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H ?ffJ#ffd Preserving T $ii'Ift#

Come by andseeusatthe Utr Convention April 13-15, and see how well we can treat you.

Enjoy boudin, beer and Cajun hospitality at Booth flzrg while I JOin US fOr real we show you our complete line of I e4;UV TREATS at pressure treated wood products. | .' whether its tr.rckload or mixed I booth fL2l9 during load, we provide dependable I ttre LAT COnventiOn delivery throughout the Sunbelt | * r .r < A April 13,14,15 in Ft. Worttr reglion of quality lumber, timbers, decking and fencing materials. tulldlng Produclr Dlgert

If you can't get by to see us, just give us a call for your next order. Dial 180G551-6646 or 1€006226655 (Louisiana InBound and ask for Joe or Mike.

We treat our lumber and our customers the same way - rigfirt!

Prbbhr Drvld Cutlcr

Edltor Juantte Lowa

Arbtrnt Edltor Kcn Spcan

CortlbudnlEdton

D\risht Cunan o GaSe McKinney

An Dhcctor Martha Lmcry

$rft Ada Carolc thinn

Clrculetlon Dorothea Crcegan

BuildinS Products Digest is published monthly at 4500 Campus Dr., Suite 480, Newport Beach, C,p,. 92ffi, phonc (714) 549-t393 by Cutler PublighinS, lnc. Advertising rates upon rcquest.

ADVERTTSIING OTI'ICESI

FROM THE SOUTHEAST: contsct Corlmo Ccny,63t Rac Dr., Lawrence vfllc, Ga. 30245. Cdl (4o4.r972-ffi9'

FROM TEXAS, II)lJlglANA, MISSI$ STPPI, YIRGIMA, TDNNESISEE, N. CALIFORNh AND OnEGON: contact Drr'ld Cutlor, 45O Campus Dr., suite tlt0, l{crvport Beach, Ca. 92ffi, Call (7t4) 549-E393.

FROM THE NORTHEAST: contrct toc Sbcr, 6l Maine Ave. F.4, Rockville Centrc, N.Y. 11570. Call (516) 678-t625.

FROM THE MIDWEST: contact Wrync Wcdhnd, 1109 Willow Lane, Mt. Prospcct, n. @56. Call (312) 437-7377.

FROM SOUTHERN CALIFORNIA: contact Carl Vrnn, Z)5 Oceano Dr., Los Angelcs, Ca.90049. Call (213)472-31 l3 or (714) 549-E393.

SI.JBSCRIPTIONS

Chenge ol Addrcss-Send subscriPtion orders and address changes to Circulation Dept., Building Products Digest" 4500 Campus Dr., suite 480, Newport Beach, Ca. 92660. Include address label from recent issue if possible, plus new address and ziP code.

Subscrlption Rates

U.S. : $20'oneyear; $3Gtwoyears; $SOi.three years. Foreign: $3Gone year; $52-two years. Single copies $2.00. Back copies $3.fi) plus shippinS & handling.

BTJILDING PRODUCTS DIGEST is an independmtly-owned publication .for the rctoil, wholesale and dhtribution levels of the lumber snd building supply markets in 13 Southem states.

And so can your customers.

Wolmanized@ pressuretreated lumber and Outdooro wood dealers are finding that more and nrore do- it-you rselfers and home handymen are taking us up on our nationally advedised invitation to "look for the labels...and nail down a 3O-year guarantee."

And, among professionals who use and specify preservative treated woods, the preference for Wolmanized products is overwhelming.

It keeps building

Professional Builder Magazine's 1983 brand usage survey showed that 80.9 percent of the pros chose Wolmanized products, compared to only 24.Ifor the next most popular brand.

Among professionals who used onlyone brand, Wolmanized products stacked up a 6-to-1 lead over the nearest competitor.

Response to the 30 year guarantee label was so good that this year we are extending the warranty to cover Wolmanized products used in most agricultural* projects as well.

Soles support in depth And there's more: when you stock and sell the treated woods with the Wolmanized and Outdoor wood labels, you're cov- ered bythe mostcomprehensive advertising and promotional effort in the rndustry. o National consumer and trade advertising, includ ing key market multimedia programs using billboard and radio.

. Regional and National magazine advedising to bui lders, contractors and remodelers, as well as do-it-you rselfers.

. Exhibits in shopping malls.

And a vast array of award winning product literature, point of sale pieces, free project build ing plans, and other sales enhancing promotional materials. o A booklet on the 1984 promotional programcovering the many marketing benefits of stocking Wolmanized lumber and Outdoor woodis yours for the asking. lf we haven't covered everything ypg need to know about Wolmanized and Outdoor wood products, just contact Koppers Company, Inc., Specialty Wood Chemicals Division, 1900 Koppers Building, Pittsburgh, PA 15219

4 Exceptions include fence posts and other agricultural usages where physical damage by man, machinery or animals constitutes the major threat to product life.

Editorial

Coast to coast only one dollar

?HE daegulation of trucking has brought vast I changes in thc rules, the players and the prices of moving goods. Yet too oftcn now we soern to be in an era of falsc bargains. The kind that are best dacribed by the old saw: "if it secms too good to be true, it probably is."

As deregulation brought its wrenching changes, rate setting often wcnt from competitive to brutal to unrealistic. Newly minted trucking companies undercut established firms by offaing "too good to be true" rates, coupled with promises of services that belonged in The Twilight Zone. While some of the new firms soon failed for flaunting the basic laws of economics, they were often replaced by ya another over-promiser quoting fantastic rates. The effect upon established truckers has been tough to say the very least.

To those temptd by the siren song of the untried we say beware. Consider that the established trucker has far more going for him than rates. Remember that he is the proven factor in the equation. His know-how, experience and considerable investment in equipment means that if there is a problem, he'll likely be around to help you solve it. His background adds to what you don't know.

The established trucker often has invested in buildirus, trained people, and a fleet of trucks costly enough to make the bankers blanch. His proven commitment means you're not out there done; you and your firm have a supplio who is an assct, not someone who does a vanishing act just whur you most need him.

We're not saylng rates don't count. Just that thery are not the entire buy. The meaningful qudity you seek when purchasing a service can take many forms. Just as surely, the money "saved" by using the new trucker operating out of his bedroom can be more than offset when his unmaintained and/or unsafe equipment, poorly trained and over worked drivers, etc. fail to deliver as promised. What kind of a "saving" did you make?

The established trucker is just that because he knows what needs to be done and has been fair to his customers. In the long haul, his "higher" prices may be the biggest bargain you find this year.