llOrl" ANNnVERSARY nSSUE
Homeowners prefer to build their decks and fences with redwood. It's just common sense. After all, nothing else comes close to dry redwood's prestige or matches its long-lasting beauty.
Until recently, everyone paid a premium for the privilege. Now the rules have changed. L-P's Desert DrfRedwood supplies the quality and perlormance your customers want at a fraction of the price they'd expect. It's dried to industry standards, then trimmed, surfaced, and shipped in a weather-resistant wappe( so it's protected and look great in the lumberyard.
Louisiana-Pacific's Desert Dry Redwood sells itself and brings in high profits. It comes in all the popular grades and sizes, including: Construction Heart, Construction Common, and B Grade in 2x4,2x6, and 2x8 dimensions, and is available in lengths up to 20 feet.
We're spreading the word. So don't be surprised when your customers demand louisiana-Pacific's Desert Dry Redwood. When they leam how alfordable dry redwood can be, they'll start lining up at your door. After all, it's just common sense.
For more details, callus today in northern California at (7071 443-7511.
{5OO UamougDr wO. 4EO Newport Beach Ca 92660 Address Correction Requested SULK FATE U.S, POSTAGE PAIO LOS ANGELES CI PERMIT NO.3760I Servlng the Buildinq -- Products & home center markets ln 13 Southern states MAR.'9'
UIPFWffiW*"* Doing nmething about it.' " |' Louisiana-Pacific and D€srl Dry are registered trademark€ ol L@isiana-Pacilic Corporation. O Louisiana-Pacilic Corporati@ 1992 All rights r€sNed.
Does your yqrd hqve the Advqntqge?
Or does your competltoP Hundreds of lumber componles hove olreody goined the edge wlth Advonloge Buslness Systems Here's why we're #1 ond growlng: lowest cost cuslom progromming, on-site demonstrolions, personolized troining ond free consullotion.
You receive: inventory control- complete trocking purchosemonuol ond outomoflc, occounts poyoble, poyroll, soles onolysis2-yeor history on line, light monufocturlng, generol ledgercompletely inferfoced, point of soleretoil or controcfor, mulli ple store copobi I ity, so les rep commission reporfing, document reprint up to two yeors otter fhe sole, job quotes ond estimoting, infinile pricing copobilities, direct shipping, ond speciol wholesole ond brokeroge options.
AtPS ffiflobotics, reo-*c !qY$q @ nna{peed TIIE SANTA CRUZ OPEMTION DM
FOR ,,THE POWER
AUTHORIZED RESEttERS
9 lufl't.9. Hit the target in specifications
lo n.dwood cfon. Science ups grov{th Factor
l2 euoscfon clmo Redwood dealers want answers
t4 Tho norlnfzor ccA can extend redwood service
l, rrlnnfng chc Aold fn morchondlslngrsclcs compotftlon Mode! deck 6r cross merchandising boost sales performance
20 Rotsllorsllocft fo &rofinagtonnGtsGG Dugfng show
2t Trcqtartmorch on Worhlngton, D,C,, loglslators
tf IfAUUIA I IfBIilDA CasRtorco cxploros posslbfc mGrgGr
,2 suaglng tlgurcs ccn boa rovardlng oxpcrfcnco
t6 ConcGscs Drfng ln morc cusComcrr wantlng rcdwood CRA has free banners, announcement cards, entry blanks
t8 Ad Indcx
nARGrr reo/2 YOtUnE ll' llo. I
ci 3 E F E o E aa s o Bulldlng Productr Dlgort Serving l3 Southern slates ro|EiTrilm orncE Mvulltlne nt6 upoo oquttt. Contact Alan Wlckst.om, advs.tising sales managlr, at (7t11 852-1990.4500 Campus 0r., Suite 180. t{lwDort Boach, Ca. 92660. 6 ldlftotlal
l8
24
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@londar 19 Soufhorn Attn. tcffi
Pcrtonafs 26 tcw Producat t4 tow lfJcrofurc 35 Claslllod 38 oDltuorfcs
markctr In l8
Southern rtater
PUIUSIIn David Cutler E0|T0n Juanita Lovret lSS0ClllE tl|lT|ln David Koenig C0tTil8UIll0 E0ll08$ Dwight Cunan, Gage McKinney, Ken Thim, Wally Lynch InT l|lnE0T(ln Martha Emery STttF fnIlSI Ginger Johnson CInCUUII0X Tracy Payne
tected arid must not be reproduced in any manner
avai|ab|e.Sing|ecopies.S3;ba.c*issues.S4.50whenavai|ab|e.p|usshipping.
Wrb when1!pryhbe it$oWsup?
A Georgia-Pacific redwood tree-and more.
It'llbe one of the prettiest andmostrzersatile woods in the world: smooth, straight, rictrly colored.
It'll be Green Redwood, Douglas Fir or Hem Fir: a renewable resource that lends its natural beauty to any setting.
It'll be rustic redwood siding, sappy cofiunons, or gardengnde lumbe4 kiln dried, airdried, milled with precision at G-P's Ft.Bragg mill. And it will be professionally gnded by RIS rules.
And its beauty will end up enhancing a deck, a
fence, a house-and your bottom line.
For your redwood customers, droose the redwood that has werything going for it: looks, promise, and a fine fr.mily nalne. Choose G-P redwood. A member of the California Redwood Association.
For more information, call the Ft. Bragg mill, (7OV 964-0281, or the G-P Distribution Center nearest you.
@1990, Georgia-Pacific Corporation. All rights reserved.
10 going for 100
Ir HIS BEING the 10th anniversary issue of I Building Products Digest, it seems an appropriate moment to tell you some of our plans for the future and to relate briefly how we got to this point.
As we are believers in basics and in product evolution, not revolution, don't look for any radical departures from our format that readers tell us is of interest and benefit. What we will do is expand and build upon the positives ofthe past l0 years. Sharpeyed readers will note we have already begun the use of a clearer, more easily read type face. Lookfor more color in the future as we continue to make our layouts easy and quick to read. Time is short for all and we're working to get the maximum information to you in the most expeditious way.
Objectivity is our goal in handling all news. The only advocacy you'll find is on this page or in bylined articles. Building Products Digest simply does not take sides in relating news; we strive to be balanced, fair and impartial. We're very proud of the news firsts and exclusives we've racked up in
our first l0 years. But, unlike some other publications, we'll never rush to print a story we haven't fully checked out. If full information isn't available, we'd rather sit on the story for another month until all facts can be verified than violate our readers' trust or do anything that would harm this great industry we serve.
As for the so-called battle of home centers versus lumberyards, we don't take sides in that dispute or in any other. Our goal is to fully and fairly cover what's going on to the best of our ability. We're well aware that our readers are very smart people who want the facts so they can make up their own minds.
Above all else, we want toexpresshow much we appreciate the enthusiastic support and participation of our readers and advertisers in making Building Products Digest the success it is.
Please let us know how we're doing and how we can do an even better job of serving you.
Bulldlng Productr Dlgcet
marketr In 13 Southcm rtater EDITORIAL
REDWOOD** Forest Prodrrcts f,l 1OI4 SECOND STR"EET EUREIIA, CALIFORNIA 955() 1 Claudia Jennings(7071443-40,64 If,TII(oI,ESIAI,E LT'DTBER,
DAVID CUTLER publisher
March 1992 6 WAYS TO ITIAXII0/IIZE PROFITABILITY 1. Clear Veneer@ Sklns & MillworkJambs & Frames 2. Clear Veneer@ englneered Stiles 3. Prlme-Tlme@ MouldtnEs & Millwork 4. Flre-rated Frames, solld & Itngerjolnt C-T-L 5. IndustrlalCut-Stock 6. Complete solld llneal program - Pine, WF., & DF. If you want Quality and Service to increase your profitability: Call Tomorrow's Supplier 'Today' r-(8O0) 824-8506 outside CA. l-(8OO) 824-7809 in CA. l-(916) 442-0875 nD( Now with lgg facilities to better serve you: Sacramento & Oroville, CA. AII raw material grown & manufactured in USA o D c 275O Third Street Sacramento, CA 95818
ffiOfUsAs ffourNaMResoure
e'n' the narnr that lrirttrnrllt' (1)nl(\ lo rrrirrtl lor ( irlifonriir rt'tlrvqxl arrd I)orrglits f-ir.
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\Vhatevcr votrr rrt'ccls, tlrt,rt's a grxxl chancr we cilrry it. ,-\nd voLr savt in clclir e n,costs lx'cause we can satish'
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I ltt' rtt'rt tinlt' r orr nt't'tl to place art orcler tor t;rralitr lrrrrrlrt'r, r'.rll the 'oltt' stop" strpplit'r. (.trll I he l)acific Ltrrttlrt'r ( ()lll)illl\'.
lVe're your Nattrrtrl llrsotrrce.
The Pacrtrc Lumber
100 Shoreline H ghway Surte 1 258 tulril Va ley. CA 94941 i41 5l 331 88BB
Company
How to order redwood
By Charles J. Jourdain Vice President, Technical & Inspection Services California Redwood Association
I N THE FOREST products industry, we can easily lose I sight of the fact that many of the people we deal with on a daily basis have a much more restricted knowledge of our products than we do. For redwood wholesalers or retailers, it is important to order the exact products needed from suppliers and see that customers receive precisely what is going to fill their particular requirements.
The key to meeting these requirements is proper preparation of product specifications. The CRA Technical Department works closely with architects, engineers, designers and builders to educate them not only about available redwood products, but also about how to propedy specify them.
Meticulous dealer preparation of orders not only eliminates confusion about what is being supplied, but also assists and protects you in handling claims.
The fundamentals for specifying redwood can be found in CRA's.4rr in Architecture and Certified Kiln Dried Siding Patterns and Applications for siding uses and Landscape Guide and Deck Construction for decking and other landscaping uses.
To ensure delivery of the proper siding product, the specifications should include: use, grade, grain, seasoning, pattern description and number, and surface texture. For example, a sample spec of redwood lumber for exterior siding would be: "CRA-RIS grade-marked redwood, Clear All Heart grade, vertical grain, Certified Kiln Dried, 1x8 channel V shiplap, Pattern 285R, saw-texhned face to be exposed."
Because of changes in the dimensions of standard redwood pattems, it may also be wise to cite the CRA redwood lumber pattem book when referencing patterns. Except for pattem number, specifying redwood and fencing should include the same information as for siding uses. For example: "redwood lumber for (use) decking shall bear the RIS grade mark and shall be (grade) Construction Common, (seasoning) S-DRY, (size) 2x5, (texture) S4S. "
Sometimes the particular paragraph number describing the grade or moisture content requirements from the RIS Standard Specificatiorw for Grades of Califurnia Redwood Lumber may also be used. For instance, thLe Cooling Tower Iratitute Standard Specifications for the Design of Cooling Towers with Redwood Lwnber references specific paragraphs from the RIS rule book for general purpose and structural grades. RIS Paragraph 725 is frequently referenced when specifying kiln dried redwood.
In the settling of disputes and claims, a copy of the original order can play a critical role. Frequently, however, the information on these documents is woefully inadequate. For instance, most dealers would see nothing wrong with an order which stated "3/4 x 8" Aye-Grade redwood bevel siding." Besides the fact that the still widely used "A" or "Aye" grade terminology has been obsolete for over two decades (the conect grade terminology being Clear), other potentially critical information is lacking such as: is it plain
bevel or rabbeted bevel siding, what is the pattern number and surface texture, and, perhaps most critical, what is the specified moisture content?
Frequently dealers or remanufacturers will get orders for products whichthey do nothave instock, but whichthey can readily produceby resawing ormilling stockthey dohave in inventory. This practice sometimes leads to products which may vary slightly from standard dimensions or kiln-dried standards. For instance, patterns milled from S4S stock may have dimensions which do not correspond to standard pattems. One-inch stock resulting from resawing two-inch kilndried redwood boards may not meet the RIS moisture content standards for CKD one-inchredwood' Remanufacturing may also change the grade of the final product. It is important that customers are made aware of this. For instance, adding wording such as "product of resawing 2" x 12" Clear All Heart CKD redwood" to the order may benefit both customer and supplier.
The CRA Technical Department spends a good deal of time educating specifiers about redwood products. It is in their interestthat they receive the product that will meet their particular requirements. It is in the interest of the supplier that the product specifications be cleady provided and understood so that good customers are maintained and new customers become a source of repeat business.
Story at a Glance
Ways to satisfy customet€ by ordering what they need proper preparation of paperwork. referencesforcorrect specifications, current terminology.
March 1992
WRITING redwood lumber orders with correct specifications is one way to help a customer complete a iob efficiently.
o a o o € oa F o oe
SUPER STERILE high tech conditions (top) are essential for lhe painstaking work involved in the cullings that will eventually grow to be huge lrees in the forest. The Simoson Timber Co. lab and nursery, Korbell, Ca., also raises (center) hundreds of thousands of plantlets and seedlings for their 380,000 acres of forest land. Rows of prototype and test trees adjacent to the lab (below) are another step in the careful process Simpson takes in ensuring high quality trees for their forests.
How redwoo and why scienc a greater suppl
bARTIALLY hidden on a country F road in the heart of Califomia's redwood country, a laboratory and nursery complex deals daily with what at first sounds like science fiction.
Secret chemical formulas help old trees get younger; hundreds of thousands of trees grow from one small cutting; trees grow 80 feet tall in just six years.
But this isn't science fiction. It's very much science fact and it's helping to make material improvements in America's forests. Operated by Simpson Timber Co., the project's mission is to select the best the forest has to offer and replicate it through cloning to enhance the natural growth process. The trees are not altered genetically. Neither are the forests. What's going on is helping Mother Nature do her best. No Frankenstein-of-the-forest stuff here.
Generally the process works like this: The best tree per one thousand acres is selected. This is usually a 4050 year old specimen, mature enough to have established the characteristics for which it is selected. Desirable characteristics include smallbranches, rapid height growth, thin bark and straight trunk. A cutting is taken from the donor tree. Sometimes this requires a marksman using ahighpoweredrifle to shoot off an especially desirable upper branch.
This sample is taken to the tissue culture laboratory where a two year process of growing tiny plants called plantlets begins. In a totally sterile en-
vironment worthy of a space shot, a team using medical instruments deftly cuts and replants the plantlets in separate containers as they grow. This process compresses the age of the cloned redwoods so that in a sense they become younger and grow more vigorously.
Each cutting from the forest can produce up to a million plantlets. These are not seedlings, but small plants that Simpson refers to as plantlets to diffetentiate them from seed grown trees. They are not merely alike; they are identical because each plantlet came from the same original cutting taken in the forest. Later, when they are planted in the forest, the only differences between trees will be due to varying soil, water and weather conditions.
As these plantlets grow in the lab, the severe trimming they continually receive causes erect shoots. like redwood stump sprouts, to appear. Known as hedges, these can continue to produce planting stock for about five years.
Cuttings 2- 1/2" to3" insizeare taken from the hedges during December to February and put into the same kind of small vial used to grow trees from seedlings. In about six to eight months, the cuttings have grown enoughtobe moved to covered nursery sheds outside. Their survival rate is as good as or better than that of trees grown from seedlings.
Simpson officials point out that the entire tissue culture process is very delicate and technical, requiring precise use of plant hormones in the proper
Bulldlng Productr Dlgoat
REDWOOD? Yes! Dawn redwood, a Chinese species (top) once thought extinct. These tiny deciduous trees that appeared dead in January will be greening up as you read this. Simpson Timber staffers (center) examine a plastic covered experimenl in process in the nursery. From left: Kim Doan, tissue culturist and manager ol the lab, Sylvia Jacobson, marketing dept., and Glenn Lehar, nursery supervisor. A number of species (below) are nurtured: redwood, Douglas fir, Bishop pine, sweet gum, and eucalyptus, among others.
11
Redwood hangs tqugh against adversaries
forms whitewood in durability, dimensional stability and finish retention.
Q 3 no* will the redwood industry survive the Endanger€d Species Act, environmental laws limiting logging and California's anti-business stete government?
A3 t'm an optimistnot a blind optimistbut an optimist. Eventually the public will learn to recognize the difference between radical environmentalism and rational environmentalism. The industry will survive. The question is how many of us will stillbe here when the pendulum swings the other way? Will we still have our businesses, our jobs, our homes? It's scant comfort, but these are not problems the redwood industry oreven the wood industry faces alone. Theseproblems affect any resource-oriented business, comrnunity, school, service or business dependent on a resourceoriented business. We have to communicate. We have to develop allies. When we hear someone spouting unfounded rhetoric, we need to call them on it. We need to counter the hysterical, doomsday nonsense with facts.
Q: Wf,"t do I tell customers who think buying redwood endangers the environment?
I NCREASINGLY redwood retailers and wholesalers are I experiencing real concem about availability, price, product performance and misinformation in the media. Many tell us they feel unprepared to handle demands and questions from customers. Here Califomia Redwood Association executive vice president and general manager Christopher Grover responds to their concerns.
Q: no", young growth redwood have the same durability as old growth redwood?
A ! According to the USDA Forest Products Laboratory in Madison, Wi., old growth redwood heartwood is classified as resistant or very decay resistant. It shares this classification with two other softwood speciesold growth bald cypress and old growth cedar. The greatest proportion of young growth redwood is classified as moderately decay resistant because extractives providing decay resistance are produced over time and thus found in higher concentrations in old growth timber.
Still, young growth redwood is more durable than most other softwood species and is suitable for decking, fencing and siding when proper construction techniques are used. Young growth redwood outper-
A: t, i, irportant to make the following points very clear: The public owns more than 350,0fi) acres of prime land in Redwood National Park, federal monuments, state parks, state forests, county and city parks and reserves. Coastal redwood is the most protected commercial softwood species. Redwood that is sold comes from private land.
The redwood industry replants trees promptly as they harvest. It's the law in Califomia, but more than that, it's their land and good business. The industry raises more than 13 million seedlings annually and more than 5 million are redwood.
Redwood is the fastest growing commercial softwood in the nation, the most renewable building material available to us.
Q: Why doesn't the CRA take a more active role in lobbying against environmentalists' harvest restrictions and tell the public what we're doing for good forest management?
A3 We include a positive environmental message with our product promotion whenever it is appropriate and we publish and distribute information on redwood forests, redwood parks, and the practices of the redwood industry. Our activities in this area have increased as the crisis has ballooned. As defined by our
REDWO0D is lhe mosl renewable building material available, maintains Christopher Grover, executive v.p. and general manager of the Calilornia Redwood Association.
Bulldlng Productr Dlgcet
bylaws, CRA's primary activities are focused onproducts rather than forest. CRA's member mills belong to other industry organizations whose primary responsibilities include lobbying and public relations.
Q 3 Coun the CRA develop stories in the media to help wholesalers and retailers explain redwood shortages and higher prices to their customers?
A ! eg"in, this subject is really outside of CRA's charter. It is an area where the newly formed Califomia Forest Products Commission will help. All wood products are thteatened. The public needs to be aware that every restriction has hidden costs.
Q: Wfr", do I say to customers who complain that all heart redwood fences have termite damage in five years?
A: ffr" n"artwood of Califomia redwood is one of only a few domestic woods with any significant resistance to termites. Other resistant woods include: the very resinous heartwood of old growth southem yellow pine and the heartwood of eastern red cedar. These rarer woods along with redwood heartwood are termite resistant relative to other woods, they are not termite proof.
Studies conducted at the USDA Forest Service Southem Forest Experiment Station in Gulfport, Ms., indicate that redwood extractives act against termites as stomach poisons. This means like any wood redwood may be attacked by termites. If the termite population is not very large, or ifthere is another less hostile source of food, the attack is likely to be repelled and the termites will move on.
Q: C"r, information on correct finishes and nails be made available to a customer with a label or handout when he purchases redwood?
A 3 It's vital to get the right finishing and nailing information to customers. It would be great if we could put all that information on a single label attached to the lumber. We've considered this approach, but there are two problems: labels are too small for all the information and attaching a label discolors the wood.
Instead, CRA and its member mills provide handouts that include information on nails, finishes, grades and other particulars for a given product.
Q: Wfty isn't redwood available with a pre-stain or waterproof finish?
A: fftira parties provide this service. Typically lumber is routed through a pre-stainer en route to the job site. There are also pre-stainers who stock pre-primed redwood trim and sidings.
Q: ^L"" finger-jointed redwood products retiable? A
A !
finger-jointed lumber products have a long and proven track record for many uses, such as glulams, studs, interior finish and exterior siding. Finger-jointed lumber is economical and makes excellent use of the timber resource. Certified Kiln Dried redwood holds a
glue bond extremely well and it is an excellent substrate for paint. Both ofthese characteristics contribute to redwood's high performance as a finger-jointed product.
Still, it's just as important to be aware of fingerjointed lumber's characteristics, as it is to be aware of the characteristics of a particular grade. For example, if I were to use a glulam column outdoors, I would paint it, or at least design the project to have end caps that would keep moisture from getting into the end grainof the lumberwhichcould leadto checking. With finger-jointed siding, I'd use a quality oil-based or alkyd-resin based primer and an acrylic latex paint as a topcoat. Such a finish would provide a more uniform appearance and would minimize moisture-related problems.
Q: * there a way to show customers the difference between B grade and Clear grade redwood? They tend to judge by color.
A3 ny definition. Clear grade allows only two 3/4" knots in occasional pieces (not more than lO% of a shipment). B grade is a downfall grade from Clear grade. Typically, it wilt have characteristics or defects not permitted in Clear. For example, B grade permits up to five sound, tight knots in pieces 14 feet or longer. There is no restriction on the amount of sapwood (the cream-colored wood) in either grade mentioned above. If a customer wants a comparable grade without sapwood, they need to order either Clear All Heart grade or B Heart.
Story at a Glance
Answers to troublesome questions about redwood availability, environmental impact and performance. intormation to reassure customers and build confidence in redwood.
Q: Win tfre CRA be stepping up d-i-y promotions such as deck plans in home magazine features?
A: oo. annual CRAlHome MechanixDeck Design Contest results in deck stories all summer long in this d-iy oriented magazine. V/e will be working with dozens of other shelter and how-to magazines over the year.
Q: Wft", can be done to increase the number of long lengths available?
A:
Certain lengths will always be more popular than others and lumber mills produce both long and short lengths. This creates opportunities to add value to the product. The company that sorts lumber to length can sell standard lengths at a premium.
Short lengths of redwood are ideal for dozens of backyard applications including planters, benches or built-in deck counters. Retailers offering project ideas, plans and a price incentive will see their shorts disappear. Likewise with longer non-standard lengths.
March 1992
13
Tleated redwood?
I T SOME time in the near future, F dealers may be stocking sapwood grades of redwood that have even greater durability than all heart redwood. Preservative pressure treatment has the potential of creating a deck material with exceptional physical characteristics from the most common grades of redwood.
"Several dealers have expressed interest in treated redwood," said Tom Gardiner, sales manager of LouisianaPacific's treating operation in Ukiah, Ca. "They like the idea of extending the life of sapwood grades while retaining the workability and dimensional stability for which redwood is known. So far, though, there has not been an economic incentive for making treated redwood decking."
That time may be coming, however, as supplies of heart redwood diminish. No technical obstacles stand in the way.
"Sap redwood can be treated effectively with CCA (chromated copper arsenate)," Clardiner said. "The American Wood Preservers' Association lists redwood for a variety of applications. We regutady trcat redwood for industrial uses, especially cooling towers."
Redwood has been used for decades in cooling towers to avoid the corrosion that damages metals. Originally this redwood was untreated. Now, according to John Condon ofEcodyne, a producer of cooling towers, the Cooling Tower Institute requires that all wood within the tower be pressure treated.
Tests on treated redwood lumber
have been conducted by Hickson Corporation, the manufacturer of Wolman CCA. They found problems are aesthetic, not technical.
Dr. Craig Mclntyre, manager of R & D at Hickson, said, 'CCA treatment adds decades tothe life of sapredwood. However, in our initial trials, heartwood turned a dark color while sapwood areas remained light. We don't feel consumers would accept this variation.
Story at a Glance
Trcated rudwood le considersd aviableprcduct. CCA cxtcnds llle of sapwood, retains workabllity and dimensional stability .. no economic incentive at prcsent, but envlronmental concerns may change its commerical potential.
"Then we introduced a color additive into the CCA solution and treated more samples. The result was lumber with a reddish brown color and greater consistency between heartwood and sapwood. This wood is attractive and has commercial potential."
Environmental concerns may offer dealers another selling point. The longer life of treated redwood will help conserve redwood resources.
14 Bulldlng Productr Dlgcet
q q o{ FOUR
PRESSURE treated redwood is commonly used in cooling towers, such as this one built by Ecodyne,
SAMPLES of trealed redwood are displayedbyTomGardiner,salesmanageratL-P's treating operation in Ukiah, Ca.
Maximi-ing the deck proiect ticket
Storyat a Glance
Benefits of a deck display. ways to build sales using demos to prompt add-ons for bigger tickets.
graded version than the consumer originally had in mind.
(2) promote sales of otherdeckparts, hardware, accessories, finishes, furnishings or outdoor living extras.
(3) motivate homeowners with decks, porches or patios to upgrade, renew or refinish them.
The basics should be used to construct the display but need not be stocked adjacent to it. Use signs to point out where the components can be found, including:
. decking
r posts
o top rail
beams
o joists
railing posts
r balusters r stair stringers
step treads cement
nails, screws, bolts and other connectors.
Position neat displays of installation and maintenance extras nearby:
r stains, finishes andprotective coatings
r applicators (b'nrshes, rollers, sprayers)
o construction tools
. caulks and adhesives
deck display can
do more than promote decking sales.
It can: (1) promote sales of an entire deck package, including a more up-
Always use top quality materials and professional construction in a deck display. Position the model in a high traffic, well lit location. Have literature, detailed signage and a knowledgeable salesperson on hand to help potential buyers.
Incorporate fancy deck accessories for higher end sales:
. spindles r lattice
r built-in benches and storage compartments
built-in deck lights
o planters r overhead structures. Use luxuries and amenities to complete the scene:
outdoor furniture
. garden swings . sauna
yard lighting heat lamps
o barbecue equipment
. outdoor speakers
r hot tub or spa o plants
r birdhouses and feeders
o windchimes, mobilsandwhirligigs.
Too many products may make your display look like a crowded stockarea, but a spacious, detailed, well fumished sample deck can sell a lot more than lumber.
March 1992
15
T HE COMPLETE
I
NtrWS R[trFS
Sutherhnds l*mbcr l&, Do-ItYourself Center opencd a new 110,00 oq. ft. location in Corpus Christi, Tx., Brad Adams mgt. ... Builde rs Squarc will cxpand its Corpus Christi unit to 98,000 sq. ft., by fall.
M anassasktmbe r C orp.,Manassas, Va., hasreorganized to focuson hardware, do-it-yourcelf and consumer markets, selling its building supply, contractor and kitchen divs. to Hayes Lumber and Building Supply, Gainesville, Va. .
Omni Corp., Conway, Ar., acquhedJohn E. Bryant & Sotts Lumbe r C o.,Bateville, Ar., fo r its Builders Warehouse Association Inc. subsidiary; Duffie and Donnie Bryant have retired after nearly 50 years in the business.
Stonle myer & S ho e male r Lumb e r Co., added a floor covering dept. at its Sarasota, Fl., store and will begin an expansion to accommodate other specialty depts. at its Port Charlotte, Fl., location Roper Bros. Lumber Co. is moving administrative offices from Midlothian, Va., to the Petersburg, Va., yard.
Stine Inc. moved its Jennings, La., store to a larger (30,000 sq. ft.) facility for a late Feb. grand opening and is completely remodeling its Lake Charles, La., unit, doubling the size to about 30,000 sq. ft., with a mid-April grand opening planned...
Builders Square opened a 2nd Austin, Tx., stofe March 5 with a third under construction to be opened later this year. Manning Building Supplies remodeled both their door shop and lumberyard in Ocala, Fl., and are negotiating to purchase Leeds Building Products' Fort Piercen Fl.,location.
HomeClub, Inc. will open stores in the Chicago market using the name
HomeBasc,,. Hcchlngcr plans to build two storcs in Mcmphis, Tn., thrcc storcs in Louisville, Ky., five stofrcs in St. Louis, Mo., and thrroe in Cincinnati, Oh., and closed two Charlottc, N.C., ctorce and onceach in Dutham, N.C., Gtccnvillc, S.C., Ha*isenUurg, V*., $Iewington" CL, and Washington, D.C.
Lowe's will open stores in Florence, S.C, and Hot Spdngs, fu.; Danville, Ky., and Clarksville, Tn., units were rclocated; North Knoxville, Tn., retrofitted; Durham, N.C., closed and Chester, Va., convefted to a contractot yard with retail sales moved to a new Breckenridge, Va., stofe. .
Home Depot is preparing to open a store neat Leesburg, Va.; fenovating a former Ames Departnent store into a Palm Harbor, Fl., unit due to open in Sept.; relocating a Shreveport, La., unit; building a new tegional distribution center near Lawrenceville, Ga.; opening a Pompano Beach, Fl., unit and granting a reprieve to a Vinings, Ga., unit due to be closed.
Rosson Home Center, Wagoner, Ok., was completely destroyed in a $1 million fire Feb. 2; owner Famell Rosson hopes to rebuild on the same location . Leslo Sa/es stores in Groesbeck and Mexia, Tx., have been sold to Woodson Lumber, Caldwell, Tx.
Harcros Lumber & Building Supp/ies, Roanoke, Va., has changed its Woodbury's stores to Moore's. Valley l-umber Co., Tonkawa, Ok., has been sold to Dean and Ron Mendenhall. El Reno Lumber Co.,El Reno, Ok., closed with inventory being moved to Yukon Lumber Co., Yukon, Ok., also operated by SecurityTrust, OklahomaCity.
Wickes LumberCo. hasclosed 14 yards including Franklin, Winchester and Louisville, Ky., and Tupelo,
Mr., rnd convdtcd ttr Bowling Grcdr, Ky., unlt lnSo r brgirln ortlct. .. &rrt Co., Lyochhtg; Vr., put- eM Ake rc Wod Pto&tcls,, Al@a, Tn., which hd bsl cloecd fc rix monthr Hunt Plywood Co,, Rueton, Ia., planr to pnnrlnrrc Martin Ttmbcr Co. b Casto, La., tawmill to opctatc as Hunt Lilmbcr Co,, a div. of llnnt Plynod.,
Amcrican Wd Prcscrvcrs Burcau offtcrs havo movcd to #4 E. Washington St., Ncwnan, Ga. 39263...
Breco Wood Producat is a new Shcrman, Ti., fLm Ctartid bj Bob R. Edwards in the former Parker finger jointing plant. . . GeorgiaPacific is closing its Corpus Christi, Tx., distribution center, consolidating operations at the San Antonio, Tx., unit.
Epperson Lumber, Statesville, N.C., is now an authorized distributor of Boise Cascade engtneered wood ptoducts Heritage Forest Products, Orlando, Fl., opened a Miami, Fl., location staffed by Omar Linares and Mike Cash, according to C. Fred Blackmon, v.p.
Weyerhaeuser will invest $14 million to modernize its sawmill at Dierks, Ar.; $6.5 million in plywood and lumbet improvements have been made over the past two years. .
Representatives of American Wood Preservers Association, Am erican Wo od P rese rve rs Bure au, American Wood Presemer's Institute, Southern Forest Products Association, Southeastern Lumber Manafacrurers Association, Southern Pine Inspection Bureau, Timber Products and Western llood Preservers Institute are working to develop a consensus overview agency for the treating industry; SFPA treated wood advisory sub committee, Richard Dannenburg, Mellco, chairman, is moderating the discussions.
Housing startsfor Jan. (atest figs.) climbed 5.5% to a seasonally adjusted annual rate of 1.167 million single family starts were up O.9%; multis 67% withmost of the action in the midwest. . . building permits were up 0.6%.
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CALENDAR
MARCH
Nationel Home Cenler ShowMerch 8-10, McCorrnick Place, Chicago, Il.
Southcrn Foresl Products AscociationMarch 10, regional meetings, Diboll, Tx.; March ll, Camden, Ar.; March 12, Jackson, Ms.
Kentucky Lumber & Building Metcriel Deelers AssociationMsrch 9-ll, estimating seminar; Merch 12-13, quote & bid seminar, Holiday Inn, Bardstown, Ky.
Atlente Hoo-Hoo ClubMerch 16, cookout/Low-Country Boil, Vorco Inc., Atlanta, Ga.
Netional Herdwood Lumber AssocistionMarch 16-17, hardwood lumber drying seminar, NHLA Educational Building, Mernphis, Tn.
lnternational Hardwood Products AssociationMarch 1721, annual conventiory'World of Wood, Westin Canal Place, New Orleans, La.
Hardwood Manufecturere AesocialionMarch 18-20, annual meeting, Hotel Del Coronado, San Diego, Ca.
Magnolia Hoo-Hoo ClubMarch 19, dinner meeting, Tico's Restaurant, Jackson, Ms.
Southern Cypress Manufacturers AssociationMarch 20, annual meeting, Hotel Del Coronado, San Diego, Ca.
Oklahoma Lumbermen's AssociationMarch 20-21, Spring Mart, Oklahorna City Maniott/State Fairgrounds, Oklahoma City, Ok.
National Lumber & Building Material Dealers AssociationMarch 22-24, legislative leadership conference, Loew's L'enfant Plaza Hotel, Washington, D.C.
National l{ood Flooring AssociationMarch 25-28, annual convention, Hyatt Regency Atlanta, Atlanta, Ga.
Home Center InstituteMarch 28-31, Loss Prevention Conference, Florida Mall Sheraton Plaza, Orlando, Fl.
Virginia Building Material AssociationMarch 29-April 1, annual convention, Pinehurst Hotel & Country Club, Pinehurst, N.C.
American Wood Preservers InstituteMarch 3O-April 1, leadership conference, Washington, D.C.
APRIL
Southern Forest Products Association - April l-3, committee & board meetings, Meridien Hotel, New Orleans, La.
Woodworking Industry Conference - April l-5, IndianWells, Ca.
Forest Industries Machinery ExpositionApril6-9, Myrtleford, Victoria, Australia.
National Oak Flooring Manufacturers Association - April 610, installation school, Memphis, Tn.
National Dimension Manufacturers Association - April 1114, annual meeting, Perdido Beach Hilton, Orange Beach, Al.
Southern Forest Products Association - April 14, regional meetings, Columbia, S.C.; April 15, Raleigtr/Durham, N.C.; April 16, Richmond, Va.
Atlanta Hoo-Hoo Club - April 20, steak cookout/scholarship presentation, Chastain Park Legion Hut, Atlanta, Ga.
Lumbermens Association of Texas - April 30-May 3, annual convention, Henry Gonzales Convention Center, San Antonio, Tx.
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Carolinas-Tennessee Building Material Association installed Robert B. McClure Jr., McClure Lumber Co., Charlotte, N.C., as president during the annual building products show/convention. (See p. 20, 2l and 22 fot photos.)
Other officers: Berlin G. Myers Jr., Berlin G. Myers Lumber, Summerville, S.C., lst v.p.; Roy Lambert, Lambert Lumber, Lewisburg, Tn., 2nd v.p.; Everette Green, Mebane Lumber, Mebane, N.C.,3rd v.p.; Bob Witt, Witt Building Material, Knoxville, Tn., immediate past president; Larry W. Adams, executive v.p.
North Carolina directors: Eric Hulsey, Matthews Building Supply, Matthews; Wray Stephens, Stephens, Fuquay-Varina; Steve Edwards, Carolina Builders, Raleigh; Ronnie Mason, Nantahala Lumber, Franklin; Danny Stegall, Stegall Builder Mart, Monroe; Calvin Hall, Carolina Truss & Mfg., Monroe.
South Carolina directors: Gifford Shaw, Shaw Components, Sumter; Don Toner, Superior Home Center, Columbia; John Miller, Wm. T. Miller Lumber, Camden; Wilson Mishoe, Waccamaw Building Center, Conway; Whit Shaw, Shaw Lumber, Sumter; Joye Shuler, Southern Lumber & Millwork, Charleston.
Tennessee directors: Richard Vowell, Vowell & Sons, Martin; Pat Welsh, Builders Supply Co., Tulahoma; Dick Farrar Jr., Williams Lumber & Supply, Fayetteville; Terry Haynes, Haynes Brothers Lumber, Murfreesboro; Art Swann, Cherokee Lumber & Millwork, Maryville; Gene McKinney, Tindell's, Knoxville.
The Jan. 16-18 meeting was held at the Radisson Plaza Hotel, Charlotte, with the buying show at the Charlotte Convention Center.
Lumberments Association of Texas will hold its 1992 expo April 30-May 2 in San Antonio.
TCU head football coach Jim Wacker and UT Lady Longhorns Coach Jody Conradt will present sessions on Friday and Saturday mornings.
President Jeff Chapman and presidentelect Dick Ledermann are convention cochairmen. Team members include Melvin Faircloth, Keith Kirk, Jeff Klare, Chuck Pool, Bruce Agness, Buck Buchanan, Rick Mclaughlin, Pete Smart, Kyle Williams, Melvin Allen, Frank Bates, Steve Herren, Gene Mathis, George Peevey, Ron Welch, Parker Beebe and Gary Hester.
In addtion to chalk talks by the coaches (special business sessions geared for retailers and exhibitors), there will be show specials and a new product showcase. Socials include a golf tournarnent, murder mystery dinner theater, a free reception for retailers at the Institute of Texan Cultures and the president's dinner.
Past NLBMDA president Bob Curtis, Dean Kanaly, chairman and ceo, Kanaly Trust Co., and Rieky Escalante, Western
SOUTHERN ASSOCIATION
Wood Products Association, participated in business roundtable sessions sponsored by LAT on Feb. I in Austin. These were followed by a special recognition dinner for State Representative Mark W. Stiles at the Radisson Austin.
Kentucky Lumber & Building Materials Dealers Association has arranged for Bill Darling, a consultant and personnel trainer for the retail lumber and building material industry, to present two seminars this month.
The first session, March 9, l0 and 11, will cover framing and estimating for all personnel involved in selling to contractors and d-i-y customers. Effective quoting and bidding techniques will be taught in the second session, March 12 and I 3. This class is designed for sales personnel, estimating staff and management.
Both seminars will be held at the Holiday Inn, Bardstown. Registration is being handled by the KLBMDA office.
Mid-America Lumbermens Association's panel of judges selected "Lumber Grows On Trees" as the name of the association's tree promotion contest. Tim Cavner, J. D. Branscum Lumber, Ada, Ok., who submitted the winning entry, received a free trip to the association's Expo last month in Kansas City.
Gene Pfeifer. OneSource Home & Building Centers, North Little Rock, Ar., won honorable mention for "Lumber Comes From Trees, Trees Come From Lumbermen." He received a plaque and tickets to a Kansas City Royals baseball game.
Virginia Building Material Association will meet March 29-April 1 at the Pinehurst Hotel & Country Club, Pinehurst, N.C.
"Age of Discovery" will theme the 66th annual convention. Tabletop exhibits, business messages and seminars featuring Jack Rice, Percon Group; Craig Stearn, Armstrong Woddlndustries; Dan Bechter, Federal Reserve Bank of Virginia, and Ed Johnson. Johnson & Associates, are scheduled. Officers will be installed during the president's banquet.
Rouge, as president at its annual convention and buying show.
Others installed at the lan.23-26 meeting at the Lafayette Hilton: Wallace Poole, Covington, lst v.p.; SteveAshy, Lafayette, 2nd v.p.; Jery Smith, Denham Springs, treasurer; Dudley Webre, Luling, national dealer director, and George Kellett, New Orleans, past president. Directors: Trey Kiper, ChipNorman, GeorgeHarrel, Bubba Iones, Jim Pearce, Don Bertrand, David Stine, Charlie Rader, Pierre Schwing, Bob Hayden, Richard Knight, Jerry Negrotto, Mimi Blouin, Steve Buller, Chester Morrison.
Bruce Cole was named managing directorand Elsie Hamway office administrator. TheNedBallAwardwentto Jerome "Jerry" Buller; the President's Award to A. J. Harris, and the Supplier of the Year Award to Easy Crete.
Oklahoma Lumber Association in a last minute change returned to a two day format for Spring Mart '92,March2l-22, in Oklahoma City. Bob Donaldson, Roy T. Hoke Lumber Co.. is chairman.
Five OLA members were named to the Gold Hammer Century Club by chairman Randy Smith, Mid-America Lumber, Lawton. Sanco Lumber, Grove; Pearson's Lumber Yard, Lexington; Owasso Lumber Co., Owasso; McClain Building Center, McAlester, and Quality Wholesale Millwork, Norman, will receive 1992 Century Club hats and recognition certificates.
March 1992
Louisiana Building Material Dealers Association installed A.J. Harris. Baton
19
CENTURY CLUB hat is presented to Tom Sanders, lett, by 1992 OLA president Mike Nix.
Carol i nasflen nessee Buyi ng
(Continued lrom page 19)
Show
20 tr@
Building Products Digest
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DEALERS & exhibitors on the CTBMA buying show floor: (1) Bill Applegate, Doug Feagen, Arch Rothrock. (2) Jim Caison, Houston Crumpler. (3) Danny Black, H. W. Worlds. (4) Jim Faust, Al Bates, Bill Burch. (5) Al Sunett, Jim Cheek. (6) Al Karrh, Steve Kolar. (7) Rick Kinney, Rick Coughlin, Bill Player. (8) Chester
Abee, Ed Epley. (9) Doug Wright, Carlton Clark. (18) Jack Miller, John Miller. (19) Ted Dedmon, (10) Mike Owen, Eddie Eargle. (1 1) Vince Crow, Dale Greene. (20) Mike Frick, Melvin Ashe, Bob iohn Goad. (12) Ellis Myeis, Greg Carter, Jay Weishaupt. (21) Marshall& Kathy Quina. (22) Williamson. (13) John Waddell, Gary Parsons. TedSmith.(23)DalePeck,AlTraver,JanMyers. (14) Charlie Moss, Jack Fort. (1 5) Brad Massey, (2a) Ray Hamilton. (25) William Kirk. (26) Doug Jimmy Helms. (16) Dan Hope, Amy Reeves, Eller, Ricky McNeil. (27)Jim Bolin. Dyer Farley. (17) Joy Rutland, Jody Solesbee.
SMILES & SALES were big at the Jan. 17-18 CTBMA show at the Charlolte Convention Center:(1) BobColeman, Don Hanis, Michael Brown. (2) John Ramsey, Jim Ramsey, Guy Martino. (3) Jamie Place, Mark Schultz, Rod Barnes. (4) Jim Gallup, Linda Szol. (5) Brian Mulvaney, Ed Lists, David Wynn. (6) Al Monis, Dan Waters.
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March 1992 21 ffiDLrq-1" . s't;r r.'g :*:!. i!,}}t' qi a qo \
(7) PhilAdams. (8) BobWitt, Ward Witt, BillCox. (9) Bob Smith, Mickey Strickland. (10) Greg Johnson, Gerry Ferguson. (11) Jim McClay, Van Smilhers, Chuck Hughes. (12) Jay Williamson, EarlStan, (13) Kenneth Renfroe, Bruce Palmer. (14) Charley Brooks, Jim Epperson Jr. (15) Joel McDonald, Bill Burkholder, Gene
Walters. (16) Sandy Davis, Jan Kirschner. (17) John Goad, David Stone, BillTurner, Carl Eaton. (18) Bobby Lee, Pat Lynch, Keats Wade, Ken Martin. (19) Tom & Becky Lakeman, Wayne Elliott. (20) PaulTurner, David Peeler. (21) Dan Springer, Richard Post.
Call f)ean Lumber Co. 1-800-523-9957
RIBBON CUTTING at lhe Carolinas-Tennessee Building Material Association building products buying show in charlotte, N.c,: (1) executive vice president Larry Adams, Bob Witt. (2) Ray Petrick, Chuck Edmunds. (3) Don Abshire, Jetf lngram, Kap Abshire, Ed Pressley. (4) Tom White, PatGuffee, ChesterAbee. (5) Tim Ebert, Larry Dudley. (6) Shane Murray, Jay Zittle, (7) Roy Romo, Chuck Heumader, Stove Lemere.
(8) Ken Melton, Linda Szot, Joe Wallace, (9) Glenn Hyatt, Lucinda & Rick Johnson. (10) Angie McManus, Clitf Cornelius, Jan Huffstetler.
(11) BillHurst, David Swaringen, Jesse Phifer.
(12) RoyAwbrey, Al Rogers. (13) Frances Beck, Dora Strickland. (14) Jim Watson, Glen Spain.
(15) Steve Teer, Hubert Bryan, Bud Betts, Dale Sprinkle. (16) Rick Montoya, L. A. Richards.
(17) Don Massett, Robert DeNeefe, (18) Tom & Vicki Fleming. (19) Larry Thomas, lrv Northam.
(20) $ndy Bombardier, Jim Breech.
f0ohiiniled twn page 21)
I oo ^\ oo Bulldlng Produob Dl90t Garolinasffennessee Buying $how
Treaters Go To Washington
The sixth annual wood preserving industry legislative conference will be held in Washington, D.C., March 29 - April 1.
"Preserving the Future" will theme the meeting designed to maintain the strong relationships that the industry has nurtured since 1987, Victor Lindenheim, American Wood Preserver's Institute president, said.
Issues to be discussed include RCRA reauthorization, timber supply problems, access to capital for plant operations, upgrades and environmental remediation and insurance.
Mark Reiter, U.S. Senate committee on environment & public works; William Fay, product liability coordination committee; Bill Mclnturff, Public Opinion Strategies, and Senator Sam Nunn (D-Ga.) are among those invited to speak during the conference.
Weyerhaeuser Truss Seminar
Weyerhaeuser's Southem Lumber Business, Hot Springs, Ar., is currently in a three year plan to increase mill efficiency and broaden product mix.
As part of this, they hosted an engineered wood products seminar to ac-
quaint truss manufacturers with new in-grade stress values. The event included tours of the Weyerhaeuser mills in Wright City, Ok., and Dierks, Ar.
Marvin Debbink. Richardson Industries; Bob Ward, Southern Components; Derrel Runyon, Sunstate Components; Don Butcher, Heart Truss & Engineering Corp.; Will Bohrer, Ohio Valley Truss, and Dale Zimmerman, Perfection Truss, participated.
No Money For Owl Protection?
Reauthorization of the l9-year-old Endangered Species Act is due in September, but probably will be delayed with Congress hesitating to fund an environmental issue with sensitive implications in an election year.
Experts are quoting 50/50 odds that there will be no reauthorization this year. Although the issue will come up again in 1993, they say it could drag on into 1995. However, the law will remain on the books since reauthorization involves only funding. This is not the first delay. When the law came up for reauthorization in 1985, it took three years to accomplish.
Established in 1973, the Endangered Species Act was amended in 1978 with
the creation ofthe Endangered Species Committee better known as the God Squad. Eachtime Congressreauthorizes the act, it sets the expiration time.
Records show 1976, 1982, 1985 (accomplished in 1988) and 1992 dates.
Backbelts Gut Lift Injuries
More and more home center and lumber yard employees are backbelters, but these belts prevent back injuries instead of recognizing karate skills.
Builders Square, Hechinger, Home Quarters Warehouse and Home Depot are among chains issuing them to employees. The supports, ranging from belt devices to Velcro fastened waist corsets, keep the back straight while the wearer is lifting.
Companies hope to prevent injuries and cut medical and workman's compensation costs as well as lost time. "It's a win-winsituation," Mark James, vice president, Builders Square, commented. Workers in all of their stores use them.
Mary BethWallace, safety administrator, Home Quarters Warehouse, Virginia Beach, Va, reports high acceptance by the employees.
March 1992
23
One Fire Retardant Teated Wood lsGlearlyTheWinner. PYRGGUARD' T Code Compliance Report with evaluation of elevated temperature strength testing for roof applications. I Thid Party Kiln Monitoring in addition to UL follow-up seruice, T Ffrf labor and materials rcplacement cost wafianty covertng FFf lumber as well as plywood, FOR TECHNIGAL INFORMATION CALL 1-800-TEC-r'rfooD /ploovER 7 TREATEDyIOODPRd)UCIS Thomson, GA o Milford, VA o Pine Bluff, AR
PERS NALS
John M. Kennedy has been named gen. mgr. for T. H. Rogers Lurnber Co., Oklahoma City, Ok., according to Bill Payne.
Roneld Helmo has becn named pres. of Roper Bros. Lumber Co., Midlothian, Va., reports Dennir Burrows.
John E. Seward, senior v.p., Paty Co., Piney Flats, Tn., has been appointed an honorary member of the Hamilton Bank board of directors.
John W. Teder is now sales & business management trainer for Inter-City Products Corp.'s national training center, LaVergne, Tn.
Samuel Nclf Jenkins has been named pres. of Jenkns-Essex Supply, Elizabethtown, Ky., succeeding his father, Jay Jenkins, who retired from daily operations but continues as chairman.
Bill Hoel isthenewmktg. mgr.-CraftMaster door products domestic & international at Masonite.
Allen Wiggins has been named v.p. and director of sales & mktg. for Lumber Investors Inc., Alexandria, Va.
Omer Linercs has joined Mike Cesh in sales at Heritage Forest Productrs' new Miami, Fl., branch, reports v.p. C. Frcd Blackmen.
Suzenne Apple is now director of community affairs for Home Depot, Atlanta, Ga.
Christy Lynn Moore, accounts payable, Home Depot, Smyrna, Ga., wed Bruce Edwerd Dutton Dec. 6, 1991.
Gregory M. Michael has been promoted to senior programmer for Lowe's Cos., North Wilkesboro, N.C. Micheel R, Stack is now senior systems analyst, and Lerry C. Willigms is a technical consultant.
Deen Johneon is now mktg. mgr. for Georgia-Pacific's distribution div., Atlanta, Ga.
Rlchrrd M. Kruflnrn, Amerlcan Tools Coe., hac bccn promotod to v.p.-dietribution ecrvicec.
Butch Millcr is new to Martco Partncrchip, OSB div., Alexandria, La., ae ealcs mgr. ClilJones is now mktg. mgr. -SYP & treated for Georgia-Pacific'e dietribution div., Atlanta, Ga. John F. Reaor hae been promoted to group v.p.-timbcr. Herold L. Airin3ton and Roberl A. Schumecher have retired from thc board. Willlem A. Mrmrock, corp. dircctortaxes, and Kcnneth F. Khou4t, associate general couneel, succeed them on the board.
Bob Burt, Robinson Lumber, Savannah, Ga., has retired after 37 ycars in the business.
Micheet Steck is now senior systems nnalyst for Lowe's Cos., NorthWilkesboro, N.C.
Bob Horton and Dsrlene Davie have joined the sales forcc at Atlantic Trading, Birmingham, Al.
Rick Seddler is now in sales at Boca Supply, Boca Raton, Fl.
Tuck d'Oliveira, Timber Industries, Peachtree City, Ga., has been promoted to plywood sales mgr.
Andres Delgado is new to sales at Gulf South Forest Products, Fort Lauderdale, Fl.
Dale Seay has joined Woodland Resources, Spartanburg, S.C.
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John Taylor has been named pres. and c.o.o. of Hickson Corp., Atlanta, Ga.
Kerrie Flanagan is now director of merchandise payables at Home Depot, Atlanta, Ga. Chairman and ceo Bernard Marcus addressed graduate students in a business lecture at Florida Atlantic University.
Michael Kent Watkins, Home Depot, Nashville, Tn., married Leigh Ann Upchurch Feb. 15, 1992.
Calvin Knight, Yukon Lumber Co., Yukon, Ok., has retired after 23 yeas.
Ed Phillips has been appointed to head the Builders Association of Metropolitan Tulsa, Ok.
Greg Pannell, mgr., Pannell's Do-It Center, Glenpool, Ok., has been elected to the Glenpool Chamber of Commerce board.
South Can Fill Lumber Void
The south is the key to the country's timber supply, Temple Inland Forest hoducts Corp.'s forest group vice president Glenn A. Chancellor advised the annual conference of Resource Information Systems, lnc.
He recommends better management of non-industrial private forest to unlock the south's productive potential. "In the 12 states that constitute south-
James N. Haynie has been elected pres. and ceo ofChesapeake Hardwood Products, Chesapeake, Va., succeeding Eugene M. Myers.
Jeff 'Rocky' Rockenbach, reg. sales mgr., Glasteel Tennessee, Collierville, Tn., was named as a supplier div. council member to the National Frame Builders Association board of directors.
J. Howard 'Jody' Luck, chairman, Manassas Lumber Corp., Manassas, Va., has been named senior v.p.-planning/ merchandising for the Lester Group, Martinsville, Va.
Jim Black and Steve Snyder are now v.p.s of sales for Hickson Corp., Atlanta, Ga. Grady Brafford is mgr.-chemical sales and utility & heavy construction; Steve Shields, mgr.-licensee services; Kathleen Vidic, mgr.-quality assurance;
em forestland, commercial timberland totals 182 million acres, about 4O% of the nation's total. These lands are among the most productive in the wodd, have an excellent infrastructure in place and arc90% privately owned," he said.
Net growth on southem forestland is well below potential because few nonindustrial private forest landowners can afford the time and investment required
Mike Barnes, mgr.-customer relations, and Bob Lattanzi, mgr.-fire retardant sales.
Mike McClelland will succeed Don Wolf as pres. and ceo of Hardware Wholesalers, Inc. when Wolf retires in October after 45 years with HWI.
Eldridge Prince, Weyerhaeuser, Hot Springs, Ar., is the new product mgr. for southern pine specialties & millwork.
Buddy Richards, dispatcher, Cofer Bros. Inc., Tucker, Ga., has retired after 40 years with the co. Other retirements: 37year-veteran Bonnie Goza, administrative asst. to pres. Gene Cofer, and bookkeeper Roma Lee Moran.
Titus A. Drum is the new credit mgr. at Mungus-Fungus Forest Products, Climax, Nv., according to owners llugh Mungus and Freddy Fungus.
for the 30 year return on the investment, he maintains. He cited the Texas TRe (tree) foundation as an example of the type of subsidized assistanceneeded. Industry funded by assessments based on the consumption, it was established in 1981 to respond to the need for reforestationandhas distributed almost $3 million to area landowners. Most of the money has gone for tree planting.
The Quality Leader in Treated Wood Producfs
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March 1992
25
BOWIE.SIMS-PRANGE TREATING CORP. Manufacturers of Pressure Treqted Wood Products P.O. Box 819089, Dallas, Tx. 75381 (800) 822-8315 M'Sims
^G.: Sunbelt Material Handling designs, engineers, and erecrs cantitever supporting buildings and "l sheds for the lumber industry in all areas of the U.S. and Canada. lf you're interested in:. 'Saving labor and eliminating weather damaged lumber 'Properly handling and storing LVL, PSL, and l-Joist 'Tax advantages through rack supporled buildings 'Beller customer service through efficient yard organization. Call or write Alan Darnell today for complete information on all our storage systems. Sunbelt i/laterlal Handllng, Inc. 10927 Crabapple Rd., Suite 101 Roswell, GA 30075 Ph: (404) s87-s933 Fax: (404) 587-0735
NEW P DUCTS
and selec-ted soles ofds
Redwood Stained Bird Houses
Cardinal Crest Bird Houses from Mosser Lee feature rugged, redwoodstained wooCen construction to last through many generations of hatchlings.
FREE READER SERVICE
For more information on New Products write Euilding Products Digest, 45OO Campus Dr., Suite 480, Newport Beach, Ca.92660. Please mention issue date and page number so we can process your request faster! Many thanksl
Truss Bearing Enhancer
A new connector from Simpson Strong-Tie Co. transfers the load from a truss or girder to plates for improving bearing strength.
Manufactured of l8 gauge galva-
nizcd stcel, thc Truss Bcaring Bnhancer can rcplacc the nail-on sceb or an additional ply when needcd for bcaring only.
It comes in sizes for double 2x4 or double 2x6 top plates. One size works with any number of girder plys. Tab and plate line marks ensure proper installation.
Workshop Organlzer
The compact Workshop Organizer from Akro-Mils transforms an ordinary work arca into an attractive, convenient work center in minutes.
Included are double wide tool rack, five matching AkroBins for small parts storage and molded plastic pegboard. The pegboard is scratch resis-
All models come fully assembled, ready to be attached to a tree limb or pole.
Three styles are available, designed specifically for bluebirds, wrens or finches (the most popular birds to attract and the ones that most need houses).
They are shipped in an attractive, colorful display carton that contains six of each design.
Recline With Redwood
tant, will not chip and accepts standard pegboard hooks.
All parts are molded of high strength plastic. The organizer is 22" high by 24" wide.
Cold Weather Grout
An extremely rapid strcngth gaining, nonshrink grcut for cold weather applications is new from Five Star Products.
The unique cement based, nonmetallic grout achieves 4,000 psi in four hours and 6,000 psi in a day.
Instant Grout is resistant to most chemicals and comes in easy-to-handle, 48 lb., resealable plastic pails.
Silvan Inc.'s Classic Line of outdoor fumiture is crafted of kiln dried, clear redwood with all natural defects and knots removed.
Included are dining tables and chairs, coffee and end tables, club chairs and rockers, chaise lounge and cross-leg and folding picnic tables and benches.
Manufactured for maximum durability, strength and comfort, furniture is said not to sway, flex or collapse.
26
Bulldlng Productr Dlgest
The Sound Of Light
A new line of lighted garden speakers from Pioneer Electronics Technology combines outdoor low voltage lighting and high fidelity sound, all housed in a sculptured, free standing, acrylic polymer resin cabinet.
Two 36" high models are offered in a rectangular or triangular enclosure. The weather resistant cabinet, which has the look and feel of natural marble or stone, houses a built-in 12 volt, long lasting light source.
The two-way, air suspension, three speaker system includes a woofer, two tweeters and has a maximum power handling of 150 watts.
Blackout Light
Plugged into any wall outlet, the Power Failure Light from Eversafe comes on automatically when the
Have Forks, WillTravel
The new improved, lightweight Spyder forklift now lifts 4,C100 to 5,00O lbs. to heights of 72" to l2U'.
The portable, all terrain material handler attaches itself to the rear of a flatbed truck for quick and easy unloading at any destination.
The hydrostatically-driven Kubota diesel powered system weighs about 3,600 lbs. Extend-A-Forks and disc brakes are standard, while other models include four-wheel drive.
5 running feet of wall.
The solid wood, beaded wainscoting comes unfinished.
Broadcasts News
The Silent Salesman Plus video display system from Demex, [nc. broadcasts customized advertising, product information, promotions, useful hints, updates and other special messages.
The system stores and displays three color slide show messages in bold, easy to read, l" ot 2" characters on a high resolution, 27" Cx^T video screen.
Outlet Installation Aid
The E-Z Outlet Locator from Alum-A-Pole Corp. helps cut perfect outlet holes in wallboard even without a tape measure.
The material being used is placed
power goes off.
It stays on for up to 90 minutes and resets when power is restored. lt can also be used as a handheld flashlight or night light at any time.
Simple Wainscoting Kits
"Easy as l-2-3" wainscoting kits from Woodline Manufacturing contain all the material a d-i-yerneeds to cover
The supplied PC compatible program allows easy creation of a slide show and includes a scheduler to display shows at specific times on selected dates ordays of the week. Shows can be displayed continuously or viewed manually with attachment of an optional forward/reverse switch.
Features are an industrial design for continuous 24 hour operation, "nonbattery" memory backup, RS-232 communications port and complete self containment.
Lacquer Thinner
Lacquer Retarder & Epoxy Thinner from Klean-Strip features a computer balanced formula that minimizes the problems of "blushing" and "orange peeling."
Its slower evaporation rate helps finishes dry evenly, withoutbeing dull or rough.
in the desired position and pressed against the locator's pins. An outlet hole is formed by connecting the newly formed dots with a cut out.
Coded Tools
Sixteen different Arco box displays are now available with UPC codes on each tool upon special request.
Selections include assortments of various sizes and shapes: 30 cup brushes, 48 wire wheels, 36 large wire and cup brushes, 20 and 40 grinding wheels, 24 and 40 mounted grinding points, 12 small flap sanders, l2luge flap sanders, 12 nylon brushes, 24 and 40 rotary hles, 24 and 40 roto-cutters, 15 masonry cut-off wheels, and l5 metal cut-off wheels.
March 1992
27
Door Store
A new exterior/entrance door merchandising fixture from Boston Retail Products increases visual impact to stimulate sales.
Each display frame exhibits both a storm door and an entrance door. All doors are operational in frames, so customers can see, touch and demonstrate them at point-of-sale.
Display frames mount to the face of racking/shelving and floor. Frames are supported by casters for easy pivot and maneuverability for access to inventory stored behind the display.
A new rain gutter protection system from Waterloov keeps gutters from being clogged by leaves and other debris.
The system utilizes surface adhesion to guide rainwater into louvers and then into a home's rain gutters. It eliminates cleaning out clogged gutters and damage due to cascading rain.
Made of corrosion resistant, heavy gauge aluminum, it comes in natural silver or any of 12 baked-on finishes to match standard roofing/gutter materials.
Steady & Supportlve
A special cantilever rack with inclined load arms and end restraints for the storage and display of awkward inventory such as gutters, downspouts, pvc pipe and steel pipe is now available from Steel King Industries.
Arms are sloped so the product doesn't roll off. For further safetv. ends of the arms feature option;l welded load restraints with rounded edges.
The arms and uprights come in virtually any size or weight capacity.
The Premier Weekly Report
For the Softwood ltoducts Lndusbry, induding both commodt$ *d specialty lumber (i.e. Cedar, Moulding and Millwork) and all panel pnrducts. Crords provides a GDnsistent, current,accuratieneportonmarketprices,h''ends,issuesandindusbynews andpeople.Every subscriber also receive Crora/s Forest Indusbry fournal for indepth reports on subiects sudl as repair/remodeling, envfuonment and stnrchrral panels.
f7-@ -----z_\
2e Bulldlng Productr Dlgcet
Watcr Louvcr
@tuuli,, THE PREMIER INFORMAIION SOURCE FOR THE FORFJT PRODUCTS INDUSTRY
Call Dr. Sam Sherill or Larry Hayes 1 -800-8nFe rt:ffi j 50,3t &Gee7"r P. o. Bo.T;7x;;:'ii:ff "slu on s72:25 ASK ABOUTouT
intnoductory
atour rcgular $195.00
ldarket
Fonest Industy fournal
Buyef s & Sdleds Drectory)
special
3 in 1 offer
annual pnice (Weekly
Repo(,
plus FREE
Lawn Cheers
The Do-it best green garden center, a comprehensive marketing program featuring an extensive decor package, has been introduced by HWI.
Included are a detailed departmental layout and suggested positioning within the store; regionalized plan-ograms with a choice of manufacturers' products; educational components for members and retail customers; signage and fixtures; a customized advertising program; informational member updates, and the availability of 6,00O lawn and garden SKUs to merchandise in the area.
The center is designed for products such as garden tools, power equipment and accessories, hoses and sprayers, chemicals and fertilizers, landscape materials, containers, and nursery plants and shrubs.
resistant to moisture, chemicals, impacts, crushing and extreme temperatures.
They incorporate a dead-front, back wired system to prevent accidental contacts with live parts and a transparent back plate for quick visual wiring.
BUtt 1{0SE Baseboard Corners from Elke International facilitate installation of bull nose and baseboard at corners. Designed with extra material on the ends s0 they sit flat and nails go directly into studs' they require no pre-drilling ahd reportedly will not crack or split.
Secure Connections
Perma-Tite plugs and connectors from Ericson Manufacturing Co. feature a unique weather-tight rubber to rubber eight-point seal when the plug and connector_are mated. An iniemil water-dust wiper provides additional protection.
The devices are molded from a thermoplastic polyester body surrounded by a high tech elastomer, making them
March 1992
.tjtitii-..:r:,,:..'! J:r-r:.::, : .i:lJ.rr'lrlir,iri:::l:i 29
7 I CA o 5/4 FASCIA / DECKING o DIMENSION o TIMBERS o FENCING FFALL BROS. Lumber Sales Dept. o Wilsonville, Oregon Toll Free 800/547-201'l o Far 503/682-0505 OVER SEVENW YEARS OF FOREST PRODUCTS TRADITION
Compiled fiom the Yellow Pages & Tblephone Verified!
lq5tf Lcdr lndude:
. Company Name Complctc Address
Phonc Number Number of Employees Name of Decision-Maker
The walls reportedly resist the effects of ground shifts, severe windload and other environmental factors. They come in virtually any shape, dimension, texture and color.
Colorful Lumber
Othcr Bulldlry Industry tltlec avallable: Building Matcrial Dealcrs...........22,605 |,cads...............$? I0.00 Building Materials Wholesale....... 1,985 lrads...............$120.00
.....................5,964
Long Arm Pruner
A lightweight, portable, telescoping pruner with a unique drive shaft which extends from 7 to I I ft. has been introduced by Technic Tool Corp.
dened beveled gears. A cutting shoe guides the branch to assure clean. precise cuts.
Inner Space
An updated Spaceman lll, a software program that helps retailers build planograms down to the smallest detail, has been introduced by Logistics Data Systems.
Features include schematic output, increased pegboard functionality and planogram creation through flexible block functions.
Tough Walls
Color-impregnated laminated veneer lumber in a wide range o[ solids. multi-colors and natural woodtones is now available from Rutland Plywood in sheets, boards, dimension blanks, turning squares and dowels.
Colorwood LVL is produced from l/16" clear maple and birch veneers that are vacuum impregnated with color dyes and woodtones and laminated into dimension lumber, squares and dowels in all popular sizes and thicknesses.
The lumber can be processed on conventional woodworking machinery and is finished using the same procedures as are used on traditional hardwoods and softwoods.
Paint Tape
KleenEdge Painting Tape, a smooth-surfaced paper tape with a su'ong yet gentle adhesive to keep the tape in place until the job is done, is new from Daubert Coated hoducts.
It protects baseboards, mouldings, many smooth wallpapers, tile, window panes and painted surfaces. Advantages over standard masking tape include easy, residue-free removal. -
The telescoping shaft promotes operator safety, since the cutting chain remains a safe distance from the operator's face and body and tree limbs fall safely away.
It is powered by a 2l cc gasoline engine. The cutting head consists of a 10" sprocket nose chain bar, chrome-plated 3/8" pitch cutting chain and patented cutting shoe. The cutting head assembly is crafted out of tooled steel, fiberglass and har-
The massive look of masonrv and poured concrete fence walls is ivailable in a lightweight system from Cubic Industries said to cost less than, yet outperform, traditional materials.
Constructed of polystyrene cores with a highly modified cementitious coating, Cubic Wall Systems are ideal for perimeter, entrance, privacy, sound buffer and noise barrier walls. Construction requires no heavy footings.
The tape is offered 314", 1", l-112" and 2" wide, all on 60'rolls.
Bulldlng Producb Dlgcst
The versatile, shrink-wrapped package can be hung on pegs, displayed on shelves or placed in bins.
with
rcquesr! American Business Directories 57 I I s. 86th circle p.o. Box 2i34i omaha, NE 6g 127 Phone (4O2) 593-4600 Fax (402) 33 t -548 I
Lumber Wholesalers
Lrads...............$235.0O Over 1,800 Dircctory titles are available, call us today
your
NAWLIVNBMDA Talk "Merger"
A joint task force is exploring advantages of a merger between the North American Wholesale Lumber Association and the National Building Material Distributors Association.
NAWLA president Chuck Hanis and NBMDA president Gary McKillican have met, received endorsement from their respective executive comrnittees and advised the boards of directors of both organizations of the discussions.
Now all details of the potential merger and legal constraints are under consideration by the task force. It is felt that the coming together of these two associations would address many of the issues facing both organizations, a NAWLA spokesperson said.
Wholesalers' 100th Annual
North American Wholesale Lumber Association will follow its established tradition of quality education at the 100th annual meeting, May L7-2O n Colorado Springs, Co.
Focusing on "Adding Value in the 2lst Century," a panel of manufacturing and retail experts will explore value added services provided by lumber wholesalers. Walter Kellogg, president,
In Lcac Than 2O Dllnutec The "BAND.ADE"
TIME SAVER
MONEY MAIGR
Sa:rllurl days rcanmulotlon of fundlng normally rqulres o spcr,fu| ffip ta the londflIl.
Employealnte the danga ond workto tmnsfer to dumpster or fruck. A teut mrnutr whenunp.cklng unlts, results ln thls compoct, asily stord ualwble sauip, o,lrad'y stored in o steel drum lor d|lspo,sl ond sle.
Thc "Btad-Adc"-Ettgt to Drl'y-Ccitly to bc trlthotlt.
THE "BAND.ADE''
Kellogg Lumber Co., Denver, Co.; Jon Reed, vice president, sales andmarketing, P&M Cedar Products, Inc., Stockton, Ca.; Dan Smith, manager, sales and marketing, wood products, Stone Consolidated Inc., Montreal, Canada, and Doug Grover, director, marketing, Lumbermen's Building Centers and
Spenard Builder's Supply, OlYmPia, Wa., will serve on the panel. Steven V. Snavely, president, Snavely Forest Products, Baltimore, Md., will moderate,
Four management seminars will address current business practices and future industry trends.
AL'S MILLWORKS supply your millwork needs. We have a large *lection of merchadi* avallable.
March 1992
31
Thtna Thtc. . .to. . .Thia
6O7-467-3tOr SAVER nol AIIDDK[Y. Mh its built-in water rcWllalt and 50 year guarantee by CSl. V/ood Plus is ttE pressule treated lumb€r you cdn't r€sast. Chartpc.lc WOODaPLUSKWX khHdbhh.Agl 804-843-5653 AusM-I,L,'LIUORI f ,:"i':::;:::fl;:llJi:;:',Tnn, lzt
,-_--\,t---. \ /-\ 1/-l l{t=_l r\l:/\- :7/s-------7 ffi l'#[ IW /,A\/ /l'-------r\ \ I tr----l I Ir-----1 I tE------tt I tr--------\t I Ir--------11|:l Vents Decorative ' Colu|us ' ShutteF Brackets , --t f\- ,/,.4 | F..\ ,/,// t t -\ lll LIl-\ iil ll:\ ll llit I r-1 l I Ll lF::::::-ll-l lr-llF-- 1l i- | L__l Offedng a complete line of wooden louver vents. A limitless *lection of si6 and shapes milufactured to ftt your needs.
lndlan Country, lnc., AitTort Road Depoolt, NY 13754
Anatomy of pricing
By l{rlly Lynch P.A.LD. Associatee
IIRICINO is a merchant's value
F message to the customer. Coming in all sizes, colors and lots of options, it is applied to goods, services and combinations thereof.
Early on in the life of a retailer, pricing is used to position the company in the market. A decision is made and implemented about how the owner wants customers to perceive his business. Most owners set one of three pricing strategies: low end, middle of the road or high end.
Think of a fish, It has basically three parts-head, body and tail. A pricing low end strategy or "tail" might consist of bare bones product lines at cash and carry prices, no service, no credit, no delivery. The "body" could be thought of as middle of the road: some services, dominant product lines and pricing which includes the cost of limited service. Some service may be offered alone. The high end or "head" offers broad product choices of low to high end products with service costs included.
There are several variations on these themes. Imagine contractor sales from a compensatory basis: cash and carry, cash and delivery, charge and carry, and charge and deliver. These four possibilities also could apply to consumer sales. If implemented (not recommended), they would produce eight different prices for the same item.
The idea behind a price strategy is to convey a desired message to your customer and to manage your competition. Bare bones against bare bones, middle against middle, etc. Matrix pricing allows you to compare apples to apples and adjust accordingly. The combination breaks the competition into manageable increments.
Every retailer at some time must deal with the specifics of everyday pricing for day in and day out selling. This is dependent on the development of assorted product lines to produce the value impression, features and benefits necessary to convince the customer to buy a specific item at a set price. Such products could be described as good,
better and best. The assortment could be broadened to include low end and top of the line additions. Thus, five basic price points come into being. They might be $19.95, $29.95, $39.95, $49.95, $59.95 respectively. What's important is that you are competitive and that value for the dollar amount asked isdiscernible.
Most merchants follow competitive advertising closely. This is where promotional pricing comes into its own. Your regular pricing is in place when "wham" here comes a circular that destroys your items pricewise. Promotional pricing wears at least five hats.
The first is the special item not regularly canied but bought especially to offer and blow out over a weekend or two. You know the item and there is only 100 gross margin in it at the selling. The seller is making a big price impression and because the merchandise is only in inventory a few days the GMROI is reasonable.
A second type of promotional pricing is an item offered by a supplier at a reduced cost price and a lower recommended selling price. The idea is that it can be bought at cost for 500 less in ordertoreduce the selling price of$2 or $3, thus increasing demand and sales.
A third option in promotional pricing occurs when regular merchandise for which you paid full price is offered at a reduced selling price. You see this occur in varying ways. The loss leader is often used and abused on this type of promotional pricing. Cut the price way down and bring people into the store like mad. It's supposed to demonstrate value, but sometimes it only produces cherry pickers.
Story at a Glance
Some mcrchents arc mote succcssful whcn thcy work a variation of this loss lcadcr. Imagine from ourfive item product line example that "better" is also the best sclling price point in the range. Top of thc line is the highest price point of the line. By lowering its price point to just above 'better' you let the customer easily identify value. There is margin forthe store in this kind of leader as opposed to the low end give-a-way. The other two types of promotional pricing deal with regular product line items. Seasonally, merchants promote at regular price to notify customers that products are available. New item introductions are also promoted at regularorhigherthan regular pricing to skim the cream.
In the final analysis, pricing is an item by item process with numerous external infl uences necessitating constant internal vigilance. Every area has its list of 200 to 300 price serwitive items. Tlte pricing is met or the business is lost. The savior in these transactions is the sale of items that go with the price senstive items. A stainless steel sink brings about activity of faucets, pipe, traps, etc. Quantiry prices is an old standby. One pound for 99Q, five pounds for $3.99, and l0 pounds for $6.99. Synerg istic items, such as a flashlight, virtually ensure battery sales. This improves both ticket size and gross margin dollars , Combinatiors of items: a single tool or a tool set, your choice of one or any three for the price of two. Psychological price points.' some items will sell as well at 990 as they might have at 950. A $26.95 item often will move as well as $29.99. Psychologically the customer views these items at the higher level.
The pricing of services appears tobe the most difficult for the lumber and building materials industry to handle. This is easy to understand because they either have no mechanics to measure theircosts orthey choose not to identify them. Ask yourself: what does it cost to make a delivery, what do receivables cost, how much to put shingles on a roof?
This industry produces pre-tax profits annually of about 2%. Every dollar in service expense you can eliminate or recover on this profit assumption is equal to generating $50 in additional sales. At $100 and $1,000 it means sales of $5,000 and $50,000, respectively. Price is a simple word but identifying the right price isn't easy. The need for effective implementation and vigilance is obvious.
32
Bulldlng Productt Dlgcst
How to send a message to yourcustomerwith pricing low, middle and high end techniques ... ways to beat the competition and maintain profitability.
The Dtstincdon You Deserve
Superior performance. Consistent quality. An unmistakable look. Clpress.
One of the most naturally versatile building materials, cypress has no equals when it comes to siding and fencing, paneling, uim and milhvork Qpress has
grain character
like no other and it's easily installed and readily finished. Long known for its exceptional durability, cypress is available now in a wide variety of dimensions and pattems. Artisans have been making history with cypress for thousands of years. Cypress was the choice of kings, and that golden legacy can be yours today.
Acdve Members
f.W. Black Lumber Company frl/8r7-?r76
Coasal Lumber Compny 919/5.)&421|
Corbitt Cypress Company 904,/397-2676
Georgia-Pacifi c Corporation 404,/r2l -5518
Griffis Lumber Compaty c)04 /372-c)965
Mackey's Ferry Sawmill 919/79T2950
March Ptywood Corporation n9/ 497-51 | |
Assodate Members
Bames Lumber Sales, lnc. 912/764-875
Florida Cypress Wood Prod. Inc. 904/353-3001
Gaiennie Lumber Company )18/94&)06
McEwen Lumber Company 919/472-19ffi
Murdoch Lumber Sales Inc. 616/948-8282
Richard landry Lumber Sales ?18/442445)
The Mann and Parker Lumber Co. 717/235-48?4
Williams Lumber Comparry ot NC 919/ 442-21?6
Wilson Lumber Company, lrc. %l /27 4&7
Southern Clpress Manrfactuers Assodadon
NEWLITERATURE
On FRTW
The revised 20-p. Dricon Fire Retardant Treated Wood hoduct Handbook ig available from Hickson Corp., (404) 843-2227.
Signs Ol The Timee
A signage catalog including interior and exterior signs, letters, logos and graphics ic free ft,om Scofi Sigr Sydcms' (8@) 237-9447.
Roofs & Driveways
WeathcrTruatcd
An 8-p. full color foldcr on revolutionary weather gtabilizcr MellcoSeal-treated lumber is free from Mellco, 906 Ball St., Perry, Ga. 31069, (800) 8661414.
Gantilever Racks
A l6-p. cantilever rack brochure is free from Steel King lndustries, (800) 553-3096.
SPECIAIIT MDETA
Treated Specialty Products
A24-p. catalog of pressure treated specialty products, including lattice, mailbox posts, decking, fencing, tongue & groove and commercial & industrial products, is available from Chesapeake Wood Treating Co., (804) 843-5653.
FOR PROMPT SERVICE
on all New Literature stories write directly to the name and address shown in each item. Please mention that you saw it in Building Products Digest, Many thanks!
Distinctive Decks
Acolorful new 24-p. "Deckldeas" booklet profiling two dozen decks utilizing ProWood brand Deck Necessities is available from Universal Forest Products, (616) 364-6r6r.
Retail Robbery Prevention
The 18-p. "How to Avoid Retail Robbery, Burglary & Violence" is free from McGunn Safe Co., (7O8) 458-7233.
Hire Learning
The Sales Success Profile, a hiring test to predetermine applicants' ability to close sales, is $30 from Lousig-Nont & Associates, (800) 477-3211.
A 4-p. roofing and driveway coating products catalog is free from Henry Co., (2r3) 583-5000.
Pocket-Sized Safety
Workphce Safety Pocket Guide, a 64-p. booklet for helping employees avoid workrelated injuries, is available from Genium Publishing Corp., (800) 243-6486.
Air Spray
A pneumatic fastening tools catalog including nailers, staplers and tackers plus compatible fasteners is free from StanTech Fastening Products, Box 700, East Greenwich, R.L 02818.
Structural Panel Forecasts
End-IJse Marketing Profiles for Structural Paneb (Economics Report E50), a 52-p. summary of market forecasts and end-use data for the structural wood panel industry's six major markets, is $30 from American Plywood Association, P.O. Box I 170O, Tacoma, Wa. 9841 l, (206) 565-6600'
Perlite Insulation
An 8-p. booklet on lightweight Perlite insulating concrete and Perlite loose-fill masonry insulation is free from Perlite Institute, 88 New Dorp Plaza, Staten Island, N.Y. 10306.
Specialty Hardware
A catalog of door bumPers, sPring hinges, pivots and heavy duty lavatory hardware is free from Bomrner Industries, (803) 457-330 l.
Floor Watch
*f,A 35-min. VHS Chickasaw hardwood flooring video, covering flooring manufacture, wood and concrete subfloors, and installation ofstrip, plank and parquet floors, is $10 postpaid from Memphis Hardwood, (901) 526-7306.
Landscaping Tools
The l2-p. Groundbreakers landscaping tools catalog is free from V&B Manufacturing Co.. (800) 443-1987'
Bulldlng Producb Dlgert
'dwn fil ril r, l r'l irl i-1
m lll [J
ffin ilH, iri' U "j]
Advertising
PROI ESSIONA I, TRAI)T:RS
uith cxpertise and u good reputltion in specialty lumber products ure needed at ( ascade l:nrpire ( orporltion. Our growing company, with currenl annual sales of Sl45 nrillion. wishes to double its size within the next five years. lf you'rc interested in t future with a forward thinking conrpany, please respond to Ray li. llaroldson. nresident. (800) 767-8171. All responses will be held in strictest confidcnce.
EXPERIENCED LUMBER TRADER
We are Hardwood and Sottwood loo and lumber wholesalers with otfices in C-anada and the United States. We are seeking sincere, exoerienced lumber traders who have a view towards the long term.
Work fom your part of the country, 01 fom our ofJices in lhe Toronto area.
This is an excellent opportunity with a well-established company.
We enjoy an oulstanding financial and markeling reputalion.
For complele dehils, please phone or wrile Bob Wilson in strict contidence.
Twenty-five (25) words for $21. Each additional word 700. Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line; $6. Box numbers and special borders: $6 ea. Col. inch rate: $45 camera ready, $55 if we set the type. Names of advertisers using a box number cannot be released. Address replies to box number shown in ad in care of Building Products Digest, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Make checks payable to Cutler Publishing, Inc. Mail copy to above address or call (714) 852-1990. Deadline for copy is the 20th ofthe month. PAYMENT MUST ACCOMPANY COPY unless you have established credit with us.
,295
ESTATE SALE: Family owned lumber yard for 43 years. Downtown Wimberely, Texas. 3000 square foot business area, 8765 square foot shed area. Financing available. Gilcrease, (512) 392-5549. Write Box 170, Wimberely, Tx. 78676.
\ilE BUY sutplus, salvage, buy back, odd lot, & misc. building materials and flooring. Call John Kern, (904) 384-0057 or FAX 904-384-6614, in Jacksonville. Fl.
WANTED TO BUY
All types of building materials, hardware, closeouts, overruns, irregulars and buy backs.
CALL COLLECT:
Spencer Parker or Bubba Morgan 2nds in Building Materials, Inc. Phone: 615-E99-E203
Fax: 615-E9-'1429
March 1992 35
BUILD IT YOURSELF ANO SAVE MONEY
SIZES, ALL STEEL, CALL TODAY FOR BR()CHURE AI{D PRICE OUOTE HERITAGE BUILDING SYSTEMS 800-643-5555
5llllll
If you want to buy a business . . or sell a company or equipment . . or find a new job or hire new people . a Building Products Digest classified gets your message into the hands of thousands of industry executives and owners. Classified Covers the market. Gets Results. LUMBER #$lp $ 23500 MAIL ORDER FREE DEMO 800-523-0625 POCKET SIZE 3o3B State. Cotumbus, lN WAREHOUSE RADIO YARD RADIOS
u.s.
GHECK thc figures: 1.5 million outdoor decks are built in the over an average year, each using an average of250 board feet of lumber; decks alone will consume 375 million board feet of softwood lumber in 1992.
That's a lot of opportunity for sales to deck builders, remodeling contractors and do-it-yourselfers. Participating in the Califomia Redwood Associationl Home Mechanix deck contest is a way to increase store traffic and cash in on the perennial popularity of redwood decks.
Dealers who used the displays and offered entry blanks last yearare enthusiastic about the results. One reports,"We had people come in wanting to know more about the contest. They asked a lot of questions and picked up entry blanks. The banner definitely brought people into the store, and the contest information encouraged them to start projects that they had been putting off. The deck contest was a good promotion for us."
"We had people building $4,000 decks who bought redwood in lieu of other materials to enter the contest. We had one deck that in terms of sales to us brought in $9,(XX), including extensive fences, trellises and planters. $/e had
some people who as soon as they got in the store said, 'What's this contest about?' I can honestly say that the contest generated several specific deck sales," another retailer explained.
Injudging the hundreds ofdeck photos that came in from all over the country, thejudges spotted several interesting trends in addition to the overall high quality and variety of deck designs entered. Hardware which creates deck surfaces with no visible nails was popular with both d-i-yers and professionals. Pattems were intricate, featur-
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COUNTERTOP displayoflering entry blank and informalion about 1992 redwood deck building contest is free to retailers.
nfis8
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ing heningbone, parquet and sunburst designs. Many decks were built with 2x4s, using alternating widths.
Ornate railings were used frequently, often incorporating materials such as glass panels and blocks, stainless steel and copper tubes, wrought iron elements and steel cables. Railings and trim were often painted or stained to blend or contrast with architectural el-
ements of the house. Redwood lattice was used extensively in conjunction with the deck as screening, fencing or to disguise deck understructures.
By incorporating these trends into his inventory of lumber, hardware, finishes and stains, a dealer can be ready to capitalize on the enthusiasm that the contest and the accompanying promotion create.
TIrc 1992 deck contest will be announced to the public in the spring and summer issues of Home Mechanix (circulation 1. I million). Thefive 1991 redwood deck winners will be highlighted in the July/August issue, creating additional interest and support for the contest. Newspaper and trade publications will print CRA originated stories during the spring and summer deck building season.
Banners and countertop entry blank displays are free for dealers who want to participate in the contest. They are available at no charge from redwood suppliers orthe CRA. Suggestions also are available for coordinating local deck contests and deck clinics with the national contest.
Story at a Glane,e
Use deck contests: dealers report increased sales of redwood, related deck hardware, finishes nationwidemagazine promotion will reach 1.1 million readens... free banners, entry blanks.
RaDIATA PINE...
QUALITY/ CONSISTENCY AND LONG TERM SUPPLY
We'll give yorr the perfect cornbination of professionally farrned Radiata Pine and the rernanufacturing excellence that razill provide yor.r rarith the sor.rrce of the highest quality processed lnrood products available.
The Neraz Zealand Radiata Pine Rernanufacturers' Association represents leading processors of solid r,r'ood products rnouldings; door and razindorar cornponents; clear blanks for furniture, turnings and
other uses; finger jointed products and knocked dor,rzn furniture. It rnakes good business sense to call, fax or rarrite to thern nornz for your requirements.
Contact: Gerald flrrnt, Execrrtiwe Director of The Ner,n Zealand Radiata Pine Remanufacturers' Association. P.O. Box 255, Motueka, Nelrr Zealand.
TeL (64-3) 528-6005, Fax: (64-3) 52a-622O.
March 1992
REDWOOD deck contests are inspiring homeowners to incorporate new designs and ideas as illustrated by this deck with a view. Deck contest materials are free to retailers.
JUDGES Tim Blake, Charles Jourdain and Pamela Allsebrook plotted nationwide trends while evaluating entries lor 1991 CRNHome Mechanix deck contest.
37 a a o i \ 0a €. U s' q A U s s o F E aa A{
NEW ZEALAND RADIATA PINE REMANUFACTURERS' ASSOCIATION
Obftuarles
Tom DeWeeEe, 77, formcr president of A. DeWeese Lumber Co., Philadelphia, Ms., dicd of heart failure Dec. 23, 1991, in Jackson, Ms.
Mr. DeWeese became general manager of the family business in 1934, serving as president and treasurer from 1939 until it was sold to Weyerhaeuser in 1966. He stayed on as manager until 1969 and as a legislative consultant unril 1973.
Texas City Guide Hits Wood
Dealers and wholesalers in Austin, Tx., could be affected by an Eco-Honrc Guide being published as part of the Green Builder Program of the City of Austin Environmental and Conservation Services Department.
Aimed at builders interested in constructing "environmentally friendly" homes, the publication is funded by $120,000 in grants from the Urban Consortium for Technology Initiatives, a subsidiary of Public Technologies, Inc., the research and development arm of the National League of Cities.
While many of the recommendations on water and energy conservation appear reasonable, some of the statements in the building materials section are definitely unfriendly to wood. A home rating quiz gives high marks to wood from "certified" sustainably managed forests and borate treated lumber instead of pressure treated lumber with fewer points for yellow pine and redwood. It also recommends that old growth woods be avoided.
A glossary has cautions on pressure treated wood, tropical hardwood, wood from old growth forests and plywood.
Dealers in Austin can obtain a copy of the guide from the Environmental and Conservation Services Department at (512) 499-STAR.
Southern Pine Timber Grades
A single set of revised grades for southem pine timbers (5" x 5" and larger), effective February 15, replacing a dual set of stress-rated and nonstress-rated grades, eliminate the designation "SR" from the grade nomenclature.
There are now only four grades of southem pine timbers, three stress-rated
He served as president of the Mississippi Forestry Association and Mississippi Pine Manufacturers Association and was trustee for the American Plywood Association and American Forest Products Industries.
Doyle K. Veneble, 77, owner of Venablc LumberCo., North Little Rock, Ar., died Jan. 7 1992. in North Little Rock.
Born in Dierks, Ar., he worked as a manager for various yards in the North Little Rock area, including Dyke Bros., before founding his own company in 1950.
and one non-stress-rated: Select Structural, No. I and No. 2 are stress-rated, with dense timbers still an option on these three grades; No. 3 remains nonstress-rated because it is intended for use where strength and appearance are not a consideration, such as blocking and numerous other general utility purposes.
New grade descriptions were written for No. 2 timbers, adding restrictions that make the new design values generally lower than for the previous No. 2 SR grades. Grade descriptions for Select Structural and No. I timbers remain the same as for the previous "SR" grade, although there are minor changes in design values.
The new timber grades were revised by the Southem Pine Inspection Bureau and approved by the American Lumber Standards Board of Review.
The changes have been added to both Southern Forest Products Association and Southern Pine Inspection Bureau publications.
New Hardwood ldentification
The Hardwood Manufacturers Association has redesigned its identification tag for solid hardwood and introduced a sticker for the same purpose.
With the phrase "Today, Tomorrow, Forever," the product identification canbe used on any solid hardwood product to explain the lasting value of the wood. The tag further informs shoppers that certain characteristics and variations are natural and that America's renewable hardwood forests are being nurtured for future generations.
The pressure sensitive sticker, which can be used on cabinetry, lumber and millwork. can be removed from a wood surface without leaving residue.
Kcntucky Arbor Day Plantlng
Kentucky lumbcr dealers will participatc in the state's Arbor Day observancc April 3 with a free trcc sccdling give-away.
Gerald Boland, Boland-Maloney Lumber Co., Louisville, originated the campaign. White pineseedlings will be providcd by the Kcntucky Department of Forestry for $35 pet thousand. The Kentucky Lumber & Building Material Dealers Association is handling orders and delivery as well as providing dealers with promotional and advertising materials. Trees come with plastic bags for handling and planting instructions. Dealers are being urged to ask civic groups to participate.
38
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Advertiser's Index Adventage Businees Computer Syctems Cover II
Al's Millworks Americen Businecs Directories................... 30 Been Lumber Co.. Curt Bowie Sims Prenge CslTell Bros. Forest Products ....,............,.,. 29 Chesepeake Vltood Treating Co.................. 31 Crow Publicetions Crumpler Plestic Pipe, Inc.......................... 24 Desn Lumber Co. Georgia-Pecific 5 Hoover Treeted Wood Productg 23 Ilouston Woodtech, Inc. Indian Country Jorden Redwood Lumber Co., Lee Roy......7 Louisiena-Pecific Cover I Mess Systems Co., Inc. (MSt).....,....,......,... 36 Nevajo Forest Products Industries --...,,.., 36 New South Forest Industries .................,.... 17 New Zeeland Redieta Pine Remanufacturers Association................. 37 Pecific Lumber Co. E Product Sales Co. .,.....,.........4 Redwood Forest Products Setzer X'orest Products..........,........................ 7 Simpson Timber Cover IV Southern Cypress Manufscturers Association ,.... 33 Sunbelt Meterial Handling ....,........,........... 25 Swan Secure ...,....................24 31 2l 1E 3l
The 10th anniversary of . ,, BT]ILDING PRODUCTs DIGEST.,. is really your anniversary. We salute each reader and advertiser for encouraging us over the decade. With your enthusiasm, support and friendship, HAruDING PRODUCIS DIGEST is the building products industry magazine in-the south.
markets in 13 Southern states
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