Goals of Usability Testing

Goals of Usability Testing A study on user behavior on the web shows that they do not read slow sites and the sites with intricate designs. People don’t want to wait; they don’t want to learn how to use the homepage. There is no such thing like website training or instructions for the website. They want to grasp the functionality of the site immediately after a few seconds’ cursory scan of the page.

From the companies’ point of view, the usability testing is a part of a larger effort to improve the profitability of products. There are a number of aspects to do so, which in end also benefits the users; the design decisions informed by data gathered from representative users to expose design issues so that they can be remedied, thus eliminating or minimizing frustration of the users.

1. Informing Design The goal of usability testing is to inform design by collecting data from which to categorize and rectify usability deficits existing in products and their complementary support materials prior to release. The intention is to ensure the creation of products that: a) b) c) d) e)

Are easy to learn Are valued and useful to the target audience Are satisfying to use Help people be efficient and effective at what they want to do Eliminating Design Problems and Frustration

One side of the success coin is the ease with which the customers can use the product. When the frustration of usage of a product is reduced for your target audience by treating the flaws in the design ahead of product release, you also achieve these goals:

a) Establish a high expectation that the products your organization sells b) Set the stage for a positive relationship between your customers and the organization c) Determine that the organization considers the priorities and the goals of its customers to be important. d) Announce a product that customers find useful, efficient, effective and satisfying.

2. Improving Profitability Benefits or goals of testing for your organization are: 1. Creating a historical record of usability standards for future releases: By keeping a track of test results, an organization can ensure that its future products will either improve or at least maintain the current usability standards.

2. Minimizing the cost of service and support calls: A more usable product will require fewer service calls and less support from the company.

3. Increasing the probability of new and repeated sales: Usable products create happy customers who talk to other potential users and buyers.

Happy customers are also likely to stick with future releases of the product, instead of purchasing a competitor's product.

3. The benefits to customers at a glance a) Reduced application study time by end users; b) Increased efficiency of applications use; c) Reduced usage of resources for usability testing.

Bugraptors offers Mobile and Web Application Testing Services and has an extensive experience in work with variety of mobile platforms and operating systems.