CALENDAR

February

Centrel Builders Supplies Co.Feb. l0-lt, annual buying show, Louisville, Ky.

Crroline Lumber & Building Mrterhl Deders AsgcletionFeb. ll-13, annual @nvention, Convention Cinter. Charlotte, N.C.

Mid-America Lumbermens AssocirtlonFeb. ll-13, annual convention/exposition, Bartle Hall, Kansas City, Mo.

Pdmetto Wholesele Co.Feb. lt-19. market, State Fair Grounds. Columbia, S.C.

Misslssippi Building Meteriel Deders AssoclrtlonFet. It-20, annual convention & trade show, Royal D'lberville Hotel, Biloxi. Ms.

Netfunel BuiHiry Mrterid Distributffs AssodrdonFeL 19-20, "Best Seller List" workshop, co'sponsored by North American Wholesale Lumber Association, Charlotte Marriott Executive Park, Charlotte, N.C.

Allied Building StoresFeb. 19-21, market, Arlington, Tx.

Nrtionrl Wmd Window & Dmr Assochtbn - Feb. 20-21, annual meeting, Marquis Holel, Palm Springs, Ca.

Kentucky Lumber & Building Mrterhl Deders AssclrtionFeb. 23, western wood seminar, Drawbridge Inn, Fort Mirchell, Ky.

Forest Products Trefiic AssocirtionFeb. Z-25, annual meeting, The Peabody Hotel, Memphis, Tn.

Nationel Building Mrteriel Distributors AssocietlonFeb. 27-29, executive committee & convention planning committee meetings, Hyatt Regency New Orleans, New Orleans, La.

Builder Mrrts of AmericrFeb. 23-Merch l, market, Dallas, Tx.

March

Internetionel Herdwmd Products AssodetionMerch l-5. annual convention & World of Wood, The Registry Resort, Naples, Fl.

Netionel Associetion of Remodeling IndustryMrrch 3-5, annual convention/exposition, McCormick Place, Chicago, lt.

Netiond Lumber & Building Meterid Derhrs AssodetlonMrrch 4-t, Conference with Congress, Washington, D.C.

South Strtes/Henderson & Brird Herdtrre Co.Mrrct 5-6, Sentry markel, Greenwood Leflore Civic Center, Greenwood, Ms.

Cologne Internrtionel Herdwere Frh - Mercb 6-9, sponsored by American Hardware Manufacturers Association, Cologne, West Germany.

Nationel Home Center ShorMrrch 13-16, McCormick Place, Chicago, ll.

Southern Herdwood Lumber Menufrc{urers AssocietbnMrrch l6-1E, Royal Sonesta Hotel, New Orleans, La.

Netionrl Kitchen & Beth AssocirtlonMerch tt-22. annual conference/show, Washington, D.C.

World Exposition of Tile & Bethroom FurnishingsMrrch 23-25, Miami Beach Convention Center, Miami Beach, Fl.

Wood Products Manufacturers AssociationMarch 23-26, annual meeting, Peabody Hotel, Memphis, Tn.

Cedar Market Push Doubles

Western Red Cedar Lumber Association members are launching an expanded marketing and promotion program.

Included are programs to assist dealers and distributors increase their share of cedar markets, and production of a new specification guide to benefit architects and builders.

The cedar association, headquartered in Portland, Or., has approved a new dues structure that will double its national advertising, publicity and promotion activities. The objective is to expand consumption of western red cedar over the next three years, targeting the single-family, multifamily, remodeling and non-residential markets.

Stressing the "grown-in" preservative characteristics of western red cedar, its range ofnatural colors and textures and other highly desirable features, the new program will promote all cedar prodqcts, highlighting cedar siding and cedar commons for outdoor use.

National newspaper and trade publicity programs, advertising and literature will be increased.

Full-color advertising will be added in builder and architecture publications. When completed, the product specifications guide wilt be placed in Sweet's General Building File as well as being distributed to specifiers and builders.

A publicity program will provide assistance to major consumer publications. Similar assistance will be provided to trade publications. "The Specialty Building Product," a 20minute slide presentation on cedar products and uses, will be converted to a video format for expanded uses.

All aspects of the expanded marketing effort are geared to assist the distribution and dealer segment promote cedar sales, according to president James McWilliams.

Gas Grill, Heater Hotline

Dealers with questions about gas barbecue grills and space heaters can get the answers by calling Preway Appliance Division, Paragould, Ar., on a toll free hotline, I (800) 3468960.

Hlghcst Ouolltg Possible ot Compctitlvo pricing

c u R T, p,F,|! !!1,""} *t fF.nf ,0.'S,9,r, INC.

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BlLt HRRDIil@ o IINDR PRIDDY

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