Redwood: quality sells

EEDWOOD'S sales appeal can flbe summed up in one word: "quality." There is always a demand for quality. Redwood's reputation for quality is founded on decades of building experience. Redwood has performance characteristics not available in other woods-even woods treated with chemicals. No other wood provides the longJasting beauty of redwood. This includes resistance to shrinking, warping and checking. Redwood takes finishes better than most other woods. As a result, decks, fences and shelters made from redwood simply look better than projects made from other woods and they continue to look better 10, 15 and 20 years after construction.

Redwood is the perfect wood for outdoor use. Decks, trellising, planters, spa environments, benches and seats of redwood all add special ac- cents to outdoor living areas. In addition, they are easy to care for with little or no maintenance required year after year.

Fences, too, are more handsome and practical when constructed of

Story at a Glance

Ways to sell redwood's perfor. mance...build confidence in product. .avoid customer callbacks. .get top price for top quality.

redwood. Fence posts, fence rails and fence-boards make the job of fence construction easier for the do-it-yourselfer or professional. Again, durability comes with good looks. Redwood fences withstand weather extremes season after season.

You can recommend redwood to your quality conscious builders and do-it-yourselfers with the confidence that there will be no customer callbacks because redwood lives up to its promises. And when you think about it, redwood doesn't cost much more than ordinary wood for you or your customers. Plus, you'll get top price because redwood won't warp, split or splinter in the yard like other woods. Your customer is purchasing a quality product. Quality has its own dividends. It looks better and keeps its good looks longer. Who says you can't buy happiness?