Thelh'o Schools of lho

PnssureTrmtsdlilood:

Stocking both Osmose@ and Sunwood@ pressure treated wood gives your customers a thoic.. Before Sunwood, they either bought OsmoseP or they bought somethin$ else- Give the buying public what they want. Clean and safe* Osmbse brand pressure treated wood' Or, give them today's answer to high priced redwood or cedar. Sunwood.

Great Southern has been your source for solid selling Osmose Wood Products for a long time. And, you've built your reputation on Osmose safety, durability, and, especially, customer preference.

0nstatooflhArt

Osmose and Sunwood. A double-barreled approach to the retailing of pressure treated wood. From Great Southern \4bod Preserving.

GRearsourHeRn WOOD PReseRvlIlG: AtrLANTA. MOBILE & ABBEVILLE' AI.ABAMA osmoseo and sunwood@ are regist€red trademarks ofosmose \4bod preseruing, lnc. 'osmose and Sunwood \lbod Products have a history ofsafe us€ when used in accordancewith Osmose handling and use guidelines @1987 Osmose'

Customers Like Treated Wood Brand Name Security

Treated Plywood Trademarks Indicate Proper Use

Fire Retardant Treated Wood Sales Are Growing

AWPB Gloverleaf ls Lucky Treated Wood Symbol

Treated Wood Gonsumer Awareness Scores

Mississippi Dealers Elect Dwight Long President

Treated Wood Deck Aftermarket Worth Developing

Prbllsbcr David Curler

Edlt r Juanita Lovrct

Ass|strnt Edltcr David Kocnig

Contr|hdu Edltors

Dwig,ht Currsn Gage McKinncy

An DLtct r Muiht Enery

Srrfi Ardst Cerolc Shinn

Clnrletlor Louenna Muell

BuiHing Prcduca Dtrst b puUishcd monlhly at 45{D Cempus Dr., Suitc 4t0. Newpon B€.ch, C& 92660, phooc (71{) t52-19$, by Cuthr Publishing, lttc.

N)YERTTSTNG OTTICES

Advenising r|t6 upon rcqucst.

From all srates east of thc Raky Mountrins: Contact Jean Wlg8oncr, national selcs manager. From Arizona, Ncvr& and Celifomia: Contact David Cutler. Eoth mey bc rerched at (714) 852-1990 or by writing tt5fl) Campus Dr., Suite 480, Newpon Each, Ca. 92660.

From Washington Strlc, Orcgon, ldaho, wyomint, Montana, Uash, Colortdo and Caneda: Contrct C:rol Holm at (205) 3r|(l 0680 or lOlt Lloyd Building, Scrttlc, Wa. 9il0t.

Stjbsctiptions

Change of Mdrcss-Serd srbscription orders ard addrcss drflEes oCirulrin Detr.. Buildug Pt'odrcts D[cs, l5m Carpus Dr., $ite480, Nil'port Bdr, Ca.92i60 trcMe drcss label ftorn rccen rsr if psile, plns rrrv address and zip code.

Subscription Rrtes: U.S.: 32Gone year; $3Gtuo fan; l5Gtfucc years. Foreign: olrc year payable in advance in U.S. fundsCanada or Mexico: air-$42; surface-$37: South Anrerica: air-$60; surhoe-$39; Asia: air-90; surface-$39; Europe: air-$90; surhce-$39. Sfugle copi6 9; back ceftx $3 plus shipping & handling.

BUILDING PRODUCTS DIGEST is an WepeAentym p0niatia for he rcail, wlolcslc ad distribuiat laeb d dw lunber and lorc center rmd<a in 13 bdvm saes.

DAVID CUTLER publisher

Making money is Job No. 1

EVERAL years ago in a discussion of the emerging phenomenon of the warehouse retailer, one puzzled observer asked, "l just don't see,how they can all make money?" lt was a good question. The answer, of course, was that they couldn't.

In those heady days there was lots of brave talk of store wars, market dominance, hammering the competition and similar macho chest beating. Market share was deemed a top priority and boasting rights to the lowest prices in town were essential. The unglamorous basics of business were left to the drudges. It was a little bit of Alice in Wonderland in our very own industry.

Considering how seldom profit figured into this ego-driven nonsense, it's little wonder many went belly up. More companies than will admit it remain profitless to this day.

We don't intend to tar the entire warehouse segment with the same brush. Far from it. Some of these operators are among the best in the business and have made a ton of money in the process. But some of the others it really makes you wonder.

The swift never forgot why they were in business. Now we shouldn't have to say it, but given the history above, it probably won't hurt to observe again that the number one object of business is to consistently make money.

No condescension is meant here. We're not being flip. lt'sjust that in the day to day struggle of business, we all need a little voice in the back of our head asking the eternal question: "will thii make a profit?"

The good news in all this is that the troubles of the retail warehouses were not lost on those who operated more traditional stores. With the importance of profitability reinforced, business zeroed in on Job No. I - making money.

Sunshine. And a cool breeze offthe Pacific. Those are two of the tools Georgia-Pacific uses to S-dry Common and Rustic gades of redwood at our Ft. Bragg mill in northem Califomia.

But sometimes Mother Nature needs a little help. So we also use pre-dryers, dry kilns and other modem facilities to assure consistent quality in our certified, kiln-dried Bee, Clear and Clear all-heartgades.

Plus. we're members of the Califomia Redwood Association and the Redwood Inspection Service. So ourgade stamp is your assurance of quality from the people who know redwood best.

Our Ft. Bragg facility is a full-senrice Douglas Fir mill, [oo. And that means one call can get you two of the best products Georgia-Pacific-and Mother Naturehave to offer.

Call today: 7 07/ 9 64 - 0281. For redwood quality you can build on.