltcnrclrts.

Outcloor lir irrg lrrclrs cirn hc t.nirric lrofc lrttractiVc lr rll-r ilccks. pllrrttcrs. l'cncrng unrl scirting constructccl il ith \\ cst!-nr rL'(l ccdilr.

.\r'irilablc in both clcur arrcl knott\ grlclcs. thc r,roocl rrciapts to ulr.t.tost cr c11 rrrchitcclLrrlrl stvlc

Your custor.ttcrs ur.rcl thcir custonrcrs will likc it.

Floods, Tornados Hit Dealers

Tornados and floods ravaged Arkansas. Oklahoma. Texas and Louisiana, causing millions of dollars in damages and bracing local dealers for a surge in repair spending.

A mid-May tornado ripped through Stillwater, Ok., extensively damaging the northeast part of town. "We're selling a lot of roofing," reported Roy T. Hoke Lumber Co. "No yards were hit so supplies are pretty plentiful."

Racked by a 10:49 p.m. tornado April 24, Ellis County Building & Supply Co., Shattuck, Ok., was open for business the next day despite extensive damage. "We didn't close," said president Mike Williams. "The whole town was hit and we didn't want to miss out on a good opportunity."

Torrential rains throughout late April and May swelled lakes and rivers in Texas, Arkansas, Oklahoma and Louisiana, flooding thousands of homes and causing at least l3 deaths.

Rodgers Lumber & Supply Co., Hot Springs, Ar., closed for two days

to clean up after a May 19 storm pounded the city with 12 inches of rain in seven hours. Four feet of water submerged Rodgers' parking lot, while 15 inches filled the store.

"We had water marks 33 inches up the windows," said manager Larry White. "Fortunately the glass held up and the only water that got in is what seeped in around them."

The company sustained an estimated $150,000 in inventory and building damage. "Merchandise was just floating around the showroom," White said.

Down the street, Dyke Industries'yard was covered by 18 inches of water, while 3 inches filtered into the retail showroom. Water damaged a few displays, although the firm sidestepped catastrophe by having most of its merchandise stocked above the water level.

C.J. Horner Inc., Hot Springs, sustained about $150,000 in damages, mostly in lost inventory. "We've been going through hell," said R.J. Horner. "We had a couple feet of water in the warehouse. But

we didn't close. We'll probably have a Flood Sale, with doors, moulding, paneling and whatever else was damaged."

Lowe's, Pine Bluff, Ar., readied supplies, waiting for flood levels to subside and insurance companies to make assessments so homeowners could begin repairs. "We had about 450 houses underwater near the river," said manager Duke Stanton.

Retailers List Lumber Needs

Retailers told southern pine manufacturers what they wanted from their products during a recent meeting of the Retailer Advisory Board of the Southern Pine Marketing Council.

Higher, consistent quality, better looking pressure treated wood, more technical information and education and bar coding were needs emphasized by the 16 managers participating.

Plans were made to conduct consumer research in the stores of several represented on the advisory board. "lf you know what the consumer wants, you'll know what the retailer wants," one panelist commented.

Wood Prcductg

With timber harvests in the northwest predicted to decline regardless of just how the northern spotted owl issue is resolved, sources for wood products are uncertain.

Many possible solutions exist. but each has serious flaws. Random Lengths, a forest products newsletter. has summarized some of the alternatives.

Increased production in the inland western regions is unlikely as these forests also are slated lor harvest reductions. E,ven without the spotted owl, Central Oregon's I)eschutes National lrorest projects a 50(h drop in timber sales by 1995.

Southern yellow pine production in the southern U.S. would need to increase by at least 8(Xr to offset western harvest declines. However. southern timber harvests are predicted to decline during the 1990s.

lncreased lumber imports are an unlikely solution with Canada also facing harvest declines due to growing environmentalist efforts. Tropical hardwoods and Radiata pine could not replace l)ouglas fir's structural properties. lmports of logs or lumber from Russia are a possibility with many unknowns.

Sources Cloudod

With recent advances in sawing and drying technologies, hardwood dimension lumber is commercially feasible. llowever. large scale production and code approval of poplar and alder studs are years away.

Engineered components such as wood l-beams are logical substitute products. but again start up time for large scale production would be a flactor. Strength tested top and bottom truss chords also require high quality lumber and veneer from old growth forests.

Non-wood substitutes such as steel, concrete, concrete block or even plastics would involve cost. availability and consumer preference factors. Establishing new non-wood materials in traditional wood dominated markets would be a complex process, involving more than just a switch of building materials.

Whatever the outcome, wider than normal price fluctuations in lumber and panel products are likely as supply and demand seek a new equilibrium. Prices will need to adjust with new competing products and align with higher stumpage costs as mills compete for fewer raw materials. the newsletter said.

Personals

(Continued Jrom page 2-S)

George 8,. Jones, Lowe's. Cookeville, Tn., has been selected as Store Manager of the Year in the south central region. In North Wilkesboro, N.C., Jimmy Benson is now senior sales promotions specialist, contractor sales promotion dept.t Sandra Cleary Church, replenisher, lighting dept.; Lois Jestes, customer relations specialist, and Jim Lyall has resigned as v.p.visual design to open his own graphics design firm.

Eric Shane Belville. Lowe's, Aiken, S.C., married llesha Ann Kirkland April 7, 1990.

David A. Walters has been promoted to v.p. of operations at Chesapeake Hardwood Products, Inc., Chesapeake, Va., reports pres. Eugene M. Myers.

Lynn Lamb and Mike Gurley are new to Steel City Lumber, Birmingham, Al.

Paul Johanningsmeier, American Plywood Association, has retired. Jim Gogolski replaces him as Ky. field reD.

Ronald P. Hogan, pres. and coo, (ieorgia-Pacific, Atlanta, (ia., has been named a director of' G-P and chairman of newly acquired Great Northern Nekoosa Corp., replacing William R. Laidig, who has resigned. James C. Van Meter is also a new G-P director.

Bonnie Neff Hoover, pres. and ceo, Neff Lumber Mills, Broadway, Va., has been elected pres. of the Appalachian Hardwood Manufacturers.

Matt Kessler has joined Gulf South Forest Products. I'-ort Lauderdale, Fl., as director of purchasing.

Gay Juban, Juban-Watson Lumber Co., Baton Rouge, La., is recuperating after a heart attack and surgery.

Ted Boyce, Nu-Lines, Inc., Tyler, Tx., was one of 50 inventors selected by the U.S. patent olTice from 100,000 patent applicants to exhibit at the National Inventors Exposition in Washington, D.C. His firm produces a combination swing/rocker/bench, as well as a unique deck system.

Julie Davis, softwood sales, and Robert Bramlett, hardwood div., Potlatch Corp., Warren, Ar., have returned from a recent So. Ca. sales trip.

Lumber Salea For The Blrd3

Lumber sales to developers in the Austin, Tx.. area are being affected by an emergency ruling listing the golden cheeked warbler as an endangered species.

The tJ.S. ljish and Wildlife Service ruling in effect until l)ec. 31, 1990, is keeping builders from clearing lands with mature Ashe junipermixed oak stands which provide a bark needed by the warbler to construct nests.

Flood Rellef Effortg

The small town of l:lba, Al., ravaged by a severe flood, is receiving help from neighboring lumber and building supply companies.

Chuck llarris, Wholesale Wood Products, l)othan, Al., helped the local Rotarians raise money and three trailer loads full of paper goods, lumber, tools and cleaning supplies. (ireat Southern Plywood, Stone ('ontainer and Custom Lumber Manufacturing donated a trailer load of lumber and plywood.

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Allgeier Oomputer (iorp..........('over lll Archadeck ............-11

Arizona Pacific Wood Preservinq. ..24

Bean l,umber (1o., (lurt ........'-l

Berdex International.. ...... l8

Beverly Manufacturing. ........31

Bowie Sims Prange. ...........36

(lox Wood Preserving Co. ..............37

Elder Wood Preservinq Co. ".29

Florida l,umber & Iluilding Material Dealers Association... .......3(l (ilen

DISTRIBUTOR9:

Railord Lumber

Asheville, North Carolina

(m4)253-5667

Wiegand Martin Lumber

Washington, DC (202) 882-%00

DotrrCwnnn, Dtscwnnlrt

PSNOFINO ?RANSPr{RENT WOOD FINISHE9

f'f on t hide lour beautiful wood with an opaque stain. Discov€r it with I-lknofino transparent urcod finieheg. lnsbad of uairg inexpensive impenetrable clay pigments like most stainr Rnofin@ uses microscopicdly ground strategic metals that are so small you can see right through them. These microscopic metals also offer the best in tIV protection because they donit absorb sunlight, they reflect it.

From ltnofin'so color system to its Brazilian Rosewood Oil base, Fenofin@ contains the finest ingredients available for wood protection. Brazilian Roser'vood Oil penetrates deep into the wood fibers allowing them to breathe. It doesn't leave a film on the surface to crack, peel and chip. We could make it cheaper but it wouldn t be the finest wood finish in the world.

For information on how you can discover the beauty of your wood

with Penofino call our toll free number for the nearest dealer in your area. In California, (800) 468-8812 outside California (800) 45&8820.