INTrend Model Edition 2023 - Builders Design

MODEL EDITION

I

VOL. 3

INTrend is Responsible, Sustainable, and NOW Digital!

Introducing the first all-digital release of INTrend. Like others in the homebuilding industry, we are striving to be current, environmentally responsible and nimble to how we deliver information for our customers at large. Enjoy reading, browsing, and saving this information packed resource!

Cover: Solstice by Lee Wetherington Photographed by Seth Binsted

INTREND INFM R O INFN EU L EC INSIP E R INDE G L U INNO E AT V

WELCOME to the 3rd Edition of INTrend!

At Builders Design, we strive for our partners and prospects to elighted every day.

Joe Duffus

This starts with an innate sense of customer service that every team member embodies and offers to our process and customer experience. We know that our company does not exist without you, and we also know that relationships are more important than ever in an everchanging world and fast paced industry.

We want you to count on us, to expect the unexpected, and to see us go the extra mile from everything including uniquely curated design, to offering above and beyond effort to bring your communities to life on time and on budget.

The days of “five star service” have faded across many industries but at Builders Design, delighting our clients is what sets us apart. From our enduring need to stay on top of trends by providing top-notch research, through our yearly publication of this book, to staffing our regions with top talent, we strive to break through each year with fresh approaches to design that excite and offer you new ways to be inspired, educated and primed to impact your very own customer base.

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The last year offers us perspective and reflection. Not only are we coming out of a very prosperous two years of homebuilding momentum and growth, but we faced new challenges with supplies, delays, rising interest rates and changes in demand. At Builders Design our team appreciates the road of growth, prosperity and reflection, but also the opportunity to support your company through changing times and offering a secure partnership that stands strong regardless of changing circumstances.

We look forward to being a light of consistency, strategy and partnership.

WE STRIVE FOR YOU TO ALWAYS

TO WORK WITH US!

CLICK TO LEARN MORE!

© 2023 Builders Design, LLC.

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TABLE

OF CONTENTS

INFORM

4

INFLUENCE

42

INSPIRE

70

INDULGE

110

INNOVATE

128

BUILDERS DESIGN

BUILDERS DESIGN

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© 2023 Builders Design, LLC.

“Change is inevitable, change will always happen, but you have to apply direction to change, and that’s when it’s progress.”

ADLAI STEVENSON

INFORM

INFORM 4

BUILDERS DESIGN

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© 2023 Builders Design, LLC.

future think

THE CHANGING MARKET NEW PRESSURES 2023/2024 Generational Commonalities

ECONOMIC: Firms do need to plan for a cyclical slowdown in 2023/2024 but also anticipate strong housing demand as we end 2024 and go into the second half of this decade due to pent-up demand.

DEMOGRAPHIC: As the price of homes stabilize with lower inflation, demographics will be critical to the strong expected bounce back – only 53% of Millennials (a 92m generation) are homeowners and we still have the older segment of Gen Z entering the market as well as anticipated move-ups by Gen X and Baby Boomers.

COMPETITIVE: With the longer-term expected health of the housing market, new players are entering the segment, mostly at the value end. CVS, IKEA and Amazon are just a few of the new entries investing in affordable housing and we expect to see more ‘outside-in’ players enter the arena.

Certain desired home features resonate with all generations. THE TOP FIVE ARE: • Laundry rooms • Exterior lighting • Ceiling fans • Patios • Walk-in pantries B UI L D E R S D E SI G N

INFORM

NAHB STUDY 2022

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CVS DE VE LO PMENT

Never has it been more important to understand both generational commonalities as well as generational uniqueness when selling and marketing homes. Creating an experience and promoting conversations that speak to both commonalities as well as differences will play a key role in future branding as new competition continues to enter the marketplace.

What demographics of homeowners do you find are most concerned with healthy homes?

NEW PRESSURES 2023/2024 Generational Uniqueness

Healthy Home Concerns Indoor air quality is owners and renters’ primary concern. Owners are more likely to have concern over more categories.

Baby Boomers born 1946 - 1964

Gen X

BU IL D ER S D ESIG N Millennials born 1981 - 1996

born 1965 - 1980

Younger adult generations are more concerned about the healthy home.

Aspirational projects 18-34 year-olds want to do in the future

Home as our everything with more entertaining spaces coming into the space

49% 26%

national average

46%

Gaming Room

national average

25%

Home Bar

43% 24%

BUILDERS DESIGN

42%

national average

For younger adult generations, staying in is the new going out — creating entertainment hubs at home.

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23%

Home Theatre

national average

B &Q UK R ESEARC H R ESEARC H ST UDY M AY 20 22

Home Spa

© 2023 Builders Design, LLC.

NEW REALITIES

Demographic Turning Points The year 2030 marks a demographic turning point for the United States: • Beginning that year, all baby boomers will be older than 65 years of age. This will expand the size of the older population so that one in every five Americans is projected to be of retirement age.

S VE N M I E K E - UN S P L A S H

• Later that decade, by 2034, it is projected that older adults will outnumber children for the first time in U.S. history.

• The year 2030 marks another demographic first for the United States.

That year, because of population aging, immigration is projected to overtake natural increase (the excess of births over deaths) as the primary driver of population growth for the country.

CENSUS.GOV JON A T H A N BO R BA - UN S P L A S H

INFORM

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JO EL MUNIZ- UNSPL A SH

NEW REALITIES

HIGHLIGHTS

Demographic Diversity

Characteristics of Home Buyers • First-time buyers made up 26%, down from last year’s 34%.

This is the lowest share of first-time buyers since the data collection began.

Due to the high cost of housing, American home buyers in 2022 are older, whiter and wealthier than at any time in recent memory, with first-time buyers accounting for the smallest share of the market in 41 years, the National Association of Realtors found in its annual profile of home buyers and sellers.

Yet, the demographic makeup of the U.S. population continues to evolve in diversity.

• The typical first-time buyer was 36 years old this year, rising from 33 last year, while the typical repeat buyer age climbed to 59 years. Both are all-time highs.

• 61% of recent buyers were married couples, 17% were single females, 9% were single males, and 10% were unmarried couples.

This is the highest share of unmarried couples recorded.

Nearly one in four Americans now identifies as either Hispanic or Asian. The proportion of U.S. residents born in foreign countries is still at its highest point since the last big immigration wave around the turn of the 20th century. NY TIMES 2022

• Among first-time buyers, 18% of buyers were unmarried couples, and 5% were other household compositions. Both are the highest shares recorded.

• 14% of home buyers purchased a multigenerational home, to take care of aging parents, because of children or relatives over the age of 18 moving back home, and for cost-savings.

• 88% of buyers were White/Caucasian, 8% were Hispanic/Latino, 3% were Black/African-American, 2% were Asian/Pacific Islander, and 3% identified as other. The share of White/Caucasian buyers and Hispanic/Latino buyers both grew this year, while the share of other racial and ethnic groups declined.

• 91% of recent home buyers identified as heterosexual, 2% as gay or lesbian, 2% as bisexual, and 5% preferred not to answer.

50%

understanding ethnic diversity & home expectations in design and layout 1980

1990

2000

• 22% of recent home buyers were veterans and 1% were activeduty service members.

2010

• At 22%, the primary reason for purchasing a home was the desire to own a home of their own. For first-time buyers, this number jumps to 62%.

2020

Notes: Other races are shown in gray. The Census Bureau added a multiracial option in 2000. Data for each group labeled on the chart since then reflect only a single race or ethnicity.

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© 2023 Builders Design, LLC.

NEW REALITIES

Multigenerational Living The home of the future is likely more multigenerational.

Engaging the homeowner is critical in the model home to show how it can support imaginative, energetic kids, be a space of care and well-being for older people, and be a place of work, learning and leisure.

BUILDERS DESI G N

BU I LDE R S D ESIG N

11% of homebuyers purchased a multigenerational home in 2021 with considerations for caring for aging parents, young adult children moving back home and cost-saving

BUIL DERS DESIG N

Siemens presents the new French Door, a four-door fridge-freezer INFORM

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NEW LOCATION DRIVERS Density Shifts

Market Share of Single-Family Home building Before and After COVID

The most recent NAHB Home Building Geography Index (HBGI) shows that home building activities have shifted to low-density and low-cost markets since the beginning of the COVID-19 pandemic. The market share for single-family constructions in large metro core and inner suburbs has declined from 44.5% to 41.6% from the 4th quarter of 2019 (pre-COVID), to the 2nd quarter of 2022.

Core and Inner Suburban County in Large Metro

Core County in Small Metro Q4 2019

Outer County in Large and Small Metro Q2 2022

Rural County

NA HB DA TA

The median distance between the home that recent buyers purchased and the home from which they moved in 2022 was 50 miles – a record high and more than a three-fold jump from a median of 15 miles from 2018 through 2021. The shares of homes purchased in small towns (29%) and rural areas (19%) were all-time highs. NAR

BU I LDE R S DE S I GN

WFH does not only change where we work but also where we live. Homebuyers with WFH options have more choice when they choose where to live. As homebuyers are looking to relocate to low-density areas (residential outmigration), many populous urban areas have experienced especially large declines for inward commuting. Consequently, WFH has raised the preference and attractiveness of the suburban and exurban living and reshaped the housing market in many remarkable ways. EYE ON HOUSING 11

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NEW LOCATION DRIVERS Affordability

Domestic Migration Gave a Big Lift to Population Growth in Many Sunbelt States in 2021

The decades-long slowdown in residential mobility continued in 2021. According to Current Population Survey data, only 8.5 percent of US households moved last year, down from 10.7 percent annually on average from 2011-2020. The decline occurred across all age groups, with the sharpest drops among the age groups most likely to relocate—householders aged 18–24 (from 41.2 percent to 37.0 percent) and aged 25–34 (from 22.7 percent to 19.3 percent). JSHS

Recent estimates from the Census Bureau’s Population Estimates Program provide insight into where people moved in the first year of the pandemic. States with the largest population gains from domestic migration between July 2020 and July 2021 were concentrated in the Sunbelt, including Florida (221,000), Texas (170,000), Arizona (93,000), and North Carolina (89,000).

Locations with the highest out-migration were high-cost states with large urban areas, such as California (367,000), New York (352,000), Illinois (122,000), and Massachusetts (46,000). JSHS

SOURCE: JCHS TABULATIONS OF US CENSUS BUREAU, 2021 POPULATION ESTIMATES PROGRAM

The migration from large urban counties continued in 2021. In total, the core counties of large metro areas lost 1.2 million people to domestic migration last year. In contrast, suburban counties of these large metros gained 428,000 people on net from domestic moves, while counties in small- and medium-sized metros added a net total of 539,000 migrants. Reversing the long-term trend away from rural areas, non-metropolitan counties gained 235,000 people from net domestic migration last year. Given the small populations of these areas, this represents a substantial increase. JSHS INFORM

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Size of New Single-Family Homes

NEW LOCATION DRIVERS Affordability

Energize the imagination on how a smaller sized home can live larger — showcasing working hallways that add new functionality, small sanctuary nooks within a room, and multipurpose flex spaces. With the commercialization of home (now an office, school, gym, etc.) new designs are required.

Median single-family square floor area inched down to 2,310 square feet. Average square footage for new single-family homes decreased to 2,512.

NAHB 1ST QTR. 2022

BEST IN A M ERI CAN LI VI NG AWAR DS 2 0 2 2 – H OUSI NG D ES I GN M A T T E R S

BU IL D ER S D ESIG N

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© 2023 Builders Design, LLC.

NEW LOCATION DRIVERS Crime & Politics

High mortgage rates, persistently high home prices, inflation, considering crime and LGBTQ protections in deciding where to live; those are some of the housing-related issues on Americans’ minds in October 2022. Various studies show that ‘fear of crime’ now ranks only second to inflation among the top concerns of Americans.

The Redfin survey shows that a record share of homebuyers are moving from one metro area to another as many Americans have the flexibility to work remotely and expensive places get more expensive. Many homeowner relocators are now sorting themselves into areas where they agree with local politics.

INFORM

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NEW LOCATION DRIVERS Climate Change

“Increasing Climate Change” - Nearly two-thirds of all Americans planning to buy or sell a home in the next year are reluctant to move to an area prone to extreme weather emergencies like natural disasters, record temperatures, and rising sea levels. While most of all demographics surveyed expressed hesitation about moving to at-risk regions, Gen Z respondents were the least likely to relocate to risky areas, while 52% of Baby Boomers were hesitant to move to extreme weather zones. REDFIN DATA 2022

While the places most endangered by natural disasters are still popular with many homebuyers, that could shift as young people who grew up learning about climate change become a larger force in the housing market.

CHRIS G ALL AG H E R - UN SPL ASH

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NEW LOCATION DRIVERS Climate Change

Babcock Ranch calls itself “America’s first solarpowered town.” And this town has proven how durable it is. The community is made up of 700 thousand individual panels, which generates more electricity than the 2000-home neighborhood uses.

The streets were built to flood so houses wouldn’t. Along roadways, native landscaping aids with stormwater management. In order to prevent wind damage, power and internet lines are buried. In addition to all of this, Florida’s strict building regulations were followed.

BA BCO CK R A NCH

The storm Ian’s record-breaking surges and winds of over 100 mph destroyed the nearby communities of Fort Myers and Naples. More than 2.6 million consumers in the state lost power but not in this community. Babcock Ranch’s residents say the town is proof that an eco-conscious, solarpowered community can withstand the wrath of a near Category 5 storm,.

Through centuries of experience, traditional cultures developed methods that resulted in energy efficient construction techniques to provide thermal comfort in all regions across the globe, all built with locally available materials in a sustainable way.

The Nave Air Conditioning system concept design is a wall made of terracotta that uses water and natural evaporation to cool down a room. Its building block is a terracotta tile made of hollow tubes, which resemble a piece of woven chain mail or fabric under a microscope. The intricate design is filled with water, and the water gets cooled as it slowly evaporates. During this process, the wall itself gets cooler as well, thus lowering the temperature of the room..

THE NAV E AI R CON D I T I ON I NG SYST EM CONCE P T DE S I GN

INFORM

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NEW CONSIDERATIONS Sustainability

“Zero has left the station” as more states move forward with sustainable energy policies. Demand for the sustainable home is coming from consumers, investors and regulators.

GR E E N BU I LDE R M E DI A

Seven states and territories have plans to move forward with zero energy codes, while 18 states have 100 percent clean or renewable energy policies aligned with zero energy buildings.

NEX GEN SUSTAINABLE STRATEGIES Integrating comprehensive resilience strategies (e.g., Institute for Business and Home Safety’s FORTIFIED Home Program), water conservation strategies (e.g., EPA’s WaterSense certification), and electric-ready capability including high amp outlets for fossil-fuel appliances (e.g., space heating, cooktop, oven, and clothes dryer), solar ready measures in homes with significant access to solar insolation (e.g., ZERH solar ready checklist), electric vehicle ready (e.g., wiring for Level 2 chargers), and battery storage ready (e.g., 225 amp busbar, back-up power circuits, transfer switch, and subpanel).

GREEN BUILDER MEDIA

TOB IAS RODEMAC H E R - UN SPL ASH

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Most Commonly Used Foundation Type by Division New Single-family Homes Started in 2021

NEW CONSIDERATIONS Regionality

As home building shifts towards the southern divisions, the slab adoption rates are growing larger. The share of new homes built on slabs steadily increased from 46% in 2000 to 67% in 2021, while the share of new homes with basements dropped from 36.8% to 21%.

NAHB ANALYSIS OF THE SURVEY OF CONTRUCTION

Type

Three Major Foundation Types

• Loss of basement space will be a driver for backyard ADUs to add additional functionality • More mobility to the south equals a rising need for the resilient home (flooding, extreme heat) • Building on slabs may drive the growing ‘rambler’ architectural trend (going horizontal in space versus up)

INFORM

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NEW CONSIDERATIONS Wellness Solutions

Going beyond the obvious, builders now must consider regional issues affecting the wellness home. For example, dehumidification, which has been ignored or addressed as an afterthought, needs to be an integral part of comfort systems in all climates with humid summer conditions, including northern states that are getting increasingly hot and humid summers with climate change.

Think more extreme fires, flooding and heat. Water awareness is a rapidly rising concern which is leading to more hardscaping of the front yard with drought-tolerant plants as well as patios and decks.

Continued Focus on the Outdoors Hot tubs on decks

up

Drought-tolerant landscaping ideas

up

Drought-tolerant front yard landscaping ideas

up

Landscapes

up

130% 99% 45% 42%

PERCENTAG E I NC R E ASE S I N SE ARC H E S ON H O U Z Z

The concept of home is now more closely tied to a sense of self. Physical safety and a broader sense of mental and emotional wellbeing are of utmost importance. And for younger generations, planet wellness is increasingly tied to personal happiness and wellness.

NO EL L E A U STR A L IA - UNSPL A SH

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© 2023 Builders Design, LLC.

NEW CONSIDERATIONS Wellness Spaces

It is critical to understand how spatial design can help us realize a home that enhances wellbeing.

The concept of home in the 21st century has been homogenized to a one size-fits-all format, making it a place that does not always fulfil our basic needs.

Addressing wellbeing throughout the home is about the opportunity to individualize the space: flex areas, spa retreat zones, hobby rooms and more outdoor living areas.

BU I LDE R S DE S I GN

New spaces and/or rooms that bring a sense of wellbeing to a stressed-out society.

Rage room

+

Music themed rooms

+

Crystal room

+

Tiny library room

+

Home massage room

+

PINTEREST 2022 TR E N DS

INFORM

Touching the senses through design is critical for wellbeing, and a key part of the emotional home.

150% 2x 8x 12x 190%

Ecodomo leather cabinet doors can be used anywhere.

ECO D OMO

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NEXT EXPECTATIONS Incorporating Healthcare

Per capita U.S. healthcare spending went from $2,968 in 1980 to $12,531 in 2020 (both in 2020 dollars), more than a threefold increase. The result is a massive industry with 13% of the nation’s workers and total spending accounting for a fifth of U.S. GDP. New players will enter the healthy home market for a proactive, less expensive and hybrid healthcare future.

“As other firms look for new sources of growth, many will turn their gaze on the healthcare market. Nike could enter healthcare through a wellness positioning: orthopedics, acupuncture, and chiropractic. LVMH, L’Oréal, and Estée Lauder could build the first global plastic surgery brands. The Four Seasons and Hilton might open hospitals. Lennar and Pulte could build “Active Living” communities that Nana will leave feet first, bypassing the expense and tragedy of dying surrounded by strangers.” SCOTT GALLOWAY In the private markets, telehealth received $29 billion in venture funding last year, up 95% from 2020.

ROCK HEALTH; STATISTA

ONLINE MARKETING - UNSPLASH

US Venture Capital Investment in Digital Health

SOURCES: ROCK HEALTH, STATISTA

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© 2023 Builders Design, LLC.

NEW EXPECTATIONS Online Purchasing Solutions

Valqari is a Chicago-based tech startup that develops drone delivery boxes for a wide range of cargo delivered by drones, from retailer packaging to restaurant food. Its delivery box has a top surface that functions as a drone landing pad, and the landed drone is carried to the inside so that luggage can be stored safely. The company envisions parcel boxes that can be placed in the backyard but also small boxes that can be attached to the windows of a house.

NEW HOME INC. SMART DOOR DELIVERY

MB SENTINEL

INFORM

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NEW EXPECTATIONS Online Purchasing Solutions

MCK INSEY

EUFY

SmartDrop from Eufy is a smart delivery box that sends you and alert every time you receive a package. You can also watch every package deliver thanks to a 1080p HD camera from your smartphone in real time. Just in case needed, you can also talk to the courier via two way audio.

SmartDrop is large enough that it fits 99% of your packages and multiple items at the same time. The all-metal body protects your packages from theft and say goodbye to weather-damaged package.

In 2030, an estimated 200 billion packages will be sent out for delivery.

Your packages will arrive at your doorstep—or, sometimes, at your window—via drone, robot, or autonomous vehicle. Some parcels will be transported underground: in dense cities, tunnels will convey packages directly from distribution centers to the basements of apartment buildings.

MCKINSEY

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© 2023 Builders Design, LLC.

NEW EXPECTATIONS Multifunctionality

Gimm Menuiseries and Les Menuiseries Françaises have a new ventilation device, My Air, which is placed in the end of the door frame to improve indoor air quality.

The brands claim that the passage of air is increased by 25% compared to a traditional door set.

MY A I R VE N T I L A T E D DO O R

Airluna is the world’s first air purifying lamp.

Equipped with patented PACO nanotechnology, Airluna can destroy 99.9% of viruses.

PURO B Y IB

The basic single-hole version for dispensing pure water with a filter capable of eliminating 99% of impurities, the Puro+ model adds the possibility of also obtaining cold and sparkling water through a single 3-knob mixer and CO2 cylinder.

INFORM

A I R LUN A

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NEW EXPECTATIONS Incorporating Technology

Bathroom supplier HiB has unveiled the new Sound cabinet, which features integrated speakers and Bluetooth connectivity. It allows users to stream music, podcasts or audio books, as well as enabling them to charge devices using an integrated USB and two pin charging sockets. In addition, the Sound cabinet boasts LED illumination and heated pads to reduce condensation on the mirrored surface.

According to Mordor Intelligence, the smart home market in 2021 was valued at $79.13 billion and is expected to grow to $313.95 billion by 2027, with a compound annual growth rate (CAGR) of 25.3%.

The coming smart home will help with flexibility (robotic walls), sustainability (automatic energy management), wellness (health care connectivity), safety (aging-in-place sensors), and task management (robot assistants) among many other enhancements.

H I B S O UN D CA BI N E T

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© 2023 Builders Design, LLC.

NEW EXPECTATIONS

Flexibility (Ability to Add on; Moveable Walls)

W ZH MODUL AR HOU SE

Architect Martin Hopp utilized space-saving micro elements for his Chelsea Apartment, such as an office that converts into a guest room. DEZEEN

LI F E E D ITED A PA RTMENT BY A D R IA N L A NCU - TR END IR

INFORM

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NEW LOCATION DRIVERS

New Era of Scarcity (Labor, Materials, Space) Over the recent years, many of us have witnessed and felt what it’s like to face empty shelves, rising energy bills and shortages in everyday services. It’s come as a shock to those of us who have been able to get whatever we want with minimal effort—those who have been lucky enough to enjoy “abundance thinking”.

“As we question the role of abundance thinking in business, “less” doesn’t have to mean “loss.”

Rethinking our default setting of abundance is an important first step. The second is to start collaborating with others in the marketplace to tackle climate change, material innovation and regenerative strategies.” ACCENTURE During the pandemic, a survey of nearly 7,000 homeowners and renters revealed that the things people felt were missing from their current living situations had to do with better design and functionality & less with space.

Respondents wanted better-equipped kitchens, in-home technology, storage, and better home office space. What didn’t even make the top 15 responses was the desire for an additional room or space in their home. CONSULTING FIRM TSTINK

BUILDERS DESIGN

The end of abundance thinking?

When designing for the balance between affordability and sustainability, organizations need to decouple innovation from the notion of “new”.

FJORD TRENDS

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© 2023 Builders Design, LLC.

NEW GEN ISSUES

New Era of Material Innovation Typically, in the design process the materials get positioned towards the end of the journey; need to redesign this methodology for a materials-first approach to make change.

Franke’s Maris range, made from Fragranite, which is resistant to scratches, burns, dents, chips and stains

Ekoa is a high performance, clean-air, plantbased composite that can replace wood, plastics and laminates in all interior applications.

TOP 10 MATERIALS INDUSTRY TRENDS & INNOVATIONS IN 2022

15%

Sustainability Nanotechnology

12%

Responsive (Smart) Materials

12% 10%

Additive Manufacturing

10% 10% 10% 9% 8%

Lightweighting Advanced Composites Material Informatics Graphene & 2D Materials Surface Engineering Materials Management 4.0

Christopher Angelo, co-founder and CEO of Glass Dyenamics, believes his company has found a way to manufacture dynamic glass at a scale best equipped for residential homes. With Glass Dyenamics, the user can control the amount of tint they want as well via a smartphone app – lower cost and lower risk than solar.

INFORM

4%

COPYRIGHT © 2022 STARTUS INSIGHTS. ALL RIGHTS RESERVED JANUARY 2022

The transformations occurring in the energy, automotive, logistics, manufacturing, and construction industries, in combination with evolving industry 4.0 innovations, drive demand for new materials.

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NEW GEN ISSUES

New Era of Single Home Buyers Traditionally, homebuying is largely conducted by couples, usually those preparing for a family post-marriage. Yet, a recent Bank of America survey, reports that 65% of single women prospective homebuyers would rather not wait for marriage to buy. In fact, the same report found that 30% of women who already own homes purchased while they were single.

Interestingly, despite the gender wage gap — women earn 82 cents for every dollar a man earns, according to the U.S. Department of Labor Blog, and BIPOC women earn even less — millennial women are paying the largest down payments. Hippo reports that 41% of millennial women paid more than 20% for their down payments, while NerdWallet reveals that the median down payment for first-time homebuyers is 7%, as of May 2021.

NAR RESEARCH

CHRISTINA - UNSPLASH

Single women buyers are more likely to purchase a home with a child under the age of 18 and are more likely to purchase a multigenerational home (housing adult siblings, adult children, and/or grandparents). NAR 29

© 2023 Builders Design, LLC.

NEW GEN ISSUES

New Era of Aging Homeowners New research from the Joint Center for Housing Studies finds that difficulty entering the home is the most common home challenge for aging consumers, impacting 4.2 million households. Additionally, 3.2 and 3.3 million households have difficulties with the kitchen and bathroom, respectively. Taken together, about 5 percent of households, or a total of 6.8 million, have at least one resident who has a hard time getting into, getting around, or using the home.

Anyone born in or after 2007 has a 50% chance to live 100 years more. THE CARE LAB

‘Spacial design shapes our behaviours and influenced out interaction and relationships with one another’ LEKSHMY PARAMESWARAN, THE CARE LAB FOUNDER. LUALDI’S ETHER SMART DOOR

If you design a barrier-free bathroom that looks luxurious, then it is one that appeals to everyone. Staging the home with beautiful aging-inplace design attributes addresses the future growth of multigenerational living as well as the aging populace.

INFORM

DAZUMA LED LIGHT STRIPS

30

Ether comprises a door, door jamb and a “vertical block”, which includes an interface created in collaboration with automation technology company Microdevice.

NEW GEN ISSUES

Builders as Service Providers With home as a service, builders don’t simply sell a home and then walk away. Instead, builders regularly maintain and service the home’s equipment for a flat fee. Its not a one-time thing but an ongoing experience and relationship.

Home as a service would be especially useful for the complex equipment that now goes into more efficient and technological homes.

Thrive Home Builders has been looking into home as a service and hopes to begin offering some form of it in the next year or two, according to management.

Home as a service clearly benefits homeowners. They wouldn’t have to think about maintaining their houses.

Their equipment would operate optimally, so they could experience their homes the way they were designed.

Builders would benefit, too. With

CONSTRUCTOPIA

Builders build and sell homes. What if they sold service subscriptions, too?

home as a service, they’d expand their revenue stream while creating lasting, trusting relationships with homeowners.

CONSTRUCTOPIA

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the younger

GENERATIONS

Born into an age of technology, the influences shaping these generations are unique, revising future lifestyle expectations around experiences.

Gen Z (ages 15-26) First Social Media Generation Elongated Single Lifestage Embrace Practical Uniqueness

Global From Birth (ages 0-14)

Connected; Smart Home Desire

The First “Screenager” Cohort

Living Sustainable Lifestyles

Educate Longer; Earning Later

Reimaging Work & Community

Living At Home Into Their Late 20’s

HELENA LOPES - UNSPLASH

Creative And Resilient Value Family, Diversity & Community

Millennials (ages 27-47)

Will Have A Longer Life Span

Only 53% So Far Are Homeowners Leading Society Into A Hybrid Future Fueling The Experience Economy Finding Design Inspiration Everywhere Facing Second Recession As Adults Climate Concerns = The Resilient Home

THIAGO CERQUERIRA- UNSPLASH

INFORM

ALEXANDER DUMMER - UNSPLASH

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younger generations

NEED AFFORDABILITY Entering a new era where HOUSING AFFORDABILITY WILL TAKE CENTER STAGE to get these younger generations into the marketplace – they are living at home longer, marrying much later and delaying homeownership due to lifestyle and affordability. This is driving a next-gen home evolution: • More high-density concepts; the return of duplexes and triplexes as zoning laws change.

• Housing formats designed for the owner to have a non-relative sharing the facility for affordability.

• Growth of new rental housing (BTR, Co-Living)

BUILDERS DESIGN

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the older

GENERATIONS

Each of the older cohorts are blazing new trails in how we think about home, work and community – both inspiring and being inspired by today’s youth.

GABRIEL TOVAR - UNSPLASH

NIKOLINE ARNS - UNSPLASH

Gen X (ages 48-57)

Baby Boomers (ages 58-78)

Seniors (ages 79+)

Entering Leadership Roles

Re-entering the Workforce

80 is the New 60

Multigenerational Living

Helping Children Financially

Living Longer, Aging Better

Self-Reliant; Active DIYers

Embracing New Lifestyles

Driving the Wellness Market

Strong Work/Life Balance

Tech & Design Followers

Home Shifts for Active Lifestyles

Tech Savvy But Can Unplug

New Lifestage: Youthful Aging

Tech Solutions for Aging-In-Place

Practical, Critical Thinkers

Community Connectivity

Strong Intergenerational Connections

JONATHAN COOPER - UNSPLASH

INFORM

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older generations

DRIVE AMENITIES

“WEALTH IN THE US IS AGING” — an epic four-decade boom in housing and stock prices have made Baby Boomers the richest generation in US history. Just two assets — home equity and retirement accounts — accounted for 65.2% of households’ wealth in 2019. As these older generations think about their next home, amenities rank high on the list.

• Desired first-floor living will add to the growth we are seeing in rambling, one-story homes that don’t sacrifice functionality and style.

• Lux is not just materials and upgrades, it is also having dedicated rooms for wellness, hobbies, workspace and extended family as needed.

BUILDERS DESIGN

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ages 0–14

GLOBAL from birth

“New generation of older moms – over the past three decades, birthrates have declined for women in their 20s and jumped for women in their late 30s and early 40s. The median age of U.S. women giving birth is now 30, the highest on record.”

U.S. CENSUS BUREAU

BUILDERS DESIGN

Perhaps its due to more maturity but today’s parents understand the need to balance technology’s increasing role in lifestyles with analog family activities.

They are embracing ‘green mentalism’ – enjoying life’s everyday pleasures, such as cooking a meal, playing outside, doing crafts, etc. This goal to find a balanced equilibrium has led today’s new homeowners and parents to place a renewed importance on activity spaces: cooking in the kitchen, playing in the playroom, enjoying outdoor home spaces, and interactive family experiences with movies and crafts.

INFORM

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ages 15–26

GEN Z Nearly a third of Americans between the ages of 18 and 25 live at home with their parents or other relatives, and they consider it a long-term solution.

U.S. CENSUS BUREAU

The current environment of high inflation, rent, housing costs and student debt make it likely that Gen Z may be the first modern generation to have a young adult lifestyle that is less than their parents.

Gen Z represents the increasing cultural diversity of the U.S. population. The groups that are basically gaining more prominence, Asian American and Hispanic Americans, tend to have a greater share of young adults living in multigenerational arrangements.

For those who have made it out of their childhood bedroom, 32 percent are spending roughly half of their monthly income on rent or mortgage, the Credit Karma study found.

As the trend of young Americans going to school longer and marrying later continues, delayed entry into the housing market will continue.

AVI NAIM - UNSPLASH

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ages 27–47

MILLENNIALS Millennial women make up 48% of independent homebuyers in the U.S. Though solo purchasers still represent a rather small part of the overall market — 28% in 2021, per the National Association of Realtors — that trend might be changing.

Millennials represent about one-fifth of the U.S. population and have also been the fastest-growing segment of the home-buying market. With only 53% of millennials owning homes, there is a strong future demand pipeline of new homeowners. These consumers will expect the home to function differently than past generations, with spaces for work, exercise, hobbies and more.

BUILDERS DESIGN

INFORM

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True in all homes but particularly for multigenerational homes, consumers want better equipped kitchens, in-home technology, storage and home office space.

ages 48–57

GEN X The Gen X household is a busy household and the pandemic revealed that the things that people felt were missing from their current living situations had to do with better design and functionality and less with total square footage.

CONSULTING FIRM TSTINK

BUILDERS DESIGN

With more buying power, Gen X home buyers purchased the most expensive homes, at a median price of $320,000. NAR DATA In the prime of life and at the height of their careers, Gen Xers are the most likely age group to have school-aged children at home, influencing their priorities for home size, neighborhood and proximity to good school districts. With upward mobility in their careers and increased ability to work from home, Gen Xers are upgrading from starter homes to dream homes, making up the largest share of sellers at 24 percent. NAR DATA

Home Purchases By Generation Size (sq ft)

Price

Year

Younger Millennials

2,100

$250,000

2000

Older Millennials

2,400

$315,000

1998

Gen X

2,300

$320,000

1998

Younger Boomers

2,000

$301,000

2002

Older Bookers

2,000

$295,000

2003

Silent Generation

1,800

$296,000

2000

SOURCE: 2022 Home Buyers and seller gernerational trends

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ages 58–78

BABY BOOMERS According to AIM Research, approximately half of consumers live in multi-level homes while slightly more than one-third live in ranch homes. Fewer than 20% live in condos or townhomes. The data indicates that the style of the home is related to age. Of those living in condos/townhomes, 29% are 35 or younger, while 62% of those 35 to 44 years old live in multi-level homes and 43% of those 55+ live in ranch style homes.

The 57+ population of homebuyers want single-level homes or, at the very least, a first-floor owner’s suite. The home building industry has responded and, according to the National Association of Home Builders, more than 40% of the homes built today feature a firstfloor master suite, a significant jump from 15% just ten years earlier.

What type of home are you currently living in?

Condo 7%

Townhome 6% Other 3%

TODAY’S BABY BOOMERS • Active agers – still working, involved grandparents, looking for communities with outdoor and recreational facilities, • Next home is bought with beautiful aging-in-place amenities built-in (wider doorways and halls, walk-in shower).

• Looking for spaces for hobbies, exercise, entertainment and outdoor living.

BUILDERS DESIGN

INFORM

Single-family multi-level

49%

Single-family ranch

49%

• Low-maintenance home preferred.

40

Type of Home (% of Respondents)

These sensors know when your office is underutilized—and when your grandma takes a fall.

ages 79+

SENIORS

Butlr’s thermal sensors track people’s movement through spaces, but without watching you.

Whether they’re rewiring their careers or picking up odd jobs, people in their 70s are reentering the workforce. Amidst a looming financial crisis and a volatile stock market, many former workers are finding part-time work to ensure financial stability.

Butlr’s sensors and technology can alert extended family and caregivers when a person has stopped moving in an unexpected place, indicating they may have fallen. Its lowresolution thermal sensing approach gives it some advantages over other more complicated and intrusive technologies.

Other US retirees are going back to the workplace looking for social interaction and community connections. Data from the Indeed employment website indicated that 1.7 million formerly retired Americans returned to the workforce a year later.

Next evolution of aging: 1. active seniors - a full 60% of retirees returning to work said they were simply “looking for something to do” 2. safe aging-in-place, assisted by new monitoring technologies

UNSPLASH

The Standing Desk

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“What is sexy in innovation? Having foresight, being committed and capturing the relevant needs of the time so that your end product captivates and inspires others.”

INFORM

INFLUENCE 42

BUILDERS DESIGN

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shifts that matter

NEW PERSPECTIVES • Rise of SHARED SPACES AND AMENITIES: young generations embrace shared ownership – sharing transportation with Uber, sharing their home on Airbnb, renting their wardrobes; a strategy that will reinvent private and public spaces in new SFH communities going forward.

• BUILDERS ENTERING THE SUBSCRIPTION MARKETPLACE WITH NEW TYPES OF SERVICES POST-HOME PURCHASE: The global subscription e-commerce market size is expected to increase from $72.91 billion in 2021 to $120.04 billion in 2022. And it is expected to reach $904.2 billion by 2026.

That’s an increase of approximately $784 billion, compared to the current year.

• Exploring NEW ENERGY SOURCES VIA FUTURE TECHNOLOGIES that may be able to generate energy from the friction created by moving cars, the vibrations of buildings in the wind, and the movement of clothing.

• CONVERSION VERSUS NEW BUILD: repurposing unused commercial space into new home development concepts, as well as using recycling materials for future new builds.

• CONTINUED TECHNOLOGICAL BREAKTHROUGHS - for the first time, researchers have developed a solar cell that has passed the 30% efficiency barrier; creating the ability to dramatically improve future possibilities of solar energy.

• PLAYING TO WIN IN THE RISING ‘ATTENTION ECONOMY’ brings the need for marketplace uniqueness in design, selling and community.

Food for thought – there is the same amount of time between 1970 and 2022 as there was between 1918 and 1970. What will the world be like in 2074?

STEVEN RAMON - UNSPLASH

INFLUENCE

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• The need for WELLBEING SPACES within the home as record anxiety hits our society – sanctuary nooks, meditation rooms, private gardens and hobby rooms.

• Addressing our ENVIRONMENTAL FOOTPRINT, which is very important to the next generation of homeowners – 100% of Gen Z’s say they would like to live in an all-electric home (versus 61% of Millennials) to be climate central, have a healthier home and save money.

COGNITION SURVEY

• REPURPOSING EXISTING HOME STRUCTURES, SUCH AS THE GARAGE. Gen Z still want homes with garages but not necessarily for their own vehicles. Rather, they want to use the space for bike shops, offices, gathering areas and other unconventional uses. COGNITION SURVEY

• NEW PLAYERS WILL CHALLENGE INDUSTRY NORMS. Google, in partnership with global development giant Lendlease is using land it owns throughout Silicon Valley to develop roughly 15,000 units of affordable, mixed income and market rate housing over the next 15 years. The planned community will offer a mix of homes for rent and for sale.

HU CHEN - UNSPLASH

• REINVENT THE STARTER HOME: THE DISAPPEARANCE OF AFFORDABLE HOMES IS CENTRAL TO THE AMERICAN HOUSING CRISIS. The nation has a deepening shortage of housing. There is not enough of small, no-frills homes that would give a family new to the country or a young couple with student debt a foothold to build equity.

Only about 8% of new single-family homes today are 1,400 square feet or less. In the 1940s, according to CoreLogic, nearly 70% of new houses were that small. NY TIMES

Food for thought – the badge of honor in the past was “I am prosperous”, the badge of honor in the present is “I am digitally acute”, and the badge of honor in the future is “I am carbon neutral”.

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shifts that matter

FUNCTION OVER SIZE The starter home has always done a lot of work.

It builds equity, creates stability, gives shelter from landlords and inflation. And it’s flexible, it’s malleable, and it allows for improvement, investment and change over time.

MARTA GUTMAN, DEAN OF THE CITY COLLEGE OF NY’S SPITZER SCHOOL OF ARCHITECTURE

Starter homes use to come in all kinds over the years: mill worker’s cottages, shotgun homes, bungalows, ramblers, split-levels, twobedroom tract homes. Families also found their start in brick rowhouses, cozy duplexes and triple-deckers.

NY TIMES

Shifts that are forcing communities, builders and buyers to rethink the starter home for sale include affordability, household size, and longer singlehood lifestages.

HOUSING LANDSCAPE 2020 RCLCO • 140.8 MM Total U.S. Housing Units • 125.9 MM Total Occupied Households • 42 MM Renter Occupied Households • 22 MM Single-Family Rentals

INFLUENCE

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shifts that matter

BUILD-TO-RENT THE LACK OF AFFORDABLE HOUSING HAS LED TO THE EMERGENCE OF THE BUILD-TORENT SEGMENT. WHICH WILL CONTINUE ITS GROWTH. Those investors who surged into the housing market during the pandemic have become attracted to entry-level houses. These houses are more reliable as rental properties than high-end homes would be. They can house the renters who can’t afford to buy them.

From a builder’s view, there’s nothing particularly preferable about higher-end homes. Their profit margins aren’t generally higher. They demand more customization, and they are riskier to build in economic downtimes. Entry-level housing is invariably in deep demand. AS ZONING LAWS CONTINUE TO CHANGE ACROSS THE COUNTRY FOR MORE VARIETY, THE AFFORDABLE SFH FOR SALE WILL EMERGE AGAIN.

Big increase in Build-to-Rent Homes Under Constructions in 2022

There has been a 106% increase in the amount of single-family build-to-rent (SF BTR) homes under construction in the U.S. in 2022 since 2021, compared to the 36% increase the year previous.

In your experience, what’s the typical profile of a single-family tenant?

Fixr.com: Single-Family Home Trends in 2021

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Annual SFR Supplu Addistions by Change in % of SFD Purpose-Built as SFR

Housing affordability is the key driver: In 2020, the median home price was 5 times higher than the median income in the U.S., a significant change from the average of about 4.0 times from 1986-2000. The relative unaffordability of homeownership has pushed potential homeowners – especially younger families who desire a single-family style of living environment but can’t afford ownership – toward SFR product. RCLCO

INFLUENCE

Defining a Rapidly Evolving Product Type

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Opportunity demand likely to continue to outpace supply: RCLCO projects demand for 2.5 million additional SFR units over the next decade. If purpose-built SFR continues to trend up, approximately 700,000 new SFR units could be delivered in the same period. This leaves an unmet demand for an additional 500,000 to 1.1 million units depending on foreclosure conversions.

Which amenities are the most in-demand in build-to-rent communities of single-family homes?

The build-to-rent sector is growing at a rapid pace with no signs of slowing down in 2022 or the near future.

Is it sustainable for the long-term? Right now, the market is skewed by players eager for a quick return on investment enabled by high-volume production and demand from an increasing number of consumers who can’t afford homes or who choose to rent. Several developers and builders see SFB2R as a complementary piece of a larger strategy of a customer’s housing journey. This includes developing master plans that incorporate single-family rentals among for-sale homes, perhaps even side by side. One model for this strategy is Tricon Residential communities that include SFR, multifamily apartments, and entry-level and move-up for-sale houses. PROBUILDER 49

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In February 2022, Invitation Homes became the lead investor in Pathway Homes, a new company that works with renters to purchase their homes outright. When you’re ready to buy, Pathway will sell it to you at a pre-agreed price. If you decide not to buy, you can continue renting, move into a different Pathway Home, or move on; no penalties for canceling.

For renters just starting out

Because one size does not fit all.

For renters with some savings

We realize the traditional paths to homeownership don’t work for everyone.

We also realize not everyone is on the same timeline.

Whether you already have some savings or are just starting out, we’ll get you in a Pathway Homes and on the path to becoming a homeowner.

Rent now, buy later.

Build a down payment while you rent.

Not sure which product is right for you?

Try our Home Calculator to see what makes sense for you.

Within four or five years of living in its rental homes, 30% of Tricon’s tenants buy a house.

Earlier this year, the company launched Tricon Vantage, a program aimed at providing tenants with the tools and resources to set financial goals and enhance their economic stability. As part of Vantage, Tricon intends to launch a resident down-payment assistance program in the third quarter of this year, rewarding long-term residents in good financial standing.

TRICON

INFLUENCE

50

shifts that matter

CONSTRUCTION TECHNOLOGY

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The next wave of digital innovation is on the verge of transforming the construction industry. Maturing technologies such as Additive Manufacturing, the Internet of Things, and Smart Materials all have enormous potential to bring disruptions in how buildings and infrastructures are designed, constructed and connected. STARTUS INSIGHTS

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shifts that matter

OFF-SITE CONSTRUCTION TWO KEY DRIVERS ARE LEADING TO MORE OFF-SITE HOUSING CONSTRUCTION: (1) labor supply issues, and (2) the fact that the predominant Millennial homebuying market attaches less negative stigma to factory-built or engineered housing solutions. In fact, Millennials tend to see factory-produced housing as “smarter” and more technologically advanced than traditional methods.

FUTUROPROSSIMO.IT

A McKinsey & Company report suggests the market for modular could reach $130 billion, or about 14% of all construction, in the U.S. and Europe by 2030, assuming a moderate rate of growth.

INFLUENCE

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Dozens of labs around the world are paving the way for a future of construction sites where swarms of drone “cooperatives” will work together to create large 3D printed structures made of foam or concrete. The idea of ​​employing swarms of “worker” drones on construction sites draws inspiration from biomimicry: to be precise, from the observation of wasps and termites.

shifts that matter

NEW TECHNIQUES

The New York startup Automatic Construction has developed a construction technique that allows workers to literally inflate houses, and then pump concrete into the air-filled walls. The company claims that homes built with this process can be inflated in less than 15 minutes and finished in less than an hour, at one-fifth the cost of traditional ones.

Everyone is experimenting with solutions: 3D printed houses, modular buildings, even construction drones. This construction technique is only the latest in chronological order. It is patent pending, and it’s called IFFF (Inflatable Flexible Factory Formwork).

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shifts that matter

GROWING SENIOR SEGMENT

The Joint Center for Housing Studies projects that the number of households aged 75–79 will increase 49% in 2018–2028, to 8.9 million, and by another 20% in 2028–2038, to 10.7 million. The number of households age 80 and over will grow even more rapidly, rising from 8.1 million in 2018 to 12.0 million in 2028 to account for 9% of all households.

Over the Next 20 Years, Households in Their 80s Will Be the Fastest-Growing Age Group Households (Millions)

50-54 2018

2028

55-59 2038

60-64

65-69

70-74

75-79

80 and Over

Age of Household Head

The pandemic crushed the senior housing market, cutting occupancy rates and stalling construction. Now, as the market begins an uneven rebound, developers are adapting to the coming wave of aging baby boomers with a new crop of living developments, reimaging the future of this growth sector.

In Loveland, Colo., Kallimos Communities is planning a multigenerational development featuring 100 subsidized rental homes clustered around shared green spaces and offering dining, arts and wellness opportunities.

KALLIMOS COMMUNITIES

INFLUENCE

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shifts that matter

INTERGENERATIONAL COMMUNITIES The intergenerational residence is a new idea based on an old model.

It is about people of different ages who live together and share their dynamics as well as their time.

Intergenerational communities are on the rise with young adults and seniors. Bringing harmony to the young and old, intergenerational communities increases communication, diversity, culture and activity, making communities more profitable and stable.

Generations Unified stated that an astounding 92% of Americans believe intergenerational activities can help reduce loneliness across all ages. What can this mean for SFH future developments?

ZWEI++PLUS - AUTRALIA

ZWEO+PLUS in Australia is an innovative new concept for Intergenerational Living. It is subsidized social housing whose units are let in pairs to two cooperating, intergenerational households. These tandem households can be family or just plain friends, but they must commit themselves to cooperation and support.

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shifts that matter

BUILDING INNOVATION After 80 hours of printing concrete, Ontario-based Nidus3D has finished a two-story 3D printed home in a test of how technology could speed up construction and ease a shortage in trade skills.

The home, Nidus3D’s second, is a 2,300 sq ft space with a studio on the ground floor and residence above. Using a COBOD BOD2 printer, the company cut construction time by more than half from its first 3D printed home, which took 200 hours to build. Another innovation, it said, was 3D printing a horizontal beam on site and lifting into place by a crane.

Although there are other 3D printed homes in the US and Canada, these have either been one-story houses or included a second non3D printed story.

NIDUS3D

Ian Arthur, one of the founders of Nidus3D, said: “We have a critical shortfall of skilled laborers and a massive and growing demand for housing across Canada. So, if we do not begin to look at new ways of building, we’re never going to catch up”.

NIDUS3D ILLUNSTRATION

INFLUENCE

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shifts that matter

ECO-PSYCHOLOGY It is no wonder that homeowners are yearning to reconnect with nature and making decisions accordingly to increase window and door sizes, augment outdoor living spaces, bring nature inside their homes, and move to communities that offer amenities like walking trails, community gardens, and green spaces. GREEN BUILDER MEDIA

GREEN BUILDER

Climate change has a powerful impact on our psychology. Years of intensifying superstorms, wildfires, and extreme temperatures have spurred an increasing level of eco-anxiety, particularly in younger generations.

The average new single-family luxury home has about 28.8 windows, while the average starter home has only 11.3. The number of windows installed in a new single-family detached home went up from 17.8 to 19.5, on average, after declining in each of the previous 5 years.

HOME INNOVATION RESEARCH LABS BUILDERS DESIGN

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shifts that matter

SUSTAINABLE INNOVATION

Two of the winners of the 2022 Young Innovators Awards give us cause for optimism. The awards—run by Innovate UK, the UK’s innovation agency—are part of a broader program to provide inspiring young entrepreneurs with the opportunity to take their business idea to the next level.

Lylo Products has developed a device that allows users to wash their laundry using less water than a normal washing machine. Water is collected in a removable water tank that is placed on the floor of a shower like a mat. As the user showers, this tank fills up and is then reattached to the device’s base. The machine then filters the water and uses it to wash dirty clothes.

Dorset’s Joe Garrett, age 21, has developed the AuraGen – a vertical axis wind turbine for domestic use. The AuraGen’s unique design aims to minimize a phenomenon called ‘dynamic stall’ where factors such as wind shear and turbulence place a heavy load on turbine blades – reducing their lifespan. The AuraGen is omni-directional which means it doesn’t matter which way the wind is blowing, and the technology is tailored to work most effectively on pitched roofs. The simple design offers easy maintenance.

LYLO PRODUCTS

INFLUENCE

THE AURAGEN BY JOE GARRETT

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shifts that matter

LIVING THE LOT LINE

Moving glass walls are being used in place of traditional patio doors more than ever—now included in about 8% of all new single-family homes.

BUILDERS DESIGN

The zoned backyard, the side patio, the upstairs master balcony, and now the front yard, moveable glass walls and ADUs – homeowners are converting the lot line into a total livable space. Yardzen reports that 37% of customers want plans for functional front yards. In summary, more outdoor space and more usage, even in colder areas.

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HOME INNOVATION RESEARCH LABS GRAVITIS - HOUZZ © 2023 Builders Design, LLC.

shifts that matter

THE RESILIENT HOME Millennials care deeply about healthy homes—in fact, they’re the first generation to indicate that having a healthy home is now as important as location when making home-buying decisions.

With that said, the data shows that GEN ZS PLACE AN EVEN GREATER VALUE ON HEALTHY HOME THAN MILLENNIALS AND THAT ZS HAVE A BROADER DEFINITION OF WHAT HEALTHY HOME MEANS. While healthy home used to address only indoor air quality (including mechanical systems like HVAC, ventilation fans and ERVs, and non-toxic materials), the concept of healthy home has expanded over the past two years to incorporate healthy cooking, sustainable lifestyle choices, resiliency and stress relief.

Strata’s foam homes are remarkably sturdy, able to withstand winds of up to 260 miles per hour. And they have no flame spread — so even if a home’s furnishings catch on fire, the walls won’t spread the flames.

Strata achieves that durability with a patented system it calls SABS (Saebi Alternative Building System), which is similar to structural insulated panels (SIPs). The home is also flexible: thanks to the lightweight foam inside the Sabscrete panels, a house can withstand strong winds and seismic activities.

INFLUENCE

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STRATE FOAM HOUSE

shifts that matter

THE SUSTAINABLE HOME “We have witnessed an increasing openness in the construction industry regarding the adoption of novel solutions, if they provide added value to the clients and are convincing in economic and technical terms.

Interpanel is set to change our notion of temperature control and the practice of cooling interiors. The firm’s unique dew-point independent radiant ceiling challenges and supersedes air conditioning, allowing for more sustainable temperature control.

ALEXANDER BUFF, CEO OF INTERPANEL

Cooling ceilings are well known but still relatively rarely applied – even though they are superior to conventional air conditioning in several ways.

INTERPANEL

New research from the University of Pittsburgh and the University of Oxford proposes a new “smart window” design that would harvest the sun’s energy in the winter to warm the house and reflect it in the summer to keep it cool.

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SOLAR-PAINT FROM OCCITAN

The Occitan company Solar-Paint has designed a reflective paint that lowers the temperature of roofs, which can reduce energy bills by 15%.

© 2023 Builders Design, LLC.

shifts that matter

THE SMART HOME IMPACT LAB: THE HOUSES OF THE FUTURE: •

Smart technology will equip future homes with virtual assistants to perform secretarial duties, solar-sensitive awnings that open or close to adjust the sunlight in a room, chargers that automatically stop charging household appliances when fully charged, and robotic chefs that prepare meals by themselves or according to recipes online.

•

Future houses will feature smart elevators, digital air conditioning, remote-controlled electric window blinds and curtains, and, of course, electric charging points in garages for residents’ electric cars. Houses will also be accessible for residents who require assistance and provide communal work and leisure spaces for the young and old.

•

Houses will be built with 3D-printed materials according to programmed time and money restraints. Modular walls will allow residents to change the structure of their houses to suit their own changing needs, creating new spaces or redesigning those that already exist. Robotic furniture will rearrange itself to residents’ specifications. Smart sensors will track plants’ oxygen levels and water needs. Facades will be ventilated, insulation will reflect heat so that the outside temperature falls by 70%, and families will use blockchain technology to manage their own energy needs.

•

Sustainability and efficiency will increase due to the Internet of Things’ combination with connected systems and smart facilities. In multi-story dwellings, the design will complement resource management, with lower levels basking in reflected light while upper floors receive natural light to facilitate interpersonal interaction. While some aspects seem like they are already here, there is still much to come in our homes.

According to Mordor Intelligence, the smart home market in 2021 was valued at $79.13 billion and is expected to grow to $313.95 billion by 2027, with a compound annual growth rate (CAGR) of 25.3%. According to SafeWise, the average American spent $1,200 on home tech between May 2021 and May 2022 — 75% bought a smart home device, 65% purchased a smart home security device and 46% purchased a smart TV.

INFLUENCE

THE AMBIENT

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shifts that matter

THE BATHROOM

Color can play a key role in bathroom safety for visual differentiation ABODE FLOW LIMITED TAP COLLECTION

adding wellness functions The space-saving infrared seat for your home from KLAFS. It can be flexibly mounted on any wall in the house, takes up hardly any space when folded and can simply be opened when in use – the ideal product for targeted heat treatment for any room. The cozy seat combines functionality and design with safe technology and soothing heat.

KLAFS INFRARED SEAT

COLOR FOR CARE BATHROOMS FROM COROMA

beautiful and thoughtful aging-in-place

water sustainability features

Color For Care bathrooms from Coroma include matching tapware, grab rails, showers and accessories, non-slip finish on shower corner rails and shower seat and assistive mid-length mixer handle with large color indicators help with the visually impaired.

Sink manufacturer Abode has introduced the Flow Limited Tap Collection, to reduce water consumption.

The taps use up to 97% less water per minute.

Use the slider on the shower head to seamlessly transition from an invigorating shower spray through to a gentle mist.

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shifts that matter

THE KITCHEN

Indicating the multiple roles for future kitchen usage HGTV DREAM HOME 2023

adding multiple stations and storage

HGTV DREAM HOME 2023

sustainable materials that do not sacrifice function or beauty

INFLUENCE

HGTV DREAM HOME 2023

BOCCHI’s fireclay Contempo sink is not only functional and spacious but also made from 100 percent recyclable fireclay.

“The kitchen has emerged as an environment that permeates several issues. Ranging from a workspace to a welcome meeting table, this area has evolved a lot over time, with more functional designs and different materials and textures that have improved the gastronomic experience. More than that, it stopped being an indoor environment to open itself to the outside.” ARCHDAILY

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BUILDERS DESIGN

shifts that matter

THE BEDROOM Faced with escalating home prices and rents in tight housing markets, first time homeowners as well as some older boomers are looking to share their homes. This is in part fueling an interest in dual bedrooms, which is rising so much that Architectural Digest is calling it “the hottest new amenity in luxury homes”.

The other factors influencing this trend are baby boomers choosing/needing two master suites, more multigenerational living as well as younger generations with different work schedules.

‘The Golden Girls’ were not together just for economic reasons, but also for sociological reasons; to combat loneliness.

A sign of wealth centuries ago, the concept of multiple primary bedroom suites – which was usually practiced by the aristocracy and the landed gentry – is permeating the architectural and design world. Often part of dual primary bedrooms is a lux morning bar, particularly in high-end homes.

TOLL BROTHERS

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shifts that matter

THE MUDROOM HGTV DREAM HOME 2023

On average, homeowners had twenty “must have” features in their dream home. Additional features consumers want include fireplaces, kitchen islands and home offices. AIM RESEARCH

Top Features Dream Home Must Have (% of Respondents) Laundry Room

79%

Garage

79%

Two Bedrooms or More

HGTV DREAM HOME 2023

The traditional laundry room that was a box-like space positioned between the garage and kitchen is disappearing and being replaced by a larger, stand-alone multifunctional room. Think storage, pet amenities, perhaps an additional working space in addition to the laundry.

INFLUENCE

Energy Efficient Windows

72%

Floors: Hardwood

72%

More Than One Bathroom Ceiling Fans

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75%

71% 68%

shifts that matter

THE LIVING SPACES Uses(s) of flex space for recent new home buyers, six months after buying a home with a flex space.

Home office

38%

Media/game space

22%

Children’s play space

BUILDERS DESIGN

14%

Study/homework space

12%

Other

12%

Unspecified gathering area

10%

Guest space

10%

Fitness space

8%

Hobby space

showing how space can flex even within a day from private to public uses

Library

7% 3%

Interior square footage is being reallocated from public spaces to private ones.

Upcoming home designs contain more separate spaces, like nooks and retreats, and spaces to hide clutter, like drop zones and prep kitchens.

BUILDERS DESIGN

Over half of production single-family homes will have a flex space, up from 38%.

About 15% of production single-family home designs include the opportunity for a lock-off unit or rental room/suite. This would triple the current 5% of recent new home purchases with lock-off suites. NEW HOME TRENDS INSTITUTE

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shifts that matter

THE GARAGE The pandemic and the search for more storage — have influenced current garage trends. The space no longer is just for cars, particularly as with work-from-home here to stay, financially strapped couples may go down to one car. Some are using it as a quiet space away from the main part of the home – used as a gym or hobby area.

Architects and interior designers say that after 12 months of varying degrees of lockdown, people are discovering what does and doesn’t work in their homes and becoming more confident about acting on it. They’re realizing how familiar spaces can serve them better.

We will continue to see the garage as the newest space being reinvented, whether as a space for recreation, solitude, working out or a home office. Trends for the garage also include sustainability, which means EV stations for either the current owner or to improve resale value. NAR

CREEKSTONE HOMES

Nine in 10 new single-family homes in America were built with a garage in 2020, and they’re nearly universal in the Midwest and on the West Coast. NY TIMES INFLUENCE

DESIGNING IDEA

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shifts that matter

THE OUTDOORS Would you put an ADU on your property?

Why would you want an ADU on your property?

ARROW WOODRIDGE STEEL SHED

Not only the back, front and side yards but thinking about beautiful backyard storage as well as ADUs as amenity and sales add-ons.

H OMESP HERE/ANG I SURV E Y R E SULTS: “ WH Y WO U L D YO U WA N T A N A DU O N YO U R P RO P ERT Y? ”

Interest in ADUs and Tiny Homes have skyrocketed over the past few years. HomeAdvisor surveyed 1,800 Americans to find out what makes these dwellings both attractive and concerning.

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LUCAS GREAY DESIGN ADU - HOUZZ © 2023 Builders Design, LLC.

“The details are not the details, they make the design.”

CHARLES EAMES

INFORM

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INSPIRE

BUILDERS DESIGN

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What’s IN

BUILDERS DESIGN

luxe gets

LIVABLE

A return to luxury finds glam finishes and bold statements making their way into the everyday OUT: formal luxury without practicality BUILDERS DESIGN

INSPIRE

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play gets

SOPHISTICATED Recreation spaces get a remix of style like this space at the Elevate White Oak development OUT: the kids-only playroom

What’s IN

BUILDERS DESIGN

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What’s IN

life

AQUATIC

Rich oceanic hues are saturated and moody, taking the blues in an elemental watery direction OUT: ignoring the importance of nature

BUILDERS DESIGN

INSPIRE

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making

PLANS

The best of both worlds: open floor plans borrow from broken plans with subtle visual zoning.

OUT: entirely open spaces without delineation

What’s IN

BUILDERS DESIGN

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What’s IN

BUILDERS DESIGN

statement rugs

MAKE THE ROOM In open spaces without borders, rugs can help to organize spaces and make a strong design statement.

OUT: bare floors without boundaries

INSPIRE

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“If there’s one room in the home that gets a ton of different usage, it’s the dining room.

One way to ensure your dining room is always stylish no matter the occasion is by adding an attention-grabbing, spacedefining, visually interesting rug. ADAIR CURTIS

in living

COLOR

A return to color is having a moment in the home – most directionally in the kitchen. White kitchens may be classic but colorful kitchens are now. Embracing soft, livable hues paired with light warm woods, kitchens have a new lived-in feel that blends with the rest of the home.

OUT: the all-white interior

“People are moving away from the ultra-minimalist look and want more color and energy,” AMY YOUNGBLOOD INTERIORS

BUILDERS DESIGN

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What’s IN

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work from home

IN STYLE

Home offices become “Zoom-Ready Spaces” expressing personality and impactful design OUT: blank backgrounds without personality

What’s IN

INSPIRE

BUILDERS DESIGN

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what’s in…

IS OUT

Outdoors, that is. Amenity-filled alfresco spaces continue to expand, with a desire for multiple areas with different personalities and functions.

OUT: perfunctory patios

BUILDERS DESIGN

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What’s IN

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What’s IN

BUILDERS DESIGN

bonus spaces

LIVE LARGE

Flexible furnishings leave room for imagination and the opportunity to create new spaces as needs change OUT: small, confined, single-purpose spaces

INSPIRE

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textured spaces are

ON TREND

“We are doing a lot of textured walls, almost like having people feel like their room feels like a warm sweater or hug.” THE WASHINGTON POST OUT: flat, sensory-deprived surfaces

BUILDERS DESIGN

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What’s IN

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designing for the

MOMENT

forever

BUILDERS DESIGN

Making Moments that Matter In home design, the architecture is forever, the interiors are for a season (of life) but the décor is for the moment – capturing the colors, materials, finishes, and patterns that resonate from a cultural and style perspective.

INSPIRE

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LOLOI – HIGH POINT

season

moment

in the

ZONE

BUILDER’S DESIGN

Visual Space Delineation While the open floor plan is not fading from popularity, 2023 will see an increase in popularity to the ‘broken floor plan’.

Overall, sightlines will remain clean, and spaces will live large, however, visual zoning will provide purposeful delineation.

MARKAY JOHNSON CONSTRUCTION – ST GEORGE POH

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go ahead

& FLEX

BUILDERS DESIGN

Hardworking Homes BUILDERS DESIGN

Bonus spaces and flex rooms integrate work from home solutions in ways that blend seamlessly into the overall design.

“With the pandemic normalizing hybrid and remote work, homeowners are realizing the need for more separation, quiet and privacy. An estimated 25% of all professionals in North America will be remote by the end of 2022. Remote opportunities will only continue to increase through 2023” FORBES VIA MASONITE

INSPIRE

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full-frame

NATURE

A Modern View The increasing popularity of floor-to-ceiling windows, folding doors and seamless sliding walls keep Mother Nature in full view

GRANDFATHER HOMES

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the

“COFFEE TABLE” ISLAND

SHEA HOMES - CA

As we continue to focus on facetime, new seating configurations make their way into functional rooms. This shift to a more conversational, squared island is one to watch.

INSPIRE

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the

SPA KITCHEN

Wellness kitchens take on a spa quality similar to the bath as an important hub for wellbeing.

NAINOA

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the

ARTFUL KITCHEN Creative Mix Design styles mix for a new perfect balance of color, material and warmth.

ERIN SANDER DESIGN

Thoughtful design in small spaces

BECKI OWENS

New kitchen designs will move away from white with more color, woodgrain visibility, clean natural warmth and more storage - NKBA INSPIRE

BUILDERS DESIGN

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the biophilic

BATHROOM

GIGACER

Large windows and skylights will have high usage to maximize natural light NKBA 2022 DESIGN TRENDS

Force of Nature Spa-like and serene connections to nature as a grounding force SHUTTERSTOCK

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the rec-room

REIMAGINED BUILDERS DESIGN

Creative corner bars

BUILDERS DESIGN

Special interests and hobbies on display

Functional for the Whole Family High-design and specialized features turn the rec room into a featured focal point of the home.

FOUR HANDS

Elevated family gaming INSPIRE

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an informal

APPROACH

‘The once formal dining room that really was only used for dining is now doubling as a home office for home workers or school work. What’s more, there is a general increase in the number of people entertaining at home as we try to reclaim the lost social opportunities of the last few years’. BETTER HOMES & GARDENS

BUILDERS DESIGN

Dining spaces are cheerful and welcoming for a return to gathering MARKAY JOHNSON CONSTRUCTION

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contrasting

NICHES

ST GEORGE POH – SULLIVAN CONSTRUCTION

Sneak Peek Maximal impact with a minimum view. Small spaces with high design create a design focal point.

KIPS BAY SHOWHOUSE

INSPIRE

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CHRIS LOVES JULIA

the color-drenched

CORNER

The use of enveloping floor-to-ceiling color can create small spaces that feel inviting, comforting and cozy. Warm and rich earthen hues and darkened jewel-tones are key.

GRAHAM & BROWN 2023 COLOR OF THE YEAR

‘We are loving the look of a deep, moody room all in the same color.”

THE SPRUCE / JENNIFER WALTER

BUILDERS DESIGN

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nature’s

“If COVID taught us nothing else, it taught us that a calming and comfortable home environment is paramount to our well-being, and nowhere is this more apparent than in the bedroom. And while soft, neutral palettes will always be favored, warmer, richer tones have recently risen in popularity. Deep greens, eggplants, and browns can now be found throughout the home, especially in the bedroom. To ease your way into this trend, start with bedding—sheets, comforters, and blankets in richer tones. ADAIR CURTIS

RICH HUES

GRAHAM & BROWN

Graham & Brown’s 2023 wallpaper of the year

New Nature Deeper tones and hues inspired by moody, dramatic moments in nature: deep forest, darkened ocean and water hues, twilight tones

INSPIRE

DULUX

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outside

Archi-‘texture’

MOVES IN

Exterior materials alight on the interior, bringing an infusion of new textures and decorative accents

THOMAS MELHORN / BETSY BROWN

ALAIR HOMES

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amenity-abundant

OUTDOORS

YARDZEN

All in on Amenities Requests for functional front yard design features are up 150%. Clients are now requesting seating areas, fire pits, dining zones, play areas, fenceless porches, pergolas and vegetable beds. Quite often, they hope to fit a few of these features out front. YARDZEN

INSPIRE

BUILDERS DESIGN

Making spaces work harder for longer seasonal use, from fire-pits to outdoor furniture, is the current trend…” HARRIS BUG VIA LIVING ETC 96

new opportunities

FOR DESIGN CREATIVITY The number of homes with ADUs in the United States rose to 7%, up from 1% almost two decades earlier, signaling that the interest and demand for these units are on the rapid rise.

FREDDIE MAC VIA ARCH DAILY

CABOT

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of-the-moment

Texture+Luxe Coastal

MUST HAVES

grandmother vibes go beyond regional appeal as an aspirational aesthetic

Sculptural Seating

Japandi-style tri-leg seating gets a glam glow-up in luxe fabrics and colors

CURREY & CO.

CRATE & BARREL

Gaming Goes Gorgeous

The games table is having a moment – and we’re all in.

ARCHITECTURAL DIGEST FOUR HANDS

INSPIRE

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BAKER FURNITURE

Arched Accents

Impactful curves move beyond architectural spaces and onto statement accent décor.

moments by

REGION

The three most popular design styles across the US are farmhouse, modern farmhouse and boho.

ARCHITECTURAL DIGEST

Defining and merchandising styles by region is key

BUILDERS DESIGN

HIGH FASHION HOME

BOHO Boho designed as a colorful mixture of eclectic elements is popular along the East and West Coast and was most searched in New York, Boston, Baltimore, Philadelphia, San Francisco and Los Angeles according to Architectural Digest.

Farmhouse & Modern Farmhouse According to Architectural Digest, “the most popular style in the states has been some iteration of the farmhouse aesthetic, whether the modern farmhouse that was favored in Chicago, Seattle, San Antonio, and Charlotte or the classic farmhouse that made its mark on Houston, Dallas, Fort Worth, Washington DC, Phoenix, Denver, and Riverside.

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exterior style

SNAPSHOT Casual Gets Crafted The Farmhouse evolves, embracing Craftsman elements

LENNAR - VA

JACKSON & LEROY

Old Meets New

exteriors

European influence returns to Traditional as in this “Scottish Inspired Manor”

EVOLVE GRANDFATHER HOMES

INSPIRE

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Naturally Modern Modern exteriors bring more natural materials and a touch of Japandi simplicity

OGAWA FISHER ARCHITECTS

Eclectic Gets Moody Deeper hues move to eclectic exteriors

TOLL BROTHERS - AZ

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QUIET

Exteriors soften and details streamline

contrast

JAMES HARDIE – MAGNOLIA COLLECTION

INSPIRE

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stone looks

SOFTEN Stacked stone looks give way to tumbled fieldstones HENRIL INTERIORS

STUDIO MCGEE

LENNAR - VA

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cottage culture

CLEANS UP

Cottage profiles continue with clean lines and sleeker surfaces

ARTISAN HOME TOUR – KANSAS CITY – MOJO BUILT

INSPIRE

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texture simplifies &

STREAMLINES

TAYLOR MORRISON - CO

DREAM HOME – TAMARA MAGEL

Vertical board & batten inspiration moves sleek and simple across home styles TOLL BROTHERS - CO

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home styles to watch:

THE RAMBLER

70s inspired expanded ranches are updated across home styles

RUGGLES MABE STUDIO

SWANSON HOMES

INSPIRE

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current mood:

MANORCORE

Old World inspiration brings bold traditional design

RYAN DUFFEY

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manorcore

MUST HAVES

Dressed-Up Details

Tailored topiaries & fluted planters

STRATTON DESIGN GROUP

INSPIRE

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Glass Elements

Glass doors and panels let in natural light and make the entryway more inviting.

Modern Carriage Lights

Updated & oversized SEAGULL LIGHTING

CLARK HALL DOORS & WINDOWS

Classical Planters

M HOUSE DEVELOPMENT

Tailored topiaries & fluted planters

Statement Entry

FRONTGATE

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“People want character and dimension in their spaces.”

AMY YOUNGBLOOD

INFORM

INDULGE 110

BUILDERS DESIGN

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key

2023 COLORS of the YEAR A dramatic shift has occurred from the soft, safe blues and greens of the colors of the year from 2022. While the blue and green categories remain key, this shift speaks of a readiness to embrace joyful color while holding on to restful neutrals.

DUTCH BOY RUSTIC GREIGE

SHERWIN WILLIAMS BEHR REDEND POINT BLANK CANVAS

HGTV DARKROOM

AKZO NOBEL WILD WONDER

WGSN 2024 APRICOT CRUSH

GRAHAM & BROWN DUNN-EDWARDS ALIZARIN TERRA ROSA

PIXABAY

INDULGE

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BENJAMIN MOORE RASPBERRY BLUSH

PPG VINING IVY

BUILDERS DESIGN

BUILDERS DESIGN

BUILDERS DESIGN

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key

COLOR CAPTURES Clean Crafted Neutrals Warm neutrals continue to lead over cool grays. Brown and golden yellow adds depth. Pale grayed green aqua continues the calming, hushed aesthetic.

*SILVERMIST SW 7621

GOLDEN RULE SW 6383

CREWEL TAN SW 0011

*PEDIMENT SW 7634

*ROOKWOOD MED. BROWN SW 2807

*THRESHOLD TAUPE SW 7501

JAB * INDICATES FROM NEW 2023 COLORMIX FORECAST MARVIN TEXTILES

INDULGE

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FOUR HANDS

Fresh Artisan Hues New farmhouse, heritage hues combine the excitement of bold color with the comfort of the familiar. Contrasting hues are energizing, while tonal pairings feel easy and comfortable.

ELITIS

WALLACE SEWELL

NOMADIC DESERT SW 6107

LAGOON SW 6480

*PEPPERY SW 6615

*CHATURA GRAY SW 9169

ROOKWOOD RED SW 2802

*SERAPE SW 6656

* INDICATES FROM NEW 2023 COLORMIX FORECAST

WALLACE SEWELL

HAY

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Organic Terra Tones Natural clays, desert sands and rich, red shades of soil continue to keep spaces warm and inviting. Pale, sunbaked neutral coral is balanced out by a deep, warm, well-grounded brown.

“The nourishing aspect of natural clays and baked pigments inform a narrative that feels natural, heartening and familiar.”

SUE WADDEN, DIRECTOR OF COLOR MARKETING

ELITIS

*MALTED MILK SW 6057

ROSE TAN SW 0069

SIERRA REDWOOD SW 7598

WOVEN WICKER SW 9104

*REDDENED EARTH SW 6053

BREVITY BROWN SW 6068

MARIAFLORA BY FILIPPO UECHER * INDICATES FROM NEW 2023 COLORMIX FORECAST LITTLE GREENE

INDULGE

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LALIQUE

*KESTREL WHITE SW 7516

*STUDIO MAUVE SW 0062

COSMOS SW 6528

ROSE BROCADE SW 0004

SOULMATE SW 6270

*CARNELIAN SW 7580

* INDICATES FROM NEW 2023 COLORMIX FORECAST

NIGHTWORKS

Moody Meta Minerals Low intensity hues and softened tech tones work well when paired with core neutrals. Rich midnight aubergine adds depth, and a soft cyber blue adds a quiet contrast.

SAMUEL & SONS

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“Exploring the diversity of water, fantasy sea blues are softened by more complex shallow grey-greens and inky depths.” FROM THE SUBMERGE 2024 COLOUR TREND, MIX MAGAZINE

INTERIOR DESIGN MAGAZINE

Ocean-Inspired Blues Blue hues and watery textures bring ocean inspiration into everyday spaces.. Tonal statements work well when paired with pale warm gray. Soft peri-purple brings a new dimension.

ALABASTER SW 7008

VESPER VIOLET SW 6542

BUNGLEHOUSE BLUE SW 0048

SCANDA SW 6529

ADRIFT SW 7608

NAVAL SW 6244

PHILLIP JEFFRIES * INDICATES FROM NEW 2023 COLORMIX FORECAST RUSHTON ABSTRACT

INDULGE

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Hardworking Homes Bonus spaces and flex rooms integrate work from home solutions in ways that blend seamlessly into the overall design ELITIS

NYA NORDISKA

LEMON VERBENA SW 7726

*KALE GREEN SW 6460

*BLUE PEACOCK SW0064

ROOKWOOD CLAY SW 2823

*TOILE RED SW 0006

*REDEND POINT 2023 COTY SW 9081 ANTOINE DALBIOUSSE

* INDICATES FROM NEW 2023 COLORMIX FORECAST

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fit &

FINISH The Top Interior Design Trends for 2023 WA LL STREET JOU RNAL

BY KA THRYN O’SHEA- E VAN S

IN: Plaster chandeliers will be making a statement in 2023, The chalky white finish blends into décor delicately

OUT: Look-at-Me Fixtures – “Angular fixtures are out, as are cold, brushed metals.”

IN: The Return of the Dining Room – Both new and regained dining rooms offer the opportunity to create a romantic, almost restaurant-worthy space that’s a reprieve from the rest of the house.

OUT: Makeshift WFH Offices

INDULGE

IN: Performance Velvet – Hard-wearing velvets can hold a deep, rich color in ways other performance fabrics cannot.

OUT: The Bouclé Bust – Not only impractical but completely lacks imagination.

IN: Splashy Slabs – Quarried deep in the mountains, quartzite is ultra-durable, and comes in transfixing shades, from blush pink to blues and greens, OUT: Grout Is Out

IN: Moody Hues – A return to rich, dramatic bold color palettes: purple, sand, maroon, cream, chocolate brown, with dark woods such as walnut and mahogany.

OUT: Icy Scandi Rooms- Sterile, white and driftwood rooms have filled our social media feeds to the point of exhaustion.

IN: Rectilinear, restrained furniture will feel fresher OUT: Organic Shapes

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fit & finish

MORE

KITCHEN

• Warm veined stone look countertops

• Kitchen as indoor/ outdoor space

• Painted finishes “Specific to kitchens is the rise of darker, richer colors with green (45 percent) and blue (37 percent) topping the list.”

• Electric appliances

NKBA

• Warm neutral wood tones • Mixing two different countertop materials (perimeter and island)

• Larger longer islands • Large workstation sinks • Two tone/ombre faucet finishes • Statement lighting & increased natural light

• Brushed finishes • Black stainless appliances, sinks, faucets, hardware

• Patina metals • Reeded/fluted textures

• Specialty cooking: steam and pizza ovens

• Curves (countertops)

SAME

“Color and bold accents are gaining ground in both the kitchen and bath.” NKBA DESIGN TRENDS 2023

• Hands free smart faucets

• Slab/full tile wall statements (full coverage backsplashes)

• Smart appliances

NEPTUNE

• Working pantries

LESS

• Organic natural styles

• Traditional design

• Seamless induction cooking surfaces

• U-shaped islands

• Multi-functional islands

• Butcher block

• Dedicated charging stations and work zones

• Farmhouse sinks

• Open shelving

• Waterfall countertops • Cabinets without hardware • Artistic/unique tile shapes • Outdoor kitchens • Hardwood flooring • Composite sinks

BUILDERS DESIGN

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fit & finish

BATHROOM

MORE • Luxury surrounds the bath: Lounge/coffee/wine bars

• White paint (cabs,walls,ctops)

• Nature-inspired hues

• Biophilic design, adding greenery

• Large windows outdoor views • Free standing flat bottom bathtubs (soaking) • Dual showers/multi spray showers • Rainfall shower heads • Dimmable lighting • Transitional design • Painted or warm neutrals DURAVIT

“Luxury baths are reclaiming priority, and even square footage, from bedrooms, closets and other spaces.”

KITCHEN & BATH DESIGN NEWS

INBANI

SAME • Organic natural styles

• Modern design • Smart toilets (bidets) • Sustainable eco-friendly materials • Artistic/unique tile shapes • Streamlined storage • Wet room/walk in showers (curbless)

• Matte wood tones

• Connection to dressing areas and laundry

• LED lighted mirrors and TVs in mirrors

• Shower benches, built-in shower niches

• Custom medicine cabinets

• Matte and brushed finishes

• Radiant heated floors

• Undermount sinks

• Wall hung toilets

• Fluted/reeded shower glass

• Smart hands-free faucets

• Bath tiled or slab statement wall

• Two tone/gold accents (faucets and hardware) • Vertical stacked tile • Rounded shapes • Frameless clear glass shower doors

LESS • Traditional/whirlpool bathtubs • Supersized tiles • Wallpaper (with the exception of powder rooms) • Terrazzo

BUILDERS DESIGN

INDULGE

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fit & finish

CABINETS

“While white will continue to be a popular choice for kitchens in 2023, we can expect to see kitchens get a bit more colorful in the new year.” THE SPRUCE

MORE • Painted finishes blue/green tones

• Contrasting island finish

• Warm lighter wood tones

• Small appliance storage

• Pull outs for pantries

• Golds and metallics fixtures/ hardware finishes

• Hidden hinges for seamless look • Touchless and electric hardware options (hardware free) • Include outlets (vanities, medicine cabinets)

SAME

• Deep drawers

• More mainstream panel ready appliances • Concealed storage • Beveled shaker

LESS

• White paint as neutral

• White and grey combination

• Specialty storage/ organization

• Traditional/raised panel door styles

• Shaker door styles

• Ornate glass inserts

• Flat panel door styles

• Open shelving

• Transitional design • Colorful accents • Light countertops • Quartz countertops • Hidden concealed hoods UTAH VALLEY POH – IVORY HOMES

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fit & finish

SURFACE

“Scenic murals have made a strong comeback to create a landscape within the home.”

THE WASHINGTON POST

MORE • Accent walls (stone,brick,tile,wood)

• Wall paneling

• Wood paneled walls (full height/window)

• Interior arches and niches

• Scenic murals • Modern wallpaper • Multiple textures • Herringbone patterns • Chiseled stone • Rugged wooden beams • Board and batten accent walls (painted) • Geometric/abstract accent walls (painted wood)(board and batten) • Contrasting wood ceilings • Subtle textured ceilings and walls (modern stucco) • Coffered ceilings • Concrete accents • Staircase accent walls (sides, landings, underneath) • Decorative stair risers (tile, paint, reclaimed materials)

• Painted shiplap walls • Whitewashed brick • Full tiled walls • Full height wooden walls • Contrasting wooden beams (ceiling) • Boxed molding squared shaker treatments (around doors, windows, cabinetry, baseboard)

LESS • Traditional wainscoting paneling (half wall) • Monochromatic rooms (walls and trim) • High gloss accents (ceilings) • Glass walls/dividers • Reclaimed wood walls • Barn doors • Untreated ceilings • Painted accent walls (taped designs)

BUILDERS DESIGN

INDULGE

SAME

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fit & finish decorative

WOODS MORE ELLE DÉCOR ALEXANDER ARCHITECTS

fit & finish wood

FLOORING

E-CART INTERNATIONAL – PARIS DECO OFF

• Darker blondes (caramel)

• Cooler brown ash

• Textured blonde woods

• Drizzled gold on oak

• Textured grained black (blackened ebony oak)

• Flamed carbon woods

• Retro woods shift warm (cinnamon walnut and oak)

• Tortoise burl

• Oiled and oxidized woods

SAME

MORE

• Umber brown • Toasted oak

LESS

• Warm honey brown tones and rustic blondes

• Traditional, raw naturals in copper and brown tones

• Ivory cerusing (new on teak)

• White oak

• Textural espresso

• Whitened woods

• Luxury planks in LVT

• Hickory wood species

• Touches of high gloss

• Cool gray woods

• Understated, natural woods

• Herringbone/chevron patterns

• Darker cerusing

• Painted woods

• Light burl

• Overly distressed & scraped woods

SAME

• Warm toffee woods

LESS

• Matte and low sheen woods

• Warm gray hues

• Cool gray hues

• Wider, longer planks

• Red woods

• White oak

• High gloss finishes

• Charred oak, shou sugi ban

• Tactile/textural hand scraping, knots, cracks

• Espresso colors

• Greige woods • Natural ash

• Whitewashed colors

• Natural oak

• Walnut looks • Low to no sheen • Waterproof planks • Antimicrobial and waterproof technology

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fit & finish

LIGHTING MORE

SAME

• Glass goes glam: smoky, seeded, metallic, reeded

• Transitional design

• Modern and rustic modern designs

• Woven pendants​

• Bubble and Cluster pendants • LED floor lights • Mid-Century/vintage designs (including floor lights) • 1920’s deco refined lighting • Natural materials (rattan, wood, wicker)

• Big lights for dining rooms • Geometric pendants​ • Streamlined farmhouse​ • Globe pendants​ • Architectural floor lamps​ • Circadian lightbulbs​ • Curves, arches​, tubes • Oversized scale​

• Sculptural shapes & linear lines

• Two-tone finishes

• Milky glass lights

• Socket pendants

• Textured edges

• Exposed light bulbs

• Larder lighting (cool area for storing food)

• Clear glass

• Luxury calm lights for living rooms • Oversized “Power Pendants” in the kitchen • Textures for bedroom sanctuary • Warm metallic finishes • Solid stone bases

HUDSON VALLEY – HIGH POINT

• Matte black​

• Multiple pendants over kitchen islands ARTERIORS – HIGH POINT

LESS

VERALUZ

• Traditional crystal chandeliers and baskets​

“Perhaps the most exciting trend to emerge at the fall 2022 High Point Market…was a renewed emphasis on glass. But we’re not just talking about clear, classic lamp bases. We mean color-infused, wavy, seeded, ribbed and all-out sexy glass” HOUZZ

• Harshly oxidized metals​ • Rough, industrial looks​ • Rustic farmhouse styles

INDULGE

• Incandescent Edison bulbs

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METAL MORE • Warm industrial cast metals • Warm silvers nickel and pewter

• Copper bronze

• Bronze variations: warm gold and silver/charcoal bronze

• Satin Lacquered brass

• Gradient metals

• Gentle glow metals

• Golden tobacco brass

• Smoky steel

SAME

JOHN RICHARD – HIGH POINT

• Soft patinas: textured black and weathered bronze

• Leathered and antique brass

GREENE KITCHEN

Softer textures update classics

LESS

• Patina steel

• Polished brass

• Anodized metallics

• Harsh contrast

• Charcoal gray metals

• Harshly oxidized metals

• Matte and brushed metals

• Stainless steel

• White bronze

• Galvanized metals

• Blackened & classic chrome

• Hammered metals

BUSTER & PUNCH

• Black & gold pairings • Burnished metals

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“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

SCOTT D. COOK

INFORM

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increased

SMART HOME ADOPTION As many as 57.4 million households (over 44%) in the US are actively using smart home devices in 2022, which is defined as using them at least once a month.

This is 6.7% more than in 2021, during which 53.8 million households were using smart home devices.

By 2025 that number is expected to reach over 64% of households.

O BE R LO

INNOVATE

EUFY

Eufy’s impressive new smart cameras use AI to identify you and your pets. The Edge Security System leverages machine-learning for facial recognition, people, pet, and vehicle detection on its new 4K cameras. It also has free, local storage and is backward-compatible with most existing Eufy cameras.

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smart home

ACCELERATION Smart Home Innovation Set To Accelerate With Matter: Over 190 products are now Matter certified or close to gaining certification, including smart plugs, motion sensors, and thermostats. And more device categories are coming soon to the new smart home standard.

The most recent versions of the smart plug Eve Energy, the contact sensor Eve Door & Window, and the motion sensor Eve Motion have completed Matter certification. On December 12, iPhone users can upgrade those devices to support Matter.

ENERGY

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the newest

MUST HAVE TECH ACCESSORY

The share of consumers using climate controls and home security applications is on a steady incline, reaching 35% and 39% of all consumers’ homes. PYMTS.COM

smart home innovation,

IT’S ALL ABOUT THE APP

LEVEL X APPLE

IKEA

GOOGLE

Announced at Google’s fall event, their Home smartphone app is getting a major redesign with smarter automation and a focus on customization in which users can create their own categories and home automation triggers.

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Ikea’s new Matter-ready Dirigera smart home hub debuted alongside a completely redesigned Home smart app. Dirigera — which means “conducting” in Swedish — is at the heart of Ikea’s attempt to infuse the home with digital intelligence.

platforms for

CONNECTION

Connecting and protecting businesses and people to unlock endless possibilities.

Companies are looking for ways to rethink how they do business in an affordable and green way for building seamless and memorable relationships.

A digital information sharing platform that helps business employers share personal and business information in a dynamic, green, and safe manner, benefitting both the business and users alike.

HOW THEY BRING VALUE •

Provide seamless experience for customers

•

Integrate with LinkedIn and CRMs

•

Protect access to company assets and branding

•

Reduce cost and paper waste

PitchID adoption will unlock the future of seamless and secure identity

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color

MAKES A COMEBACK color in tech

BLUESTAR

Bluestar Cooking, known for their colorful options, was a winner of the KBB 2022 Awards..

“Color is definitely trending, and it appears we’re just seeing

MICROSOFT SURFACE 2022 NEW PRODUCT ANNOUNCEMENT

After many years of neutral and gray tones, color is making a big comeback with both Microsoft and Apple announcing ‘never seen before’ color options on their new products.

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the start of the curve. Color and custom colors are our wheelhouse at Elmira Stove Works. Where two years ago, perhaps 5% of our orders were for custom colors, today it’s probably more like 15%.”

TONY DOWLING, ELMIRA STOVE WORKS

tech as

STATEMENT PIECE Refrigerators as Literal Works of Art: Lowes x Samsung Bespoke Artists Series

LOWES X SAMSUNG

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a desire for

DISCREET TECH “A domesticated design approach ‘softens’ tech products to make them feel less obtrusive and more blended into the home environment.”

SONOS offers a passive and discreet way to experience bold sound without the clutter of extra devices.

LISA YONG. WGSN

SONOS

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SAVANNAH

tech addresses

CULTURE SHIFTS As the culture of collecting expensive designer, luxury and limited-edition sneakers grows, LG created the Styler ShoeCase with transparent panels that is a space-friendly solution for shoe storage and showcasing shoes.

In addition to creating the ideal environment for storing shoes by protecting against humidity and fabric-discoloring UV light, the Styler ShoeCase represents a great way for shoe enthusiasts to show-off their favorite pairs, offering interior features such as a 360-degree rotating turntable and a modular design that makes it possible to stack up to four cases on top of one another.

LG

LG

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tech that will

CHANGE YOUR MOOD LG

The LG MoodUp refrigerator’s doors are covered with LED panels that can change their color. You can select different colors for each door, or you can set it to follow a motif based on seasons, locations, and moods.

LIGHTHOUSE

Light House is made of one or two cylindrical projectors hanging from a pole stand. It has a typical projector lens in the middle, surrounded by an array of six bright LED lights.

Together, these pieces can project not only images but also different colors that match a specific theme or mood.

LG

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a home

WITHOUT SCREENS Ultra short throw (UST) projectors are the perfect solution for those who crave superlarge image sizes , and don’t want to contend with a large screen in the wall or a projector in suspended from their ceiling.

LG T1 GLASSES

LG’s Lenovo’s new Glasses T1 put a Full HD OLED screen in front of each of your eyes to create a wearable private display.

PARIS RHÔNE 4K UHD ULTRA SHORT THROW LASER PROJECTOR IS NOW AVAILABLE FOR PRE-ORDER

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the game room

IS EVERY ROOM

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SyncReality is a solution to turn every physical space into a mixed reality experience. Real rooms are transformed into a virtual ones that have exactly the same shape, but a different mood. A VR headset creates a map of a game that has exactly the same shape and “obstacles” of your real space, but that actually is, for instance. a spaceship environment, or some alien home.

seamless

SMART LIGHTING The smart lighting market is expected to reach $39.91 billion by 2029, at a CAGR of 12.2% from 2022 to 2029.

PHILIPS

The new Philips Hue Perifo track lighting lets you choose the length and layout of the rails for a fully customizable finish that can be attached to your walls or ceiling.

METICU LOUS R E SE ARC H

NANOLEAF

PHILIPS

Nanoleaf’s new smart lights are the first specifically designed to be compatible with the new connectivity standard,

Philips revealed at IFA 2022 the fashion focused Philips Hue Lightguide bulbs that are available in ellipse, large globe and triangular form factors, 141

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tech in

SURPRISING PLACES The Ergofocus Holographik fireplace features ceramic logs that appear to create a “virtual fire”, with holographic flames which is powered by electricity.

FOCUS FIREPLACES

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exercise is

ENTERTAINMENT The Meta Quest 2 VR system hosts endless opportunities to exercise and sculpt, whether that’s boxing in a faraway land or laser-slicing objects to Lady Gaga hits.

44% said they bought suitable fitness equipment for exercising at home after the pandemic began, and 56% said they’re still working out at home. GOOD FIRMS

As consumers embrace the benefits of their at-home workouts, more inventive ways to engage them are popping up. From gamification to “exertainment” (merging entertainment with exercise through VR, AI or other interactive elements) consumers look to balance at home workouts with connectivity to others.

META

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garage as

TECH HUB Electric vehicles (EVs) are coming, and coming fast. This is changing how homeowners think about their garage. For one thing, there’s no more oil and grease on the floor. Plus, there is no carbon monoxide or other emissions since there is no tailpipe on the vehicle. This means the role of the garage has changed from a storage place to a charging station for vehicles.

The perception and design of the garage will change as more EVs are purchased.

ZENDURE

VOLVO

Clean Energy Tech startup Zendure is putting its best foot forward with a new energy system that can power your house or car in a sustainable way.

INNOVATE

Volvo’s EX90, is their first vehicle with a bidirectional battery, which can send power to homes and devices.

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the future of

ENERGY

Smart home energy company dcbel has partnered with renowned lithiumion battery maker LG Energy Solution to co-market an integrated residential solution. “For the first time, homebuilders can provide their customers with a tailored set of blackout power options that blend electricity storage with local photovoltaics (PV) generation and EV charging/discharging, all of which can be incorporated into the build at the blueprint stage.”

DAN FLETCHER, DCBEL

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celebrate the

HERO ITEM

“Hero products” truly encapsulate the value of your brand to allow you to cut through the noise.”

MCKINSEY

From the outside of the new Maserati showroom in Milan, viewers’ attention is instantly captured thanks to the window display featuring a single, show-stopping “Hero” vehicle placed onto a dramatically lit LED wall.

MASERATI MILAN

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spaces for tech

DESIGNED BY TECH The “Tech Garage” at Wow Concepts first physical store in Madrid features a 3D-printed marine landscape and augmented reality integration that blends tech with nature.

WOW CONCEPTS MADRID

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rethinking the showroom for

THE ADU

“The Rise of the High Design ADU” BUSINESS OF HOME OCT 2022

The Entrepreneur-in-Residence program under L.A. Mayor Eric Garcetti’s office hosted a free, self-guided tour of 11 different accessory dwelling units across the Los Angeles area.

A two-story garage conversion in Venice by Bau10 features two ADUs: a firstfloor studio for the main residence and a second-floor studio apartment.

BAUL 10

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reinventing shoppable with

THEMES

HomeGoods has debuted “House of HomeGoods,” a vacation rental home in Hudson Valley. Decorated with HomeGoods merchandise, the twobedroom home is available for four weekend bookings in October and November — for only $29 a night.

For each of the four weekends, the home will be decorated with a new theme and paired with an at-home activity to complement the experience.

Plus, guests can take home a selection of their favorite finds to reimagine their own homes.

HOME GOODS

Shop the Looks House of HomeGoods is transformed to feature a new style between every guest story. Shop curated finds inspired by each look.

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the selection process gets

REFINED

The new Maserati experience is a case in point: rather than a pure sales environment its aim is to create a tangible brand experience with an emphasis on lifestyle and hospitality. The new space brings to life Maserati’s unique new “Sartoria/Officina” (Italian for tailor shop/workshop) environment.

MASERATI MILAN

MASERATI MILAN

Customers will also be treated to Maserati’s new “Fuoriserie” in-depth vehicle customization program, creating the car of their dreams like an art collector shopping directly from inside the museum. Wheel caps and steering wheels are exhibited like jewelry behind sliding glass panels, while the cars themselves take center stage under dramatic spotlights.

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showroom becomes

INTERACTIVE PLAYGROUND Howard’s new Tustin Experience Center serves the twin roles of stunning brand showroom and immersive demonstration center featuring technology and connectivity displays, in-store kiosks, and live product vignettes where customers can do a load of laundry, brew a cup of coffee or run a dishwashing cycle. Live, connected product suites allow customers to test out modern appliances from high-performance brands before buying them, and product experts are on hand to offer advice and answer questions.

HOWARD

Howard’s is revolutionizing the appliance retail experience (RARE).

PROVIDING A FRICTION-FREE SHOPPING EXPERIENCE, CUSTOMERS CAN TAKE ADVANTAGE OF AS MUCH OR AS LITTLE SALES INTERACTION AS THEY DESIRE. Friendly, knowledgeable and tech-savvy product experts are available to not just answer questions but also match the right products to the needs of the customer.

HOWARD

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virtual influences

DESIGN Prepare for new homeowners: Younger consumers are more comfortable using extended reality environments, which include augmented, virtual and mixed reality. Forty-two percent of survey respondents ages 25 and younger indicated usage of extended reality. FORRESTER

KELLY WEARSTLER X JENNAIR

Kelly Wearstler, in a new collaboration with luxury appliance brand JennAir, the design star has conceived a virtual concept kitchen inspired by the brand’s industry-exclusive statement piece the Burlesque.

Imagined in the Southern California desert, the virtual kitchen boasts a color palette that’s “driven by the neutral tones of the stones and sand, which allowed the rich burgundy colors of the refrigerator to pop like a piece of jewelry,” Wearstler says.

INNOVATE

KELLY WEARSTLER X JENNAIR

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design influenced by the

60% of Metaverse users say that their virtual possessions are just as important as their physical ones.

METAVERSE

HUBSPOT

Home Boulevard,” WOW concept’s blending of physical and digital (phygital) space comes to life, showcasing homeware parallel to Metaverse-inspired aesthetics.

WOW CONCEPTS MADRID

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home inspiration influenced by

58% of US adult virtual world users would most enjoy a brand experience that is similar or very similar to the ones they find in the real world. PSFK

GAMING

KB HOMES AND DECENTRALAND

FIRST METAVERSE COMMUNITY Homebuilder KB Homes has built its first model homes in the metavese with a new community in Decentraland that allows customizers to visit and customize virtual homes. The company views the of­fering as a way to enrich the customer experience and grow awareness for its real-life homebuilding capabilities, according to Chief Marketing Office Amit Desai.

Metaverse real estate company EveryRealm has accelerated its strategy with the launch of Hometopia, a home design game on Roblox. Hometopia will allow users to build their ideal homes and communities alongside their friends.

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the journey influenced by

CONTENT

Samsung’s ‘shoppable worlds’ features Samsung home appliances in immersive worlds, followed by an experience that replicates a successful ‘department store’ approach.

The content takes shoppers on a journey from initial inspiration through to action. The Samsung creative mimics the allure of a shop window through miniature room set designs, through to a showroom experience. Lastly, it replicates a smart and friendly shop assistant in selecting a final product tailored to each user as the content evolves.

SAMSUNG

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selling in the

VIRTUAL SHOWROOM “Our role is not to create eccentric, one-off concepts just for the sake of it, but through the power of design, to envision new paradigms, give meaning to ideas and develop new standards.”

SONY

LOWES

SHARP

Lowe’s Cos. has created in-depth, interactive 3D models of two of its stores to glean greater insight and visibility into inventory data and store layouts. Called “digital twins,” the models are basically virtual replicas of the physical stores, updated in real time with information from sensors and point-of-sale devices.

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More interactive than simple photos of appliances on an e-commerce website, the Sharp Virtual Kitchen Showroom provides the opportunity to inspect kitchen appliances installed in a realistic setting – perhaps more closely than you would feel comfortable doing in a physical showroom.

selling through

ARTIFICIAL INTELLIGENCE AI has come to the design industry. The past few years have seen a range of players, from small startups to big institutions, start to deploy artificial intelligence as part of their everyday operations. Modsy and Havenly use AI to help their e-designers work faster. Skipp uses AI to design kitchens. Renovai, is using an AI-powered design engine to help retailers sell home goods online. BUSINESS OF HOME

Styldod uses AI technology to add virtual furniture and other staging items to an interior property photo for roughly $16 per room, saving the time and cost of setting up an interior space.

STYLDOD

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MACRO • Entering a new era of scarcity (labor, materials, space) means more creativity in building materials, design layout and construction methods.

hottest things

TO HAVE

• The ‘commercialization of residential’ will continue, with new functions coming into the space that include work, exercise, study, play, entertainment and hobby spaces.

• The future has arrived: solar windows, creative package delivery, sustainable materials, water-saving initiatives, etc.

TECHNOLOGY • Smart home technology adoption is accelerating and will see an additional push with the 2023 expansion of products adopting the Matter standard.

• Technology in the home will bifurcate with those that want new tech to ‘stand out’ with unique colors or functions and others that want tech to discreetly blend into the background.

• As consumers move to a “mixed reality future”, traditional spaces in the home become tech spaces when screens are no longer necessary to the tech experience.

DESIGN • Warmth is back with wood tones, textured walls, warm grained stones, and clean, crafted neutrals • Step up game rooms with upgraded materials and contrast • Add archi-texture and exterior inspired materials to interior spaces • Bring fresh color drenching to spaces throughout the home • Add natural inspiration and of-the-moment ocean hues to interiors

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SHIFTING SOCIETY TRANSFORMS NEEDS • Addressing affordability through creative design, new construction methods, higher density concepts and multigenerational living, • Key demographic shifts to an aging populace, younger generations with unique expectations on home functionality and a greater ethnic diversity. All these changes bring new expectations for a home that must increasingly be flexible to meet a wider variety of needs; one size will not fit all in our more complex demand future.

• New priorities must be addressed – the wellness home, the resilient home, the safe home, the outdoor home and the sustainable home.

key

TAKEAWAYS

• Tomorrow’s in-demand amenities reflect new lifestyles of hybrid work, smart technologies, rising storage needs, seamless indoor/outdoor living, hobby spaces and sanctuary zones.

ENTERING A NEW ERA OF SELLING • The influence of virtual worlds, augmented experiences and the metaverse changes the role of the showroom, moving to compliment what might live in digital spaces.

• Inspiration and selection processes become more refined, focusing in on hero products, lifestyles and themes instead of rooms.

• Shifts in home format and function offer new opportunities to create showroom experiences that live larger and showcase new purposes.

MAKING MOMENTS MATTER Create “design moments” throughout the home to resonate with the colors, materials and textures on trend: • Coffee Table Island / Manorcore Entry • Flex Spaces / Redefined Rec Rooms / Gorgeous Gaming • Biophilic Bath / Life Aquatic Hues / Arched Accents 159

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