SNEAK PEEK
The Affordable Premium Home
Building for under $100k
Right now, demand outweighs affordability –new market solutions.
Construction shifts to higher density designs, 3D printing and material innovation are growing.
DENSITY
Concave Builders is one of the winners of the 2024 global competition to design affordable housing that can be built for $99,000 or less, sponsored by ICON, a leader in 3D printing technology.
Concave Hollow is a new neighborhood surrounded by an Austin suburb that brings connectivity within the units as well as with the surrounding environment. The builder challenges the notion that affordability means compromising quality or sacrificing functionality.
Color Drenching
SMALLER SPACES WITH LESS
Offering a powerful one-hue punch, color drenching reduces visual noise and can even make small spaces appear bigger.
Five Adult Homeowner Generations
GEN Z
AGES 17-28
‘SIDE-HUSTLE HOME’
MILLENNIALS
AGES 29-49
‘EXPERIENCE HOME’
Millennials are the parents of our newest generation
GLOBAL-FROM-BIRTH
AGES 0-16
STEPHANIE BERLEC – UNSPLASH+
GETTY IMAGES – UNSPLASH+
Home is the starting place of love, hope, and dreams, where the stories of one generation become the foundation for the next.
GEN X
AGES 50-59
‘MULTIGENERATIONAL HOME’
BABY BOOMERS
AGES 60-80
‘EMPTY NESTER HOME’
PRIME TIMERS
AGES 81+ ‘HEALTHCARE HOME’
GETTY
GETTY
Storytelling Sets the Stage
THE FIVE-STORY GESSI SHOWROOM IN SOHO showcases luxury water fittings, promoting wellness through a storytelling journey, with lounge spaces, a piazza, a rooftop bar, and an indoor pool.
GESSI
GESSI
PINTEREST
Virtual Design
The global virtual staging market is projected to reach USD 1,159.9 million by 2029, growing at a CAGR of 26.4%.
Zillow has acquired Virtual Staging AI (VSAI), a virtual staging tool that adds furniture to real estate listings.
AI startup Palazzo is thriving, partnering with brokerages to offer its virtual staging platform.
PALAZZO AI - INSTAGRAM
ZILLOW
NOSTALGIC
From Grand-millennial to Grandpacore
Heritage styles are back in fashion creating a cozy classic blend.
“In 2024, Gen Z and Boomers will embrace grandpacore and bring eccentric and expressive elements for the ages to their wardrobes.”
PINTEREST PREDICTS
From Mid-Century to Mid 70s
Move over Mid-Century Modern, the new retro look is 70s with a dash of modern edge.
RETRO
SOHO HOME
PINTEREST
Hoods as Architectural Element
Large-scale range hoods become part of the kitchen architecture.
REIMAGINING SPACES: KITCHENS
“Dirty”
A range hood separates a back/ dirty kitchen with a pass-through wall.
POH - MINNESOTA - GONYEA CUSTOM HOMES
POH - IDAHO - BILTMORE CO.
“Add a stone freestanding tub and expose it to a generously sized window. The play of natural light on the stone surface sets an effect of relaxation. Now, imagine soaking when watching the outdoors.”
The Experience Tub
The wet room fades as the tub goes alone in its own zone
REIMAGINING SPACES: BATH
EMPAVA 2024 BATH TRENDS
POH - MINNESOTA - ADRIATIC CONSTRUCTION
POH - MINNESOTA - PINNACLE FAMILY HOMES
The Quiet Luxury Palette
Elevated and
timeless classics
“It’s anti-tech. It’s quiet luxury. It’s brown, and it’s everywhere.” WASHINGTON POST
COLOR TRENDS: THE AFFORDABLE PREMIUM HOME * INDICATES FROM NEW
2025 COLORMIX FORECAST
BUNGLEHOUSE BLUE SW0048
*CARIBBEAN CORAL SW2854
*WARM STONE SW7032
*GROUNDED SW6089
*ALABASTER SW 7008
INDIGO SW 6531
SHERWIN WILLIAMS COLORMIX 2025 CHRYSALIS BUILDERS DESIGN
*GROUNDED SW6089
The Night Hues Palette
*WARM STONE SW7032
*CARIBBEAN CORAL SW2854
Color drenching in deep tones
BUNGLEHOUSE BLUE SW0048
*ALABASTER SW 7008
INDIGO SW 6531
LITTLE GREEN
BUILDERS DESIGN
PINTEREST
Wood Flooring
MORE
» Warm Blondes
» Dirty Blondes with ‘lowlights’
» Muted grains
» Wider, longer planks
» Hyper–realistic grain
» Natural lowlights
SAME
» True, mid-tone brown hues
» Herringbone/chevron patterns
» White Oak
» Walnut looks
» Low to no sheen
» Waterproof planks
» Antimicrobial and waterproof technology
LESS
» Cool and warm gray wood looks
» Red woods
» High gloss finishes
» Espresso colors
» Whitewashed colors
Fit + Finish Fit + Finish Fit + Finish
DALTILE – ACREAGE COLLECTION - STETSON
Decorative Woods
MORE
Warm, spiced woods
True Brown Woods
Dark Walnut
Soft exotic woods
» Oiled and oxidized woods
SAME
» Light & medium burl
» Warm & caramel blonde woods
» Textured grained black
» Retro woods shift warm
» Cool brown ash
LESS
» Whitened woods
» Cool blondes
» Cool gray woods
» Greige woods
BERNHARDT – HIGH POINT
KITCHENAID
At CES 2024, LG debuted their “affectionate intelligence” home assistance robot.
Home Companions
Close to 20% of Americans have explored using AI for companionship.
CIVIC SCIENCE.
Buddy, an AI-powered companion and internet router on wheels, uses a circular interface to convey “emotion and information.”
New York’s Office for the Aging distributed 900
ElliQ AI devices, with 95% of users finding them effective in reducing loneliness and boosting well-being.
Energy Savings Through AI
78% of Americans are stressed out about high energy bills.
CNET SURVEY
LG THINQ
LG’s ThinQ ON, powered by Affectionate Intelligence, learns user routines to create a personalized, seamless home experience with its AI-integrated appliances.
LG – IFA 2024
The Wellness Room
Wellness rooms and outdoor spaces are now integral to commercial settings, offering areas to nurture mental health, relax, and rejuvenate.
CALIBRO
CALIBRO
HPA
Community Hub Spaces
New spaces that support not only a hybrid workforce but also the rise of scheduled events for the housing community.
TANGEAM INTERIORS SHOWROOM AND OFFICE
BUILDERS DESIGN
MELLO
PINTEREST
If you are inspired by our Sneak Peek of INTrend VOL.5 then you’ll love the additional 130+ pages of latest trends for 2025; Design, Generational, Color, Fit & Finish and Technology. Schedule an INTrend presentation today!
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