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tunity to make their customers aware of unusual and effective uses of the product in building.

For example, the photograph above would be an excellent one to show to builders or individuals who are planning their own homes.

In most contemporary homes the roof is merely a roof, but it can be a dramatic repetition of the redwood used elsewhere in the structure. In this Mercer Island, Wa., home, the shingles are laid on two different planes instead of the usual single plane. Each plane is then outlined in redwood select knotty thick butt bevel siding.

The distinctive borders are created by placing redwood select knotty siding with the butt at the front edge. In addition, overhang shingles are laid over soffits of 2x3 redwood construction common.

The innovative roof detail is a testimony to the beauty and elegance of the redwood which is a common denominator in unifying interior, exteri-

Story at a Glance

Dealers can sell more redwood by encouraging dramatic, uni. que applications...ways to attract builders and homeowners with demonstrations, promo tions, displays.. .manufacturers are sales materials sources. or and outdoor living areas in the 5200 sq. ft., three story home. Clear vertical grain bevel siding is well suited to the semi-wooded hilltop site. In addition, it features a unique combin- ation of natural attributes such as insulation values, durability, resistance to warping, twisting and checking.

Treated with a semi-transparent stain, redwood will retain its natural beauty and warmth of color through the years with minimal owner maintenance required. Inside as well as outside, redwood adds beauty to the home as well as practicality.

Dealers who become proponents of redwood will find ample opportunity to suggest the material for a variety of uses, both by professionals and d-iyers. They also can be confident of the quality of the material when they convince customers that they should specify redwood for their homes or other projects.