Sell the $200 million deck after-market

A special after-market section should be established. Often it is a good idea to cross merchandise the section with signs and displays in both the pressure treated wood deck material section and the outdoor furniture section. lf the store has an outdoor living display with demonstration decks, gazebos and other garden amenities, it is important to include after-market materials.

Samples of wood which has been exposed to the weather with some protected with water repellent, waterproof material or stain and some left bare are good silent salesmen. Stain samples also are helpful. Stripes painted on a deck in various shades or a large circle with pie shaped pieces stained with the different colors are attention grabbing and more effective than a small chip to demonstrate color.

Springtime clinics can demonstrate how old decks can be restored by removing mildew and other stains before applying a wood preservative product. Application techniques, usually soaking, brushing or flood spraying, can be demonstrated thus offering an opportunity to sell application equipment as well as the product. Handout material should carry both an equipment and material shopping list.

After-market deck products tie into home repair and spring fix-up advertising as well as promotion of pressure treated wood decks. The products are applicable to both new and old decks since they can be used to protect new material as well as restore.

Redwood Specialists Attend Seminar

A select group of 2-5 redwood specialists from throughout the country was invited to participate in the l9th redwo-od seminar at the Northern California Operations of Simpson Timber Co.

The theme "We're Building Together" focused on the role of the wholesale distributor in today's market. Since 1963. 425 wholesale distributors have participated in the program of product knowledge including redwood resource and forest management. harvesting. manufacturing and marketing. Tours of both the older generation and younger generation forest, the tree nursery and Simpson's sawmill ended with an opportunity to grade a selection of redwood boards.

National Roofing Week Promotion

National Roofing Week will be May 2-10. the Asphalt Roofing Manufacturers Association says.

New in this year's promotion kit are two envelope stuffers (one for residential and one for commercial roofing) and new ad slicks. Also included are banners, badges, a "How to Participate" brochure, newspaper editorial supplement material and order forms.

Home Prices On The Up & Up

The median price of new homes is expected to rise 50/n in 1987 from last year's $95,000, according to the National Association of Home Builders.

The increase is predicted due to an increase in affluent home buyers desiring more luxuries like hot tubs and microwave ovens.

AWPB Quality Mark

(Continued from page I3)

Unfortunately, since not all treaters participate in the AWPB quality program, if treatment is applied to improperly graded lumber, there will be no certified agency inspection to detect the error. The presence of bogus or counterfeit and mill stamped lumber presents a potential problem. Because lumber with bogus stamps usually does not conform to ALSC quality, it can create a problem if treated. Although the pressure treating may eet quality stan-

Mississippi Dealers

(Continued from page 30)

Supply, Philadel dealer director. is national

Bill Reynolds was named chairman for the 1988 convention. Dates will be Feb. l8-20 at the Royal D'lberville Hotel, Biloxi.

Frank Dodson, Renfrow Supply, Jackson, received the exhibitor prize with the sponsor prize going to Phillip Busby, The McGinnis Lumber Co., Meridian. Retailer winners included Eric Small, McComb Building Supply, McComb; Fred McKee, and Raymond Breland, Breland Building Supply, Newton; Ronnie Rushing, HootselLumber & Supply, Natchez; Clark Howell, Howell Building Supply, Carthage; Bill dards, lumber that does not meet ALSC grade standards can be potentially harmful since sub-standard performance may result.

"The AWPB quality mark is applied only to lumber with a legitimate ALSC grade mark or no grade mark at all. The AWPB cloverleaf certifies that treatment standards are met, but does not guarantee the lumber grade," said Charles E. Thomas Jr., ceo of the American Wood Preservers Bureau. "Thus, the retailer should specify ALSC grade marks and treated quality marks on all the pressure treated lumber which he orders."

Reynolds, Waynesboro Hardware Co., Waynesboro; Curtis Seay, Liberty Building Supply & Hardware, Liberty; Carlton Moak, MidCity Paint & Supply, Summit; Charles Patterson, Discount Paneling Center, Kosciusko, and Ken Cavin, Stahlman Lumber Co., Natchez.

Southern Treaters To Meet

Southern Pressure Treaters Association has two meetings scheduled for 1987, according to R. Bert Hawk, executive director.

The spring meeting will be held at The Greenbrier, White Sulphur Springs, W.V., May l8-20. The fall meeting will be Nov. 18-20 at the Ritz-Carlton Buckhead. Atlanta. Ga.

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