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and building material dealer's success in business. An attractive, efficient physical plant not only helps build customer ac' ceptance and loyalty, but makes it possible to serve the customer better at lower cost,

It might be said that a $1,000 savings in operating expenses is comparable in profit to the return on $20,000 in new business. Lumber and building material dealers in Arkansas and Oklahoma are serving more customers, offering more services, lrom

P.O. Box 248 your

The Lorest To The Lence

Arcata, Ca. 95521

(707\ 822-1779

Russ & Bob Britt and providing a wider selection of products than ever before. As our industry gets more complex, so does the task of planning facilities that provide adequate space, good material flow, efficient order handling and the many other activities that comprise the operation of a dealer's business.

Fixed assets, such as store and warehousing facilities, land, equipment and other investments needed to operate a business, make no direct contribution to the dealer's return on investment. They exist so the dealer can do business, stock materials, display merchandise and sell materials efficiently and economically.

Through its Yard Planning Service the Mid-America Lumbermens Association develops practical, proven ideas that enable dealers to get the greatest use from their present facilities. They also can provide the blueprints to build a new plant that represents the latest and best thinking in yard and store planning and merchandising

MLA's layout ideas, philosophy of material movement and storage, and management concepts are developed by Collins Lorimer, an individual with 19 years experience as an owner and manager of lumber and building material yards, and l0 years as a customer consultant nationally to lumber and material dealers, chains and mass merchandisers in the customer service department of one of the nation's largest building material manufacturers. He has done work for many dealers in Arkansas and Oklahoma, and is currently working with several. If you have an interest in building a new yard or modernizing your present location and would like some help, call us

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